Apple Betumi De Dawurubɔ Ahyɛ Asase Mfonini Mu Ntɛm ara wɔ Awɔw Bere Yi Mu
Sɛnea amanneɛbɔ bi a efi Bloomberg Mark Gurman hɔ kyerɛ no, Apple Maps asiesie ne ho sɛ wɔde aguade ho dawurubɔ kwan foforo bɛba. Tech giant no betumi de nsakrae kɛse yi ato gua ama ne navigation app no ntɛm ara wɔ ɔsram yi mu, a wɔayɛ nhyehyɛe sɛ wɔde bɛba awɔw bere mu. Saa adeyɛ yi kyerɛ sɛ Apple abɔ ne tirim sɛ ɛbɛma ne nnwuma anya sika denneennen, na ebetumi asakra sɛnea wɔn a wɔde di dwuma no hu mpɔtam hɔ nnwuma no. Apple Maps dawurubɔ foforo no bɛyɛ adwuma te sɛ akansifo, na ama nnwumakuw atumi atua sika a wɔde bɛto nneɛma a wɔhwehwɛ mu no ho ka.
Sɛnea Apple Maps Dawurubɔ Bɛyɛ Adwuma Adwinnade titiriw no, sɛnea Bloomberg kyerɛkyerɛɛ mu kɔ akyiri no, fa nhwehwɛmu a wotua ho ka nhyehyɛe ho. Ɛda adi sɛ nnwumakuw bɛbɔ ka wɔ nsɛmfua atitiriw pɔtee bi a ɛfa wɔn nnwuma ho, te sɛ "sushi," "kɔfe," anaa "plumber." Afei na nea ɔbɔ ka kɛse wɔ asɛmfua bi a wɔde hwehwɛ nneɛma mu no benya dibea a ɛkorɔn wɔ Maps app no mu aba no mu. Wei kyerɛ sɛ mpɔtam hɔ pizza sotɔɔ bi betumi atua ka de adi kan apue bere a obi a ɔde di dwuma hwehwɛ "pizza a ɛbɛn me." Saa nhwɛsoɔ yi de nkɔsoɔ a wɔtua ho ka di kan sene mfasoɔ kronkron anaa bɛn, a ɛhyɛ twetiatwa kɛseɛ firi app no mprempren organic listings no ho. Wɔ nnipa ɔpepem pii a wɔde iPhone di dwuma fam no, wɔn mpɔtam hɔ nhwehwɛmu osuahu wɔ default app so reyɛ asesa kɛse.
Google Maps Parallel a ɛwɔ hɔ no Saa aguade ho dawurubɔ nhyehyɛe yi nyɛ nea ebi mmae da. Ɛda model a Google Maps de adi dwuma bere tenten no ho ahwehwɛ kɛse. Google ma nnwuma kwan ma wɔde wɔn din a wɔakyerɛw no ho nkuran denam ne Local Services Ads so, na ɛhwɛ hu sɛ wotumi hu no yiye. Apple ntua a ɛbaa saa ahunmu yi mu no kyerɛ sɛ wɔresi akan tẽẽ wɔ mpɔtam hɔ hwehwɛ dawurubɔ dɔla ho. Ɛdenam nhwɛsode a wɔada no adi a wɔbɛfa so no, Apple betumi ama ne sika a wonya fi Maps mu no ayɛ ntɛmntɛm. Nanso, ɛsan nso ma nsemmisa a wonim no yiye sɔre fa nsonsonoe a ɛda aguade ho dawurubɔ ne nsɛm a wɔmfa nnuru nni dwuma wom ntam wɔ app ahorow a ɛho hia a wɔde di dwuma mu no ho.
Nkɛntɛnso a Ɛwɔ Nnwuma Nketewa ne Wɔn a Wɔde Di Dwuma So Dawurubɔ ahorow a wɔde bɛba Apple Maps mu no bɛma nsɛnnennen ne hokwan ahorow nyinaa aba. Wɔ nnwuma nketewa fam no, eyi gyina hɔ ma ɔkwan foforo a wobetumi afa so anya adetɔfo. Nanso, ɛde sika a wotua ma obi di agoru a ebetumi ahaw adwumayɛfo nketewa a wɔn sikasɛm ho nhyehyɛe kakraa bi wɔ aguadi ho no nso ba.
Hokwan ahorow a Ɛma Wohu Mpɔtam Hɔ Targeted Reach: Nnwumakuw betumi de wɔn ani asi wɔn a wɔde di dwuma a wɔde nsiyɛ hwehwɛ wɔn nnwuma wɔ asasesin pɔtee bi mu no so. Atiefo a Wɔn Adwene Kɛse: Sɛ wohwehwɛ Maps mu a, ɛtaa kyerɛ sɛ wopɛ sɛ wotɔ ade ntɛm ara, na ɛma dawurubɔ a wɔkyere so no som bo kɛse. Platform Integration: Ads betumi ayɛ nea ɛne nneyɛe te sɛ frɛ, akwankyerɛ a wobenya, anaa Apple Pay a wɔde di dwuma no wɔ abusuabɔ tẽẽ.
Osuahu a Ebetumi Ayɛ a Ɛhaw Nea Ɔde Di Dwuma Wɔ wɔn a wɔde di dwuma no fam no, nea ɛhaw wɔn titiriw ne nea wɔhwehwɛ a ɛyɛ basabasa na ɛnyɛ nea ɛfata kɛse. Sɛ nsɛm a wɔakyerɛw a wotua ho ka di screen no atifi a, ebetumi asɛe sɛnea ɛyɛ mmerɛw sɛ wubenya ɔkwan a ɛbɛn anaa nea wɔasan ahwɛ mu yiye no. Nneɛma a wɔbɛyɛ no pefee bɛyɛ ade titiriw; Ɛho behia sɛ Apple kyerɛw saa mmeae a wɔde mmoa ma yi pefee na ama wɔakura ahotoso mu. Saa nsakrae yi si hia a ɛho hia sɛ adebɔfo ne nnwumayɛfo yɛ nsakrae wɔ wɔn nnwuma mu no so dua. Sɛnea influencers hia media kit a ɛyɛ den na ama wɔatwetwe brand deals no, saa ara na mpɔtam hɔ nnwuma nso behia savvy digital strategys. Sɛ wopɛ akwankyerɛ wɔ saa adwumayɛfoɔ fapem no a wɔbɛkyekyere ho a, hwehwɛ yɛn akwankyerɛ a ɛfa sɛdeɛ wobɛbɔ nsɛm ho amanneɛbɔ afiri sɛ obi a ɔnya nkɛntɛnsoɔ.
Nneɛma a Ɛtrɛw wɔ App Sikasɛm mu Apple gyinaesi no yɛ adeyɛ kɛse bi a app ahorow a wontua hwee, a wɔadi kan ahyɛ mu no dan kɔ mmeae a ɛma wonya sika no fã. Nnwuma abɛyɛ Apple fã a ɛrenya nkɔso ntɛmntɛm sen biara, na Maps yɛ ɔhye a edi hɔ a ntease wom ma dawurubɔ ahorow, esiane sɛ nnipa pii a wɔde di dwuma nti. Saa adeyɛ yi di Apple a ɛtrɛw aguade ho dawurubɔ mu wɔ ne App Store ne nsɛm ho amanneɛbɔ mu akyi. Ɛda ɔkwan a wɔfa so twetwe dijitaal dawurubɔ gua no pii adi, na ɛto Google ne Meta mpoa tẽẽ. Sikasɛm mu nhyɛso a ɛwɔ mfiridwuma mu akɛse so, efi nneɛma a wɔde ma so kosi wiase nyinaa nsɛm a esisi so no na ɛrema wɔahwehwɛ sika foforo a wobenya yi. Sikasɛm mu nneɛma a efi abɔnten taa hyɛ nsakrae a ɛba asɛnka agua so a ɛka gig adwumayɛfo ne nnwuma nketewa. Sɛ nhwɛso no, pɛtro ho ka a ɛsakrasakra no ama nnwumakuw te sɛ DoorDash de mmoa a wɔde ma karkafo aba. Saa ara nso na aguade ho dawurubɔ ho ka foforo a wɔbɔ wɔ Maps mu no betumi abɛyɛ ade a ɛma mpɔtam hɔ nnwumawuranom yɛ adwuma.
Nea Ɛsɛ sɛ Nnwumayɛbea Yɛ Mprempren Claim and Optimize Your Apple Business Connect Listing: Hwɛ sɛ w’adwuma ho nsɛm (NAP: Edin, Address, Phone) yɛ nokware na edi mũ. Hwɛ sɛnea Ɔmanfo Nsɛm a Wɔde To gua: Hwɛ yiyeApple a wɔde sii hɔ wɔ ɔkwan a ɛfata so sɛ wɔbɛte ɛka, akwan a wɔfa so bɔ ka, ne akwan a wɔfa so de wɔn ani si so no ase. Hwɛ Wo Mpɔtam Hɔ Adwumayɛ Ho Budget Mu: Hwɛ sɛ ebia nkɔso a wotua ho ka wɔ Maps so no ne wo adetɔfo a wobenya nhyehyɛe no hyia anaa. Fa w’adwene si Organic Signals so: Kɔ so hyɛ nhwehwɛmu pa ne beae ho nsɛm a edi mu ho nkuran, a ɛbɛkɔ so ayɛ nea ɛho hia na ama wɔahu nneɛma nyinaa.
Yɛn Anim a Wobɛhwɛ: Digitals Navigation Daakye Dawurubɔ ahorow a wɔde bɛka Apple Maps ho no yɛ bere a nsu mu yɛ den. Ɛdan app no fi mfaso kronkron so kɔ afrafra service-commerce platform. Daakye iterations betumi ahu ad formats a ɛyɛ nwonwa kɛse, te sɛ pins a wɔahyɛ ho nkuran wɔ map view so anaasɛ sponsored integrations ne Siri nyansahyɛ ahorow. Bere a saa dijitaal mmeae yi reyɛ aguadi kɛse no, ɔhye a ɛda adwuma ne ankorankoro asetra ntam a wɔbɛkɔ so akura mu no ho hia yiye. Hia a ehia sɛ wodi Intanɛt so dwumadi ho dwuma bere nyinaa no betumi ayɛ nea ɛboro so. Adebɔfoɔ ne nnwuma wuranom bɛtumi anya akwan a wɔbɛfa so akura kari pɛ mu wɔ yɛn asɛm a ɛfa sɛdeɛ yɛbɛtetew ankorankoro ne adwumayɛ asetena mu sɛ ɔbɔadeɛ no mu. Awiei koraa no, Apple Maps dawurubɔ ahorow no nkonimdi begyina sɛnea ɛkari pɛ so. Ɛsɛ sɛ Apple nya sika a ɛnsɛe osuahu a ɔde di dwuma a ɛmaa Maps yɛɛ ɔkwan foforo a ɛfata a wɔfa so si Google ananmu wɔ nea edi kan no mu.
Awiei Dawurubɔ a ɛreba a wɔde bɛba wɔ Apple Maps mu no hyɛ nkɔso kɛse agyirae ma iPhone no app atitiriw no biako. Bere a ɛde adwinnade foforo a wɔde hu adetɔfo ma nnwuma ma no, ɛde nsɛnnennen a ɛyɛ den ma wɔn a wɔde di dwuma no ne akwanside ahorow a ebetumi asiw ɛka a ebetumi aba ama aguadifo nso ba. Sɛ wobɛfa asase foforo a wotua ho ka yi so a, ɛbɛhwehwɛ sɛ wɔyɛ nsakrae na wɔyɛ nhyehyɛe a wɔde bɛyɛ adwuma. Bere a dijitaal abɔde a nkwa wom nhyehyɛe no reyɛ den no, nnwinnade ne nhumu a ɛfata a wobenya no ho hia. Seemless ma adebɔfoɔ ne nnwumayɛfoɔ nneɛma a wɔde bɛhwɛ wɔn digyital a ɛwɔ hɔ no so yie. Hwehwɛ yɛn platform no mu na woahu nnwinnade a ebetumi aboa wo ma woayɛ nsakrae wɔ nsakrae te sɛ eyinom mu na ama w’adwuma anyin a ɛnyɛ den.
