Snap na Fospha Bashiraho Ihuriro rikomeye ryo gupima eCommerce
Mubikorwa byingenzi byerekeranye na sisitemu yo kwamamaza, Snap Inc yahisemo kumugaragaro Fospha nkumufatanyabikorwa wacyo wo gupima eCommerce. Ubu bufatanye bugamije guha imbaraga ibicuruzwa bya eCommerce hamwe n’abamamaza bafite ubushobozi butigeze bubaho mu gupima ingaruka nyazo zo kwiyamamaza kwa Snapchat. Ikibazo nyamukuru iyi aliane ikemura nikibazo kimaze igihe kinini mugupima neza imikorere yamamaza ayobowe nigitekerezo, ikibazo cyongerewe no gushimangira ubuzima bwite bwabakoresha no kubuza amakuru.
Fospha izana ubuhanga bwihariye bwo gusesengura kumeza, itanga igisubizo cyagenewe kugendana nibi bigezweho. Ubufatanye busezeranya gutanga ibisobanuro birambuye ku mikorere yo kwiyamamaza, bifasha abamamaza kwamamaza ibyo bakoresha no gutwara inyungu igaragara ku ishoramari.
Ikibazo cyo gupima muburyo bwo kwamamaza bwa kijyambere
Imyaka myinshi, abamamaza ibicuruzwa bya eCommerce bashingiye kumyumvire ya digitale kugirango bamenye intsinzi yo kwiyamamaza. Nyamara, ibi bipimo akenshi binanirwa gushushanya ishusho yuzuye. Ibitekerezo byerekana kugera ariko ntibishobora kwerekana niba igitekerezo cyahinduwe kugurisha kweli cyangwa ibikorwa byabakiriya bifite agaciro.
Iki cyuho cyo gusobanukirwa cyahindutse ingingo ikomeye yububabare. Abamamaza batanga ingengo yimari idafite ibimenyetso bifatika byerekana ingaruka zinjira. Ikibazo cyakajije umurego hamwe nimpinduka ziherutse kwibanda kurubuga.
Amabanga Yibanga: Ibyuho Byatanzwe nimbogamizi
Amabwiriza mashya yerekeye ubuzima bwite na politiki y’urubuga, nko gukuraho kuki z’abandi bantu, byatumye uburyo gakondo bwo gukurikirana butizerana. Abamamaza ubu bahura nubutayu bwamakuru, barwana no guhuza ibitekerezo byamamaza kurubuga nka Snapchat kubigura byanyuma kurubuga rwabo.
Ibi birema umwirondoro wirabura. Hatabayeho ibipimo bifatika byambukiranya imipaka, ntibishoboka rwose kumenya iyamamaza cyangwa ubukangurambaga bukwiye inguzanyo yo guhinduka. Ikoranabuhanga rya Fospha ryakozwe muburyo bwihariye kugirango iki cyuho gikemuke.
Uburyo Ubufatanye bwa Fospha na Snap butanga igisubizo
Ubufatanye buhuza Fospha igezweho yo gupima hamwe na Snap yamamaza ibidukikije. Uku kwishyira hamwe kwemerera kureba neza urugendo rwabakiriya, uhereye kumurongo wambere Snapchat yerekana kugeza kuri eCommerce yanyuma.
Fospha ikoresha uburyo bugezweho bwo kwerekana imashini no kwiga imashini kugirango yuzuze amakuru yatanzwe nubushakashatsi bwibanga. Ihuriro rirashobora kugurisha kugurisha kwa Snapchat kwiyamamaza hamwe nurwego rwo hejuru rwukuri, kabone niyo udashingiye kuri pigiseli ikurikirana.
Inyungu zingenzi zo gucuruza eCommerce Abamamaza
Abamamaza gukoresha ubwo bufatanye bushya barashobora kwitega ibyiza byinshi:
Garuka neza kubipimo byo gukoresha (ROAS) Igipimo: Hanyuma usobanukirwe ninjiza nyayo yatanzwe nubukangurambaga bwa Snapchat. Gutegura ingengo yimishinga yo Kwamamaza: Kugabura bije yawe neza muguhitamo amatangazo yamamaza cyane. Kuzamura Urugendo rwabakiriya: Kunguka byimazeyo uburyo abakoresha bakorana nikirango cyawe kurubuga. Isesengura-Ibihe bizaza: Kubaka ingamba zo gupima zujuje ubuziranenge bwiterambere.
Ibi bimura ibipimo birenze ibipimo byubusa. Abamamaza barashobora gufata ibyemezo bishingiye ku makuru bigira ingaruka ku murongo wabo wo hasi.
Ejo hazaza h'ibipimo byo kwamamaza hamwe na Fospha
Ubu bufatanye bwerekana impinduka nini mu nganda zigana ibisubizo bihanitse, bishingiye ku banga-bishingiye ku bipimo. Fospha iri ku isonga ryuru rugendo, itezimbere ikoranabuhanga ryubaha ubuzima bwite bwabakoresha mugihe batanga ubushishozi bwibikorwa abamamaza bakeneye.
Mugihe isi ya digitale ikomeje gutera imbere, ubushobozi bwo gupima neza imikorere yubukangurambaga bizahinduka inyungu zikomeye zo guhatanira. Ubufatanye hagati yamakuru yerekana ubutumwa nka Snap ninzobere mu gusesengura nka Fospha ishyiraho ibipimo bishya kubishoboka mu kwamamaza kuri eCommerce.
Gushyira mubikorwa Ibipimo Byambere Kubirango byawe
Kubirango byiteguye kujyana Snapchat yamamaza kurwego rukurikira, gukoresha ibikoresho bishya byo gupima ni ngombwa. Intambwe yambere nukwemeza ko eCommerce ikurikirana ikwiye neza kugirango ikore hamwe nicyitegererezo cyiza.
Gufatanya nabahanga bumva iyi nyubako igoye birashobora kwihutisha intsinzi yawe. Aha niho urubuga rwihariye ruba ingirakamaro mugukinguragukura.
Umwanzuro: Uzamure ingamba zo gupima eCommerce
Ubufatanye bwa Snap na Fospha ni umukino uhindura umukino wo kwamamaza ibicuruzwa byamamaza kuri Snapchat. Irakemura mu buryo butaziguye ikibazo gikomeye cyo gupima ingaruka zo kwiyamamaza kwisi-yambere. Mugutanga ibiranga neza nubushishozi bwimbitse, biha imbaraga abamamaza kwamamaza ibicuruzwa byabo ROI.
Niba ushaka gushyira mubikorwa ibisubizo bihanitse byo gupima kubirango byawe bya eCommerce, tekereza gufatanya nabashinzwe gutanga isesengura ryihariye. Kugirango uhuze bidasubirwaho isesengura ryamamaza ryateye imbere, shakisha ibisubizo biboneka muri Seemless kugirango utere imbere.
