I-Viral Protein Bar ijongene nedabi elisemthethweni ngaphezu kweeLebhile zeSondlo Ibhrendi yeprotein yentsholongwane egazini iya enkundleni ngezityholo iilebhile zayo zesondlo ziyalahlekisa. Abamangali babanga uhlalutyo elebhu ezimeleyo lubonisa izikhewu ezibalulekileyo phakathi komxholo wesondlo opapashiweyo kunye nokuba yintoni kanye kanye ebhar. Inkampani, nangona kunjalo, igxininisa ukuba iilebhile zayo zihambelana ngokupheleleyo nayo yonke imithetho nemimiselo ye-FDA, ibeka inqanaba ledabi elisemthethweni eliphikisanayo. Eli tyala libonisa uphononongo olunzulu olujongene neempawu kwindawo ekhuphisanayo yempilontle kunye nesithuba esongezelelweyo. Njengoko abathengi besiya beqaphela ngakumbi ileyibhile, ukuchaneka komxholo weprotheyini, iikhalori, kunye ne-macronutrients iphantsi kwe-microscope. Isiphumo setyala sinokumisela umzekelo wendlela amabango eleyibhile yesondlo alawulwa ngayo kwaye anyanzeliswe kwiimveliso ezifanayo.
Undoqo weMbango yoMthetho: Ukuchaneka kweleyibhile Isimangalo sigxile kumbuzo osisiseko: ngaba imveliso inikezela ngesithembiso seleyibhile? Abamangali bangenise iimvavanyo zebhubhoratri yomntu wesithathu njengobungqina, besithi imivalo iqulethe iprotheni encinci kunye namanqanaba ahlukeneyo e-macro-nutrient kunokuba kuchaziwe. Oku kungafani kwenza isiseko sebango labo lentengiso yobuxoki.
Izityholo zabamangali: iNzululwazi ngokuchasene neNtengiso Ngokwamaxwebhu enkundla, abamangali baphikisa ukuba ukuhluka akusiyo umda omncinci wephutha kodwa ukubonakaliswa kakubi kwezinto. Bakhuphisana ukuba abathengi bahlawula iprimiyamu yeenzuzo ezithile zesondlo, ngakumbi umxholo weprotheyini ephezulu, ekunokuthiwa abayifumani. Eli tyala livakalisa inkxalabo ebanzi malunga nokungafihlisi ekuthengisweni kokutya, apho udumo losasazo lwentlalo lunokuthi ngamanye amaxesha lugqithise ulawulo olungqongqo lomgangatho.
UKhuselo lweNkampani: Ukuthotyelwa kweMigaqo Ekukhuseleni kwayo, inkampani igcina ukuba iinkqubo zayo zokuvelisa kunye nokuvavanya zinamandla. Ithi ilebhile ilandela iindlela ezivunyiweyo ze-FDA zohlalutyo lwesondlo, olunokuthi ngamanye amaxesha lwahluke kwiindlela zokuvavanya ezisetyenziswa ziilebhu ezizimeleyo. Ukhuselo luya kuxoxa ukuba nakuphi na ukungangqinelani kuwela phakathi kweyantlukwano eyamkelekileyo yolawulo.
Iimpembelelo eziBanzi kuShishino lokuTya kunye noLongezelelweyo Eli tyala lomthetho lijongwe ngeliso elibukhali lilo lonke ishishini lokutya kwezempilo. Isigwebo esichasene nenkampani sinokuthi sibangele amatyala afanayo kwaye sinyanzelise iibrendi ukuba zityale imali eninzi kuvavanyo rhoqo, olungqongqo lomntu wesithathu. Ibeka ingqalelo kwimingeni yokuveliswa kwemveliso ngobuninzi ngelixa igcina ukuhambelana okuchanekileyo kwesondlo.
Le meko ayiyodwa. Ishishini lihlala libona ukruthakruthwano phakathi kwamabango entengiso kunye nokuqinisekiswa kwezenzululwazi. Ngomnye umbono malunga nemiceli mngeni yohlobo, qwalasela ibali lompheki odumileyo ojongene nokujongwa nguwonke-wonke: Nje ukuba abe nguMpheki oMkhulu waseYurophu, uNoma Cofounder ngoku utyholwa ngokuba ngumphathi 'okhohlakeleyo' kwizityholo zentsholongwane.
Imiba enguNdoqo iNkundla ekusenokwenzeka ukuba iyiphonononge
Indlela yoVavanyo: Yeyiphi iprothokholi yovavanyo lwaselebhu ethathwa njengomgangatho wokuthotyelwa komthetho? Umahluko owamkelekileyo: Ngowuphi umahluko wepesenti kwizondlo obandakanya ukwaphulwa? Injongo yoMthengi: Ngaba isityholo sokungabhalwa ngendlela engeyiyo kunempembelelo kwizigqibo zokuthenga? Isakhelo esiLawulayo: Isebenza njani imithetho ye-FDA kumabango athile kwipakethe?
Ukujonga kwindawo yeMarike eNgxaki Kubathengi, eli tyala lisebenza njengesikhumbuzo esibalulekileyo sokuba baziswe. Ngelixa iintsingiselo zentsholongwane zinokwenza ukuba imveliso ithandwe, kubalulekile ukujonga umfanekiso omkhulu wegama lophawu, izenzo zovavanyo, kunye nembali yokuthotyelwa. Ukungafihli kufuneka kube ngumba ophambili kuso nasiphi na isigqibo sokuthenga.
Ukumaketha kunye nesicwangciso sokuthengisa sidlala indima enkulu kuhambo lwemveliso. Abanye oosomashishini, abafana noGary Vaynerchuk, bathatha ngabom indlela eyahlukileyo yokulawula imarike. Funda ngakumbi malunga nendlela yakhe: Kutheni uGary Vee engenamdla wokuFumana uphawu lwakhe olutsha lweGummy kwiiVenkile.
Ukuqukumbela: INyaniso kwiMiba yokuLebhile Isigqibo senkundla kulo mthetho weprotein bar uya kuhambelana kakhulu ngaphaya kwemveliso enye. Ichaphazela ukuthembela kwabathengi, imida yolawulo, kunye nokuphendula kwenkampani kwixesha ledijithali. Njengoko imeko iqhubela phambili, ngokungathandabuzekiyo iya kuba nefuthe kwindlela zonke iintlobo zokutya ezenza ngayo kwaye ziqinisekise amabango azo esondlo.
Ukuhlala unolwazi malunga nomgangatho wemveliso kunye nesidima sophawu kubalulekile. Ukufumana ulwazi oluthe kratya kwiimveliso ezivelisa izinto ezintsha kunye nezicwangciso zebhrendi kumacandelo ahlukeneyo, jonga olunye uhlalutyo lwethu. Fumanisa indlela ezinye iinkampani ezityhala ngayo imida, njengeyamva nje kwizinto ezithandwayo zokudlala: Isilawuli sepro esiguquguqukayo se-backbone siphantse sangqamanisa nexabiso laso.ukuya kumhla.