I-Snap ne-Fospha Yakha I-Alliance Enamandla Yezilinganiso Ze-eCommerce
Ngomnyakazo obalulekile wezwe lokukhangisa kwedijithali, i-Snap Inc. ikhethe ngokusemthethweni i-Fospha njengozakwethu wokulinganisa we-eCommerce yokudayisa. Lokhu kubambisana kwamasu kuhlethelwe ukunika amandla imikhiqizo ye-eCommerce nabakhangisi ngamakhono angakaze abonwe okulinganisa umthelela wangempela wemikhankaso yabo ye-Snapchat. Inselele eyinhloko le nhlangano ebhekana nayo ubunzima obudala bokulinganisa ngokunembile ukusebenza kahle kokukhangisa okuholwa yimibono, inkinga ebhebhethekiswa ukugcizelela okwandayo kobumfihlo babasebenzisi nemikhawulo yedatha.
I-Fospha iletha ubuhlakani bayo bokuhlaziya okukhethekile etafuleni, inikezela ngesixazululo esiklanyelwe ukuzulazula kulezi zinkimbinkimbi zesimanje. Ukubambisana kuthembisa ukuletha imininingwane ecacile ekusebenzeni komkhankaso, kusize abakhangisi basebenzise imali yabo ngokugcwele futhi bathole imbuyiselo elinganisekayo ekutshalweni kwezimali.
Inselele Yokulinganisa Ekukhangiseni Kwesimanje Kwe-eCommerce
Sekuyiminyaka, abakhangisi be-eCommerce bethembele emibonweni yedijithali ukukala impumelelo yomkhankaso. Kodwa-ke, lawa mamethrikhi avame ukuhluleka ukudweba isithombe esiphelele. Okuvelayo kubonisa ukufinyelela kodwa kuyasilela ekudaluleni ukuthi umbono uhunyushelwe ekuthengisweni kwangempela noma isenzo sekhasimende esibalulekile.
Leli gebe ekuqondeni seliphenduke iphuzu lobuhlungu obukhulu. Abakhangisi banikeza isabelomali esibalulekile ngaphandle kobufakazi obucacile bomphumela oqondile wemali engenayo. Inkinga ishube kakhulu ngezinguquko zakamuva ezigxile kubumfihlo kuwebhu yonkana.
Indida Yobumfihlo: Izikhala Zedatha Nezithiyo Zokubalula
Imithetho emisha yobumfihlo kanye nezinqubomgomo zenkundla, njengokuqedwa kwamakhukhi ezinkampani zangaphandle, kwenze izindlela zokulandelela ezivamile zingathembeki kangako. Abakhangisi manje babhekene nogwadule lwedatha, bezabalaza ukuxhuma ukubukwa kwezikhangiso ezinkundleni ezifana ne-Snapchat ekuthengeni kokugcina kumawebhusayithi abo.
Lokhu kudala imbobo emnyama yesichasiso. Ngaphandle kokulinganisa okuqinile kwenkundla, cishe akunakwenzeka ukunquma ukuthi yisiphi isikhangiso esithile noma umkhankaso ofanelwe ikhredithi ngokuguqulwa. Ubuchwepheshe be-Fospha benzelwe ngokukhethekile ukuvala leli gebe.
I-Fospha ne-Snap Partnership Ihlinzeka Kanjani Isixazululo
Ubambiswano luhlanganisa inkundla yokulinganisa ethuthukisiwe ye-Fospha ngokuqondile ne-ecosystem yokukhangisa ye-Snap. Lokhu kuhlanganiswa kuvumela umbono ophelele wohambo lwekhasimende, kusukela emkhangisweni wokuqala we-Snapchat kuya ekuphumeni kokugcina kwe-eCommerce.
I-Fospha isebenzisa ukumodela okuyinkimbinkimbi nokufunda komshini ukugcwalisa izikhala zedatha ezidalwe izilinganiso zobumfihlo. Inkundla ingakwazi ukuthi ukuthengiswa kubuyele emikhankasweni ye-Snapchat ngezinga eliphezulu lokunemba, ngisho nangaphandle kokuncika kumaphikseli okulandelela okuvamile.
Izinzuzo Eziyinhloko Zabakhangisi Bezentengiselwano ze-eCommerce
Abakhangisi abasebenzisa lobu budlelwano obusha bangalindela izinzuzo ezithile ezibonakalayo:
Isilinganiso Sembuyiselo Enembile Ekusetshenzisweni Kwesikhangiso (i-ROAS): Ekugcineni qonda imali engenayo yangempela ekhiqizwa imikhankaso yakho ye-Snapchat. Ibhajethi Yomkhankaso Ethuthukisiwe: Yabelana ngesabelomali sakho ngempumelelo kakhulu ngokuhlonza amasethi ezikhangiso asebenza kahle kakhulu nezithameli. Imininingwane Yohambo Lwekhasimende Ethuthukisiwe: Thola ukuqonda okujulile kokuthi abasebenzisi baxhumana kanjani nomkhiqizo wakho kuzo zonke izinkundla. Izibalo Eziqinisekisa Ikusasa: Yakha isu lokulinganisa elithobelana nezindinganiso zobumfihlo eziguqukayo.
Lokhu kuhambisa ukulinganisa ngaphezu kwamamethrikhi ayize alula. Abakhangisi bangenza izinqumo eziqhutshwa idatha ezithinta ngqo umugqa wabo ophansi.
Ikusasa Lokulinganiswa Kokukhangisa nge-Fospha
Lokhu kubambisana kubonisa ushintsho olubanzi embonini oluya ezixazululweni zokulinganisa ezigxile kakhulu, ezigxile kubumfihlo. I-Fospha ihamba phambili kulo mnyakazo, ithuthukisa ubuchwepheshe obuhlonipha ubumfihlo babasebenzisi kuyilapho iletha imininingwane ebambekayo edingwa abakhangisi.
Njengoba umhlaba wedijithali uqhubeka nokuvela, ikhono lokulinganisa ngokunembile ukusebenza komkhankaso lizoba inzuzo ebalulekile yokuncintisana. Umfelandawonye phakathi komdondoshiya wemiyalezo obonakalayo njengo-Snap kanye nochwepheshe wezibalo ofana no-Fospha usetha izinga elisha lokuthi yini engenzeka ekukhangiseni kwe-eCommerce.
Ukusebenzisa Ukukala Okuthuthukisiwe Komkhiqizo Wakho
Kumabhrendi alungele ukuyisa ukukhangisa kwawo kwe-Snapchat, ukwamukela la mathuluzi amasha okulinganisa kubalulekile. Isinyathelo sokuqala siwukuqinisekisa ukuthi ukulandela kwakho kwe-eCommerce kulungiselelwe kahle ukuze kusebenze namamodeli esibaluli athuthukile.
Ukubambisana nochwepheshe abaqonda lesi simo sezwe esiyinkimbinkimbi kungasheshisa impumelelo yakho. Yilapho izinkundla ezikhethekile zibaluleka khona ukuze zivulweukukhula.
Isiphetho: Phakamisa Isu Lakho Lokulinganisa le-eCommerce
Ubambiswano lwe-Snap ne-Fospha lushintsha umdlalo wokukhangisa kwemikhiqizo ku-Snapchat. Ibhekana ngqo nenselelo ebalulekile yokulinganisa umthelela womkhankaso wangempela emhlabeni wokuqala wobumfihlo. Ngokunikeza isichasiso esinembile nemininingwane ejulile, kunikeza abakhangisi amandla okukhulisa i-ROI yabo yokumaketha.
Uma ubheke ukusebenzisa izixazululo zokulinganisa eziyinkimbinkimbi zomkhiqizo wakho we-eCommerce, cabanga ukusebenzisana nomhlinzeki wezibalo okhethekile. Ukuze uthole ukuhlanganiswa okungenazihibe kwezibalo zokukhangisa ezithuthukile, hlola izixazululo ezitholakala ku-Seemless ukuze uthuthukise ukukhula kwakho.
