Mumadziwa bwanji ngati ma likes 100 ndi abwino kapena ayi?
Ndipamene ma benchmarks ochezera amabwera. Amakuwonetsani zomwe zimafanana ndi ma metrics monga chinkhoswe ndi kukula, kuti mutha kumvetsetsa momwe zotsatira zanu zikufananirana ndi mitundu yofananira.
Mu bukhuli, tikugawa zizindikiro zaposachedwa kwambiri zamafakitale ofunikira kuti zikuthandizeni kuwona pomwe mukuyima pakali pano.
Zotengera zazikuluTikTok ili ndi chiwopsezo chakukula kwa otsatira sabata iliyonse pa 197%, ndikupangitsa kuti ikhale nsanja yolimba yokulitsa omvera anu.Ma Albamu amachita bwino kwambiri pa Facebook (2.9%), carousels pa Instagram (4.2%), ndi makanema pa LinkedIn (3.9%).Kutumiza zambiri sikwabwino nthawi zonse. Nthawi zambiri, zolemba zochepa zomwe zimakhala ndi nthawi yabwino pa sabata zimapangitsa kuti anthu azikondana kwambiri kuposa kutumiza tsiku ndi tsiku.Gwiritsani ntchito zizindikiro za chikhalidwe cha anthu kuti mukhale ndi zolinga zabwino. Amakuwonetsani zomwe zili zenizeni, kotero kuti simukufuna kukweza kwambiri kapena kutsika kwambiri.Hootsuite imapangitsa benchmark kukhala kosavuta. Pezani ndi kutsatira ma benchmarks pakudina pang'ono chabe.
Kodi social media benchmark ndi chiyani?
Benchmark yapa media media ndi mulingo wamakampani womwe umakuthandizani kuyeza momwe mumagwirira ntchito ndi mtundu womwewo.
Mwa kuyankhula kwina, zimasonyeza momwe "zabwino" zimawonekera pazitsulo monga chinkhoswe, kufikira, ndi kukula, kotero kuti simukuwunika zotsatira zanu mukusowa.
Ma benchmarks azama media amakupatsirani zofunikira pa ma KPI anu ochezera. Ngakhale kutsata zomwe mumachita pakapita nthawi ndikofunikira, ma benchmark amakuthandizani kumvetsetsa momwe mumakhalira motsutsana ndi makampani ambiri komanso komwe kuli koyenera kuchita bwino.
Zimakuthandizaninso kukhazikitsa zolinga zenizeni zapa social media. Mafakitale osiyanasiyana amachita mosiyana pama social media. Mwachitsanzo, opanga zosangalatsa nthawi zambiri amawona kuchitapo kanthu kwakukulu kuposa mabungwe azaumoyo.
Kudziwa zomwe zimachitika pamakampani anu kumakuthandizani kukhazikitsa zolinga zomwe zili zolakalaka, koma zotheka (popanda kuwononga gulu lanu).
#1 Chida chapa media media
Pangani. Ndandanda. Sindikizani. Thamangani. Yesani. Kupambana. Yambani kuyesa kwanu kwaulere
Momwe mungapezere ma benchmarks a social media
Kupeza ma benchmark odalirika pazama TV pamanja kumatha kutenga nthawi komanso kusagwirizana.
Mwamwayi, Hootsuite Analytics ili ndi chida chopangira ma benchmark ochezera omwe amakupatsani mwayi wofananiza zomwe mumachita ndi kuchuluka kwamakampani ndikudina pang'ono.
Kuti muyambe, pitani ku Analytics mu dashboard yanu ya Hootsuite. Pansi pa Benchmarking, sankhani Makampani, kenako sankhani gulu lomwe likugwirizana bwino ndi bizinesi yanu.
Kuchokera apa, mutha kufananiza machitidwe anu ochezera a pawayilesi motsutsana ndi kuchuluka kwamakampani pamakina ofunikira monga:
Zowonera mbiri
Fikirani
Otsatira
Kukula kwa omvera
Mtengo wa chinkhoswe
Masewero a kanema
Kutumiza pafupipafupi
Kudina ndi kugawana
Mutha kusinthanso nthawi ndikusintha pakati pamasamba ochezera, kuphatikiza Instagram, Facebook, X (Twitter), LinkedIn, ndi TikTok.
Kupitilirabe benchmarking, Hootsuite imakhalanso ndi malingaliro okuthandizani kukonza magwiridwe antchito potengera zotsatira zanu.
Ndipo ikafika nthawi yogawana zidziwitso, mutha kutumiza malipoti anu ngati PDF kuti muwonetse kwa omwe akukhudzidwa nawo.
Bonasi!!!
Pezani template yaulere, yosinthira makonda kuti mukweze mpikisano mosavuta ndikuzindikira mwayi woti mtundu wanu upite patsogolo. Koperani tsopano
2026 social media benchmarks by industry
Ma social media benchmarks mu maphunziro
Mtundu wabwino kwambiri wotumizira pa Facebook
M'makampani a maphunziro, ma Albamu amachita bwino kwambiri pa Facebook pa 5.2%.
Mtundu wabwino kwambiri wotumizira pa Instagram
M'makampani amaphunziro, ma carousels amachita bwino kwambiri pa Instagram pa 5.4%, akupereka njira yolumikizirana, yowonekera kwa ogwiritsa ntchito kuti azigwiritsa ntchito maphunziro.
Mtundu wabwino kwambiri wotumizira pa LinkedIn
M'makampani a maphunziro, zithunzi ndi makanema amachitanso bwino pa LinkedIn pa 3.0%, kupereka njira yowoneka bwino yowonera maphunziro.
Mtundu wabwino kwambiri woti mutumize pa TikTok
M'makampani a maphunziro, mavidiyoKuchita bwino pa TikTok pa 2.3%.
Mtundu wabwino kwambiri woti mutumize pa X (Twitter)
M'makampani a maphunziro, zosintha zamakhalidwe zimagwira bwino kwambiri pa X (Twitter) pa 2.4%.
Kodi chiwopsezo chakukula kwa otsatira pamakampani a maphunziro ndi chiyani?
Pa TikTok, mabungwe amaphunziro adawona kuchuluka kwa otsatira sabata iliyonse ndi 2.28%.
Kodi muyenera kuyika kangati pamasamba ochezera pagulu la maphunziro?
Kafukufuku wathu adapeza kuti makampani azamaphunziro amalemba pa X (Twitter) pafupifupi ka 10.1 pa sabata.
Mafupipafupi a sabata ndi machesi pamaphunziro pa Facebook
Pa Facebook, mabungwe ophunzirira omwe amatumiza kawiri pa sabata adawona kuchuluka kwakuchitapo kanthu kwa 2.97%.
Mafupipafupi a sabata ndi zochitika pamaphunziro pa Instagram
M'makampani ophunzirira pa Instagram, chiwopsezo chachikulu kwambiri cha 4.52% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma post 28 sabata iliyonse.
Mafupipafupi a sabata ndi zochitika pamaphunziro pa LinkedIn
M'makampani a maphunziro pa LinkedIn, chiwopsezo chapamwamba kwambiri cha 2.95% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 2-3 mlungu uliwonse.
Kuchuluka kwa mlungu ndi mlungu pamaphunziro pa X (Twitter)
M'makampani a maphunziro pa X (Twitter), chiwerengero chapamwamba kwambiri cha 2.61% chimapezeka ndi kutumizira pafupipafupi kwa ma post a 2 mlungu uliwonse.
Mafupipafupi a sabata ndi zochitika pamaphunziro pa TikTok
M'makampani ophunzirira pa TikTok, kuchuluka kwachangu kwambiri kwa 2.94% kumatheka potumiza kasanu pa sabata.
Kuti mumve zambiri zokhudzana ndi maphunziro, kuphatikiza nthawi zabwino zotumizira, mawonekedwe osangalatsa kwambiri, ndi ziwerengero zamalo ochezera a pa Intaneti, onani zomwe talemba pamiyezo yamaphunziro pazama TV.
Ma benchmarks a social media mu zosangalatsa ndi media
Mtundu wabwino kwambiri wotumizira pa Facebook
M'makampani azosangalatsa komanso atolankhani, ma Albamu amachita bwino kwambiri pa Facebook pa 2.6%.
Mtundu wabwino kwambiri wotumizira pa Instagram
M'makampani azosangalatsa komanso atolankhani, ma carousels amachita bwino kwambiri pa Instagram pa 3.2%. Reels adalowa m'malo achitatu pa 2.7%.
Mtundu wabwino kwambiri wotumizira pa LinkedIn
M'makampani osangalatsa komanso otsatsa, mtundu wabwino kwambiri wa LinkedIn ndi makanema, omwe ali ndi chidwi kwambiri ndi 3.4%.
Mtundu wabwino kwambiri woti mutumize pa TikTok
M'makampani azosangalatsa komanso atolankhani, mtundu wabwino kwambiri wa TikTok ndi makanema, omwe amakhudzidwa kwambiri ndi 1.8%.
Mtundu wabwino kwambiri woti mutumize pa X (Twitter)
M'makampani azosangalatsa komanso atolankhani, mtundu wabwino kwambiri wamtundu wa X (Twitter) ndikusintha kwanthawi yayitali, ndikuchitapo kanthu kwakukulu kwa 1.7%.
Kodi chiwongola dzanja chotani pakukula kwa otsatira pazosangalatsa ndi media?
Nawa chiwopsezo chakukula kwa otsatira pazosangalatsa ndi media:
TikTok: 1.51%
Instagram: 1.82%
LinkedIn: 1.08%
X (Twitter): 0.15%
Facebook: 0.51%
Instagram ili ndi chiwongolero chapamwamba kwambiri cha otsatira sabata iliyonse, pa 1.82%, zomwe zikuwonetsa kuti ndi malo abwino kukulitsa maukonde anu pazosangalatsa ndi media.
Kodi muyenera kuyika kangati pazachitukuko pazasangalalo ndi zoulutsira mawu?
Kafukufuku wathu adapeza kuti makampani osangalatsa komanso ofalitsa nkhani amaika pa Facebook kwambiri - nthawi 10.8 sabata iliyonse - zomwe zimaposa nsanja ina iliyonse.
Mafupipafupi a sabata ndi machesi pa zosangalatsa ndi zofalitsa pa Facebook
M'makampani azosangalatsa komanso atolankhani pa Facebook, chiwopsezo chachikulu kwambiri cha 1.75% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma 2 mlungu uliwonse.
Mafupipafupi a sabata ndi machesi pazosangalatsa ndi media pa Instagram
M'makampani azosangalatsa komanso atolankhani pa Instagram, chiwopsezo chachikulu kwambiri cha 3.70% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 13 potumiza sabata iliyonse.
Mafupipafupi a sabata ndi machesi pazosangalatsa ndi zofalitsa pa LinkedIn
M'makampani azosangalatsa ndi atolankhani pa LinkedIn, chiwopsezo chapamwamba kwambiri cha 2.51% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma 2 mlungu uliwonse.
Kuchuluka kwa mlungu ndi mlungu pa zosangalatsa ndi zofalitsa pa X (Twitter)
M'makampani osangalatsa ndi atolankhani pa X (Twitter), chiwopsezo chapamwamba kwambiri cha 2.21% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 24 mlungu uliwonse.
Mafupipafupi a sabata ndi zochitika pazasangalalo ndi media pa TikTok
M'makampani azosangalatsa komanso atolankhani pa TikTok, chiwopsezo chachikulu kwambiri cha 1.81% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 10.
Ma social media benchmarks muntchito zachuma
Mtundu wabwino kwambiri wotumizira pa Facebook
M'makampani azachuma, ma Albamu amachita bwino kwambiri pa Facebook pa 2.4%.
Mtundu wabwino kwambiri wotumizira pa Instagram
M'makampani azachuma, ma carousels amachita bwino kwambiri pa Instagram pa 4.1%.
Mtundu wabwino kwambiri wotumizira pa LinkedIn
M'makampani azachuma, zithunzi ndi makanema amachita bwino pa LinkedIn pa 3.3%.
Kodi chiwongola dzanja chotani pakukula kwa otsatira mumakampani azachuma?
Nawa ziwopsezo zakukula kwa otsatira pamakampani azachuma:
LinkedIn: 0.51%
Instagram: 2.26%
X (Twitter): 0.00%
Facebook: -0.61%
TikTok: 0.98%
Instagram ili ndi chiwongola dzanja chapamwamba kwambiri cha otsatira sabata iliyonse pa 2.26%, kuwonetsa kuti ndi malo abwino okulitsa maukonde anu pazachuma.
Kodi muyenera kuyika kangati pazachuma pazachuma?
Kafukufuku wathu adapeza kuti ntchito zazachuma zimatumiza kwambiri pa Facebook pamasamba 5.9 pa sabata.
Mafupipafupi mlungu ndi mlungu ndi kuchitapo kanthu mu ntchito zachuma pa Facebook
Pazachuma pa Facebook, chiwopsezo chapamwamba kwambiri cha 2.12% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 2.
Mafupipafupi a sabata ndi machesi pazachuma pa Instagram
M'zachuma pa Instagram, chiwopsezo chachikulu kwambiri cha 4.64% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 26 mlungu uliwonse.
Mafupipafupi a sabata ndi mayendedwe ochita nawo ntchito zachuma pa LinkedIn
Muzachuma pa LinkedIn, chiwopsezo chapamwamba kwambiri cha 3.44% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma 2 mlungu uliwonse.
Kuchuluka kwa mlungu ndi mlungu pazachuma pa X (Twitter)
M'ntchito zachuma pa X (Twitter), chiwerengero chapamwamba kwambiri cha 2.06% chimapezeka ndi maulendo a sabata a 2 posts.
Mafupipafupi a sabata ndikuchita nawo ntchito zachuma pa TikTok
M'zazachuma pa TikTok, chiwopsezo chachikulu kwambiri cha 1.58% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma post 4 sabata iliyonse.
Onani zolemba zathu zotsatiridwa pa benchmarks zapa social media za FinServ kuti mumve zambiri, kuphatikiza nthawi yabwino yotumizira komanso mawonekedwe opatsa chidwi kwambiri.
#1 Social Media Chida cha Ntchito Zachuma
Kulitsani makasitomala anu ndi chida chomwe chimapangitsa kukhala kosavuta kugulitsa, kuchitapo kanthu, kuyeza, ndi kupambana - zonse mukamatsatira. Sungani Demo
Zoyimira pazama media pazakudya, kuchereza alendo, ndi zokopa alendo
Mtundu wabwino kwambiri wotumizira pa Facebook
M'makampani odyera, kuchereza alendo, ndi zokopa alendo, ma Albamu amachita bwino kwambiri pa Facebook pa 2.4%.
Mtundu wabwino kwambiri wotumizira pa Instagram
M'makampani odyera, kuchereza alendo, komanso zokopa alendo, ma carousel amachita bwino kwambiri pa Instagram pa 3.7%.
Mtundu wabwino kwambiri wotumizira pa LinkedIn
M'makampani odyera, kuchereza alendo, ndi zokopa alendo, makanema amachita bwino pa LinkedIn pa 4.5%.
Mtundu wabwino kwambiri woti mutumize pa TikTok
M'makampani odyera, kuchereza alendo, komanso zokopa alendo, makanema amachita bwino kwambiri pa TikTok pa 1.3%.
Mtundu wabwino kwambiri woti mutumize pa X (Twitter)
M'makampani odyera, kuchereza alendo, ndi zokopa alendo, mayankho ndi zosintha zamakhalidwe zimagwiranso ntchito bwino pa X (Twitter) pa 2.0%.
Kodi chiwongola dzanja chotani pakukula kwa otsatira pazakudya, kuchereza alendo, ndi zokopa alendo?
Nawa ziwopsezo zakukula kwa otsatira pazakudya, kuchereza alendo, ndi zokopa alendo:
LinkedIn: 0.45%
Instagram: 1.10%
TikTok: 18.75%
Facebook: 9.11%
X (Twitter): 0.00%
TikTok ili ndi chiwopsezo chachikulu kwambiri cha otsatira sabata iliyonse pa 18.75%, kuwonetsa kuti ndi malo abwino kukulitsa maukonde anu pazakudya, kuchereza alendo, komanso zokopa alendo.
Kodi muyenera kuyika kangati pazama media pazakudya, kuchereza alendo, komanso ntchito zokopa alendo?
Kafukufuku wathu adapeza kuti makampani ogulitsa, kuchereza alendo, komanso zokopa alendo amaika pa Facebook ndi Instagram nthawi zambiri kuposa malo ena ochezera, okhala ndi zolemba 9.9 pa Facebook ndi 11.9 pa Instagram sabata iliyonse.
Kuchuluka kwa mlungu ndi mlungu ndikuchita nawo pazakudya, kuchereza alendo, ndi zokopa alendo pa Facebook
M'makampani odyera, kuchereza alendo, ndi zokopa alendo pa Facebook, chiwopsezo chachikulu kwambiri cha 1.58% chimakwaniritsidwa ndikutumiza sabata iliyonse.pafupipafupi 17 posts.
Mafupipafupi a sabata ndi machesi pakudya, kuchereza alendo, ndi zokopa alendo pa Instagram
M'makampani odyera, ochereza alendo, komanso okopa alendo pa Instagram, chiwopsezo chachikulu kwambiri cha 3.52% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma post awiri mlungu uliwonse.
Kuchuluka kwa mlungu ndi mlungu pazakudya, kuchereza alendo, ndi zokopa alendo pa X (Twitter)
M'makampani odyera, kuchereza alendo, ndi zokopa alendo pa X (Twitter), chiwopsezo chapamwamba kwambiri cha 2.14% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 8 kapena 10 mlungu uliwonse.
Mafupipafupi a sabata ndikuchita nawo pazakudya, kuchereza alendo, komanso zokopa alendo pa TikTok
M'makampani odyera, kuchereza alendo, komanso zokopa alendo pa TikTok, chiwopsezo chachikulu kwambiri cha 1.36% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma 2 mlungu uliwonse.
Social media benchmarks mu boma
Mtundu wabwino kwambiri wotumizira pa Facebook
M'mautumiki okhudzana ndi boma, ma Albums amachita bwino kwambiri pa Facebook pa 3.6%
Mtundu wabwino kwambiri wotumizira pa Instagram
M'ntchito zokhudzana ndi boma, ma carousel amachita bwino kwambiri pa Instagram pa 5.0%
Mtundu wabwino kwambiri wotumizira pa LinkedIn
Mu mautumiki okhudzana ndi boma, zithunzi zimayenda bwino pa LinkedIn pa 2.8%.
Mtundu wabwino kwambiri woti mutumize pa TikTok
M'ntchito zokhudzana ndi boma, makanema amachita bwino kwambiri pa TikTok pa 1.6%.
Mtundu wabwino kwambiri woti mutumize pa X (Twitter)
M'mautumiki okhudzana ndi boma, zosintha zamakhalidwe zimayenda bwino pa X (Twitter) pa 1.8%.
Kodi chiwongola dzanja chotani pakukula kwa otsatira pantchito yokhudzana ndi boma?
Nawa ziwopsezo zakukula kwa otsatira pamakampani okhudzana ndi boma:
LinkedIn: 0.39%
Instagram: 2.17%
X (Twitter): 0.00%
Facebook: 1.38%
TikTok: 0.70%
Instagram ili ndi chiwongola dzanja chapamwamba kwambiri cha otsatira sabata iliyonse pa 2.17%, kuwonetsa kuti ndi malo abwino okulitsa maukonde anu muntchito zokhudzana ndi boma.
Kodi mungatumize kangati pa malo ochezera a pa Intaneti pazantchito zokhudza boma?
Kafukufuku wathu adapeza kuti mautumiki okhudzana ndi boma amalemba pa Facebook nthawi zambiri kuposa pamapulatifomu ena - pafupifupi nthawi 16.1 pa sabata.
Mafupipafupi mlungu ndi mlungu ndi kuchita nawo ntchito zokhudzana ndi boma pa Facebook
Kwa mautumiki okhudzana ndi boma pa Facebook, chiwerengero chapamwamba kwambiri cha 2.32% chimapezeka ndi maulendo a sabata a 2.
Mafupipafupi a sabata ndi zochitika zokhudzana ndi boma pa LinkedIn
Kwa mautumiki okhudzana ndi boma pa LinkedIn, chiwopsezo chapamwamba kwambiri cha 2.80% chimatheka ndikutumiza pafupipafupi kwa ma post atatu.
Miyezo ya sabata iliyonse ndikuchita nawo ntchito zokhudzana ndi boma pa X (Twitter)
Kwa mautumiki okhudzana ndi boma pa X (Twitter), chiwerengero chapamwamba kwambiri cha 2.03% chimapezeka ndi maulendo otumizira mlungu ndi mlungu a 2 posts.
#1 Social Media Chida cha Boma
Phatikizani nzika ndi chida chokhacho chomwe chimapangitsa kuti zikhale zosavuta kulumikizana, kupereka ntchito, ndikuwongolera zovuta. Sungani Demo
Miyezo yapa social media pazaumoyo
Mtundu wabwino kwambiri wotumizira pa Facebook
M'makampani azachipatala, ma Albamu amachita bwino kwambiri pa Facebook pa 3.8%
Mtundu wabwino kwambiri wotumizira pa Instagram
M'makampani azachipatala, ma carousels amachita bwino kwambiri pa Instagram pa 4.5%.
Mtundu wabwino kwambiri wotumizira pa LinkedIn
M'makampani azachipatala, zithunzi zimayenda bwino pa LinkedIn pa 3.4%.
Mtundu wabwino kwambiri woti mutumize pa TikTok
M'makampani azachipatala, makanema amachita bwino kwambiri pa TikTok pa 1.0%.
Mtundu wabwino kwambiri woti mutumize pa X (Twitter)
M'makampani azachipatala, zosintha zamakhalidwe zimagwira bwino kwambiri pa X (Twitter) pa 2.3%.
Kodi chiwopsezo chakukula kwa otsatira pamakampani azachipatala ndi chiyani?
Nawa ziwopsezo zakukula kwa otsatira pamakampani azachipatala:
LinkedIn: 0.94%
Instagram: 1.10%
Facebook: 10.11%
TikTok: 1.82%
X (Twitter): 0.00%
Facebook ili ndi chiwongola dzanja chapamwamba kwambiri pa sabata pa 10.11%, kusonyeza kuti ndi malo abwino oti mukulitse maukonde anu pazachipatala.
Kodi muyenera kuyika kangati pama media azachipatala mumakampani azachipatala?
Kafukufuku wathu adapeza kuti makampani azachipatala amaika pa Facebook nthawi zambiri kuposa pamapulatifomu ena - pafupifupi11.4 nthawi pa sabata.
Kuchuluka kwa mlungu ndi mlungu pazaumoyo pa Facebook
M'makampani azachipatala pa Facebook, chiwopsezo chapamwamba kwambiri cha 2.22% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 2.
Mafupipafupi a sabata ndi zochitika pazaumoyo pa Instagram
M'makampani azachipatala pa Instagram, chiwopsezo chapamwamba kwambiri cha 3.89% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma 2 mlungu uliwonse.
Mafupipafupi a sabata ndi zochitika zokhudzana ndi zaumoyo pa LinkedIn
M'makampani azachipatala pa LinkedIn, chiwopsezo chapamwamba kwambiri cha 3.61% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 20 positi.
Kuchuluka kwa mlungu ndi mlungu pazaumoyo pa X (Twitter)
M'makampani azachipatala pa X (Twitter), chiwopsezo chapamwamba kwambiri cha 2.65% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 28 positi.
Mafupipafupi a sabata ndi zochitika pazaumoyo pa TikTok
M'makampani azachipatala pa TikTok, chiwopsezo chachikulu kwambiri cha 1.03% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 7 mlungu uliwonse.
Kuti mupeze kafukufuku wokhudzana ndi zaumoyo, kuphatikiza nthawi zabwino zotumizira, mawonekedwe osangalatsa kwambiri, ndi ziwerengero zamamanetiweki akuluakulu, onani zolemba zathu zodzipatulira pazachipatala.
Chida Chodalirika Kwambiri Pazachuma Pazaumoyo
Pangani ndi kufalitsa zolemba. Lankhulani ndi odwala ndi ziyembekezo. Kuyeza ROI. Sungani nthawi ndikukula mwachangu. Sungani demo
Ma benchmarks azama media pazanyumba, zamalamulo, ndi akatswiri ena
Mtundu wabwino kwambiri wotumizira pa Facebook
M'makampani ogulitsa nyumba, zamalamulo, ndi akatswiri ena, ma Albamu amachita bwino kwambiri pa Facebook pa 2.9%.
Mtundu wabwino kwambiri wotumizira pa Instagram
M'makampani ogulitsa nyumba, zamalamulo, ndi akatswiri ena, ma carousel amachita bwino kwambiri pa Instagram pa 4.1%.
Mtundu wabwino kwambiri wotumizira pa LinkedIn
M'makampani ogulitsa nyumba, zamalamulo, ndi akatswiri ena, makanema amachita bwino pa LinkedIn pa 4.0%.
Kodi chiwongola dzanja chochuluka chotani pakukula kwa otsatira m'malo ogulitsa nyumba, zamalamulo, ndi mafakitale ena akadaulo?
Nawa kuchuluka kwa otsatira omwe akukula m'mafakitale, zamalamulo, ndi zamaukadaulo:
LinkedIn: 0.90%
Instagram: 0.97%
X (Twitter): 0.00%
Facebook: 1.60%
TikTok: 1.62%
TikTok ili ndi chiwongolero chapamwamba kwambiri cha otsatira sabata iliyonse pa 1.62%, kuwonetsa kuti ndi malo abwino kukulitsa maukonde anu muzamalonda, zamalamulo, ndi mafakitale ena akatswiri.
Kodi muyenera kuyika kangati pazama media pazanyumba, zamalamulo, ndi mafakitale ena akadaulo?
Kafukufuku wathu adapeza kuti akatswiri azamalonda amalemba pa Facebook nthawi zambiri kuposa pamapulatifomu ena - pafupifupi ka 11.6 pa sabata. X (Twitter) ikutsatira ndi zolemba za 10.2 pa sabata.
Mafupipafupi a sabata ndi machesi pamakampani ogulitsa nyumba, zamalamulo, ndi akatswiri ena pa Facebook
M'makampani ogulitsa nyumba, zamalamulo, ndi akatswiri ena pa Facebook, chiwopsezo chapamwamba kwambiri cha 2.09% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 2 mlungu uliwonse.
Mafupipafupi a sabata ndi machesi pamakampani ogulitsa nyumba, zamalamulo, ndi akatswiri ena pa Instagram
M'makampani ogulitsa nyumba, zamalamulo, ndi akatswiri ena pa Instagram, chiwopsezo chachikulu kwambiri cha 4.23% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma 2 mlungu uliwonse.
Kuchuluka kwa mlungu ndi mlungu ndikuchita nawo malonda mu malo ogulitsa nyumba, zamalamulo, ndi mafakitale ena akatswiri pa LinkedIn
M'makampani ogulitsa nyumba, zamalamulo, ndi akatswiri ena pa LinkedIn, chiwopsezo chapamwamba kwambiri cha 3.36% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma post awiri mlungu uliwonse.
Mafupipafupi a sabata ndi mitengo yazinthu zogulitsa nyumba pa X (Twitter)
M'makampani ogulitsa nyumba pa X (Twitter), chiwerengero chapamwamba kwambiri cha 1.88% chimapezeka ndi mlungu uliwonse kutumiza maulendo a 3.
Mafupipafupi mlungu ndi mlungu mitengo yochita nawo malo pa TikTok
M'makampani ogulitsa nyumba pa TikTok, chiwopsezo chachikulu kwambiri cha 0.95% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma post atatu.
Ma benchmarks a social media mu malonda
Mtundu wabwino kwambiri wotumizira pa Facebook
M'makampani ogulitsa, ma Albums amachita bwino kwambiri pa Facebook pa1.9%.
Mtundu wabwino kwambiri wotumizira pa Instagram
M'makampani ogulitsa, ma carousels amachita bwino kwambiri pa Instagram pa 3.6%.
Mtundu wabwino kwambiri wotumizira pa LinkedIn
M'makampani ogulitsa, makanema amachita bwino pa LinkedIn pa 4.3%.
Mtundu wabwino kwambiri woti mutumize pa TikTok
M'makampani ogulitsa, makanema amachita bwino kwambiri pa TikTok pa 1.6%.
Mtundu wabwino kwambiri woti mutumize pa X (Twitter)
M'makampani ogulitsa, zosintha zamakhalidwe zimagwira bwino kwambiri pa X (Twitter) pa 1.7%.
Kodi chiwopsezo chakukula kwa otsatira pamakampani ogulitsa ndi chiyani?
Nawa kuchuluka kwa kuchuluka kwa otsatira pamakampani ogulitsa:
Instagram: 1.02%
Facebook: 2.43%
LinkedIn: 0.57%
TikTok: 0.91%
X (Twitter): 0.03%
Facebook ili ndi chiwongola dzanja chapamwamba kwambiri cha otsatira sabata iliyonse pa 2.43%, kusonyeza kuti ndi malo abwino okulitsa maukonde anu pakugulitsa.
Kodi muyenera kuyika kangati pamasamba ochezera pagulu mumakampani ogulitsa?
Kafukufuku wathu adapeza kuti makampani ogulitsa malonda amaika pa Facebook nthawi zambiri kuposa malo ena ochezera a pa Intaneti - pafupifupi nthawi za 9.0 pa sabata.
Mafupipafupi mlungu ndi mlungu mitengo yochita nawo malonda pa Facebook
M'makampani ogulitsa pa Facebook, chiwopsezo chapamwamba kwambiri cha 1.54% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 18 mlungu uliwonse.
Mafupipafupi a sabata ndi mayendedwe ochita nawo malonda pa Instagram
M'makampani ogulitsa pa Instagram, chiwopsezo chachikulu kwambiri cha 3.66% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 25 positi.
Mafupipafupi a sabata ndi mayendedwe ochita nawo malonda pa LinkedIn
M'makampani ogulitsa pa LinkedIn, chiwopsezo chapamwamba kwambiri cha 4.15% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 15 mlungu uliwonse.
Mafupipafupi a sabata ndi machesi pa malonda pa X (Twitter)
M'makampani ogulitsa pa X (Twitter), chiwerengero chapamwamba kwambiri cha 1.88% chimapezeka ndi mlungu uliwonse kutumiza maulendo a 8.
Miyezo ya sabata iliyonse komanso kuchitapo kanthu pakugulitsa pa TikTok
M'makampani ogulitsa pa TikTok, chiwopsezo chachikulu kwambiri cha 1.74% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 4 kapena 5.
Zoyimira pazama media pakumanga, migodi, ndi kupanga
Mtundu wabwino kwambiri wotumizira pa Facebook
M'makampani omanga, migodi, ndi kupanga, ma Albamu amachita bwino kwambiri pa Facebook pa 2.8%
Mtundu wabwino kwambiri wotumizira pa Instagram
M'makampani omanga, migodi, ndi kupanga, ma carousels amachita bwino kwambiri pa Instagram pa 5.2%.
Mtundu wabwino kwambiri wotumizira pa LinkedIn
M'makampani omanga, migodi, ndi kupanga, makanema ndi zithunzi zimagwira ntchito bwino pa LinkedIn pa 4.0%.
Mtundu wabwino kwambiri woti mutumize pa TikTok
M'makampani omanga, migodi, ndi kupanga, makanema amachita bwino kwambiri pa TikTok pa 2.6%.
Mtundu wabwino kwambiri woti mutumize pa X (Twitter)
M'makampani omanga, migodi, ndi kupanga, zosintha zamakhalidwe zimayenda bwino pa X (Twitter) pa 2.4%.
Kodi chiwongola dzanja chotani pakukula kwa otsatira pantchito yomanga, migodi, ndi kupanga?
Nawa chiwopsezo chakukula kwa otsatira pantchito yomanga, migodi, ndi kupanga:
LinkedIn: 0.87%
Instagram: 1.71%
Facebook: 0.37%
TikTok: 1.71%
X (Twitter): 0.00%
TikTok ndi Instagram ali ndi chiwongolero chapamwamba kwambiri cha otsatira sabata iliyonse pa 1.71%, kuwonetsa kuti ndi malo abwino kukulitsa maukonde anu pantchito yomanga, migodi, ndi kupanga.
Kodi muyenera kuyika kangati pazama media pazantchito zomanga, zamigodi, ndi zopanga?
Kafukufuku wathu adapeza kuti ntchito zomanga, migodi, ndi zopangapanga zimayika pa Facebook nthawi zambiri kuposa pamapulatifomu ena - pafupifupi 7.9 pa sabata.
Mafupipafupi a sabata ndi machesi pakupanga, migodi, ndi kupanga pa Facebook
M'mafakitale omanga, migodi, ndi kupanga pa Facebook, chiwopsezo chapamwamba kwambiri cha 2.31% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 2.
Mafupipafupi a sabata ndi machesi pakumanga, migodi, ndi kupanga pa Instagram
Pamafakitale omanga, migodi, ndi kupanga pa Instagram, chiwopsezo chachikulu kwambiri cha 5.02% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 28 positi.
Kuchuluka kwa mlungu ndi mlungu ndikuchita nawo ntchito pakumanga, migodi, ndi kupanga pa LinkedIn
M'mafakitale omanga, migodi, ndi kupanga pa LinkedIn, chiwopsezo chapamwamba kwambiri cha 4.13% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 2 kapena 20 mlungu uliwonse.
Mlungu uliwonsepafupipafupi komanso kuchitapo kanthu pakumanga, migodi, ndi kupanga pa X (Twitter)
M'mafakitale omanga, migodi, ndi kupanga pa X (Twitter), chiwopsezo chapamwamba kwambiri cha 2.58% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 2 mlungu uliwonse.
Mafupipafupi a sabata ndikuchitapo kanthu pakumanga, migodi, ndi kupanga pa TikTok
M'mafakitale omanga, migodi, ndi kupanga pa X (Twitter), chiwopsezo chapamwamba kwambiri cha 2.60% chimapezeka ndi mlungu uliwonse kutumiza maulendo a 3.
Ma benchmarks a social media m'mabungwe otsatsa
Mtundu wabwino kwambiri wotumizira pa Facebook
M'makampani ogulitsa, ma Albums amachita bwino kwambiri pa Facebook pa 2.2%
Mtundu wabwino kwambiri wotumizira pa Instagram
M'makampani ogulitsa, ma carousels amachita bwino kwambiri pa Instagram pa 3.7%.
Mtundu wabwino kwambiri wotumizira pa LinkedIn
M'makampani ogulitsa malonda, makanema amachita bwino pa LinkedIn pa 4.7%.
Mtundu wabwino kwambiri woti mutumize pa TikTok
M'makampani ogulitsa, makanema amachita bwino kwambiri pa TikTok pa 0.7%.
Mtundu wabwino kwambiri woti mutumize pa X (Twitter)
M'makampani ogulitsa malonda, zosintha zamakhalidwe zimayenda bwino pa X (Twitter) pa 1.7%.
Kodi chiwongola dzanja chotani pakukula kwa otsatira kwa mabungwe otsatsa?
Umu ndi momwe mabungwe otsatsa akuchitira:
LinkedIn: 1.38%
Instagram: 1.36%
Facebook: 1.62%
TikTok: 6.08%
X (Twitter): 0.00%
Kodi muyenera kuyika kangati pamasamba ochezera pagulu mumakampani otsatsa?
Kafukufuku wathu adapeza kuti mabungwe otsatsa amalemba pa Facebook ndi Instagram nthawi zambiri kuposa pamapulatifomu ena - pafupifupi 10.8 ndi 10.3 pa sabata.
Mafupipafupi mlungu ndi mlungu mitengo ndi kuchita nawo malonda mabungwe pa Facebook
M'makampani ogulitsa malonda pa Facebook, chiwerengero chapamwamba kwambiri cha 2.08% chimapezeka ndi kutumizira pafupipafupi kwa ma post 2 mlungu uliwonse.
Mafupipafupi a sabata ndi mayendedwe ochita nawo malonda pa Instagram
M'makampani ogulitsa malonda pa Instagram, kuchuluka kwachangu kwambiri kwa 4.00% kumatheka ndikutumiza pafupipafupi kwa ma post awiri.
Mafupipafupi a sabata ndi mayanjano ochita nawo malonda pa LinkedIn
M'makampani ogulitsa malonda pa LinkedIn, chiwopsezo chapamwamba kwambiri cha 4.02% chimatheka ndikutumiza pafupipafupi kwa 19 positi.
Mafupipafupi a sabata ndi machesi pamabizinesi otsatsa pa X (Twitter)
M'makampani ogulitsa malonda pa X (Twitter), chiwerengero chapamwamba kwambiri cha 2.09% chimapezeka ndi mlungu uliwonse kutumizira maulendo a 9.
Mafupipafupi mlungu uliwonse komanso kuchitapo kanthu m'mabungwe otsatsa pa TikTok
M'makampani ogulitsa malonda pa TikTok, chiwopsezo chachikulu kwambiri cha 0.88% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 6 nsanamira.
Miyezo yapa social media muzopanda phindu
Mtundu wabwino kwambiri wotumizira pa Facebook
M'makampani osapindula, ma Albamu amachita bwino kwambiri pa Facebook pa 3.0%
Mtundu wabwino kwambiri wotumizira pa Instagram
M'makampani osapindula, ma carousels amachita bwino kwambiri pa Instagram pa 5.5%.
Mtundu wabwino kwambiri wotumizira pa LinkedIn
M'makampani osapindula, zithunzi zimayenda bwino pa LinkedIn pa 3.4%.
Mtundu wabwino kwambiri woti mutumize pa TikTok
M'makampani osapindula, makanema amachita bwino kwambiri pa TikTok pa 1.3%.
Mtundu wabwino kwambiri woti mutumize pa X (Twitter)
M'makampani osapindula, mayankho amachita bwino kwambiri pa X (Twitter) pa 2.4%.
Kodi chiwongola dzanja chochuluka chotani m'magulu osapindula?
Nayi milingo yakukula kwa otsatira pazopanda phindu:
LinkedIn: 0.48%
Instagram: 0.62%
X (Twitter): 0.00%
Facebook: 0.57%
TikTok: 2.15%
TikTok ili ndi chiwongolero chapamwamba kwambiri cha otsatira sabata iliyonse pa 2.15%, kuwonetsa kuti ndi malo abwino kukulitsa zopanda phindu zanu.
Kodi muyenera kuyika kangati pazama media pamakampani osapindulitsa?
Kafukufuku wathu adapeza kuti mafakitale osapindula amatumiza pa Facebook nthawi zambiri kuposa pamapulatifomu ena - pafupifupi ka 9.5 pa sabata.
Miyezo ya sabata iliyonse ndikuchita nawo zinthu zopanda phindu pa Facebook
M'makampani osapindulitsa pa Facebook, chiwopsezo chapamwamba kwambiri cha 2.36% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma 2 mlungu uliwonse.
Miyezo ya sabata iliyonse komanso kuchita nawo zinthu zopanda phindu pa Instagram
M'makampani osapindula pa Instagram, chiwopsezo chachikulu kwambiri cha 4.95% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma post 25 sabata iliyonse.
Miyezo ya sabata iliyonse komanso kuchita nawo zinthu zopanda phindu pa LinkedIn
Mumakampani osapindulitsa pa LinkedIn, kuchuluka kwachangu kwa 3.58% kumatheka ndikutumiza pafupipafupi kwa ma post awiri.
Miyezo ya sabata iliyonse ndikuchita nawo zinthu zopanda phindu pa X (Twitter)
M'makampani osapindula pa X (Twitter), chiwopsezo chapamwamba kwambiri cha 2.44% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 2 kapena 24 mlungu uliwonse.
Miyezo ya sabata iliyonse ndikuchita nawo zinthu zopanda phindu pa X (Twitter)
M'makampani osapindulitsa pa TikTok, chiwopsezo chachikulu kwambiri cha 1.67% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma post atatu.
Ma social media benchmarks muukadaulo
Mtundu wabwino kwambiri wotumizira pa Facebook
M'makampani aukadaulo, ma Albamu amachita bwino kwambiri pa Facebook pa 1.8%
Mtundu wabwino kwambiri wotumizira pa Instagram
M'makampani aukadaulo, ma carousels amachita bwino kwambiri pa Instagram pa 4.2%.
Mtundu wabwino kwambiri wotumizira pa LinkedIn
M'makampani aukadaulo, makanema amachita bwino kwambiri pa LinkedIn pa 3.9%.
Mtundu wabwino kwambiri woti mutumize pa TikTok
M'makampani aukadaulo, makanema amachita bwino kwambiri pa TikTok pa 0.7%.
Mtundu wabwino kwambiri woti mutumize pa X (Twitter)
M'makampani aukadaulo, mayankho amachita bwino kwambiri pa X (Twitter) pa 2.5%.
Kodi chiwopsezo chakukula kwa otsatira pamakampani aukadaulo ndi chiyani?
Nawa kuchuluka kwa otsatira omwe akukula pamsika waukadaulo:
Facebook: 199.09%
TikTok: 2.03%
Instagram: 0.68%
LinkedIn: 0.63%
X (Twitter): 0.00%
Facebook ili ndi chiwongola dzanja chapamwamba kwambiri chotsatira sabata iliyonse pa 199.09%, kusonyeza kuti ndi malo abwino oti mukulitse maukonde anu muukadaulo.
Kodi muyenera kuyika kangati pamasamba ochezera pagulu mumakampani aukadaulo?
Kafukufuku wathu adapeza kuti makampani opanga ukadaulo amalemba pa Instagram nthawi zambiri kuposa pamasamba ena - pafupifupi ka 12.1 pa sabata.
Mafupipafupi a sabata ndi machesi pazaukadaulo pa Facebook
M'makampani aukadaulo pa Facebook, chiwopsezo chachikulu kwambiri cha 1.67% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 25 positi.
Mafupipafupi a sabata ndi mayendedwe aukadaulo pa Instagram
M'makampani aukadaulo pa Instagram, chiwopsezo chachikulu kwambiri cha 3.57% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 18.
Mafupipafupi mlungu ndi mlungu mitengo yochita nawo ukadaulo pa LinkedIn
M'makampani aukadaulo pa LinkedIn, chiwopsezo chapamwamba kwambiri cha 3.72% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma 2 mlungu uliwonse.
Miyezo ya sabata iliyonse komanso kuchitapo kanthu paukadaulo pa X (Twitter)
M'makampani opanga zamakono pa X (Twitter), chiwerengero chapamwamba kwambiri cha 2.59% chimapezeka ndi maulendo a sabata a 19.
Miyezo ya sabata iliyonse komanso kuchitapo kanthu paukadaulo pa TikTok
M'makampani aukadaulo pa TikTok, chiwopsezo chachikulu kwambiri cha 0.74% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma post atatu.
Ma benchmarks a social media muzantchito ndi mphamvu
Mtundu wabwino kwambiri wotumizira pa Facebook
M'makampani othandizira ndi mphamvu, ma Albamu amachita bwino kwambiri pa Facebook pa 3.2%.
Mtundu wabwino kwambiri wotumizira pa Instagram
M'makampani othandizira ndi mphamvu, ma carousel amachita bwino kwambiri pa Instagram pa 5.5%.
Mtundu wabwino kwambiri wotumizira pa LinkedIn
M'makampani othandizira ndi mphamvu, makanema ndi zithunzi zimayenda bwino pa LinkedIn pa 3.4%.
Mtundu wabwino kwambiri woti mutumize pa X (Twitter)
M'makampani othandizira ndi mphamvu, zosintha zamakhalidwe zimayenda bwino pa X (Twitter) pa 2.4%.
Kodi chiwopsezo chakukula kwa otsatira pazantchito ndi mafakitale amagetsi ndi chiyani?
Nawa chiwopsezo chakukula kwa otsatira pazantchito ndi mafakitale amagetsi:
Facebook: 0.46%
Instagram: 1.12%
LinkedIn: 0.71%
X (Twitter): 0.00%
LinkedIn ili ndi chiwongolero chapamwamba kwambiri cha otsatira sabata iliyonse pa 1.12%, kusonyeza kuti ndi malo abwino oti mukulitse maukonde anu muzothandizira ndi mphamvu.
Kodi muyenera kuyika kangati pamasamba ochezera pagulu pazothandizira komanso zamagetsi?
Kafukufuku wathu adapeza kuti zofunikira ndi makampani opanga mphamvu zimayika pa Facebook pafupifupi ka 4.8 pa sabata.
Mafupipafupi a sabata ndi machesi pazithandizo ndi mphamvu pa Facebook
M'makampani othandizira ndi mphamvu pa Facebook, chiwopsezo chapamwamba kwambiri cha 2.24% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma 2 mlungu uliwonse.
Mafupipafupi a sabata ndi machesi pazithandizo ndi mphamvu pa Instagram
M'makampani othandizira ndi mphamvu pa Instagram, chiwopsezo chachikulu kwambiri cha 3.95% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma 2 mlungu uliwonse.
Mlungu uliwonsepafupipafupi komanso kuchitapo kanthu pazothandizira ndi mphamvu pa LinkedIn
M'makampani othandizira ndi mphamvu pa LinkedIn, chiwopsezo chapamwamba kwambiri cha 3.74% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma 10 mlungu uliwonse.
Mafupipafupi a sabata ndikuchitapo kanthu pazothandizira ndi mphamvu pa TikTok
M'makampani othandizira ndi mphamvu pa TikTok, chiwopsezo chachikulu kwambiri cha 0.85% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma post 5 mlungu uliwonse.
Kuchuluka kwa mlungu ndi mlungu pazithandizo ndi mphamvu pa X (Twitter)
M'makampani othandizira ndi mphamvu pa X (Twitter), chiwopsezo chapamwamba kwambiri cha 2.60% chimakwaniritsidwa ndi kutumizira pafupipafupi kwa 10 mlungu uliwonse.
Social media benchmarks zonse
Mtundu wabwino kwambiri wotumizira pa Facebook
Ponseponse, ma Albums amachita bwino kwambiri pa Facebook pa 2.9%
Mtundu wabwino kwambiri wotumizira pa Instagram
Ponseponse, ma carousels amachita bwino kwambiri pa Instagram pa 4.2%.
Mtundu wabwino kwambiri wotumizira pa LinkedIn
Ponseponse, makanema amachita bwino kwambiri pa LinkedIn pa 3.9%.
Mtundu wabwino kwambiri woti mutumize pa TikTok
Ponseponse, makanema amachita bwino kwambiri pa TikTok pa 1.5%.
Mtundu wabwino kwambiri woti mutumize pa X (Twitter)
Ponseponse, zosintha zamakhalidwe zimagwira bwino kwambiri pa X (Twitter) pa 1.8%.
Kodi avereji ya kukula kwa otsatira onse ndi iti?
Nawa chiwopsezo chakukula kwa otsatira onse:
TikTok: 197.37%
Instagram: 1.37%
LinkedIn: 0.85%
Facebook: 14.53%
X (Twitter): 0.00%
TikTok ili ndi chiwopsezo chapamwamba kwambiri cha otsatira sabata iliyonse pa 197.37%, kuwonetsa kuti ndi malo abwino kukulitsa maukonde anu onse.
Kodi mukuyenera kuyika kangati pamasamba ochezera?
Kafukufuku wathu adapeza kuti pazonse, mafakitale amatumiza pa X (Twitter) nthawi zambiri kuposa pamapulatifomu ena - pafupifupi nthawi 18.1 pa sabata.
Mafupipafupi a sabata ndi machesi pa Facebook
Ponseponse pa Facebook, chiwopsezo chapamwamba kwambiri cha 2.08% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 2.
Mafupipafupi a sabata ndi machesi onse pa Instagram
Ponseponse pa Instagram, chiwopsezo chachikulu kwambiri cha 4.04% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma 2 mlungu uliwonse.
Mafupipafupi a sabata ndi zochitika zapagulu pa LinkedIn
Ponseponse pa LinkedIn, chiwopsezo chapamwamba kwambiri cha 3.56% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma 2 mlungu uliwonse.
Mafupipafupi a sabata ndi zochitika zonse pa TikTok
Ponseponse pa TikTok, chiwopsezo chachikulu kwambiri cha 1.71% chimakwaniritsidwa ndikutumiza pafupipafupi kwa 14 mlungu uliwonse.
Kuchuluka kwa mlungu ndi mlungu pa X (Twitter)
Ponseponse pa X (Twitter), chiwopsezo chapamwamba kwambiri cha 2.21% chimakwaniritsidwa ndikutumiza pafupipafupi kwa ma post a 2 sabata iliyonse.
Njira za 4 zogwiritsira ntchito ma benchmarks ochezera pa intaneti kuti mukulitse kupezeka kwanu pagulu
Zizindikiro zapa social media sizongopereka lipoti. Ndi chida chopangira zisankho zanzeru, kukhazikitsa zolinga zabwino, komanso kukonza magwiridwe antchito pakapita nthawi.
Umu ndi momwe mungagwiritsire ntchito zizindikiro kuti mukulitse kupezeka kwanu pagulu:
1. Dziwani momwe mukuchitira
Kutsata ma metrics anu pakuchita nokha ndikothandiza pamfundo inayake. Mutha kuwona momwe kupezeka kwanu kumakulirakulira, koma popanda nkhani zamakampani, ndizovuta kudziwa zomwe zikutanthauza.
Mwachitsanzo, mwina kukula kwanu kumamveka pang'onopang'ono koma kumapitilira liwiro la omwe akupikisana nawo. Kapena, mwina kuchuluka kwa chinkhoswe chanu kumamveka bwino, koma kuwunika kwapikisano kungasonyeze kuti mungakhale mukufunitsitsa kwambiri.
Izi ndizofunikira makamaka mukagawana zotsatira kuposa gulu lanu. Kukumana kapena kupitilira muyeso wamakampani kumawonetsa phindu lenileni pantchito yomwe inu ndi gulu lanu mumachita, pomwe kuperewera kungathandize kulungamitsa zopempha zowonjezera.
Ma benchmarks ndiwothandizanso kukhala nawo m'thumba lanu lakumbuyo mukalandira pempho losapeŵeka kuchokera kwa kasitomala kapena wina aliyense wokhudzidwa kuti "angopanga kanema wa viral."
2. Khalani ndi zolinga zimene mungathe kuzikwaniritsa
Ma benchmarks amakuthandizani kukhala ndi zolinga zomwe ndi zazikulu komanso zomwe mungathe kuzikwaniritsa.
Amakupatsirani chidziwitso chomveka bwino cha zomwe zili zenizeni pamakampani anu, kotero kuti simukufuna kutsika kwambiri kapena kuyika ziyembekezo zomwe sizingatheke.
Ngati mukugwiritsa ntchito zolinga za SMART, ma benchmark amathandizira mwachindunji zidutswa "zopezeka" ndi "zoyenera".
3. Tsatani njira zopambana kuchokera kwa atsogoleri amakampani anu
Mutha kudziwa zambiri poyerekeza zotsatira zanu ndi ma benchmarks amakampani. Koma mutha kupititsa patsogolo izi pozindikira atsogoleri kapena olimbikitsa mumakampani anu omwe akukwaniritsazotsatira zomwe zimaposa ma benchmarks amenewo.
Njira imodzi yowonera atsogoleri amakampaniwa ndikukhazikitsa mitsinje yomvera anthu pogwiritsa ntchito mawu ofunikira amakampani. Mukayamba kuzindikira mawu ofunikira mu niche yanu, yang'anani maakaunti awo kuti amvetsetse njira yawo yochezera.
Kutumiza kwawo pafupipafupi ndikosavuta kuzindikira kudzera muzowerengera zosavuta. Mutha kudziwanso kuchuluka kwa zomwe akuchita pofananiza zomwe amakonda (ngati zikuwoneka) ndi ndemanga ndi chiwerengero chawo cha otsatira.
Mukawona akaunti yomwe ili ndi chiwongola dzanja chokwera kwambiri, yesani kupanga uinjiniya wina kuti mumvetsetse zomwe zingawathandize, ndipo ganizirani za njira zomwe mungaphatikizire maphunzirowo munjira yanu yotsatsa.
4. Pezani mwayi msanga
Ma benchmarks sikuti amangoyang'ana m'mbuyo momwe mwachitira. Angakuthandizeninso kuzindikira zomwe zikubwera.
Mwachitsanzo, ngati kukula kwa omvera kumakhala kosalala kapena kutsika papulatifomu ngati Instagram mumakampani anu, izi zitha kukhala chizindikiro choti musinthe malingaliro anu kwina ngati kukula ndi cholinga chanu.
Monga nthawi zonse, iyi ndi malo ongodumphira kuti muyesere nokha. Kuchulukirachulukira kwa otsatira ma brand akuluakulu kumatha kuwonetsa mwayi wamaakaunti ang'onoang'ono kapena ochulukirapo kuti awonekere.
Gwiritsani ntchito ma benchmark kuti muwongolere malingaliro anu, koma siyani malo oyesera, kuyesa, ndi kubetcha kwanu.
FAQ: Zizindikiro zapa social mediaKodi zizindikiro zaposachedwa kwambiri zapa media papulatifomu ndi mafakitale ndi ziti? Zoyeserera zaposachedwa kwambiri zapa media media zikuwonetsa kuti, TikTok ili ndi chiwopsezo chachikulu kwambiri cha otsatira sabata iliyonse, zomwe zimapangitsa kuti ikhale njira yolimbikitsira kukula kwa omvera. Ma Albums amachita bwino kwambiri pa Facebook (2.9%), carousels pa Instagram (4.2%), ndi mavidiyo a LinkedIn (3.9%).Kodi chiwerengero chabwino cha anthu omwe ali ndi chibwenzi pazamalonda ndi chiyani? Komabe, kuchuluka kwake kumadalira makampani anu. Mwachitsanzo, makampani amaphunziro amawona chiwongolero chapakati pa 5.4% pa Instagram, pomwe mabungwe otsatsa amakhala pafupi ndi 3.7%. M'malo mongotsata ma metrics amkati, amafanizira ma metric monga kuchuluka kwa anthu omwe atenga nawo mbali, kufikira, ndi kukula kwamakampani. Izi zimawonjezera nkhani ku ma KPI awo komanso malipoti ochezera a pa TV.Kodi ndi miyeso iti yomwe mtundu uyenera kufananiza nawo pamasamba ochezera? Mitundu iyenera kufananiza kusakanikirana kwa mawonekedwe, kukhudzidwa, ndi kukula, kuphatikiza kuchuluka kwa omwe atenga nawo mbali, kuchuluka kwa otsatira, kudina, magawo, ndi mawonedwe a kanema. Ma metricswa amapereka chithunzithunzi chokwanira cha momwe zinthu zikuyendera.Kodi mabizinesi angawongolere bwanji magwiridwe antchito pogwiritsa ntchito njira zoyezera pa social media? Mabizinesi atha kuwongolera ndi kuwongolera magwiridwe antchito pogwiritsa ntchito zizindikiro zapa TV posintha njira zawo potengera zomwe zikugwira ntchito m'makampani awo. Mwachitsanzo, ma benchmarks amatha kuwulula kuti ndi mitundu iti yomwe imapangitsa kuti anthu azikondana kwambiri kapena kuti ma brand akuyenera kutumiza kangati kuti achulukitse zotsatila.{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Kodi zizindikiro zaposachedwa kwambiri zapa media media ndi nsanja","""""""""" "Accepted" text) """: "Accepted"@textwer"""": "Accepted"@textwer"""": "Accepted"@"""""""""""" "Act": "Act": "Accepted""""": "Accepted": Zizindikiro zaposachedwa kwambiri zapa social media zikuwonetsa kuti, TikTok ili ndi chiwopsezo chachikulu kwambiri cha otsatira sabata iliyonse, zomwe zimapangitsa kuti ikhale njira yolimba yolimbikitsira kukula kwa omvera pa Facebook (2.9%), ma carousels pa Instagram (4.2%), ndi makanema pa LinkedIn (3.9%). mabizinesi?","acceptedAnswer":{"@type":"Answer","text":"Chiyembekezo chabwino cha anthu omwe amalumikizana ndi anthu pazama TV nthawi zambiri chimakhala pakati pa 2% -4%. ma benchmarks kuti ayeze ntchito?","acceptedAnswer":{"@type":"Answer","text":"Mabizinesi amagwiritsa ntchito ma benchmarks kuti amvetsetse momwe machitidwe awo amayendera motsutsana ndi omwe akupikisana nawo komanso mayendedwe amakampani, amafanizira ma metrics monga kuchuluka kwa zomwe anthu akuchita, kufikira, ndi kukula kumagulu awo ochezera lipoti."}},{"@type":"Funso","dzina":"Kodi ndi miyeso yanji yomwe mitundu ikuyenera kuwonetsa pamasamba ochezera?","acceptedAnswer":{"@type":"Answer","text":"Brands":akuyenera kufananiza kusakanikirana kwa mawonekedwe, kukhudzidwa, ndi kukula, kuphatikiza kuchuluka kwa omwe akutenga nawo mbali, kufikira, kuchuluka kwa otsatira, kudina, magawo, ndi makanema. Ma metrics awa amapereka chithunzi chokwanira cha momwe zinthu zikuyendera."}},{"@type":"Funso","dzina":"Kodi mabizinesi angawongolere bwanji magwiridwe antchito pogwiritsa ntchito zizindikiro zapa social media?",acceptedAnswer":{"@type":"Answer","text":"Mabizinesi atha kuwongolera ndi kukhathamiritsa magwiridwe antchito pogwiritsa ntchito zizindikiro za malo ochezera a pa Intaneti posintha njira zawo potengera momwe amagwirira ntchito. Mwachitsanzo, ma benchmarks amatha kuwulula kuti ndi mitundu iti yomwe imapangitsa kuti anthu azikondana kwambiri kapena kangati ma brand ayenera kutumiza kuti achulukitse zotsatira."}}]}
Sungani nthawi yosamalira malonda anu azama media ndi Hootsuite. Pezani benchmark zamakampani, ndandanda, kuyeza momwe anthu amagwirira ntchito, tsatirani zotsatira, ndikupeza ma analytics anu pa media media kuchokera pa dashboard imodzi. Yesani kwaulere lero.
Yambanipo
Chotsatira Zizindikiro zapa media media: 2026 data + malangizo adawonekera koyamba pa Social Media Marketing & Management Dashboard.
