I-Viral Protein Bar Ibhekene Nempi Engokomthetho Ngamalebula Okudla Okunomsoco I-viral protein bar brand iya enkantolo ngezinsolo zokuthi amalebula ayo omsoco ayadukisa. Abamangali bathi ukuhlaziywa kwelebhu ezimele kubonisa igebe elibalulekile phakathi kokuqukethwe okunomsoco okukhangisiwe nalokho empeleni okusebha. Le nkampani, nokho, igcizelela ukuthi amalebula ayo ahambisana ngokugcwele nayo yonke imithetho nemithetho ye-FDA, ebeka inkundla yempi yomthetho eyimpikiswano. Leli cala ligqamisa ukucutshungulwa okujulile kwemikhiqizo ebhekene nemikhiqizo endaweni yokuncintisana kahle nesengezo. Njengoba abathengi beqaphela kakhulu ilebula, ukunemba kokuqukethwe kwamaprotheni, ama-calories, nama-macronutrients kungaphansi kwesibonakhulu. Umphumela wecala ungasetha isibonelo sokuthi izimangalo zelebula lokudla zilawulwa futhi ziphoqelelwe kanjani emikhiqizweni efanayo.
Umnyombo Wengxabano Yomthetho: Ukunemba Kwelebula Icala ligxile embuzweni obalulekile: ingabe umkhiqizo uletha lokho okuthenjiswa ilebula yawo? Abamangali bathumele izivivinyo zaselabhorethri zomuntu wesithathu njengobufakazi, bethi imigoqo iqukethe amaprotheni amancane kanye namazinga e-macro-nutrient ahlukene kunalokho okushiwo. Lokhu kwehluka kwakha isisekelo sesimangalo sabo sokukhangisa okungamanga.
Izinsolo zabamangali: Isayensi vs. Marketing Ngokwamaphepha asenkantolo, abamangali baphikisa ukuthi ukuhluka akulona iphutha elincane lephutha kodwa ukuhlanekezela okuphathekayo. Baphikisa ngokuthi abathengi bakhokha imali ekhokhwayo ukuze bathole izinzuzo ezithile zokudla okunomsoco, ikakhulukazi okuqukethwe kwamaprotheni amaningi, okungenzeka ukuthi abawatholi. Leli cala lihambisana nokukhathazeka okubanzi mayelana nokungafihli ekukhangiseni kokudla, lapho udumo lwemithombo yezokuxhumana ngezinye izikhathi lungadlula ukulawulwa kwekhwalithi okuqinile.
Ukuvikela Kwenkampani: Ukuthobela Umthetho Ekuvikeleni kwayo, inkampani ibambelele ekutheni ukukhiqiza nokuhlola izinqubo zayo ziqinile. Ithi ukulebula kwayo kulandela izindlela ezigunyazwe yi-FDA zokuhlaziya umsoco, ngezinye izikhathi ezingahluka ezindleleni zokuhlola ezisetshenziswa amalebhu azimele. Ukuzivikela kuzophikisa ukuthi noma yikuphi ukuphambana kuwela phakathi kwezinguquko ezamukelekayo zokulawula.
Imithelela Ebanzi Yomkhakha Wokudla Nezithasiselo Leli cala elisemthethweni libhekwe ngabomvu yiyo yonke imboni yokudla kwezempilo. Isinqumo esimelene nenkampani singase sivuse igagasi lamacala afanayo futhi siphoqelele izinkampani ukuthi zitshale imali eningi ekuhlolweni okuvamile, okuqinile okuvela eceleni. Ibeka obala ezinseleleni zokukhiqiza ngobuningi kuyilapho igcina ukuvumelana okunembayo okunomsoco.
Lesi simo akusona esiyingqayizivele. Imboni ivamise ukubona ukungezwani phakathi kwezicelo zokumaketha nokuqinisekiswa kwesayensi. Ukuze uthole omunye umbono mayelana nezinselelo zomkhiqizo, cabanga ngendaba yompheki odumile obhekene nokubhekwa ngumphakathi: Lapho Umpheki Omkhulu WaseYurophu, uNoma Cofounder Manje Usolwa Ngokuba Isikhulu 'Esinonya' Ezimangalweni Eziyingozi.
Izinkinga Ezibalulekile Inkantolo Cishe Izozihlola
Indlela Yokuhlola: Iyiphi iphrothokholi yokuhlola ilebhu ethathwa njengezinga lokuthobela umthetho? Ukwehluka Okwamukelekayo: Yimuphi umehluko wephesenti kwimisoco ohlanganisa ukwephulwa? Inhloso yomthengi: Ingabe izinsolo zokuqamba ngokungeyikho zibe nomthelela ezinqumweni zokuthenga? Uhlaka Lokulawula: Isebenza kanjani imithetho ye-FDA ezimangalweni ezithile ezisephaketheni?
Ukuzulazula endaweni Yemakethe Eyinkimbinkimbi Kubathengi, leli cala lisebenza njengesikhumbuzo esibalulekile okufanele baziswe. Nakuba amathrendi egciwane engenza umkhiqizo uthandwe, kubalulekile ukubheka isithombe esikhulu sesithunzi somkhiqizo, izinqubo zokuhlola, nomlando wokuthobela imithetho. Ukungafihli kufanele kube yisici esibalulekile kunoma yisiphi isinqumo sokuthenga.
I-Brand and market strategy idlala indima enkulu ohambweni lomkhiqizo. Abanye osomabhizinisi, njengoGary Vaynerchuk, bathatha indlela ehlukile ngamabomu yokulawula imakethe. Funda kabanzi mayelana nendlela yakhe yokwenza lokhu: Kungani uGary Vee Engenantshisekelo Encane Yokufaka Uphawu Lwakhe Olusha LweGummy Ezitolo.
Isiphetho: Iqiniso Ezindabeni Zokulebula Isinqumo senkantolo kuleli cala le-protein bar sizozwakala ngaphezu komkhiqizo owodwa. Ithinta ukwethenjwa kwabathengi, imingcele yokulawula, nokuziphendulela kwenkampani esikhathini sedijithali. Njengoba icala liqhubeka, ngokungangabazeki kuzoba nomthelela ekutheni zonke izinhlobo zokudla zisebenza kanjani futhi ziqinisekise izimangalo zazo zokudla okunomsoco.
Ukuhlala unolwazi ngekhwalithi yomkhiqizo nobuqotho bomkhiqizo kubalulekile. Ukuze uthole imininingwane eyengeziwe ngemikhiqizo emisha namasu omkhiqizo kuyo yonke imikhakha ehlukene, hlola okunye ukuhlaziya kwethu. Zitholele ukuthi ezinye izinkampani ziyiphusha kanjani imingcele, njengokwakamuva kusisetshenziswa segeyimu esidumile: Isilawuli se-Backbone esisebenza ngezindlela eziningi sicishe sifane nentengo yaso ehamba phambili.kuze kube manje.
