Ukuba uzama ukukhulisa abaphulaphuli bakho kwi-Instagram, nantsi iindaba ezilungileyo: I-Instagram iye yabelane kakhulu malunga nendlela i-algorithms yayo esebenza ngayo.Ngokwenene, phakathi kweNtloko ye-Instagram Adam Mosseri's reels kunye ne-Instagram's account @creators akhawunti, kukho phantse ubuninzi bolwazi ngaphandle apho. Eza nemingeni yayo, kunjalo. Kodwa ulwazi oluninzi lungcono kunoluncinci kakhulu - kwaye e-Buffer, siyayixabisa imfihlo. Nje ukuba uyazi ukuba bajonge ntoni, kulula kakhulu ukwenza umxholo ofikelela kubantu abalungileyo. Ndizakuyaphula yonke ngendlela enentsingiselo.Ngoko: Into yokuqala ekufuneka uyazi kukuba akukho algorithm enye eqhuba umboniso. I-Instagram ibachaza njenge 'iinkqubo ze-AI' ezininzi ezisebenza kunye.Ngokutsho kwe-blog ye-2023 evela kwi-Instagram, "iindlela ezahlukeneyo ze-algorithms, i-classifiers, kunye neenkqubo, nganye inenjongo yayo," iqinisekisa ukuba abasebenzisi be-Instagram babona umxholo onomdla kubo.Kucacile ngakumbi kunokuba kuvakala, ndiyathembisa.Kutshanje, uMosseri wenza ukuntywila ngokujulileyo kwiqonga leevidiyo ze-Instagram ezichaza ukuba kutheni i-Instagram isebenza kunye neqonga abanye abafumani ukufikelela okufanayo.Kweli nqaku, ndiza kuchitha kanye indlela iqonga libeka ngayo umxholo kwaye wabelane ngeengcebiso zokwandisa amathuba akho okufumana umxholo wakho we-Instagram phambi kwabantu abaninzi.Ngamafutshane: Yonke into omele uyazi malunga ne-Instagram algorithm / s.Key takeawaysUbuninzi be-algorithms: I-Instagram isebenzisa iinkqubo ze-AI ezahlukileyo kwisondlo, amabali, i-reels, kunye nokuhlola iimpawu zabasebenzisi, i-DM nganye ithumela i-reels, kwaye i-DM ihlola ii-preoritings ze-DM, i-DM nganye ithumela ii-reels, kwaye i-DM ibeka phambili kwi-reels. Imiqondiso yothethathethwano: Inqanaba lesondlo libeka phambili umxholo ngokusekelwe kwimbali yakho yonxibelelwano, ukuthandwa kwesithuba, kunye nobudlelwane nomdali.SEO phezu kwee-hashtag: Amagama angundoqo akwii-captions kunye neeprofayile ngoku asebenza ngakumbi ukufunyanwa kune-hashtag, engasaxhasiyo ilandelayo.Iqhinga lomxholo: Iikhareshi kunye nomxholo we-audioconist ogqithisiweyo kunye nomxholo ogqithisiweyo we-audio. ukucwangcisa umxholo wakho we-Instagram? I-Buffer ikunceda ukuba ukhulise ukulandela kwakho kwaye ukhulise ukuzibandakanya ngokucwangcisa, ukucwangcisa, kunye nezixhobo zohlalutyo. Qalisa simahla →
Tsibela kwicandelo: I-Instagram ngoku liqonga lokucebisa-yokuqala Amacandelo ahlukeneyo e-Instagram abekwa ngokweendlela ezahlukeneyo zokusebenzisa indlela i-Instagram Feed algorithm ibekwe ngayo Indlela i-Instagram Stories algorithm isebenza ngayo Isebenza njani i-Instagram Reels algorithm isebenza njani Xa i-Instagram iyeka ukucebisa umxholo Kutheni i-algorithms ye-Instagram yinto entle
I-Instagram ngoku isincomo-iqonga lokuqalaOlunye lolona tshintsho lukhulu kwi-Instagram kukuba ayisabonisi ngokuyintloko umxholo ovela kubantu obalandelayo. I-Instagram ibisoloko iqhutywa yigrafu yakho yentlalo-iiakhawunti ozilandelayo kunye nonxibelelana nazo. Ngoku, iqhutywa ngakumbi yigrafu yomdla - into oyibukelayo, unxibelelana nayo, kwaye uchithe ixesha kuyo. Ngoku, i-Instagram ikhuthaza ngakumbi umxholo ovela kwiiakhawunti ongazilandeliyo - ngakumbi kwiireli, uphonononge, kunye nakwisondlo esiphambili. Yiyo loo nto ubona umxholo omninzi kubantu ongazange ubalandele - kwaye kutheni izihloko ezicacileyo, i-niches, kunye neempawu zibalulekile kunangaphambili.Ngamanye amagama: umxholo wakho ngoku ukhuphisana ngokusekwe kumdla, hayi nje ubudlelwane. ukuthanda iintlobo ezithile zomxholo.Eyona idumileyo: "I-Instagram Reels iqhuba ngcono kuneefoto." Oko kunokuba yinyani kwezinye iimeko (ndiya kukhupha ukuba kutheni ngezantsi), kodwa akukho nto icacileyo.Le nkolelo eqhelekileyo (mis) yenza kuvakala ngathi kukho i-algorithm enkulu enobunzima bazo zonke iintlobo zomxholo omnye komnye kwaye inike iireels umlenze phezulu. Ayisiyiyo indlela esebenza ngayo leyo. Umxholo wakho unokuvela kwiindawo ezine ezahlukeneyo ku-Instagram: Isondlo sasekhayaIsondloIiReels zamabaliItreyi yamabaliJonga iphephaNganye kwezi ineyayo.i-algorithm eyahlukileyo, kuba abantu basebenzisa nganye kwezi ndawo ngokwahlukileyo. “Abantu badla ngokujonga abahlobo babo abasenyongweni kumabali, basebenzise ukuhlola ukufumana umxholo omtsha kunye nabadali, kwaye bonwatyiswe kwiireel,” uyacacisa uMosseri.Indlela i-algorithm ye-Instagram Feed ibekwe ngayo xa abantu bethetha ngendlela i-algorithm ye-Instagram esebenza ngayo, idla ngokuba yile ndawo yeapp ababhekisa kuyo. Ikhaya okanye isondlo esiphambili kukutya kokuqala abantu abaninzi baya kukubona xa bevula i-app.Olu luhlu lubonisa iividiyo, iifoto, kunye ne-carousels (izithuba ezinezithombe ezininzi okanye iividiyo) ezivela kwiiakhawunti ozilandelayo. Uza kuphinda ubone iiposti ezisuka kwiiakhawunti ze-Instagram ocinga ukuba ungazithanda, kunye nomxholo oxhasiweyo olungiselelwe wena.I-Instagram isebenzisa amawaka eemeko ezikumgangatho (ezibizwa ngokuba 'yimiqondiso') ukucwangcisa ukutya kwakho. I-Instagram ibeka phambili umxholo obaluleke kakhulu kubasebenzisi ngokusekelwe kwizinto abazithandayo kunye nokusebenzisana kwangaphambili.Nantsi eyona miqondiso ibalulekileyo, ibekwe ngokubaluleka:Into umsebenzisi asebenzisana nayo: Uthumela umsebenzisi othile athanda, ukwabelana, ukugcina, okanye ukuphawula kwi-Instagram ukuba yintoni umxholo ohambelana naloo mntu.Indlela oqhuba ngayo umxholo: Oku kubandakanya ukuba bangaphi abantu abathanda iposti, ngokukhawuleza kangakanani abantu ababandakanyekayo nayo, kunye nolunye ulwazi malunga ne-tags ethunyelwe ngayo, kunye nolwazi olungakumbi malunga ne-tags. ithunyelwe: I-Instagram ijonga ukuba bangaphi abantu abaye basebenzisana nomdali kwiiveki ezimbalwa ezidlulileyo. "Oku kusinceda ukuba siqonde indlela umntu anokuba nomdla ngayo [kumsebenzisi]," utshilo uMosseri.Imbali yobudlelwane: Oku kungqale ngqo, kwaye kunxulumana namanye amanqaku angasentla. Ukusebenzisana okungaguqukiyo phakathi kweeakhawunti - njengokugqabaza kwizithuba zomnye - xelela i-Instagram ukuba ngubani onokufuna ukubona ngaphezulu komxholo wakho. Ngalo lonke olo lwazi, i-Instagram yenza uluhlu 'lweengqikelelo ezifundisiweyo' malunga nokuba kunokwenzeka njani ukuba umsebenzisi anxibelelane neposi, uMosseri uyacacisa kwibhlog: "Kuzondla, unxibelelwano oluhlanu esilujonga ngokusondeleyo lunokwenzeka kangakanani na ukuba uchithe, ubhale iprofayile kuyo, imizuzwana embalwa kuyo, kwaye wabelane ngayo kwiprofayili. Ifoto Ngaloo nto engqondweni, nantsi ezinye iindlela ezisebenzayo zokwenza umxholo obonwa ngakumbi kwisondlo sabasebenzisi.1. Yabelana ngezithuba zecarouselUkuba uneefoto ezininzi (okanye iividiyo) ezisebenza kakuhle kunye, zama ukwabelana ngazo njengecarousel enye okanye iicarousel ezincinci.Ungabandakanya ukuya kutsho kwiifoto okanye iividiyo ezingama-20 kwicarousel enye. Xa umlandeli engaswayipha ukuya esiphelweni, i-Instagram ithatha ezo zilayidi zingabonakaliyo “njengomxholo omtsha.” Iqonga liza kubonisa i-carousel yakho kwaloo mntu mnye kwakhona kamva, ethatha isilayidi sokuqala abangakhange baswayiphe ngaso. Oku kunika i-carousel yakho amathuba amaninzi okufumana uthethathethwano. Oku kungqamana noko sikufumene kuphononongo lwakutsha nje — uhlalutyo lwethu lwezithuba ze-Instagram ezingaphezulu kwezigidi ezi-4 lubonise ukuba iicarousels zifumana ukudibana okuphezulu kuneefoto zomfanekiso omnye okanye iividiyo.2. Yongeza iaudio kwizithubaUmsindo awupheleliselwanga kwiividiyo - unokongeza isandi kwisithuba seefoto kunye neecarousel ngokunjalo.Ayisiyomfuneko, kodwa njengoko uMosseri esitsho, inokubamba ingqalelo yabantu abakhangela ngesandi - kwaye oko kunokuthetha ukubandakanyeka okungaphezulu.Ngaphezu koko, ukongeza isandi kwisithuba okanye kwicarousel kuthetha ukuba inokuphinda ibonise i-Instagram Reels kubasebenzisi bakho. iaudio entsha enezandi zamva nje ze-Instagram, ezihlaziywa ngenyanga. 3. Sebenzisa imilinganiselo yeposi ecetyiswayoUbungakanani bomfanekiso kunye nobukhulu bezithuba zakho bungenza umahluko omkhulu kwindlela abaqhuba ngayo.Xa ulandela ubungakanani bemifanekiso efanelekileyo ye-Instagram, izithuba zakho zesondlo ziya kubonakala kanye njengoko bekucetywayo kungekho miba inqabileyo okanye i-pixelation. Oku kugcina umxholo wakho ujongeka ukhazimlisiwe kwaye kukunika ithuba elingcono lokufumana uthethathethwano.💡Mhlawumbi uyazi ukuba i-Instagram isusa umxholo owaphula iziKhokelo zawo zoLuntu. Kodwa ikwathoba umxholo ekubonakala ngathi unokuwaphula - nangaphambi kokuba oko kuqinisekiswe. Uya kufumana ulwazi oluthe kratya malunga naloo nto apha.Indlela i-algorithm yamabali e-Instagram esebenza ngayo Amabali e-Instagram - iifoto kunye neevidiyo ezinyamalala kwiiyure ezingama-24 emva kokuthumela -nikeza abadali kunye namashishini indlela yokuvela phezulu kwiifidi zabalandeli ngokukhawuleza nje ukuba bavule i-app.Khumbula ukuba kunokuba nzima kwiimpawu okanye abadali ukuba babonise apha - i-Instagram ibona amabali njengendawo apho abantu bajonge abahlobo babo abasondeleyo.Nantsi into ejongayo i-Instagram's Stories algorithm ukukubonisa owona mxholo ufanelekileyo:Imbali yokubukela: I-Instagram ilandelela indlela amabali e-Instagram abeka ngayo amabali aphezulu. Ngokuphindaphindiweyo umntu ebukela amabali akho, kunokwenzeka ukuba avele kuqala.Imbali yokuzibandakanya: Ukusebenzisana komsebenzisi - njengokuthumela i-DM okanye amabali okuthanda - umqondiso kwi-Instagram ukuba banomdla wokubona amabali e-akhawunti.Unxibelelwano lobudlelwane: I-Instagram iqwalasela indlela umntu asondelene ngayo ngaphandle kwe-intanethi kumdali - njengabahlobo okanye usapho - xa uqwalasela indawo yokubeka le ngqungquthela malunga namabali alandelayo. uya kufumana eyona nto ifanelekileyo kwaye ixabisekile,” utshilo uMosseri, “kubandakanywa nokuba kungenzeka kangakanani ukuba ungene ebalini, uphendule ibali kwii-DM okanye uqhubekele phambili kwibali elilandelayo-ukufumanisa ukuba ngawaphi amabali aya kuboniswa phezulu kwitreyi yakho yamabali.” Endaweni yoko, cinga ngamabali njengendlela yokwakha unxibelelwano olunzulu nabantu abasele bekulandela. Balungele ukwakha uluntu oluhlala lubuya. Ungavela xa abalandeli bevula i-Instagram, ufunde ngakumbi ngabo, kwaye ubakhombise kwamanye amaqonga akho.Nantsi indlela yokwenza uninzi lwamabali:1. Thumela amabali asebenzisanayoYongeza iipoli, imibuzo, kunye nezinye izinto ezisebenzisanayo ukuze abantu bachwetheze, bathande, kwaye babelane. Okukhona umntu ezibandakanya namabali akho, kokukhona kunokwenzeka ukuba i-Instagram ikhuphe amabali akho phambi kwetreyi yabo.Isincamathelisi sombuzo sinokujika sibe sisiganeko sonke se-AMA, apho udala uthotho lwamabali alandelayo ngeempendulo zakho. Yeyona ndlela ithandwayo - nokuba uMosseri uyayisebenzisa.Ezi mpawu zisebenzisanayo zikwasebenza njengezixhobo zophando. Ii-Polls, imibuzo, kunye 'nokongeza eyakho' izincamathelisi zingakunceda ukuba ufunde ngakumbi malunga nokuba ngubani okubaphulaphuli bakho kunye nokuba yintoni kanye abafuna ukuyibona kuwe. Win-win.💡 Ngaba uyazibuza ukuba ungacwangcisa amabali e-Instagram ukuze akuncede uhlale ungaguquguquki? Ngokuqinisekileyo unako - nantsi indlela.2. Yabelana ngokutsha, kodwa okunxulumeneyo, umxholoUkuba wabelana kuphela ngezithuba zakho kumabali ngokucofa ngokukhawuleza, awuniki abantu abaninzi isizathu sokujonga amabali akho. Endaweni yoko, xuba kumxholo olula ukwenza kodwa wongeza into entsha.Umzekelo, ukuba wabelana nge-reel yokupheka, thatha ifoto esemva kwe-scenes yezithako zakho okanye wabelane ngoluhlu lwesithako esisekwe kwisicatshulwa kumabali. Ukuba ungumdali wobuhle, zama isincamathelisi ‘esakho’ esinemiyalelo efana “Ndibonise i-lipstick yakho yemihla ngemihla” ukuyigcina iphantsi ukuze wena kunye nabalandeli bakho nisebenzisane.3. Yabelana ngomxholo owenziwe ngumsebenzisiXa umntu ekumaka kwiposti okanye kwibali lakhe — mhlawumbi uyazithanda ezo zihlangu azithengileyo kuwe, okanye iingcebiso zakho zemveliso zincede yena — uphinde wabelane ngamabali akho ngombulelo okhawulezileyo. Ibonisa abalandeli abangengabo abathengi okwangoku ukuba abantu bokwenyani bayonwabela into oyinikayo. Kwaye, yakha unxibelelwano oluluqilima noluntu lwakho olusele lukhona.Ngaphezu koko, ikhuthaza abanye ukuba bakufake ithegi xa besazi ukuba unokubabonisa.💡Ufuna ezinye izimvo zamabali? Isikhokelo esipheleleyo samaBali e-Instagram sikaBuffer sikuhamba kuyo yonke into ukusuka kwizincamathelisi ukuya kuhlalutyo. Yifunde apha.Isebenza njani i-algorithm ye-Instagram ReelsUkutya kwe-Instagram Reels - uya kuyifumana ngokucofa i-icon yevidiyo esezantsi kwe-app - yenzelwe ukukunceda ufumane iibrendi ezintsha kunye nabadali.Entsha: Abanye abasebenzisi ngoku banokubumba i-algorithm ye-Reels yaboI-Instagram iphinde yazisa ulawulo olungaphezulu koko abantu bakubonayo kwi-Reels feed yabo. "I-Instagram iye yavavanya iimpawu ezivumela abasebenzisi ukuba bakhethe izihloko abanomdla kuzo, bakhethe ukubona ngaphantsi komxholo othile, okanye basuse izihloko ngokupheleleyo.Kubadali, yomeleza ingcamango engundoqo: Ngokucacileyo umxholo wakho malunga nokuba yintoni na.malunga (izihloko, i-niches, amagama angundoqo), kulula ukuba i-Instagram ihambelane nayo kunye nabaphulaphuli abafanelekileyo. Njengangaphambili, i-reels feed yindawo ebaluleke kakhulu ukuba ujonge ukukhulisa abaphulaphuli bakho, kuba yonke into ekhuthazwayo ngumxholo kunokuba ulandele kuphela abantu. Xa umntu ezibandakanya ngomxholo ofana nowakho, kunokwenzeka ukuba abone iireel zakho.Imbali yokusebenzisana yomsebenzisi kunye nepowusta: Xa umntu ezibandakanya neakhawunti - nokuba ngokuthanda, ukwabelana, okanye izimvo - i-Instagram ithatha loo nto njengomqondiso wokuba bafuna ukubona umxholo omninzi kule akhawunti, nokuba ayingomlandeli. Ulwazi malunga nereel: Yonke into ukusuka kwimiboniso yokubukela ukuya kushicilelo oluqhelekileyo ukuya kusetyenziso lwe-audio. win), kunye neempawu zokuzibandakanya kwangaphambili ziphembelela ukuba i-reel isasazwe ngokubanzi kangakanani kwi-Instagram.Ulwazi malunga nomntu othumele i-reel: I-Instagram ibheka iimpawu ezifana nokubala komlandeli womdali kunye namanqanaba okubandakanya ukwabelana ngomxholo ovela kumxube wabadali.Loo mbandela wokuqala wokubeka umgangatho ufanelekile ukumba. Nantsi into eyabelwa nguAdam Moseri kwincoko yakhe nabe-YouTube podcasters uColin kunye noSamir: ubunzima. Okukhona isithuba sakho sabelwana ngolu hlobo, kokukhona siya kwenza ngcono.“Ividiyo yefom emfutshane inovelwano ngokudibanisa abantu nabahlobo babo,” uAdam uxelele uColin noSamir. "Inxalenye yesizathu sethu [se-Instagram] kukudibanisa abantu nabahlobo." Ngamanye amagama: lungisa umxholo wakho we-Instagram ukuqalisa iincoko. Cinga ngento eyenza abalandeli bakho bafune ukwabelana nge-reel yakho nomntu abamkhathalelayo. Mhlawumbi iyanxulumana, iluncedo, iyahlekisa, okanye ixhokonxa iingcinga.Bonke abaphulaphuli bahlukile, ngoko ke kuya kufuneka uvavanye ukuze ufumane okukusebenzelayo.Nantsi into ecetyiswa nguMosseri kwi-Instagram Reels:1. Yakha kwisantyaUkuba i-reel ithatha, awudingi ukuthumela ngokukhawuleza - kodwa ukulandela emva kosuku okanye ezimbini kukuhamba kakuhle.Khumbula, i-algorithm ye-Instagram Reels ijonga indlela abantu abasandul 'ukuzibandakanya ngayo kwiividiyo zakho, ngoko ke ukubeka ixesha lokulandela kwakho ngelixa umdla uphezulu unokukunceda ukuba uhlale kwiifidi zabo. I-reel yentsholongwane ibonisa i-Instagram ukuba abantu banomdla kumxholo wakho, okwandisa amathuba okuba iposi yakho elandelayo ibonakale nayo.2. Cinga ngeentlobo ezahlukeneyo zabasebenzisi uMosseri uxelele uColin noSamir ukuba malunga nesiqingatha seevidiyo ze-Instagram zibukelwe ngaphandle kwesandi, ngoko ke iireli zakho zifuna ikhonkco elibonakalayo eliqinileyo ukuze ubambe ingqalelo yabantu ababukele kwisimumu (njengam) .Yongeza isicatshulwa kwisakhelo sokuqala ukuze kucace ukuba yintoni i-reel yakho malunga nokuqala. Umdali @thepotatosauraus ukwenza kakuhle oku kwiividiyo zakhe zomculo — ziyasebenza naxa ubukele ungathethi. I-reel nganye inesihloko okanye umxholo obhalwe phezulu kuyo yonke into, ukuze ukwazi ukubona kwisakhelo sokuqala ukuba yintoni yena - kwaye thina - siya kumamela.3. Kuphephe iilogo okanye ii-watermark ezinkuluI-Instagram iyithethile ngokuphindaphindiweyo: Iireli ezineelogo ezivela kwezinye ii -apps ziya kutyhala phantsi kwi-algorithm. Oku akusebenzi kwibhrendi yakho - kuphela kwiilogo zeTikTok okanye iiwatermark ezisuka kwezinye ii-apps zokuhlela ividiyo. Ukuba wabelana ngeevidiyo kumaqonga amaninzi, gcina inguqulelo ngaphambi kokuba wongeze naziphi na izinto ezikhethekileyo. Ngaloo ndlela, xa ulungele ukwabelana ngayo kwi-Instagram, unokulayisha inguqulelo engenazo iilogo zeqela lesithathu eziya kuthintela ukufikelela kwakho.⚡Ukwenza umxholo we-Instagram kunye neTikTok? I-Buffer yenza kube lula ukuthumela iividiyo zakho kuwo omabini amaqonga. Qalisa →Isebenza njani i-algorithm ye-Instagram Phonononga iphephaApha kulapho izinto ziba nomdla kubadali kunye neebrendi ezijonge ukufikelela kubaphulaphuli abatsha. Iphepha lokuphonononga (elifikelelwe ngokucofa ithebhu yokukhulisa iglasi emazantsi e-Instagram app) yenzelwe ukunceda abasebenzisi bafumane iiakhawunti ezintsha.Ngamanye amazwi, inceda abaphulaphuli abatsha bakufumane.Olu luhlu lwegridi-style feed lubonisa iifoto kunye neevidiyo onokuba nomdla kuzo ngokusekwe kumsebenzi wakho wangaphambili: izithuba ozithandileyo, ezigciniweyo, ekwabelwana ngazo, kunye nezimvo kuzo.Nantsi imiqondiso ye-Instagram echaphazela i-Instagram feed. ijonga indlela isithuba esibonakala sithandwa ngayo. Bangaphi abantuuthanda, uphawule, wabelane, okanye ugcine isithuba? Yaye bakwenza ngokukhawuleza kangakanani oko? Imiqondiso yokuthumela udumo ibaluleke kakhulu kwiphepha lokuphonononga kunokutya okanye amabali.Umsebenzi womsebenzisi ekuphononongeni: I-Instagram inika ingqalelo kowuphi umxholo umsebenzisi ebekhe wasebenzisana nawo ngaphambili, kunye nendlela abanxibelelane ngayo nezithuba kwiphepha lokuphonononga ngaphambili. Okukhona umntu ezibandakanya nohlobo oluthile lokuposa, kokukhona ebona umxholo ofanayo uvela.Imbali yokusebenzisana yomsebenzisi kunye nepowusta: Uninzi lomxholo kwiphepha lokuphonononga livela kwiiakhawunti abantu abangazilandeliyo okanye abangazange bazibone ngaphambili. Kodwa ukuba umntu uye wanxibelelana ne-akhawunti ngaphambili, i-Instagram ibona oko njengomqondiso wokuba banokuba nomdla kumxholo ongaphezulu kule akhawunti. Ulwazi malunga nomntu othumele: Apha, i-Instagram ijonga ukuba kaninzi kangakanani abasebenzisi baye basebenzisane nezithuba ezivela kwi-akhawunti kwiiveki ezimbalwa ezidlulileyo, ukunceda abasebenzisi bafumane "umxholo onyanzelisayo ovela kuluhlu olubanzi lwabantu," utsho uMosseri. uthande inani leefoto ezivela kumpheki we-dumpling ka-San Francisco u-Cathay Bi (@dumplingclubsf) Emva koko sijonga ukuba ngubani omnye othanda iifoto ze-Cathay, kwaye zeziphi ezinye ii-akhawunti abo bantu banomdla kuzo.Mhlawumbi abantu abathanda uCathay nabo bakwi-SF dim sum spot @dragonbeaux. phambi kwabantu abaninzi nge-Instagram Phonononga iphepha.1. Sebenzisa iingoma zeaudio ezihamba phambiliI-Instagram inika ingqalelo ukuba zeziphi iingoma zeaudio ezihambayo. Xa usongeza ezi zandi zidumileyo kwiireel zakho, iiposti zefoto, okanye i-carousels, umxholo wakho unethuba elingcono lokufikelela kubantu abatsha.Akuyomfuneko ukuba unyanzelise ngokungathandekiyo i-audio ehamba phambili kuyo yonke into oyithumelayo, kodwa kuyafaneleka ukukhetha ingoma ehamba phambili xa ihambelana ngokwemvelo le nto uyenzayo.2. Ukunciphisa ii-reels ukuya kwi-90 imizuzwana okanye ngaphantsiI-Instagram iya kubonisa ii-reels ezifikelela kwimizuzu emithathu ubude kubasebenzisi abangamlandeli umdali, kodwa iividiyo ezimfutshane zivame ukwenza ngcono.Ubude obufanelekileyo be-reels bokuzibandakanya buphakathi kwe-30 kunye ne-90 imizuzwana - ixesha elide ngokwaneleyo ukugubungela izinto ezibalulekileyo kwaye zifutshane ngokwaneleyo ukugcina abantu bebukele.3. Landela izabelo zeposi-Ingakumbi ngee-DM ezivela kubantu abangakulandeliyo-uthwala ubunzima obuninzi bokubekwa kwinqanaba kwiphepha lokuphonononga. Xa umntu ethanda umxholo wakho ngokwaneleyo ukuba awuthumele kumhlobo, i-Instagram ibona oko njengophawu oluqinileyo lomgangatho.Chofoza kwi-View insights ngezantsi kweposti ukuze ubone ukuba zeziphi izithuba ezabelwana ngazo kakhulu. Xa ubona iipateni kumxholo wakho ekwabelwana ngawo kakhulu, unokugxila ekudaleni okuninzi koko abantu bafuna ukukudlulisela kubahlobo babo.💡Iphepha lokuphonononga kulapho uya kufumana umsebenzi wokukhangela we-Instagram - enokuba sisixhobo esibalulekileyo kwikhithi yakho yokuthengisa ye-Instagram. Nasi isikhokelo sethu esibanzi se-Instagram SEO.Xa i-Instagram iyeka ukucebisa umxholoI-Instagram ifuna ukugcina umxholo onokuthi ukhubekise ukuba ungaveli kwiifidi zabasebenzisi. Ukuza kuthi ga ngoku, baye bapapasha izikhokelo zengcebiso eneenkcukacha zabadali.Iiposti ezichasene nezi zikhokelo zinokuthi zingaphuli izikhokelo zoluntu ze-Instagram kwaye zisavunyelwe kwi-Instagram, kodwa aziyi kuvela kwiphepha lokuphonononga okanye ithebhu ye-reels.Eminye imizekelo yezinto ezichasene nezikhokelo zezindululo zezi:
Udidi Inkcazo Izihloko ezinovakalelo Uzenzakalisa, ukuzibulala, ingxaki yokutya, okanye ubundlobongela obubonisayo. Umxholo wabantu abadala Imifanekiso/imixholo engafihliyo ngokwesondo okanye ekhuthazayo. Impahla elawulwayo Ukukhuthazwa kwecuba okanye ezinye iimveliso ezithintelweyo. Ingqibelelo Isiqulatho siphawulwe njengolwazi olungeyonyani okanye amabango obuxoki.
Kutheni ii-algorithms ze-Instagram ziyinto enhle Ii-algorithms zitshintsha ngokuhamba kwexesha ngenxa yezinto ezingaphandle kolawulo lomdali, njengendlela abantu abasebenzisa ngayo i-platform yentlalo yoluntu kunye neempawu zayo ezintsha.Olu hlaziyo ngamanye amaxesha lukhokelela kwiinguqu ezinkulu - kwaye xa iiplatifomu zeendaba zoluntu zihamba ukusuka kwisondlo sokulandelelana, umzekelo, kusoloko kukho ukukhala koluntu. Kodwa ukubonisa izithuba zamva nje ngokulandelelanayo bekungeyonto intle, kwaye izithuba ziya kunyamalala ngokukhawulezaphantsi ukutya kwabasebenzisi kungakhathaliseki umgangatho.Ngoncedo lokufunda koomatshini, i-algorithm ye-Instagram iqinisekisa ukuba abasebenzisi babona umxholo abanokuthi banomdla kuwo, kwaye oko kuthetha ukuba ii-akhawunti zoshishino zinokufumana abaphulaphuli ekujoliswe kuzo (ngesicwangciso esifanelekileyo sokuthengisa imidiya yoluntu) Logama usenza umxholo obandakanyekayo, ofanelekileyo, kunye nexesha elifanelekileyo, i-algorithm ye-Instagram isebenza ngokwenene ngokuthanda kwakho. ngokufanayo - umxholo abantu abawufumanayo ubandakanya kwaye ufanelekile.Nazi iindlela ezisebenzayo zokusebenza kunye ne-Instagram's algorithms ukufumana umxholo wakho phambi kwabantu abaninzi.1. Hlala ungaguquguqukiUkuthumela rhoqo kwi-Instagram kunokubonakala ngathi ingcebiso ecacileyo, kodwa isoloko iphindaphindwa ngesizathu - iyasebenza.Uhlalutyo lwe-Buffer lwabasebenzisi abangaphezu kwe-100,000 kuwo wonke amaqonga osasazo oluntu lubonisa ukuba abantu abathumela ngokuqhubekayo bafumana phantse kahlanu ukubandakanyeka okungaphezulu kwisithuba ngasinye kunabo bathumela kuphela ngamaxesha athile. Kwaye i-Instagram ibona oku kutshanje kunye nokuzibandakanya rhoqo njengomqondiso wokuba umxholo wakho kufuneka uboniswe kubantu abaninzi.Fumana ishedyuli yokuthumela onokuthi unamathele kwixesha elide, nokuba ngumxholo wemihla ngemihla okanye izithuba ezintathu eziphezulu eziphezulu ngeveki, ukuphepha ukuvutha.2. Yenza umxholo wentsusaI-Instagram ifuna ukuvuza umxholo woqobo, hayi izithuba ezikhutshelweyo kwenye iakhawunti kwaye kwabelwane ngayo kwakhona ukusuka kweyakho.Ukudala umxholo wentsusa kunokuba lula njengeefoto ezithathwe kuhambo lwakho lwasekuseni, okanye ubunzulu njengesifundo soyilo lweCanva. Undoqo kukuba yeyakho, kwaye ayidityaniswanga kwii-akhawunti zabanye.⚡Ufuna ukongezwa kokuyila? I-Buffer AI inokukunceda uvelise iimbono ezintsha kwizithuba zakho ezilandelayo. Yizame ngoku →3. Yamkela iimpawu zamva njeUkuqhuba ukwamkelwa kweempawu ezintsha kubalulekile kwi-Instagram, ngoko ke kwenza izinto ezintsha zibonakale ngakumbi kwi-app. Kubalulekile ukuqaphela ukuba oku akuthethi ukuba i-algorithms ye-Instagram ithanda ngokuzenzekelayo naluphi na uhlobo oluthile lweposi.Kodwa, inika iimpawu ezintsha indawo ephambili, njengokubeka amabali e-Instagram phezulu kwesikrini okanye ukuhambisa i-Instagram Reels icon embindini webar yemenyu yakho.4. Ukwahluka kweentlobo zeposi Ukwabelana ngomxholo wakho kwiifomathi ezahlukeneyo - imifanekiso enye, izithuba zecarousel, iireli, amabali, kunye nobomi - kukunceda ukuba ufikelele kuluhlu olubanzi lwabantu. Ayinguye wonke umntu obukele ividiyo, ke unokuguqula iireel zakho zibe yiposti yecarousel. Okanye ungabhenela kubathandi beBali le-Instagram ngokwabelana kwakhona ngeeposti zesondlo kumabali akho (kunye nomxholo omtsha ebesithethe ngawo ngaphambili). Apha ngezantsi ungabona indlela ebesenza ngayo iinzame zokwahlulahlula iindidi zeposi esizisebenzisayo kwiakhawunti ye-Instagram yeBuffer: eBuffer, sijonge ngqo kumxholo ophinda uphendulwe kungekuphela nje kwi-Instagram, kodwa kuwo wonke amaqonga onxibelelwano nawo onke amaqonga onxibelelwano kwi-YouTube yethu, umzekelo, kunye neeReks zethu ezininzi. Nantsi indlela esiyenza ngayo. Ngaphandle kokusebenzisa iilogo zolunye usetyenziso kunye neewatermark, kunjalo.5. Posa ngawona maxesha alungileyoUhlalutyo lwethu lwezithuba ze-Instagram ezingaphezulu kwezigidi ezi-2 lubonise ukuba umxholo ekwabelwana ngawo ngamaxesha athile udla ngokwenza ngcono kunokwabelwana ngawo ngamanye amaxesha (ngoLwesine ngentsimbi yesi-9 kusasa, ngoLwesithathu ngentsimbi ye-12 ebusuku, nangoLwesithathu ngentsimbi yesi-6 ebusuku), ngokusekwe kwidatha yothethathethwano. Vavanya la maxesha alungileyo okuthumela ku-Instagram ukuba umtsha eqongeni.Ukuba ubuthumela rhoqo ku-Instagram kangangexesha elithile, i-Instagram Insights iya kuba nedatha ngamaxesha alungileyo kuwe. Jonga i-Instagram Insights (efunyenwe ngokujonga kwiprofayile yakho, ucofa imenyu yehamburger phezulu ngasekunene, emva koko ii-Insights, emva koko Abalandeli abatsha) ukubona abalandeli bakho awona maxesha asebenzayo.⚡Izixhobo zokuhlalutya zikaBuffer zithatha uqikelelo ekufumaniseni oku ngokucofa amanani kunye nokucebisa imihla ethile, amaxesha, kunye nobuninzi bezithuba zakho. Funda ngakumbi →6. Phuhlisa igama elingundoqo kunye neqhinga le-hashtagKusemthethweni: ii-hashtag azincedi ukufikelela.I-Instagram yenze utshintsho kubunzima obunika ii-hashtag zokunciphisa i-spam kwaye yasusa amandla okulandela ii-hashtag ngoDisemba 2024.kwi feeds.Ke yintoni esebenzayo endaweni? Gxininisa ekongezeni amagama angundoqo afanelekileyo kwiinkcazo zeposi kunye neprofayile yakho. Oku kunceda abantu bakufumane ngenqaku lokukhangela le-Instagram kwaye uxelele i-algorithm yomxholo wakho. Oko kwathiwa, ii-hashtag azifanga ngokupheleleyo - abantu basenokufumana iiposti zakho ngophendlo lwe-hashtag. Namathela kwii-hashtag ezintathu ukuya kwezintlanu ezifanelekileyo ngeposi nganye kunokulayisha ngedozini.Ukuba usebenzisa ii-hashtag, uMphathi we-Buffer Hashtag unokuba ngumgcini-xesha oluncedo ngokwenene. Ngayo, unokugcina amaqela ee-hashtag ukuba wongeze ngokulula kwizithuba kamva ngenqaku le-Instagram lokuqala lokuphawula. NgoMphathi weHashtag, unokwenza amaqela awodwa eehashtag kwimixholo oyisebenzisa rhoqo.7. Gxininisa kunxibelelwano oluyinyaniUkuzibandakanya komvuzo we-algorithms ye-algorithms, ke jonga kuqhagamshelo olulwakhayo nabaphulaphuli bakho.Izincamathelisi ezisebenzisanayo kumabali akho e-Instagram - ii-poll, imibuzo, i-sliding scale rankings - yindlela elula yokwenza abalandeli bakho bazibandakanye nawe.Kwakhona qiniseka ukuba uphendula imiyalezo ethe ngqo kunye nezimvo kwizithuba zakho. Okukhona usebenzisana nabalandeli bakho, kokukhona kungcono. Ungoyiki ukusebenzisa i-emojis, nokuba.Kodwa kulula ngokwenene ukuphosa amagqabantshintshi amatsha phakathi kwezinto ezithandwayo, ezilandelwayo, kunye nokukhankanya izaziso kwi-Instagram. Ukunceda, i-Buffer ineefitsha zothethathethwano eziveza nawaphi na amagqabantshintshi angaphendulwanga kwizithuba zakho ze-Instagram kwaye akuncede ukuba uphendule kumagqabaza amaninzi ngokukhawuleza.8. Sebenzisa uhlalutyo ukuze ubone oko kusebenzayoEnye yeendlela ezilungileyo zokuqonda ukuba abaphulaphuli bakho bathanda ukuyibona kwaye banomdla kuyo kukugrumba idatha yakho ye-Instagram analytics.Usebenzisa i-Instagram Insights unokujonga ukuba yeyiphi izithuba zakho eziye zanonxibelelwano oluninzi. Ungahlela kwakhona izithuba ngamagqabantshintshi amaninzi, ukuthanda kunye nokugcina ukuba ungathanda ukugrumba kwiimetrics ezithe kratya zothethathethwano.Uhlalutyo lweBuffer luya kukunceda utyhile izithuba zakho ezilungileyo (ezo zinonxibelelwano oluphezulu) ngocofa nje olumbalwa: Nje ukuba unoluhlu lwezithuba zakho ezibandakanya kakhulu ze-Instagram ungaqala ukuchonga ukuba zeziphi izinto eziqhelekileyo abanokuba nazo. Umzekelo:Ziziphi iindidi zezithuba?Sithini isimbo soyilo?Isihloko sakhiwe njani? Ngale datha, unokuqalisa ukubuyisela umva injineli into abaphulaphuli bakho abanokuthi babandakanyeke kuyo kwaye wakhe isicwangciso sokunceda ukufumana okuninzi kwi-algorithm ye-Instagram.🛠️Xa uzama ukukhula kwi-Instagram, akukho mfuneko yokuba uhambe wedwa. Khangela ezi zixhobo ze-Instagram zamahhala ze-20. I-algorithms ye-Instagram ibeka phambili amava angcono omsebenzisiUkuba ugxininise ekwakheni uxhulumaniso kunye nabaphulaphuli bakho kunye nokuvelisa umxholo onyanzelisayo, awudingi ukukhathazeka malunga nokuhlaziywa kwe-Instagram kunye nokuguqulwa kwe-algorithm ye-Instagram. Ukuzama ukudlala inkqubo kunokubonelela ngenzuzo yexesha elifutshane, kodwa akusiyo iresiphi yempumelelo yexesha elide.Qinisekisa ukuba wabelana ngomxholo ogcina abalandeli bakho kunye noluntu lubandakanyeka kwaye lubuyela rhoqo.Unayo nayiphi na imibuzo malunga ne-algorithm ye-Instagram? Singathanda ukunceda. Bafake kumazwana angezantsi, okanye usifumane @buffer kwi-Instagram, Imisonto, kunye namanye amaqonga amakhulu.I-FAQs malunga ne-Instagram algorithmYintoni i-algorithm ye-Instagram?I-algorithm ye-Instagram luchungechunge lweenkqubo ze-AI ezisebenzisanayo ukuzisa umxholo wakho kwiifidi zabasebenzisi. Kukho iindlela ezine ezahlukeneyo ze-algorithms kwicandelo ngalinye le-Instagram - isondlo sasekhaya, iphepha lokuphonononga, i-reels feed, amabali - asebenzisa amawaka emiqondiso ukufunda ukuba ngowuphi umxholo onomdla kumsebenzisi we-Instagram kwaye ubabonise ngakumbi. ukusebenzisana nabasebenzisi kwizimvo kunye nemiyalezo ethe ngqo; usebenzisa iaudio ehamba phambili okanye ii-hashtag ngokucingayo; kunye nokulandelela ukusebenza kunye nokulinga ukufumana oko resonates.Ngaba i-Instagram algorithms ikhetha iividiyo? Hayi. I-Instagram ibeka zonke iiposti ngendlela umsebenzisi ngamnye ahlala ezibandakanya ngayo - hayi ngefomathi. Ukuba umntu uhlala ebukela kwaye abelane ngeevidiyo, baya kubona iividiyo ezininzi. Ukuba bacofa iifoto, baya kubona ezinye iifoto. Iividiyo ngamanye amaxesha zifikelela kude ngokubanzi kuba abantu bathanda ukubukela kwaye babelane ngazo, hayi kuba i-Instagram ibanika okongeziweyoubunzima. Kuhlahlelo lwethu lwezithuba ezingaphezulu kwezigidi ezi-4 ze-Instagram, ividiyo yaphuma phezulu, ilandelwa ziicarousels, emva koko imifanekiso. Ukulahla izithuba ezininzi ngokulandelelana kunokubangela ukuba i-Instagram ifihle ezinye zazo ukuze kugcinwe ukutya okulinganayo. Nika igumbi ngalinye leposi lokuphefumla - licwangcise iiyure ezimbalwa ngokwahlukeneyo okanye ngeentsuku ezahlukeneyo - ukuze uhlaziyo ngalunye lufumane izinto eziluthandayo, izimvo kunye nezabelo. Unokucwangcisa izithuba ze-Instagram ukuba zivele ngamaxesha kunye neentsuku ezahlukeneyo evekini ukunqanda ukutya kwabasebenzisi be-spam. I-Instagram icebisa ukusasaza iiposti zakho kunokuba upapashe izihlandlo ezininzi ngasemva.Nantsi yonke into esiyaziyo malunga nokuba ungathumela kangaphi ku-Instagram.Ngaba ishishini, umdali, kunye neeakhawunti zobuqu zibekwe ngokwahlukileyo ngokwe-algorithm?Ukufikelela komxholo wakho kuxhomekeke ekuzibandakanyeni nasekunxibeleleni, hayi uhlobo lweakhawunti. Njengoko kuxeliwe yi-TechCrunch: "I-Instagram ayinikezeli ubukho bokutya okongeziweyo kwiiakhawunti zobuqu okanye iiakhawunti zeshishini, ke ukutshintsha akuyi kunceda ukufikelela kwakho." Ngaba ukuthumela amabali e-Instagram okanye iividiyo ezibukhoma kuya kuchaphazela umgangatho? Ukudala amabali e-Instagram okanye usasazo olubukhoma kwi-Instagram akuyi kuchaphazela indlela umxholo wakho obekwa ngayo ngaphakathi kwifidi, kodwa ukuzama ngomxholo ohlukeneyo kuthetha ukuba kunokwenzeka ngakumbi ukuba umxholo wakho kwi-Instagram uya kuvela kwi-5. Umthetho we-5-3-1 kwi-Instagram yindlela yokwenza umsebenzi wakho we-Instagram uzive ungumntu kwaye uqhagamshelwe ngakumbi. Kuzo zonke iiposti owabelana ngazo, usebenzisana nabanye ngokwenza ukuthanda izithuba ze-5, ukuphawula kwizithuba ze-3, kunye nokulandela i-akhawunti entsha ye-1. Yinkqubo encinci ekhuthaza ukubandakanya okucatshangelwayo kwaye inceda abantu abaninzi ukuba bafumane uphawu lwakho.Nguwuphi umgaqo we-3-yesibini kwi-Instagram? Umgaqo we-3-yesibini kwi-Instagram malunga nokugcina abasebenzisi 'baxhomekeke' kwi-reel yakho. Loo mizuzwana mithathu yokuqala ithatha isigqibo sokuba kukho umntu oqhubeka ebukele okanye eskrola emke. I-hook ecacileyo inceda abantu baqonde into abaza kuyifumana. Oku kunokuba yintloko ekhawulezayo, umfanekiso omangalisayo, okanye umbuzo okanye ingxelo emisela ithoni. Xa loo mhlaba uvulayo, ividiyo yakho inethuba elingcono lokubamba ingqalelo yomntu.Izixhobo ezingakumbi ze-Instagram 8 IiJenereyitha zeHashtag zasimahla ezi-6 Kufuneka uzame iiNgcebiso zebali le-Instagram kwiPosti yakho elandelayo6 izixhobo zokuhlalutya ze-Instagram eziya kukunceda ukhulise abaphulaphuli bakhoIsikhokelo sobungakanani bomfanekiso we-Instagram: iPosi, iBali, kunye neMilinganiselo yeReelsIndlela yokukhulisa ukuzibandakanya kwakho kwii-Tips1 kunye nabalandeli aba-1. Instagram
