I-Apple yehlisa amanani ekhomishini e-China ngaphandle kwengxabano Ngokuhamba kahle, i-Apple yehlise amanani ekhomishini ye-App Store eChina. Izinga elijwayelekile lehliselwe ku-25%, kuyilapho amakhomishini okubhaliswa okuvuselelwe ngokuzenzekelayo manje emi ku-12% kuphela. Lesi sinqumo sigqamisa izinguquko zamasu ze-Apple kwenye yezimakethe zayo ezibaluleke kakhulu. Lezi zinguquko zingaba nemiphumela efinyelela kabanzi konjiniyela namabhizinisi asebenza ngaphakathi kwe-iOS ecosystem. Ukuqonda okushiwoyo kubalulekile kunoma ubani ohilelekile ekuthuthukisweni kohlelo lokusebenza noma ekuthengisweni kwedijithali.
Kungani i-Apple yehlise amanani ekhomishini eChina? Isinqumo sika-Apple sokwehlisa amanani ekhomishini e-China sibonakala siyimpendulo yengcindezi ekhulayo yokuncintisana neyokulawula. Izitolo zezinhlelo zokusebenza zasendaweni nezinye izinhlelo zokukhokha sezizuze amandla, zibekela inselele ukubusa kwe-Apple. Ngokulungisa ukwakheka kwayo kwezinkokhelo, i-Apple ihlose ukugcina abathuthukisi futhi ikhuthaze ukuthunyelwa kwezinhlelo zokusebenza okwengeziwe. Lesi sinyathelo singasiza futhi ekudambiseni ukungezwani lapho iziphathimandla zase-China zicubungula izinqubo ezinkulu zobuchwepheshe.
Isimo sokuncintisana emakethe yohlelo lokusebenza yaseChina Imakethe yedijithali yaseChina inokuncintisana kakhulu. Iziqhwaga zasendaweni ezifana ne-Huawei ne-Tencent zinikeza izitolo zazo zohlelo lokusebenza ngezimali eziphansi. Ukwehliswa kwezinga le-Apple kuyisiza ukuthi ihlale inokuncintisana. Iqinisekisa ukuthi onjiniyela banentshisekelo yokubeka kuqala Isitolo Sohlelo Lokusebenza kunezinye izindlela.
Imithelela yokulawula kuzinqubomgomo ze-Apple Abalawuli bomhlaba bagxila kakhulu kumakhomishini esitolo sezinhlelo zokusebenza. I-China ibisebenza kakhulu ekuphoqeleleni imithetho yokungathembeki. Lokhu kuncishiswa kwezinga kungase kuvimbele imithetho eqinile. Kubonisa ukuzimisela kwe-Apple ukuzivumelanisa nezimo zomthetho zendawo.
Umthelela konjiniyela namabhizinisi Izilinganiso zekhomishini eziphansi zisho ukuthi onjiniyela bagcina imali yabo eningi. Lokhu kungakhuphula kakhulu inzuzo, ikakhulukazi kuma-studio amancane. Izinhlelo zokusebenza ezisuselwe kokubhaliselwe zizuza kakhulu. Izinga elincishisiwe elingu-12% ekuvuseleleni okuzenzakalelayo likhuthaza ukugcinwa kwabasebenzisi kwesikhathi eside nokuzinza kwemali engenayo.
Izinzuzo zezezimali zabadali bohlelo lokusebenza Ngemali engenayo eningi ehlala emaphaketheni onjiniyela, ukutshalwa kwezimali ekuthuthukisweni kohlelo lokusebenza kuba lula. Lokhu kungaholela ezinhlelweni zokusebenza zekhwalithi ephezulu kanye nolwazi olungcono lomsebenzisi. Amabhizinisi amancane nabathuthukisi be-indie bangase bakuthole kulula ukusekela imisebenzi yabo. Iphesenti ngalinye elilondoloziwe lingenza umehluko emakethe yokuncintisana.
Imithelela yomhlaba wonke yezinguquko zesilinganiso sendawo Ukuthuthela kuka-Apple eChina kungaba yisibonelo. Ezinye izifunda zingase ziphoqelele izimvume ezifanayo ngokusekelwe kulesi sinqumo. Onjiniyela emhlabeni wonke kufanele babukele lawa mathrendi. Izinguquko emakethe eyodwa enkulu zivame ukuba nomthelela ekulungisweni kwenqubomgomo yomhlaba.
Kusho ukuthini lokhu ngekusasa lezitolo zezinhlelo zokusebenza Ukwehliswa kwezinga le-Apple kubonisa ushintsho endleleni izimakethe zohlelo lokusebenza ezisebenza ngayo. Ukuvumelana nezimo nokuzivumelanisa nezimo kuya kuba semqoka lapho kuqhudelana nokulawulwa. Lokhu kungaholela kuzinqubomgomo ezilungele unjiniyela emhlabeni jikelele. Ibhalansi phakathi kwezimali zenkundla nemali engenayo kanjiniyela ingaphansi kokubuyekezwa yonke indawo.
Okuthrendayo ezinkokhelweni zemakethe yedijithali Amanye amapulatifomu angase azizwe enengcindezi yokwehlisa amakhomishini awo nawo. I-Google Play nezitolo ezifanayo zingamemezela izinguquko ezifanayo ukuze zihlale zincintisana. Lo mkhuba uzuzisa yonke i-ecosystem. Onjiniyela bayazuza, futhi abasebenzisi bajabulela izinhlelo zokusebenza ezisha ngenxa yalokho.
Izinyathelo zamaqhinga ngama-tech giants Isinqumo sika-Apple siyingxenye yesu elibanzi. Ihambisana nemizamo yokugcina ukuzwana ezimakethe ezibalulekile ngenkathi ikhuthaza ukwethembeka konjiniyela. Izinkampani zobuchwepheshe kufanele zizulazule ezindaweni zomhlaba eziyinkimbinkimbi. Ukuzivumelanisa nezimfuno zendawo kubalulekile ekukhuleni okuqhubekayo.
Isiphetho Ukwehliswa buthule kwe-Apple kwamakhomishana e-App Store e-China kukhombisa ukujwayela okuhlakaniphile, okunamasu emakethe kanye nezingcindezi zokulawula. Onjiniyela bazozuza ngokukhushulwa kokugcinwa kwemali engenayo, okungase kubhebhethekise ukusungulwa nokukhula. Ukuhlala unolwazi mayelana nezinguquko ezinjalo kubalulekile kunoma ubani osembonini yezobuchwepheshe nezamabhizinisi. Ukuze uthole imininingwane eyengeziwe mayelana nokuzulazula kwamathrendi emakethe yedijithali, hlola indatshana yethu ethi The Startups Inching Toward an IPO in a Volatile Market. Futhi, hlola ukuthi umkhiqizo uvela kanjani ngezicucu ezinjenge-Iconic rainbow Apple logo ekugcineni uthola ukubuya esikhumbeni esisha seMacBook. Ingabe ufuna ukuthuthukisa amasu ebhizinisi lakho emhlabeni wedijithali oguquguqukayo? Xhuma ne-Seemless ukuze uthole isiqondiso sochwepheshe mayelana nokukhula nokuzivumelanisa nezimo.
