I-Apple yehla amaxabiso ekhomishini e-China ngaphandle kwengxabano Ngenyathelo elibalulekileyo, i-Apple inciphise amaxabiso ekomishini ye-App Store eTshayina. Izinga eliqhelekileyo liye lanqunyulwa ukuya kwi-25%, ngelixa iikhomishini zokubhaliselwa ngokuzenzekelayo ngoku zimi kwi-12% kuphela. Esi sigqibo sibonisa uhlengahlengiso lwesicwangciso se-Apple kwenye yezona ntengiso zibalulekileyo. Olu tshintsho lunokuba neziphumo ezifikelela ngokubanzi kubaphuhlisi kunye namashishini asebenza ngaphakathi kwe-iOS ecosystem. Ukuqonda iziphumo ngundoqo kuye nabani na obandakanyeka kuphuhliso lwe-app okanye ukuthengiswa kwedijithali.
Kutheni le nto i-Apple yanciphisa amaxabiso ekhomishini eTshayina? Isigqibo sika-Apple sokuthoba amaxabiso ekomishini eTshayina kubonakala ngathi yimpendulo kuxinzelelo olukhulayo lokhuphiswano kunye nolawulo. Iivenkile ze-app zasekhaya kunye neenkqubo zokuhlawula ezizezinye ziye zafumana ukutsaleka, zicela umngeni kulawulo luka-Apple. Ngokuhlengahlengisa ubume bayo bemirhumo, i-Apple ijolise ekugcineni abaphuhlisi kunye nokukhuthaza ukuhanjiswa kweapp ngakumbi. Eli nyathelo linokunceda ukunciphisa ukungavisisani kunye nabasemagunyeni baseTshayina baphonononga iindlela ezinkulu zetekhnoloji.
Imeko yokhuphiswano kwimarike yeapp yaseTshayina Imarike yedijithali yaseTshayina inokhuphiswano oluqatha. Izigebenga zasekhaya ezifana neHuawei kunye neTencent zibonelela ngeevenkile zazo zosetyenziso ngemirhumo ephantsi. Ukwehliswa kwezinga le-Apple kunceda ukuba uhlale ukhuphisana. Iqinisekisa ukuba abaphuhlisi banenkuthazo yokubeka phambili i-App Store kunezinye iindlela.
Iimpembelelo zolawulo kwimigaqo-nkqubo ye-Apple Abalawuli behlabathi baya kugxininisa ngakumbi kwiikomishini zeevenkile ze-app. I-China ibisebenza ngokukodwa ekunyanzeliseni imithetho yokungathembeki. Oku kuthotywa kwexabiso kunokuthintela imigaqo engqongqo. Ibonisa ukuzimisela kuka-Apple ukuziqhelanisa neemeko zomthetho zasekhaya.
Impembelelo kubaphuhlisi kunye namashishini Amaxabiso asezantsi ekomishini athetha ukuba abaphuhlisi bagcina ngaphezulu kwemivuzo yabo. Oku kunokonyusa kakhulu inzuzo, ngakumbi kwizitudiyo ezincinci. Ii-apps ezisekelwe kumrhumo zizuza kakhulu. Izinga elincitshisiweyo le-12% ekuhlaziyweni okuzenzekelayo likhuthaza ukugcinwa kwabasebenzisi bexesha elide kunye nokuzinza kwengeniso.
Izibonelelo zemali kubadali be-app Ngengeniso eninzi ehlala kwiipokotho zabaphuhlisi, utyalo-mali kuphuculo lwe-app luba lula. Oku kunokukhokelela kusetyenziso olukumgangatho ophezulu kunye namava angcono omsebenzisi. Amashishini amancinci kunye nabaphuhlisi be-indie banokukufumanisa kulula ukugcina imisebenzi yabo. Yonke ipesenti yepesenti egciniweyo ingenza umehluko kwimarike ekhuphisanayo.
Iimpembelelo zehlabathi zotshintsho lwezinga lendawo Ukuhamba kuka-Apple eTshayina kunokumisela umzekelo. Eminye imimandla inokutyhala izivumelwano ezifanayo ngokusekwe kwesi sigqibo. Abaphuhlisi kwihlabathi liphela kufuneka bajonge ezi ndlela. Utshintsho kwimarike enye enkulu luhlala lunefuthe kuhlengahlengiso lomgaqo-nkqubo wehlabathi.
Kuthetha ukuthini oku kwikamva leevenkile zeapp Ukwehliswa kwezinga le-Apple kubonisa utshintsho kwindlela iimarike ze-app ezisebenza ngayo. Ukuguquguquka kunye nokuguquguquka kuya kuba yimfuneko xa ujongene nokhuphiswano kunye nommiselo. Oku kunokukhokelela kwimigaqo-nkqubo elungele ngakumbi abaphuhlisi kwihlabathi jikelele. Ibhalansi phakathi komrhumo weqonga kunye nengeniso yomphuhlisi iphantsi koqwalaselo kuyo yonke indawo.
Imirhumo kwimarike yedijithali Ezinye iiplatifomu zinokuziva zicinezelekile ukuba zithobe iikomishini zazo nazo. UGoogle Play kunye neevenkile ezifanayo zinokubhengeza utshintsho olufanayo ukuze uhlale ukhuphisana. Lo mkhwa unceda i-ecosystem yonke. Abaphuhlisi bayazuza, kwaye abasebenzisi bayonwabela ii-apps ezintsha ngakumbi ngenxa yoko.
Iintshukumo zobuchule zizigebenga zetekhnoloji Isigqibo sika-Apple siyinxalenye yesicwangciso esibanzi. Ihambelana neenzame zokugcina imvisiswano kwiimarike eziphambili ngelixa kukhuthazwa ukunyaniseka komphuhlisi. Iinkampani zetekhnoloji kufuneka zijonge imbonakalo yomhlaba entsonkothileyo. Ukuziqhelanisa neemfuno zasekuhlaleni kubalulekile kuhlumo oluzinzileyo.
Ukuqukumbela Ukwehliswa okuthe cwaka kwe-Apple yeekomishoni ze-App Store e-China kubonisa i-smart, i-strategic adaptation kwiimarike kunye noxinzelelo lolawulo. Abaphuhlisi bamele ukuba bazuze ekwandeni kokugcinwa kwengeniso, okunokuthi kuphembelele ukutsha nokukhula. Ukuhlala unolwazi malunga notshintsho olunjalo kubalulekile kuye nabani na okwicandelo letekhnoloji kunye neshishini. Ukufumana ulwazi oluthe kratya malunga nokuhamba ngeendlela zeemarike zedijithali, khangela inqaku lethu kwi-Startups Inching Toward kwi-IPO kwiMarike eguquguqukayo. Kwakhona, jonga ukuba intengiso ivela njani ngamaqhekeza afana ne-Iconic rainbow Apple logo ekugqibeleni ifumana ukubuya kwesikhumba esitsha seMacBook. Ngaba uyafuna ukwenza izicwangciso zeshishini lakho kwihlabathi eliguqukayo ledijithali? Qhagamshelana neSeemless ngesikhokelo seengcaphephe malunga nokukhula nokuziqhelanisa.
