Ke hana nei ʻo Amazon i kahi kelepona hou - ʻoi aku ma mua o hoʻokahi ʻumi makahiki ma hope o ka lele ʻana o kāna kelepona ahi
Ke hoʻomohala nei ʻo Amazon i kahi kelepona hou, i kapa ʻia ʻo "Transformer," ma kahi o hoʻokahi mau makahiki ma hope o ka hāʻule ʻole ʻana o kāna kelepona ahi 2014. Hōʻike kēia neʻe i ke komo hou ʻana i ka mākeke mobile hoʻokūkū. Ua hoʻopau ʻia ke kelepona ahi mua i hoʻokahi makahiki ma hope o ka hoʻokuʻu ʻia ʻana, e hana ana kēia i kahi hoʻāʻo lua kiʻekiʻe. Ke ʻimi nei kēia ʻatikala i ka hoʻoilina o ka Fire Phone, nā mea a mākou e ʻike ai e pili ana i ka mea hou, a no ke aha e kūleʻa ai ʻo Amazon i kēia manawa i ka ʻenehana ʻenehana e ulu mau nei.
ʻO ke kelepona ahi: He moʻolelo hoʻomanaʻo i ka moʻolelo ʻenehana Hoʻokuʻu ʻia me ka fanfare nui ma 2014, ʻo ka Amazon Fire Phone kahi pōʻino pāʻoihana. Ua ʻoki ʻia ʻo ia i hoʻokahi makahiki ma hope o kona hoʻolauna ʻia ʻana, lilo ia i hihia puke no kahi huahana e heluhelu hewa ana i ka mākeke. Ua waiho ʻia kona hemahema i kahi hōʻailona koʻikoʻi ma nā manaʻo ʻenehana ʻo Amazon.
He aha ka hewa? He nui a koʻikoʻi nā hemahema o ka Phone Fire. He AT&T wale nō ia ma US, e kaupalena ana i kona waihona mea kūʻai mai ka hoʻomaka. Eia kekahi, ua ʻike ʻia kāna hiʻohiʻona inoa, Dynamic Perspective 3D, ma ke ʻano he gimmick ma mua o ka pono pono. ʻO ka mea pōʻino loa, ua hoʻokuʻu ʻia ke kelepona me ke kumu kūʻai kiʻekiʻe o $649, e hoʻokomo iā ia i ka hoʻokūkū pololei me nā poʻokela i hoʻokumu ʻia mai Apple a me Samsung. Ua hāʻawi liʻiliʻi ia e hōʻoia i kēlā kumukūʻai ma kahi mākeke kahi i loaʻa ai i nā mea kūʻai ke kūpaʻa kūpaʻa ikaika a me nā kaiaola i hoʻomohala maikaʻi ʻia ma nā wahi ʻē aʻe.
Nā haʻawina nui mai ka hāʻule Ua aʻo ʻo Amazon i nā haʻawina paʻakikī mai ka debacle Fire Phone. Ua aʻo ka ʻike iā lākou ʻaʻole lawa ka lako ponoʻī me ka ʻole o ka kaiaola koi a me ka manaʻo kumu waiwai. Ua hōʻike pū ʻia i ka pōʻino o nā hiʻohiʻona over-engineering ʻaʻole e hoʻonā i nā pilikia mea hoʻohana maoli. Ua hoʻohuli ʻia kēia hemahema i ka ʻoi aku ka manaʻo o ka waiwai i ʻike ʻia ma nā polokalamu Amazon ma hope e like me Echo speakers a me Fire tablets. ʻO ka hoʻomaopopo ʻana i kēia mōʻaukala he mea koʻikoʻi ia i ka wānana ʻana i kā lākou hoʻolālā hou, e like me ka nānā ʻana i nā neʻe i hala e kōkua iā mākou e hoʻomaopopo i nā ʻoihana e koi ana i nā palena i kēia lā, e like me ka Apple MacBook Pro Max hou loa he ikaika a he ʻakaʻaka.
ʻO ka "Transformer": ʻO ka hoʻāʻo kelepona ʻelua a Amazon Hōʻike nā hōʻike i ka polokalamu hou o Amazon, i kapa ʻia ʻo "Transformer," i ka hoʻomohala ikaika. ʻOiai ʻaʻole liʻiliʻi nā kikoʻī, hōʻike ka codename ponoʻī i kahi hāmeʻa me ka hiki ke hoʻololi a hiki ke hoʻololi ʻia. ʻAʻole kēia he kelepona wale nō; he ʻano hou kēia no Amazon.
Nā hiʻohiʻona kūpono a me ke kūlana makeke Manaʻo ʻia ka "Transformer" e hoʻohui hohonu me nā lawelawe a Amazon. Hiki iā mākou ke manaʻolana i ka hoʻohui pū ʻana o Alexa, Prime Video optimization, a me nā hiʻohiʻona kūʻai kūʻokoʻa. E hoʻohana paha ka hāmeʻa i ka ikaika o Amazon ma AI, nā lawelawe kapuaʻi, a me nā ʻike. ʻAʻole e like me ke kelepona ahi kumu kūʻai nui, hiki i kēia kelepona hou ke kuhikuhi i ka waena waena a i ʻole ka ʻāpana waiwai. E pale aku kēia i nā paio pololei me ka iPhone a me Galaxy S series, ma kahi o ka hoʻokūkū ʻana me nā polokalamu mai Google (Pixel A-series) a me kā Samsung's A-line. ʻO ka nānā ʻana i ka affordability a me ka kaiaola o Amazon hiki ke lilo i kāna manaʻo kūʻai kūʻokoʻa.
No ke aha i kēia manawa? ʻO ka ʻĀina Hoʻololi He ʻokoʻa loa ka mākeke kelepona ma 2024 mai ka makahiki 2014. Ua ulu aʻe nā ʻano mea kūʻai aku, a ua ulu nui ka kaiaola o Amazon. Loaʻa i ka hui i kēia manawa kahi hui o nā lawelawe i hiki ke pōmaikaʻi maoli mai kahi hub kelepona paʻa. ʻO ka Ecosystem Maturity: ʻO Amazon Music, Prime Video, Kindle, Audible, a me Alexa i hana i kahi ʻike paʻa a me ka lawelawe lawelawe. AI a me Assistant Dominance: He inoa ʻohana ʻo Alexa, e hāʻawi ana i kahi ʻaoʻao kūpono i ka launa pū ʻana o ka leo leo. ʻIke Lako Paʻa: ʻO nā makahiki o ka hana ʻana i nā Echos, nā papa ahi, a me nā e-heluhelu Kindle i hoʻohanohano i ka hoʻolālā ʻenehana a me nā kaulahao lako a Amazon. 5G a me ka pilina: Hiki i ka ʻikepili wikiwiki ʻo Ubiquitous ke hāʻawi i nā ʻike e pili ana i ke ao e hiki ke hāʻawi.
Hiki iā Amazon ke lanakila ma kahi i hāʻule ai? ʻO ka hoʻāʻo ʻelua ʻo Amazon ke alo i nā luʻi koʻikoʻi akā loaʻa pū kekahi i nā pono kūʻokoʻa. Pono ka hui e lanakila i ka ʻuhane o ke kelepona ahi a hōʻoia i kahi mākeke kānalua. Eia naʻe, he mea weliweli kona mau kumuwaiwai a me kona kūlana hoʻolālā.
ʻO nā pilikia nui e lanakila ai ʻAʻole hiki ke hoʻonui ʻia ka ikaika hoʻokūkū ma ka mākeke smartphone. Loaʻa iā Apple a me Samsung ke kūpaʻa o ka brand ironclad. Mālama ʻo Google i kaʻO ka ʻōnaehana lawelawe ʻo Android, kahi a Amazon e hoʻopili ai i kāna ʻano ʻano Fire OS ponoʻī, e alakaʻi ana i nā pilikia pili i ka app. E kiʻekiʻe ka kānalua o nā mea kūʻai aku ma muli o ka hāʻule mua. Pono ʻo Amazon e hāʻawi i kahi hoʻokuʻu kīnā ʻole a me ka leka uila e lanakila ai i kēia pilikia mua. Pono ka kūleʻa i ka hoʻokō mau ʻana, kahi loina i ʻimi ʻia i kā mākou ʻatikala ma Never Take Your Foot Off The Pedal - Eia ke kumu ʻo Momentum nā mea āpau i ka kūleʻa ʻoihana.
Nā Pōmaikaʻi Kūikawā o Amazon ʻO ka mea kaua nui loa o Amazon ʻo kona kaiaola. ʻO kahi kelepona hāʻawi i nā hoʻohui hohonu a waiwai me Prime, Alexa, a me AWS hiki ke kālai i kahi niche. Hiki i ka hui pū ʻana me nā lālā Prime ke hana i kahi manaʻo waiwai hiki ʻole. Hiki i ka ʻike o ka hui ma AI a me ka logistic ke hiki i nā hiʻohiʻona kūʻokoʻa, e like me ke kūʻai wānana ʻana a i ʻole nā hoʻohui hoʻoili like ʻole. Eia kekahi, ʻo ka nānā ʻana i kahi demographic kikoʻī, e like me nā mea kūʻai Amazon kaumaha a i ʻole nā mea hoʻohana home akamai, hiki ke lilo i hoʻolālā lanakila.
Ka hopena: He Piliwaiwai i helu ʻia i loko o kahi Mākeke Kuʻuna ʻO ka hoʻomohala ʻana o Amazon i ke kelepona "Transformer" kahi hana lua hoihoi. Hōʻike ia i ka makemake o ka hui e aʻo mai ka hāʻule ʻole a komo hou i kahi mākeke ʻenehana koʻikoʻi. He kiʻekiʻe nā pahu, akā ʻo nā uku kūpono - ka loaʻa ʻana o kahi ʻīpuka mua i kona kaiaola - he nui. Hōʻike kēia neʻe i ke ʻano o ka hoʻololi mau ʻana o ka poʻe pilikua ʻenehana a komo hou i nā mākeke, e like me ke ʻano o ka hoʻolaʻa ʻana o nā studio hou i nā ʻano hana kiʻi kahiko, e like me ka mea i ʻike ʻia ma How Croak e hoʻihoʻi mai i ka animation huki lima, me ka haki ʻole o ka pāʻani hou. E hilinaʻi ka holomua ma ka hāʻawi ʻana i ka waiwai hiki ʻole ke hōʻole ʻia, ʻaʻole wale nā gimmicks. E kūʻai anei ka "Transformer" i nā manaʻo kelepona o Amazon? ʻO ka manawa wale nō e haʻi. No ka ʻike hou aku e pili ana i nā pivots ʻenehana hou loa a me nā hoʻolālā ʻoihana, e ʻimi i kā mākou loiloi hohonu ma Semless. E noho ma mua o ka pihi me kā mākou ʻike loea no ka hana hou a me nā ʻano mākeke.
