Viral Protein Bar Imayang'anizana Ndi Nkhondo Yovomerezeka Pazolemba Zazakudya Mtundu wa viral protein bar ukupita kukhoti pazifukwa zomwe zolemba zake zopatsa thanzi ndizosocheretsa. Otsutsa amati kusanthula kwa labotale paokha kumawonetsa mipata yayikulu pakati pazakudya zomwe zalengezedwa ndi zomwe zili mu bar. Kampaniyo, komabe, ikuumirira kuti zolemba zake zikutsatira malamulo ndi malamulo onse a FDA, zomwe zimakhazikitsa njira yolimbana ndi milandu yotsutsana. Mlandu uwu ukuwunikira kuwunika kwakukulu komwe akukumana ndi ma brand mu mpikisano wabwino komanso malo owonjezera. Pamene ogula akuyamba kusamala kwambiri za zilembo, kulondola kwa mapuloteni, zopatsa mphamvu, ndi macronutrients kumakhala pansi pa maikulosikopu. Zotsatira za mlanduwu zitha kukhala chitsanzo cha momwe madandaulo a kadyedwe kazakudya amawongolera ndikutsatiridwa ndi zinthu zofanana.
Pakatikati pa Mkangano Walamulo: Zolemba Zolondola Mlanduwo ukukhazikika pafunso lofunikira: kodi malondawo amapereka zomwe lemba lake limalonjeza? Otsutsawo apereka mayeso a labotale a chipani chachitatu monga umboni, ponena kuti mipiringidzoyi ili ndi mapuloteni ochepa komanso ma macro-nutrients ambiri kusiyana ndi zomwe zanenedwa. Kusiyana kumeneku kumapanga maziko a zonena zawo za kutsatsa kwabodza.
Zotsutsa za Odandaula: Sayansi vs. Marketing Malinga ndi zikalata za khothi, otsutsawo amatsutsa kuti kusiyana sikuli malire ang'onoang'ono a zolakwika koma kufotokoza molakwika. Amanena kuti ogula amalipira ndalama zolipirira zakudya zina, makamaka zomanga thupi, zomwe mwina sakulandira. Mlanduwu ukugwirizana ndi nkhawa zambiri zokhuza kuwonekera potsatsa zakudya, pomwe kutchuka kwa ma virus nthawi zina kumatha kupitilira kuwongolera bwino kwambiri.
Chitetezo cha Kampani: Kutsata Malamulo Podzitchinjiriza, kampaniyo imanena kuti njira zake zopangira ndi kuyesa ndizolimba. Imati kulembedwa kwake kumatsatira njira zovomerezeka ndi FDA zowunikira zakudya, zomwe nthawi zina zimatha kusiyana ndi njira zoyesera zomwe zimagwiritsidwa ntchito ndi ma lab odziyimira pawokha. Odzitchinjiriza anganene kuti kusagwirizana kulikonse kumagwera muzovomerezeka zovomerezeka.
Zotsatira Zazambiri pamakampani azakudya ndi zowonjezera Mlanduwu ukuwunikidwa kwambiri ndi makampani onse azaumoyo. Chigamulo chotsutsana ndi kampaniyo chikhoza kuyambitsa milandu yofanana ndi yomweyi ndikukakamiza ogulitsa kuti agwiritse ntchito ndalama zambiri pakuyesa pafupipafupi komanso movutikira kwa gulu lachitatu. Imayang'ana kwambiri zovuta za kupanga zochuluka ndikusunga kusasinthasintha kwabwino kwa zakudya.
Izi si zachilendo ayi. Makampani nthawi zambiri amawona kusamvana pakati pa zonena zamalonda ndi kutsimikizira kwasayansi. Kuti muonenso zovuta zamtundu, lingalirani nkhani ya wophika wodziwika yemwe akuwunikiridwa ndi anthu: Pomwe anali Chef Wamkulu ku Europe, Noma Cofounder Tsopano Akuimbidwa Mlandu Kukhala Bwana 'Wankhanza' pa Zilango za Viral.
Mfundo zazikuluzikulu zomwe Khoti Likhoza Kuzifufuza
Njira Yoyesera: Ndi protocol iti yoyesa labu yomwe imatengedwa kuti ndiyo muyezo wotsatira malamulo? Kusiyana Kovomerezeka: Ndi kusiyana kotani muzakudya komwe kumapangitsa kuphwanya? Consumer Consumer: Kodi zomwe akuti zalembedwa molakwika zidakhudza zisankho zogula? Dongosolo Loyang'anira: Kodi malamulo a FDA amagwira ntchito bwanji pazolinga zenizeni zomwe zili pamapaketi?
Kuyenda Pamsika Wovuta Kwambiri Kwa ogula, mlanduwu umakhala ngati chikumbutso chofunikira kuti adziwitsidwe. Ngakhale kuti ma virus amatha kupangitsa kuti chinthucho chizidziwika bwino, ndikofunikira kuyang'ana chithunzi chachikulu cha mbiri ya mtundu, machitidwe oyesera, ndi mbiri yamalamulo. Kuwonekera kuyenera kukhala chinthu chofunikira kwambiri pakusankha kulikonse.
Malonda ndi njira zamsika zimagwira ntchito zazikulu paulendo wamalonda. Amalonda ena, monga Gary Vaynerchuk, amatenga njira yosiyana mwadala yoyendetsera msika. Phunzirani zambiri za njira yake mu: Chifukwa Chake Gary Vee Alibe Chidwi Chopanda Kupeza Mtundu Wake Watsopano Wa Gummy M'masitolo.
Kutsiliza: Choonadi Pankhani Zolemba Chigamulo cha khoti pa mlanduwu wa protein bar chidzamveka kwambiri kuposa chinthu chimodzi. Zimakhudza kukhulupirirana kwa ogula, malire owongolera, komanso kuyankha kwamakampani muzaka za digito. Mlanduwu ukapitilira, mosakayikira zidzakhudza momwe mitundu yonse yazakudya imapangira ndikutsimikizira zomwe akufuna.
Kudziwa zamtundu wazinthu komanso kukhulupirika kwamtundu ndikofunikira. Kuti mumve zambiri pazatsopano komanso njira zamitundu yosiyanasiyana m'magawo osiyanasiyana, onaninso zowunikira zathu zina. Dziwani momwe makampani ena akukankhira malire, monga zaposachedwa kwambiri pamasewera otchuka: Wowongolera wosunthika wa Backbone watsala pang'ono kufanana ndi mtengo wake wabwino kwambiri.mpaka pano.
