Snap ne Fospha Yɛ Apam a Ɛyɛ Tumi ma eCommerce Nsusuwii
Wɔ adeyɛ titiriw bi a wɔayɛ ama dijitaal dawurubɔ asase no mu no, Snap Inc. apaw Fospha wɔ aban kwan so sɛ ne susuw hokafo ma retail eCommerce. Wɔayɛ nhyehyɛe sɛ saa ayɔnkofa a ɛfa ɔkwan a wɔfa so yɛ adwuma yi bɛma eCommerce ahyɛnsode ne aguade ho dawurubɔfo a wɔwɔ tumi a ebi mmae da no tumi de asusuw nkɛntɛnso a wɔn Snapchat ɔsatu ahorow no nya ankasa. Asɛnnennen titiriw a apam yi di ho dwuma ne ɔhaw a atra hɔ bere tenten sɛ wɔbɛkyerɛ sɛnea aguade ho dawurubɔ a wɔde nsusuwii di dwuma no tu mpɔn pɛpɛɛpɛ, ɔhaw a ɛma ɛyɛ kɛse esiane sɛ wosi wɔn a wɔde di dwuma no kokoam nsɛm ne data anohyeto ahorow so dua kɛse nti.
Fospha de ne nhwehwɛmu ho nimdeɛ soronko no ba pon no so, de ano aduru a wɔayɛ sɛ ɛbɛfa nnɛyi nsɛm a ɛyɛ den yi so ma. Nkɔmmɔbɔ no hyɛ bɔ sɛ ɛde nhumu a emu da hɔ bɛma wɔ ɔsatu no adwumayɛ ho, aboa aguade ho dawurubɔfo ma wɔama wɔn sika a wɔsɛe no yiye na wɔanya mfaso a wobetumi asusuw afi sika a wɔde asie no so.
Nsusuwii ho Asɛnnennen a Ɛwɔ Nnɛyi eCommerce Dawurubɔ Mu
Mfe pii ni no, eCommerce aguade ho dawurubɔfo de wɔn ho ato dijitaal nsusuwii so de asusuw ɔsatu no nkonimdi ho. Nanso, saa metrics yi ntaa ntumi nkyerɛ mfonini a edi mũ. Nsusuwii kyerɛ sɛ wobetumi adu hɔ nanso entumi nkyerɛ sɛ ebia adwene bi kyerɛɛ ase kɔɔ adetɔn ankasa anaasɛ adetɔfo adeyɛ a ɛsom bo mu.
Saa nsonsonoe a ɛda ntease mu yi abɛyɛ ɛyaw titiriw. Dawurubɔfo kyekyɛ sikasɛm nhyehyɛe a ɛho hia a wonni adanse a emu da hɔ a ɛkyerɛ sɛ ɛka sika a wonya tẽẽ. Ɔhaw no mu ayɛ den esiane nsakrae a wɔayɛ nnansa yi a ɛfa kokoam nsɛm ho wɔ wɛbsaet no nyinaa so nti.
Kokoam Nsɛm Ho Abirabɔ: Data Gaps ne Attribution Hurdles
Kokoam nsɛm ho mmara foforo ne platform nhyehyɛe ahorow te sɛ cookies a wɔde di dwuma nkakrankakra no ama akwan a wɔfa so di akyi a wɔde di dwuma wɔ amanne kwan so no ayɛ nea wontumi mfa wɔn ho nto so kɛse. Mprempren aguade ho dawurubɔfo hyia data sare, a wɔrepere sɛ wɔde aguade ho dawurubɔ a wɔhwɛ wɔ nhyiam ahorow te sɛ Snapchat so no bɛka nneɛma a etwa to a wɔbɛtɔ wɔ wɔn wɛbsaet ahorow so no ho.
Eyi ma attribution black hole ba. Sɛ yɛannya cross-platform susuw a ɛyɛ den a, ɛkame ayɛ sɛ ɛrentumi nyɛ yiye sɛ wubehu dawurubɔ anaa ɔsatu pɔtee bɛn na ɛfata sɛ wɔde ho anuonyam ma wɔ nsakrae bi ho. Wɔayɛ Fospha mfiridwuma no titiriw sɛnea ɛbɛyɛ a ɛbɛma saa nsonsonoe yi asiw ano.
Sɛnea Fospha ne Snap Ayɔnkofa no De Ano Aduru Ma
Ayɔnkofa no de Fospha susudua a ɛkɔ anim no ne Snap dawurubɔ abɔde a nkwa wom nhyehyɛe no bom tẽẽ. Saa nkabom yi ma kwan ma wotumi hu adetɔfo akwantu no yiye, efi Snapchat dawurubɔ adwene a edi kan no so kosi eCommerce sika a etwa to no so.
Fospha de mfoniniyɛ a ɛyɛ nwonwa ne mfiri adesua di dwuma de hyɛ data a ɛda hɔ a ɛnam kokoam nsɛm so de ba no ma. Platform no betumi aka sɛ adetɔn no san fi Snapchat ɔsatu ahorow a ɛyɛ pɛpɛɛpɛ kɛse, mpo a wɔmfa wɔn ho nto atetesɛm tracking pixels so.
Mfaso Titiriw a Ɛwɔ Ma Retail eCommerce Advertisers
Dawurubɔfo a wɔde saa fekubɔ foforo yi di dwuma no betumi ahwɛ mfaso pɔtee pii kwan:
Accurate Return on Ad Spend (ROAS) Measurement: Awiei koraa no te sika ankasa a wo Snapchat ɔsatu ahorow no nya no ase. Ɔsatu Ho Budget a Wɔayɛ no Yiye: Fa wo sikasɛm kyekyɛ yiye denam aguade ho dawurubɔ ahorow ne atiefo a wɔyɛ adwuma yiye a wubehu no so. Adetɔfoɔ Akwantuo Nhumu a Ɛkɔ Anim: Nya nteaseɛ a emu dɔ wɔ sɛdeɛ wɔn a wɔde di dwuma no ne wo brand di nkitaho wɔ platform ahodoɔ so. Future-Proofed Analytics: Yɛ susudua nhyehyɛe a ɛne kokoamsɛm gyinapɛn ahorow a ɛresakra no hyia.
Eyi de susudua kɔ akyiri sen vanity metrics a ɛnyɛ den. Dawurubɔfo betumi asi gyinae ahorow a egyina data so a ɛka wɔn sikasɛm tẽẽ.
Daakye a Ɛwɔ Dawurubɔ Nsusuwii a Wɔde Fospha Yɛ
Saa ayɔnkofa yi kyerɛ nsakraeɛ a ɛtrɛ wɔ adwuma no mu akɔ susuw ano aduru a ɛyɛ nwonwa, a ɛfa kokoamsɛm ho. Fospha di kan wɔ saa kuw yi mu, reyɛ mfiridwuma a ɛkyerɛ obu ma wɔn a wɔde di dwuma no kokoamsɛm bere a ɛde nhumu a wobetumi de adi dwuma a aguade ho dawurubɔfo hia no ma.
Bere a dijitaal wiase no kɔ so nya nkɔso no, tumi a wɔde susuw ɔsatu no mu mmɔdenbɔ pɛpɛɛpɛ no bɛyɛ akansi mu mfaso a ɛho hia. Apam a ɛda nkrasɛm a wɔde aniwa hu te sɛ Snap ne nhwehwɛmu ho ɔbenfo te sɛ Fospha ntam no de gyinapɛn foforo si hɔ ma nea ebetumi aba wɔ eCommerce aguade ho dawurubɔ mu.
Nsusuwii a Ɛkɔ Anim a Wɔde Di Dwuma Ma Wo Brand
Wɔ brands a wɔasiesie wɔn ho sɛ wɔde wɔn Snapchat dawurubɔ bɛkɔ ɔfa a edi hɔ no fam no, saa susuw nnwinnade foforo yi a wobegye atom no ho hia. Anamɔn a edi kan ne sɛ wobɛhwɛ sɛ wɔahyehyɛ wo eCommerce tracking no yiye sɛnea ɛbɛyɛ a ɛne attribution models a ɛkɔ anim bɛyɛ adwuma.
Sɛ wo ne abenfo a wɔte asase a ɛyɛ den yi ase abom a, ebetumi ama woadi nkonim ntɛmntɛm. Ɛha na asɛnka agua titiriw bɛyɛ nea ɛsom bo kɛse ma wobueonyini.
Awiei: Ma Wo eCommerce Nsusuwii Ho Nhyehyɛe no So
Snap ne Fospha fekubɔ no yɛ agodie-sesa ma retail brands dawurubɔ wɔ Snapchat. Ɛdi asɛnnennen a ɛho hia a ɛne sɛ wɔbɛsusu ɔsatuo nkɛntɛnsoɔ ankasa wɔ wiase a wɔde kokoam nsɛm di kan no ho dwuma tẽẽ. Ɛdenam attribution a edi mu ne nhumu a emu dɔ a ɛde ma so no, ɛma aguade ho dawurubɔfo tumi ma wonya wɔn aguadi mu ROI kɛse.
Sɛ worehwehwɛ sɛ wode susudua ano aduru a ɛyɛ nwonwa bedi dwuma ama wo eCommerce brand no a, susuw ho sɛ wo ne analytics provider titiriw bi bɛyɛ biako. Sɛ wopɛ sɛ wonya dawurubɔ nhwehwɛmu a ɛkɔ anim a wɔde bɛka abom a ɛnyɛ den a, hwehwɛ ano aduru a ɛwɔ hɔ fi Seemless hɔ na ama woanya nkɔso.
