Uma uzama ukukhulisa izethameli zakho ku-Instagram, nazi izindaba ezinhle: I-Instagram yabelane ngokuningi mayelana nendlela ama-algorithms ayo asebenza ngayo.Ngempela, phakathi kweNhloko ye-Instagram ama-reels ka-Adam Mosseri kanye ne-Instagram's own @creators akhawunti, kukhona cishe inani elikhulu lolwazi laphaya. Okuza nezinselelo zakhona kunjalo. Kodwa ulwazi oluningi lungcono kunoluncane kakhulu - futhi kwa-Buffer, sithokozela ukubeka izinto obala. Uma usuwazi ukuthi yini abayifunayo, kulula kakhulu ukudala okuqukethwe okufinyelela abantu abalungile. Ngizokwephula konke ngendlela enengqondo ngempela.Ngakho: Into yokuqala okufanele uyazi ukuthi ayikho i-algorithm eyodwa kuphela eqhuba umbukiso. I-Instagram ibachaza ngokuthi ‘izinhlelo ze-AI’ eziningana ezisebenza ndawonye.Ngokokuthunyelwe kwebhulogi ka-2023 okuvela ku-Instagram, “izinhlobonhlobo zama-algorithms, izihlungi, nezinqubo, ngayinye inenjongo yayo,” iqinisekisa ukuthi abasebenzisi be-Instagram babona okuqukethwe ababathakasela kakhulu. abanye abafinyeleli ngendlela efanayo.Kulesi sihloko, ngizochaza ngqo ukuthi inkundla ikukala kanjani okuqukethwe futhi ngabelane ngamathiphu okwandisa amathuba akho okuthola okuqukethwe kwakho kwe-Instagram phambi kwabantu abaningi.Ngamafuphi: Konke odinga ukukwazi mayelana ne-Instagram algorithm/s.Okubalulekile okuthathayoAma-algorithms amaningi: I-Instagram isebenzisa amasistimu e-AI ahlukile kokuphakelayo, izindaba, ama-reels, futhi ihlola izindlela zokwabelana ngabasebenzisi nge-DM ngayinye ibalulekile ekuziphatheni kwabasebenzisi. ayisignali enesisindo esikhulu kakhulu ukuze isatshalaliswe.Izimpawu zokuzibandakanya: Izinga lokuphakelayo libeka kuqala okuqukethwe ngokusekelwe emlandweni wakho wokusebenzelana, ukuduma kokuthunyelwe, kanye nobuhlobo nomdali.I-SEO phezu kwama-hashtag: Amagama angukhiye kumagama-ncazo namaphrofayela manje asebenza kangcono ekutholakaleni kunama-hashtag, angasasekeli ukulandela.Isu lokuqukethwe: Ama-carousels kanye nezithombe zoqobo ezishaywe kabusha ngokushaywe kabusha okulalelwayo okuhamba phambili⚡ nokucuketfwe kabusha okuhamba phambili okuphuma phambili. ukuhlela okuqukethwe kwakho kwe-Instagram? I-Buffer ikusiza ukuthi ukhulise ukulandela kwakho futhi uthuthukise ukusebenzelana kwakho ngokuhlela, ukuhlela, namathuluzi okuhlaziya. Qalisa mahhala →
Yeqela esigabeni: I-Instagram manje isiyinkundla yokuncoma Izingxenye ezihlukene ze-Instagram zibalwa ngama-algorithms ahlukene Indlela i-algorithm yokuphakelayo kwe-Instagram ebekwe ngayo Indlela i-algorithm yezindaba ze-Instagram isebenza kanjani Isebenza kanjani i-algorithm ye-Instagram Explore yekhasi Lapho i-Instagram iyeka ukutusa okuqukethwe Kungani ama-algorithms e-Instagram eyinto enhle Izindlela ezi-8 ezihlala ziluhlaza ezinhle kakhulu zesu lakho le-Instagram okuhlangenwe nakho kwakho kwe-InstagramI-algorithms ye-Instagram engcono kakhulu yomsebenzisi
I-Instagram manje isiyinkundla yokuqala yokuncomaOlunye ushintsho olukhulu ku-Instagram ukuthi ayisabonisi ngokuyinhloko okuqukethwe okuvela kubantu obalandelayo. I-Instagram ibikade iqhutshwa kakhulu yigrafu yakho yezenhlalo - ama-akhawunti owalandelayo noxhumana nawo. Manje, iqhutshwa kakhulu igrafu yentshisekelo - okubukayo, ohlanganyela nakho, futhi ochitha isikhathi kukho. Manje, i-Instagram iya ngokuya incoma okuqukethwe okuvela kuma-akhawunti ongawalandeli - ikakhulukazi kuma-reel, ukuhlola, ngisho nasesiphakelini esikhulu. Yingakho ubona okuqukethwe okuningi okuvela kubantu ongakaze ubalandele - futhi kungani izihloko ezicacile, izindawo, namasignali kubaluleke kakhulu kunanini ngaphambili. Ngamanye amazwi: okuqukethwe kwakho manje kuyaqhudelana ngokusekelwe kulokho okuthakaselayo, hhayi nje ubudlelwano. ukuthanda izinhlobo ezithile zokuqukethwe.Okudumile: "I-Instagram Reels isebenza kangcono kunezithombe." Lokho kungase kube yiqiniso kwezinye izimo (ngizokhipha ukuthi kungani ngezansi), kodwa akuqondile kangako.Le nkolelo evamile (yephutha) yenza kuzwakale sengathi kune-algorithm eyodwa enkulu enesisindo sazo zonke izinhlobo zokuqukethwe kwakho ngokumelene nomunye futhi inikeza amasondo umlenze phezulu. Akusebenzi lokho empeleni. Okuqukethwe kwakho kungavela ezindaweni ezine ezihlukene ku-Instagram: Isiphakeli sasekhayaIsiphakeli se-ReelsIthreyi lezindaba ze-InstagramHlola ikhasiIkhasi ngalinye kwalokhu linezalo.i-algorithm ehlukene, ngoba abantu basebenzisa ngayinye yalezi zindawo ngendlela ehlukile. “Abantu bavame ukubheka abangani babo abaseduze ezindabeni, basebenzise ukuhlola ukuze bathole okuqukethwe okusha nabadali, futhi bajatshuliswe ngama-reel,” kuchaza uMosseri.Indlela i-algorithm yokuphakelayo kwe-Instagram ebekwa ngayo Uma abantu bekhuluma ngokuthi i-algorithm ye-Instagram isebenza kanjani, ngokuvamile kuba yile ndawo yohlelo lokusebenza ababhekisela kuyo. Ikhaya noma okuphakelayo okuyinhloko wukuphakela kokuqala abantu abaningi abazokubona lapho bevula uhlelo lokusebenza.Lesi siphakeli sibonisa amavidiyo, izithombe, nama-carousels (okuthunyelwe okunezithombe eziningi noma amavidiyo) asuka kuma-akhawunti owalandelayo. Uzobona nokuthunyelwe okuvela kuma-akhawunti i-Instagram ecabanga ukuthi ungase ukuthande, kanye nokuqukethwe okuxhasiwe okwenzelwe wena.I-Instagram isebenzisa izinkulungwane zezinto ezisezingeni (ezibizwa ngokuthi 'amasignali') ukuhlela okuphakelayo kwakho. I-Instagram ibeka kuqala okuqukethwe okufanele kakhulu kubasebenzisi ngokusekelwe kulokho abakuthakaselayo kanye nokusebenzisana kwesikhathi esidlule. Nazi izimpawu ezibaluleke kakhulu, ezibalwa ngokubaluleka:Lokho umsebenzisi azibandakanya nakho: Okuthunyelwe umsebenzisi othile akuthandayo, ukwabelana, ukulondoloza, noma ukubeka amazwana ku-Instagram ukuthi yikuphi okuqukethwe okuthinta lowo muntu.Kusebenza kanjani okuqukethwe: Lokhu kuhlanganisa ukuthi bangaki abantu abakuthanda okuthunyelwe, ukuthi abantu basheshe bahlanganyele nakho, kanye neminye imininingwane emayelana nokuthi ubani othunyelwe lapho okuthunyelwe khona. okuthunyelwe: I-Instagram ibheka ukuthi bangaki abantu abahlanganyele nomdali emasontweni ambalwa edlule. “Lokhu kusisiza ukuthi siqonde ukuthi umuntu angaba nentshisekelo kangakanani [kumsebenzisi],” kusho uMosseri.Umlando wobudlelwano: Lokhu kuqondile kakhulu, futhi kuhlotshaniswa namanye amaphuzu angenhla. Ukusebenzisana okungaguquguquki phakathi kwama-akhawunti - njengokubeka amazwana kokuthunyelwe komunye nomunye - tshela i-Instagram ukuthi ubani ongase afune ukubona okwengeziwe kokuqukethwe kwakho. Ngalo lonke lolo lwazi, i-Instagram yenza uchungechunge 'lwezibikezelo ezifundisiwe' mayelana nokuthi kungenzeka kanjani ukuthi umsebenzisi ahlanganyele nokuthunyelwe, u-Mosseri uyachaza kubhulogi: isithombe. Uma unethuba elikhulu lokwenza isenzo, futhi lapho sisikala kakhulu leso senzo, yilapho ukhuphuka khona kokuphakelayo uzobona okuthunyelwe.”Indlela yokuthuthukisa ukufinyelela kokuphakelayo kwe-InstagramLezi zici zezinga zonke zikhomba entweni eyodwa: ukuzibandakanya kwangempela. Unalokho engqondweni, nazi ezinye izindlela ezisebenzayo zokudala okuqukethwe okubonakala kakhulu kokuphakelayo kwabasebenzisi.1. Yabelana ngokuthunyelwe kwe-carouselUma unezithombe eziningi (noma amavidiyo) asebenzisana kahle, zama ukwabelana ngawo njenge-carousel eyodwa noma ama-mini carousel ambalwa.Ungafaka izithombe noma amavidiyo afinyelela kwangu-20 ku-carousel eyodwa. Uma umlandeli engaswayipha kuze kube sekugcineni, i-Instagram iphatha lawo maslayidi angabonakali “njengokuqukethwe okusha.” Inkundla izobonisa i-carousel yakho kulowo muntu futhi kamuva, iphakamisa isilayidi sokuqala abangasiswayiphanga ngaso. Lokhu kunikeza i-carousel yakho amathuba amaningi okuthola umshado. Lokhu kufana nalokho esikuthole ocwaningweni lwakamuva — ukuhlaziywa kwethu kokuthunyelwe kwe-Instagram okungaphezu kwezigidi ezingu-4 kubonise ukuthi ama-carousels athola ukuhlanganyela okuphezulu kunezithombe noma amavidiyo wesithombe esisodwa.2. Engeza umsindo kokuthunyelweUmsindo awupheleli kumavidiyo - ungakwazi ukwengeza ingoma kokuthunyelwe kwesithombe esisodwa nama-carousel futhi. Akuyona imfuneko, kodwa njengoba u-Mosseri ebonisa, ingadonsa ukunaka kwabantu abaphequlula benomsindo - futhi lokho kungasho ukuhlanganyela okwengeziwe.Futhi, ukwengeza umsindo kokuthunyelwe noma ku-carousel kusho ukuthi ingavela futhi kubasebenzisi bakho be-Instagram Reels, ku-Instagram Reels; okulalelwayo okusha ngemisindo yakamuva ye-Instagram ethrendayo, ibuyekezwa nyanga zonke. 3. Sebenzisa ubukhulu bokuthunyelwe okunconyiweUsayizi wesithombe nobukhulu bokuthunyelwe kwakho kungenza umehluko omkhulu endleleni okusebenza ngayo.Lapho ulandela osayizi bezithombe abafanelekile be-Instagram, okuthunyelwe kwakho okuphakelayo kuzovela ngendlela okuhlosiwe ngayo ngaphandle kwezinkinga zokunqampuna noma ukulinganiswa kwephikseli. Lokhu kugcina okuqukethwe kwakho kubukeka kuphucuzekile futhi kukunika ithuba elingcono lokuhlanganyela.💡Cishe uyazi ukuthi i-Instagram isusa okuqukethwe okwephula Izinkombandlela zayo Zomphakathi. Kodwa futhi yehlisa okuqukethwe okubonakala sengathi kuzokwephula - nangaphambi kokuba lokho kuqinisekiswe. Uzothola ulwazi olwengeziwe ngalokho lapha.Indlela i-algorithm yezindaba ze-Instagram esebenza ngayoIzindaba ze-Instagram - izithombe namavidiyo anyamalala emahoreni angama-24 ngemuva kokuthunyelwe -nikeza abadali namabhizinisi indlela yokuvela phezu kokuphakelayo kwabalandeli ngokushesha nje lapho bevula uhlelo lokusebenza.Khumbula ukuthi kungase kube nzima ukuthi imikhiqizo noma abadali babonakale lapha — I-Instagram ibona izindaba njengendawo lapho abantu babheka khona abangani babo abaseduze.Nakhu okubhekwayo i-algorithm yezindaba ze-Instagram ukuze ikubonise okuqukethwe okubaluleke kakhulu:Umlando wokubuka: I-akhawunti ye-Instagram ilandelela ukuthi umuntu ubeka kangaki izindaba ethreyini. Uma umuntu ebuka izindaba zakho kaningi, maningi amathuba okuthi avele kuqala.Umlando wokuthembisana: Ukusebenzisana komsebenzisi - njengokuthumela i-DM noma izindaba ezithandwayo - kukhombisa ku-Instagram ukuthi unentshisekelo yokubona izindaba ze-akhawunti.Izixhumanisi zobudlelwano: I-Instagram ibheka ukuthi umuntu usondele kangakanani kumdali - njengabangane noma umndeni - lapho kucutshungulwa ukuthi uzoyibeka kuphi le ndaba emayelana nezindaba eziningi ezimayelana nokubikezela. uzothola okubaluleke kakhulu nokubalulekile,” kusho uMosseri, “okuhlanganisa nokuthi unethuba elingakanani lokungena endabeni, uphendule indaba kuma-DM noma uqhubekele endabeni elandelayo - ukuze uthole ukuthi yiziphi izindaba ezizoboniswa phezulu kuthreyi yakho yezindaba.” Izindaba ze-Instagram ngokuvamile aziyona indlela engcono kakhulu yokufinyelela abantu abasha - U-Mosseri ukuqinisekisile lokhu. Kunalokho, cabanga ngezindaba njengendlela yokwakha ukuxhumana okujulile nabantu asebekulandelayo.Zilungele ukwakha umphakathi olokhu ubuya. Ungabonakala uma abalandeli bevula i-Instagram, ufunde okwengeziwe ngabo, futhi ubakhomba kwezinye izinkundla zakho.Nansi indlela yokwenza okuningi ngezindaba:1. Thumela izindaba ezixoxisanayoYengeza ama-poll, imibuzo, nezinye izici zokusebenzisana ukuze wenze abantu bathephe, bathande, futhi babelane. Uma othile ezibandakanya kakhulu nezindaba zakho, kulapho i-Instagram inethuba elikhudlwana lokubeka izindaba zakho ngaphambi kwethreyi yabo. Kuyindlela edumile - ngisho no-Mosseri uyayisebenzisa.Lezi zici ezisebenzisanayo futhi zisebenza njengamathuluzi ocwaningo. Izinhlolovo, imibuzo, kanye nezitikha zokuthi ‘engeza ezakho’ zingakusiza ufunde kabanzi mayelana nokuthi ubani osezithamelini zakho nokuthi yini ngempela ezifuna ukuyibona kuwe. Win-win.💡Uyazibuza ukuthi ungakwazi yini ukuhlela izindaba ze-Instagram ukuze zikusize uhlale ungaguquguquki? Uqinisekile - nansi indlela.2. Yabelana okusha, nokho okuhlobene, okuqukethweUma wabelana ngokuthunyelwe kwakho ezindabeni ngokuthepha okusheshayo, awunikezi abantu isizathu esiningi sokubuka izindaba zakho. Kunalokho, hlanganisa nokuqukethwe okulula ukukudala kodwa okwengeza okuthile okusha.Isibonelo, uma wabelana nge-reel yokupheka, thwebula isithombe esingemuva kwezigcawu sezithako zakho noma wabelane ngohlu lwesithako olususelwe emibhalweni ezindabeni. Uma ungumdali wobuhle, zama isitika esithi ‘engeza esakho’ esinemiyalelo efana nokuthi “Ngibonise i-lipstick yakho yansuku zonke” ukuze uyigcine iphansi ukuze wena nabalandeli bakho nihlanganyele.3. Yabelana ngokuqukethwe okukhiqizwa umsebenzisiUma othile ekumaka kokuthunyelwe kwakhe noma endabeni — mhlawumbe uyazithanda lezo zicathulo azithenge kuwe, noma amathiphu akho okukhiqiza abasizile — wabe kabusha Ezindabeni zakho ngokubonga okusheshayo. Lolu hlobo lokuqukethwe okukhiqizwa umsebenzisi lubonisa amakhasimende angaba khona ukuthi abantu bangempela bayakuthanda lokho okunikezayo. Ibonisa abalandeli abangewona amakhasimende okwamanje ukuthi abantu bangempela bajabulela lokho okunikezayo. Futhi, yakha ukuxhumana okuqinile nomphakathi wakho osuvele ukhona.Futhi, ikhuthaza abanye ukuthi bakumake lapho bazi ukuthi ungase ubafake.💡Udinga eminye imibono yezindaba? Umhlahlandlela ophelele we-Instagram Stories ka-Buffer ukuhambisa kukho konke kusuka ku-stickers kuya kuzibalo. Ifunde lapha.Isebenza kanjani i-algorithm ye-Instagram ReelsIsiphakeli se-Instagram Reels - uzosithola ngokuthepha isithonjana sevidiyo ngaphansi kohlelo lokusebenza - siklanyelwe ukukusiza uthole izinhlobo ezintsha zemikhiqizo nabadali.Okusha: Abanye abasebenzisi manje bangakwazi ukulolonga i-algorithm ye-Reels yaboI-Instagram iphinde yethula ukulawula okwengeziwe kwalokho abantu abakubonayo kokuphakelayo kwabo kwe-Reels. “I-Instagram ibihlola izici ezivumela abasebenzisi ukuthi bakhethe izihloko abazithandayo, bakhethe ukubona okuncane kokuqukethwe okuthile, noma basuse izihloko ngokuphelele.mayelana (izihloko, ama-niches, amagama angukhiye), kuba lula ukuthi i-Instagram ihambisane nezithameli ezifanele.Njengangaphambili, okuphakelayo kwe-reels kuyindawo ebaluleke kakhulu uma ubheke ukukhulisa izethameli zakho, ngoba konke kungukuqukethwe okunconyiwe kunabantu obalandelayo kuphela.I-Instagram ibheka:Umsebenzi womsebenzisi: I-Instagram ibheka ukuthi yini abantu abayithandile, abayilondolozile, abaphinde bahlanganyela nayo, baphinde bahlanganyela nayo, baphawule ngayo kamuva nje. Uma othile ezibandakanya nokuqukethwe okufana nokwakho, maningi amathuba okuthi abone ama-reel akho.Umlando wokusebenzelana womsebenzisi nephosta: Uma othile ezibandakanya ne-akhawunti - noma ngokuthandwa, ukwabelana, noma ukuphawula - i-Instagram ithatha lokho njengophawu lokuthi ufuna ukubona okuqukethwe okwengeziwe kuleyo akhawunti, noma ingayena umlandeli. Ulwazi mayelana ne-reel: Yonke into kusukela ekubukeni kuya ekucushweni koqobo, ukushunqulwa komsindo nokusetshenziswa win), futhi izimpawu zokuhlanganyela zangaphambi kwesikhathi zithonya ukuthi i-reel isatshalaliswa kangakanani ku-Instagram. Ulwazi mayelana nomuntu othumele i-reel: I-Instagram ibheka amasignali afana nenani labalandeli bomdali kanye namazinga okuzibandakanya ukuze babelane ngokuqukethwe okuvela kwinhlanganisela yabadali.Leso sici sokuqala sezinga kufanele simbe kuso. Nakhu okwakwaba u-Adam Mosseri engxoxweni yakhe namaphodikasti e-YouTube u-Colin no-Samir:weight. Uma okuthunyelwe kwakho kwabelwana ngale ndlela, kuzokwenza ngcono nakakhulu. "Ividiyo yefomu elifushane ihambisana kakhulu nokuxhuma abantu nabangani babo," u-Adam etshela u-Colin no-Samir. “Ingxenye yesizathu [se-Instagram] sokuba sibe ukuxhuma abantu nabangane.” Ngamanye amazwi: lungiselela okuqukethwe kwakho kwe-Instagram ukuze uqale izingxoxo. Cabanga ngalokho okwenza abalandeli bakho bafune ukwabelana nge-reel yakho nomuntu abamkhathalelayo. Mhlawumbe iyaxhumeka, iyasiza, iyahlekisa, noma ivusa umcabango.Zonke izethameli zihlukile, ngakho uzodinga ukuhlola ukuze uthole ukuthi yini esebenzela eyakho.Nakhu okutuswa nguMosseri ku-Instagram Reels:1. Yakha umfuthoUma i-reel iqala, awudingi ukuthumela ngokushesha - kodwa ukulandela phakathi nosuku noma ezimbili kuwumnyakazo ohlakaniphile. Khumbula, i-algorithm ye-Instagram Reels ibheka ukuthi muva nje abantu bazibandakanye kangakanani namavidiyo akho, ngakho ukubeka isikhathi sokulandelela kwakho kuyilapho isithakazelo siphezulu kungakusiza ukuthi uhlale kokuphakelayo kwabo. I-viral reel ibonisa i-Instagram ukuthi abantu banentshisekelo kokuqukethwe kwakho, okwandisa amathuba okuba okuthunyelwe kwakho okulandelayo kubonakale.2. Cabanga ngezinhlobo ezahlukene zabasebenzisiUMosseri utshele u-Colin no-Samir ukuthi cishe uhhafu wamavidiyo e-Instagram abukwa ngaphandle komsindo, ngakho-ke ama-reel akho adinga ihuku ebonakalayo eqinile ukuze adonse ukunaka kwabantu ababukele bethule (njengami).Engeza umbhalo kuhlaka lokuqala ukuze kucace ukuthi i-reel yakho imayelana nani zisuka nje. Umdali u-@thepotatosauraus ukwenza kahle lokhu kumavidiyo akhe okusabela komculo — asebenza ngisho noma ubukele uthule. Irili ngayinye inesihloko noma itimu ebhalwe phezulu kulo lonke, ukuze ukwazi ukubona kusukela kuhlaka lokuqala lokho yena - nathi - sizokulalela.3. Gwema ama-logo noma ama-watermark amakhuluU-Instagram ukusho kaningi ukuthi: Ama-reels anama-logo avela kwezinye izinhlelo zokusebenza azophonswa phansi ku-algorithm. Lokhu akusebenzi kumabhrendi akho — kumalogo we-TikTok kuphela noma ama-watermark avela kwezinye izinhlelo zokusebenza zokuhlela amavidiyo. Uma wabelana ngamavidiyo kuzo zonke izinkundla eziningi, londoloza inguqulo ngaphambi kokwengeza noma yiziphi izici eziqondene nenkundla ethile. Ngaleyo ndlela, uma usulungele ukwabelana ngakho ku-Instagram, ungalayisha inguqulo engenawo amalogo ohlelo lokusebenza lwenkampani yangaphandle ezokhawulela ukufinyelela kwakho.⚡Ukudala okuqukethwe kokubili kwe-Instagram ne-TikTok? I-Buffer yenza kube lula ukuthumela amavidiyo akho kuzo zombili izinkundla. Qalisa →Isebenza kanjani i-algorithm yekhasi le-Instagram ExploreYilapho izinto ziba mnandi kubadali nemikhiqizo efuna ukufinyelela izethameli ezintsha. Ikhasi lokuhlola (elifinyelelwe ngokuthepha ithebhu yokuhlola ingilazi yokukhulisa phansi ngaphansi kohlelo lokusebenza lwe-Instagram) laklanyelwe ukusiza abasebenzisi bathole ama-akhawunti amasha. Ngamanye amazwi, lisiza izethameli ezintsha ukuthi zikuthole.Lokhu okuphakelayo kwesitayela segridi kukhombisa izithombe namavidiyo ongawathakasela ngokusekelwe emsebenzini wakho wangaphambilini: okuthunyelwe okuthandile, okulondolozile, okwabelane ngakho, futhi wabeka amazwana kukho.Nawa amasignali amayelana nokuthunyelwe kwe-Instagram. ibheka ukuthi okuthunyelwe kubonakala kudume kangakanani. Bangaki abantuuthanda, ubeke amazwana, wabelane, noma ulondoloze okuthunyelwe? Futhi bakwenza ngokushesha kangakanani lokho? Izimpawu zokuthunyelwe zibaluleke kakhulu ekhasini lokuhlola kunokuphakelayo noma ezindabeni.Umsebenzi womsebenzisi ekuhloleni: I-Instagram inaka ukuthi ikuphi okuqukethwe umsebenzisi ahlangane nakho ngaphambilini, nokuthi uhlanganyele kanjani nokuthunyelwe ekhasini lokuhlola esikhathini esedlule. Uma othile ezibandakanya kakhulu nohlobo oluthile lokuthunyelwe, maningi amathuba okuba abone okuqukethwe okufanayo kuvela.Umlando wokusebenzelana womsebenzisi nephosta: Okuqukethwe okuningi ekhasini lokuhlola kuvela kuma-akhawunti abantu abangawalandeli noma abangakaze bawabone ngaphambilini. Kodwa uma othile eke waxhumana ne-akhawunti ngaphambilini, i-Instagram ibona lokho njengophawu lokuthi bangase babe nesithakazelo kokuqukethwe okwengeziwe okuvela kule akhawunti. Ulwazi mayelana nomuntu othumele: Lapha, i-Instagram ibheka ukuthi kaningi kangakanani abasebenzisi bahlanganyele nokuthunyelwe okuvela ku-akhawunti emasontweni ambalwa adlule, ukusiza abasebenzisi bathole "okuqukethwe okuphoqayo okuvela kuhlu olubanzi lwabantu," kusho uMosseri. uthande inani lezithombe ezivela kumpheki wamadombolo wase-San Francisco u-Cathay Bi (@dumplingclubsf). Sibe sesibheka ukuthi ubani omunye othanda izithombe zika-Cathay, bese sibheka ukuthi yimaphi amanye ama-akhawunti labo bantu abanentshisekelo kuwo.Mhlawumbe abantu abathanda u-Cathay nabo basendaweni ye-SF dim sum @dragonbeaux. phambi kwabantu abaningi ngekhasi le-Instagram Hlola.1. Sebenzisa amathrekhi omsindo athrendayoI-Instagram inaka ukuthi imaphi amathrekhi omsindo aqalayo. Uma ungeza le misindo edumile kumareli akho, okuthunyelwe kwezithombe, noma ama-carousels, okuqukethwe kwakho kunethuba elingcono lokufinyelela abantu abasha.Awudingi ukuphoqelela ngokungafanele umsindo othrendayo kuyo yonke into oyithumelayo, kodwa kufanelekile ukukhetha ithrekhi ethrendayo uma ihambisana ngokwemvelo nalokhu okudalayo.2. Khawulela ama-reel abe amasekhondi angu-90 noma ngaphansiI-Instagram izobonisa ama-reel afinyelela emaminithini amathathu ubude kubasebenzisi abangamlandeli umdali, kodwa amavidiyo amafushane avame ukwenza kangcono.Ubude obufanele bomdlalo wama-reels buphakathi kwamasekhondi angu-30 kanye namasekhondi angu-90 - ubude obanele ukumboza okubalulekile futhi bufushane ngokwanele ukugcina abantu bebukele.3. Landelela ukwabelana kokuthunyelwe Ukwabelana - ikakhulukazi ngama-DM avela kubantu abangakulandeli - banesisindo esikhulu sokukleliswa ekhasini lokuhlola. Uma othile ethanda okuqukethwe kwakho ngokwanele ukuba akuthumele kumngane, i-Instagram ibona lokho njengesignali eqinile yekhwalithi.Chofoza kokuthi Buka imininingwane ngezansi kokuthunyelwe ukuze ubone ukuthi yikuphi okuthunyelwe okwabelwana ngakho kakhulu. Uma ubona amaphethini kokuqukethwe kwakho okwabiwe kakhulu, ungagxila ekudaleni okuningi kwalokho abantu abafuna ukukudlulisela kubangani babo.💡Ikhasi lokuhlola futhi yilapho ozothola khona umsebenzi wokusesha we-Instagram — okungaba ithuluzi elibalulekile kukhithi yakho yokuthengisa ye-Instagram. Nansi inkomba yethu ebanzi ye-Instagram SEO.Lapho i-Instagram iyeka ukuncoma okuqukethweI-Instagram ifuna ukugcina okuqukethwe okungase kube kuhlasela ukuthi kungabonakali kokuphakelayo kwabasebenzisi. Ukuze benze lokho, bashicilele imihlahlandlela yezincomo enemininingwane yabadali.Okuthunyelwe okungqubuzana nalezi zinkombandlela kungase kungaphuli Izinkombandlela Zomphakathi ze-Instagram futhi kusavunyelwe ku-Instagram, kodwa ngeke kuvele ekhasini lokuhlola noma kuthebhu yamareli.Ezinye izibonelo zezinto ezingqubuzana nezinkombandlela zokuncoma yilezi:
Isigaba Incazelo Izihloko ezibucayi Ukuzilimaza, ukuzibulala, ukuphazamiseka kwemikhuba yokudla, noma udlame oluveziwe. Okuqukethwe kwabantu abadala Izithombe/izindikimba ezibekela obala ucansi noma eziyela ngasocansini. Izimpahla ezilawulwayo Ukuphromotha ugwayi noma eminye imikhiqizo ekhawulelwe. Ubuqotho Okuqukethwe kumakwe njengolwazi olunganembile noma izimangalo ezingamanga.
Kungani ama-algorithms e-Instagram eyinto enhleAma-algorithms ashintsha ngokuhamba kwesikhathi ngenxa yezici ezingaphandle kokulawulwa ngumdali, njengokuthi abantu bayisebenzisa kanjani inkundla yezokuxhumana kanye nezici zayo ezintsha.Lezi zibuyekezo ngezinye izikhathi ziholela ezinguqukweni ezinkulu - futhi uma izinkundla zokuxhumana zisuka ekuphakeleni kokulandelana kwezikhathi, ngokwesibonelo, kuhlale kunomsindo womphakathi. Kodwa ukubonisa okuthunyelwe kwakamuva ngokulandelana kwesikhathi bekungeyona into enhle, futhi okuthunyelwe kuzonyamalala ngokusheshayehlisa okuphakelayo kwabasebenzisi kungakhathaliseki ikhwalithi.Ngosizo lokufunda ngomshini, i-algorithm ye-Instagram iqinisekisa ukuthi abasebenzisi babona okuqukethwe abangaba nentshisekelo kukho, futhi lokho kusho ukuthi ama-akhawunti ebhizinisi maningi amathuba okuthi athole izithameli eziqondiswe kukho (ngesu elifanele lokumaketha lenkundla yezokuxhumana).Inqobo nje uma udala okuqukethwe okubandakanyayo, okuhambisanayo, nokufika ngesikhathi, i-algorithm ye-Instagram empeleni isebenza ngokuvuna wena.8 isu le-Instagram elihlale liluhlaza lisebenzisa i-algorithm yohlelo lwakho lokusebenza oluhlukile, ingxenye ngayinye ye-Instagram isebenzisa i-algorithm yohlelo lokusebenza oluhlukile, ingxenye ngayinye ye-Instagram isebenzisa i-algorithm yohlelo lokusebenza oluhlukile. ngokufanayo - okuqukethwe abantu abakuthola kuheha futhi kuhlobene.Nazi ezinye izindlela ezisebenzayo zokusebenzisa ama-algorithms e-Instagram ukuze wenze okuqukethwe kwakho kube phambi kwabantu abaningi.1. Hlala njaloUkuthumela njalo ku-Instagram kungase kubonakale njengeseluleko esisobala, kodwa kuvame ukuphindwa ngesizathu - kuyasebenza.Ukuhlaziywa kukaBuffer kwabasebenzisi abangaphezu kwe-100,000 kuzo zonke izinkundla zokuxhumana kubonisa ukuthi abantu abathumelayo njalo bathola ukuzibandakanya okuphindwe kahlanu kokuthunyelwe ngakunye kunalabo abathumela ngezikhathi ezithile kuphela. Futhi i-Instagram ibona lokhu kuhlanganyela kwakamuva nokujwayelekile njengophawu lokuthi okuqukethwe kwakho kufanele kuboniswe kubantu abaningi.Thola ishejuli yokuthumela ongakwazi ukunamathela kuyo isikhathi eside, kungakhathaliseki ukuthi lokho okuqukethwe kwansuku zonke noma okuthunyelwe kwekhwalithi ephezulu kathathu ngeviki, ukuze ugweme ukuvutha.2. Dala okuqukethwe kwangempelaI-Instagram ifuna ukuklomelisa okuqukethwe kwasekuqaleni, hhayi okuthunyelwe okulandiwe kwenye i-akhawunti futhi kwabelwane kabusha kusuka kweyakho.Ukudala okuqukethwe kwangempela kungaba lula njengezifinyezo zohambo lwakho lwasekuseni, noma ukujula njengesifundo somklamo we-Canva. Okubalulekile ukuthi ingeyakho, futhi ayihlanganisiwe kusukela kuma-akhawunti abanye.⚡Udinga ukuthuthukiswa kokudala? I-Buffer AI ingakusiza ukuthi ukhiqize imibono emisha yokuthunyelwe kwakho okulandelayo. Yizame manje →3. Yamukela izici zakamuvaUkushayela ukwamukelwa kwezici ezintsha kubalulekile ku-Instagram, ngakho kwenza izici ezintsha zigqame kakhulu kuhlelo lokusebenza. Kubalulekile ukuqaphela ukuthi lokhu akusho ukuthi ama-algorithms e-Instagram athanda ngokuzenzakalelayo noma yiluphi uhlobo lokuthunyelwe. Kodwa-ke, inikeza izici ezintsha indawo ephambili, njengokubeka Izindaba ze-Instagram phezulu esikrinini noma ukuhambisa isithonjana se-Instagram Reels maphakathi nebha yemenyu yakho.4. Shintsha izinhlobo zokuthunyelwe kwakhoUkwabelana ngokuqukethwe kwakho ngamafomethi ahlukene - izithombe ezizodwa, okuthunyelwe kwe-carousel, ama-reels, izindaba, nezimpilo - kukusiza ukuthi ufinyelele abantu abaningi. Kuyisihluthulelo sokuzulazula ngempumelelo ama-algorithm ahlukene e-Instagram, futhi kuyindlela enhle yokwenza kabusha okuqukethwe kwakho. Akuwona wonke umuntu obuka ividiyo, ukuze ukwazi ukushintsha ama-reels akho abe yi-carousel post. Noma ungakhanga abathandi beNdaba ye-Instagram ngokwabelana kabusha ngokuthunyelwe okuphakelayo ezindabeni zakho (kanye nokuqukethwe okusha esikhulume ngakho ekuqaleni).Ngezansi ungabona ukuthi senza kanjani umzamo wokushintsha izinhlobo zokuthunyelwe esizisebenzisa ku-akhawunti ye-Instagram ye-Buffer:Ku-Buffer, sincike ngempela kokuqukethwe ekuguquleni kabusha hhayi nje ku-Instagram, kodwa kuzo zonke izinkundla zokuxhumana ze-YouTube kanye nama-Reks ethu amaningi.Ngokwesibonelo, kungasetshenziswa futhi ku-YouTube. Nansi indlela esikwenza ngayo. Ngaphandle kokusebenzisa amalogo wolunye uhlelo lokusebenza nama-watermark, kunjalo.5. Okuthunyelwe ngezikhathi ezingcono kakhulu kuweUkuhlaziywa kwethu kokuthunyelwe kwe-Instagram okungaphezu kwezigidi ezingu-2 kubonise ukuthi okuqukethwe okwabiwe ngezikhathi ezithile kuvame ukwenza kangcono kunalokho okwabelwana ngakho ngezinye izikhathi (ngoLwesine ngo-9 ekuseni, ngoLwesithathu ngo-12 p.m.,
