Wobɛyɛ dɛn ahu sɛ 100 likes ye anaasɛ ɛnte saa?
Ɛhɔ na social media benchmarks ba Wɔkyerɛ wo nea ɛtaa ba ma metrics te sɛ engagement ne growth, enti wobɛtumi ate sɛdeɛ wo aba no de toto brands a ɛte saa ara ho.
Wɔ akwankyerɛ yi mu no, yɛkyekyɛ nsusuiɛ a ɛtwa toɔ a ɛfa nnwuma titire ho de boa wo ma wohunu baabi a wogyina mprempren.
Key takeawaysTikTok wɔ dapɛn dapɛn akyidifoɔ nkɔsoɔ a ɛkorɔn sen biara wɔ 197%, na ɛma ɛyɛ atenaeɛ a ɛyɛ den a ɛbɛma w’atiefoɔ anyin.Albums yɛ adwuma yie wɔ Facebook (2.9%), carousels wɔ Instagram (4.2%), ne videos wɔ LinkedIn (3.9%).Posting more isn’t always better. Mpɛn pii no, nsɛm kakraa bi a wɔde to gua wɔ bere pa mu dapɛn biara ma wɔde wɔn ho hyɛ mu kɛse sen sɛ wɔde bɛto gua da biara da.Fa sohyial media gyinapɛn ahorow di dwuma de botae ahorow a nyansa wom sisi w’ani so. Wɔkyerɛ wo nea ɛyɛ nokware, enti ɛnyɛ wo botae a ɛkɔ soro dodo anaasɛ ɛba fam dodo.Hootsuite ma benchmarking yɛ mmerɛw. Hwehwɛ na di nnwuma mu gyinapɛn ahorow akyi wɔ klike kakraa bi pɛ mu.
Dɛn ne social media benchmark?
Social media benchmark yɛ nnwuma gyinapɛn a ɛboa wo ma wosusuw wo adwumayɛ ho wɔ brand ahorow a ɛte saa ara ho.
Ɔkwan foforo so no, ɛkyerɛ sɛnea “papa” te ma metrics te sɛ engagement, reach, ne growth, enti worensusuw wo aba no ho wɔ vacuum mu.
Social media benchmarks ma nsɛm a ɛho hia ma wo social media KPIs. Bere a w’ankasa asetra mu dwumadi a wobɛdi akyi bere tenten no som bo no, benchmarks boa wo ma wote sɛnea woboaboa wo ho ano tia nnwuma a ɛtrɛw no ne baabi a ɛwɔ baabi a wubetumi atu mpɔn no ase.
Wɔboa wo nso ma wode sohyial media botae ahorow a ɛfata sisi w’ani so. Ɛsono sɛnea nnwuma ahorow yɛ adwuma wɔ sohyial media so. Sɛ nhwɛso no, anigyede adwumakuw ahorow taa hu sɛ wɔde wɔn ho hyɛ mu kɛse sen akwahosan ho ahyehyɛde ahorow.
Nim a wunim nea ɛtaa ba wo nnwuma mu no boa wo ma wode botae ahorow a ɛyɛ aniberesɛm, nanso wubetumi adu ho (a worenhyew wo asetra mu kuw no).
#1 Social media adwinnade
Bɔ. Hyehyɛberɛ. Tia nhoma tintim. Hunu no. Nsusuiɛ. Di nkunim. Fi ase sɔ wo sɔhwɛ a wontua hwee no ase
Sɛnea wobɛhwehwɛ social media benchmarks
Sɛ wode nsa hwehwɛ social media benchmarks a wotumi de ho to so a, ebetumi agye bere pii na ɛnyɛ nea ɛne ne ho nhyia.
Nea eye ne sɛ, Hootsuite Analytics wɔ social media benchmarking adwinnade a wɔde ahyɛ mu a ɛma wutumi de wo social adwumayɛ toto nnwuma mu nkyɛmu ho denam kliki abien pɛ so.
Sɛ wopɛ sɛ wofi ase a, fa w’ani kyerɛ Analytics wɔ wo Hootsuite dashboard no mu. Wɔ Benchmarking ase no, paw Industry, afei paw ɔfã a ɛne w’adwuma no hyia yiye.
Efi ha no, wubetumi de wo social media adwumayɛ atoto nnwuma mu nkyɛmu ho wɔ metrics atitiriw te sɛ:
Profile nsusuwii ahorow
Dua ho
Akyidifo
Atiefo nkɔso dodow
Engagement dodow a wɔde ma
Video no bɔ
Mpɛn dodow a wɔde posting to hɔ
Klik na kyɛ
Wubetumi nso asiesie bere nhyehyɛe na woasesa wɔ sohyial media platform ahorow ntam, a Instagram, Facebook, X (Twitter), LinkedIn, ne TikTok ka ho.
Wɔ benchmarking akyi no, Hootsuite nso de nyansahyɛ ahorow a ɛbɛboa wo ma woatu mpɔn wɔ adwumayɛ mu a egyina nea efi mu ba no so ba.
Na sɛ ɛyɛ berɛ a ɛsɛ sɛ wokyɛ nhumu a, wobɛtumi de w’amanneɛbɔ akɔ amannɔne sɛ PDF de akyerɛ wɔn a wɔdi dwuma no.
Bonus a ɛyɛ den!!!
Nya akansi nhwehwɛmu nsusuwso a wontua hwee, a wotumi sesa no sɛnea ɛbɛyɛ a ɛnyɛ den sɛ wobɛma akansi no kɛse ayɛ kɛse na woahu hokwan ahorow a wo brand no betumi atwe akɔ n’anim. Twe mprempren
2026 social media benchmarks sɛnea nnwuma te
Social media benchmarks wɔ nhomasua mu
Nsɛm a eye sen biara a wode bɛto Facebook so
Wɔ nhomasua adwuma mu no, album ahorow yɛ adwuma yiye wɔ Facebook so wɔ 5.2%.
Nsɛm a eye sen biara a wode bɛto Instagram so
Wɔ nhomasua adwumayɛ mu no, carousels yɛ adwuma yiye wɔ Instagram wɔ 5.4%, na ɛma nkitahodi, aniwa-kɔ anim kwan ma wɔn a wɔde di dwuma no sɛ wɔbɛdi nkyerɛkyerɛ mu nsɛm.
Nsɛm a eye sen biara a wode bɛto LinkedIn so
Wɔ nwomasua adwuma mu no, mfonini ne video yɛ adwuma yie pɛpɛɛpɛ wɔ LinkedIn so wɔ 3.0%, na ɛma ɔkwan a ɛyɛ fɛ a wobɛfa so ahwɛ nkyerɛkyerɛ mu nsɛm.
Nsɛm a eye sen biara a wode bɛto TikTok so
Wɔ nhomasua adwuma mu no, video ahorowɛyɛ adwuma yiye wɔ TikTok so wɔ 2.3%.
Nsɛm a eye sen biara a wode bɛto X (Twitter) so .
Wɔ nwomasua adwuma mu no, status updates yɛ adwuma yie wɔ X (Twitter) so wɔ 2.4%.
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo a wɔdɔɔso wɔ nhomasua adwuma mu no yɛ dɛn?
Wɔ TikTok so no, nhomasua asoɛe ahorow huu dapɛn biara akyidifo nkɔanim 2.28%.
Mpɛn ahe na ɛsɛ sɛ wode to social media so wɔ nhomasua adwuma mu?
Yɛn nhwehwɛmu no daa no adi sɛ sɛ wɔkyekyem pɛpɛɛpɛ a, nhomasua adwuma no de nsɛm gu X (Twitter) so mpɛn 10.1 dapɛn biara.
Nnawɔtwe biara mpɛn dodow ne sɛnea wɔde wɔn ho hyɛ nhomasua mu wɔ Facebook so
Wɔ Facebook so no, nhomasua asoɛe ahorow a wɔde nsɛm too gua mprenu dapɛn biara no huu sɛ wɔde wɔn ho hyɛɛ mu a ɛkɔ soro a ɛyɛ 2.97%.
Nnawɔtwe biara mpɛn dodow ne wɔn ho a wɔde hyɛ nhomasua mu dodow wɔ Instagram
Wɔ nwomasua adwuma mu wɔ Instagram no, wɔde wɔn ho hyɛ mu a ɛkorɔn sen biara a ɛyɛ 4.52% no, wɔde nsɛm 28 to gua dapɛn biara.
Nnawɔtwe biara mpɛn dodow ne wɔn ho a wɔde hyɛ nhomasua mu dodow wɔ LinkedIn
Wɔ nwomasua adwuma mu wɔ LinkedIn no, wɔde wɔn ho hyɛ mu a ɛkorɔn sen biara a ɛyɛ 2.95% no, wɔde dapɛn dapɛn nsɛm a wɔde to gua mpɛn 2-3 na ɛba.
Nnawɔtwe biara mpɛn dodow ne dodow a wɔde wɔn ho hyɛ nhomasua mu wɔ X (Twitter) .
Wɔ nhomasua adwumayɛ mu wɔ X (Twitter) so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 2.61% no, wɔde dapɛn dapɛn posting mpɛn dodow a ɛyɛ 2 posts.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ nhomasua mu wɔ TikTok so
Wɔ nhomasua adwumayɛ mu wɔ TikTok so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 2.94% denam nsɛm a wɔde to gua mpɛn 5 dapɛn biara so.
Sɛ wopɛ nhomasua pɔtee ho nsusuwii pii, a mmere a eye sen biara a wode bɛto gua, nsɛm a ɛwɔ mu a ɛyɛ anigye sen biara, ne akontaabu a ɛfa sohyial network atitiriw pii ho ka ho a, hwɛ yɛn nsɛm a yɛde ama wɔ sohyial media gyinapɛn ahorow a ɛfa nhomasua ho.
Social media benchmarks wɔ anigyede ne nsɛm ho amanneɛbɔ mu
Nsɛm a eye sen biara a wode bɛto Facebook so
Wɔ anigyede ne nsɛm ho amanneɛbɔ adwuma mu no, album ahorow yɛ adwuma yiye wɔ Facebook so wɔ 2.6%.
Nsɛm a eye sen biara a wode bɛto Instagram so
Wɔ anigyede ne nsɛm ho amanneɛbɔ adwuma mu no, carousels yɛ adwuma yiye wɔ Instagram wɔ 3.2%. Reels baa nea ɛtɔ so mmiɛnsa wɔ 2.7%.
Nsɛm a eye sen biara a wode bɛto LinkedIn so
Wɔ anigyede ne nsɛm ho amanneɛbɔ adwuma mu no, nsɛm a eye sen biara wɔ LinkedIn so ne video ahorow, a nnipa a wɔde wɔn ho hyɛ mu sen biara yɛ 3.4%.
Nsɛm a eye sen biara a wode bɛto TikTok so
Wɔ anigyede ne nsɛm ho amanneɛbɔ adwuma mu no, nsɛm a eye sen biara wɔ TikTok so ne video ahorow, a nnipa a wɔde wɔn ho hyɛ mu sen biara yɛ 1.8%.
Nsɛm a eye sen biara a wode bɛto X (Twitter) so .
Wɔ anigyede ne nsɛm ho amanneɛbɔ adwuma mu no, nsɛm a eye sen biara wɔ X (Twitter) so ne tebea foforo, a wɔde wɔn ho hyɛ mu a ɛkorɔn sen biara yɛ 1.7%.
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo a wɔdɔɔso wɔ anigyede ne nsɛm ho amanneɛbɔ adwuma mu no yɛ dɛn?
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo a wɔdɔɔso wɔ anigyede ne nsɛm ho amanneɛbɔ adwuma mu ni:
TikTok: 1.51% na ɛwɔ hɔ.
Instagram: 1.82% na ɛwɔ hɔ.
LinkedIn: 1.08% na ɛwɔ hɔ.
X (Twitter): 0.15% na ɛwɔ hɔ.
Facebook: 0.51% na ɛwɔ hɔ.
Instagram wɔ dapɛn dapɛn akyidifoɔ nkɔsoɔ a ɛkorɔn sen biara, wɔ 1.82%, a ɛkyerɛ sɛ ɛyɛ beaeɛ pa a wobɛma wo ntam nkitahodiɛ anyin wɔ anigyeɛ ne nsɛm ho amanneɛbɔ mu.
Mpɛn ahe na ɛsɛ sɛ wode nsɛm gu sohyial media so wɔ anigyede ne nsɛm ho amanneɛbɔ adwuma mu?
Yɛn nhwehwɛmu no hui sɛ anigyede ne nsɛm ho amanneɛbɔ adwuma no de nsɛm gu Facebook so sen biara — mpɛn 10.8 dapɛn biara — a ɛboro sohyial platform foforo biara so.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ anigyede ne nsɛm ho amanneɛbɔ mu wɔ Facebook so
Wɔ anigyeɛ ne nsɛm ho amanneɛbɔ adwuma mu wɔ Facebook so no, wɔde wɔn ho hyɛ mu a ɛkorɔn sen biara a ɛyɛ 1.75% no, wɔde nsɛm 2 a wɔde to gua dapɛn biara.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ mu wɔ anigyede ne nsɛm ho amanneɛbɔ mu wɔ Instagram
Wɔ anigyede ne nsɛm ho amanneɛbɔ adwuma mu wɔ Instagram no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 3.70% no, wɔde nsɛm 13 to gua dapɛn biara.
Nnawɔtwe biara mpɛn dodow ne wɔn ho a wɔde hyɛ anigyede ne nsɛm ho amanneɛbɔ mu wɔ LinkedIn
Wɔ anigyede ne nsɛm ho amanneɛbɔ adwuma mu wɔ LinkedIn so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 2.51% na wonya dapɛn biara a wɔde nsɛm 2 to gua.
Nnawɔtwe biara mpɛn dodow ne sɛnea wɔde wɔn ho hyɛ anigyede ne nsɛm ho amanneɛbɔ mu wɔ X (Twitter) so .
Wɔ anigyede ne nsɛm ho amanneɛbɔ adwuma mu wɔ X (Twitter) so no, wonya kyɛfa a ɛkorɔn sen biara a ɛyɛ 2.21% a dapɛn biara wɔde nsɛm 24 to gua.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ anigyede ne nsɛm ho amanneɛbɔ mu wɔ TikTok so
Wɔ anigyede ne nsɛm ho amanneɛbɔ adwuma mu wɔ TikTok so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 1.81% no, wɔde nsɛm 10 to gua dapɛn biara.
Social media gyinapɛn ahorow wɔsikasɛm ho adwumayɛ
Nsɛm a eye sen biara a wode bɛto Facebook so
Wɔ sikasɛm mu adwumayɛ mu no, album ahorow yɛ adwuma yiye wɔ Facebook so wɔ 2.4%.
Nsɛm a eye sen biara a wode bɛto Instagram so
Wɔ sikasɛm adwumayɛ mu no, carousels yɛ adwuma yiye wɔ Instagram wɔ 4.1%.
Nsɛm a eye sen biara a wode bɛto LinkedIn so
Wɔ sikasɛm adwumayɛ mu no, mfonini ne video yɛ adwuma yie pɛpɛɛpɛ wɔ LinkedIn so wɔ 3.3%.
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo dodow a ɛkɔ soro wɔ sikasɛm mu adwumayɛ mu no yɛ dɛn?
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo nkɔso dodow a ɛba wɔ sikasɛm ho adwumayɛ mu ni:
LinkedIn: 0.51% na ɛwɔ hɔ.
Instagram: 2.26% na ɛwɔ hɔ.
X (Twitter): 0.00% na ɛwɔ hɔ.
Facebook: -0.61% na ɛwɔ hɔ.
TikTok: 0.98% na ɛwɔ hɔ.
Instagram wɔ dapɛn dapɛn akyidifoɔ nkɔsoɔ a ɛkorɔn sen biara wɔ 2.26%, a ɛkyerɛ sɛ ɛyɛ beaeɛ pa a wobɛma wo ntam nkitahodiɛ anyin wɔ sikasɛm mu nnwuma mu.
Mpɛn ahe na ɛsɛ sɛ wode nsɛm gu sohyial media so wɔ sikasɛm mu?
Yɛn nhwehwɛmu no daa no adi sɛ sikasɛm adwumayɛbea ahorow no de nsɛm pii to Facebook so wɔ nsɛm 5.9 dapɛn biara.
Nnawɔtwe biara mpɛn dodow ne wɔn ho a wɔde hyɛ sikasɛm mu adwumayɛ mu wɔ Facebook so
Wɔ sikasɛm mu adwumayɛ mu wɔ Facebook so no, wɔde wɔn ho hyɛ mu a ɛkorɔn sen biara a ɛyɛ 2.12% no, wɔde nsɛm 2 a wɔde to gua dapɛn biara no na ɛba.
Nnawɔtwe biara mpɛn dodow ne wɔn ho a wɔde hyɛ sikasɛm mu nnwuma mu wɔ Instagram
Wɔ sikasɛm mu dwumadie a ɛwɔ Instagram so no, wɔde wɔn ho hyɛ mu dodoɔ a ɛkorɔn a ɛyɛ 4.64% no, wɔnya dapɛn dapɛn nsɛm a wɔde to gua mpɛn 26.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ sikasɛm mu wɔ LinkedIn so
Wɔ sikasɛm mu dwumadie a ɛwɔ LinkedIn so no, wɔde wɔn ho hyɛ mu a ɛkorɔn sen biara a ɛyɛ 3.44% no, wɔnya dapɛn dapɛn nsɛm a wɔde to gua mpɛn 2.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ sikasɛm mu adwumayɛ mu wɔ X (Twitter) .
Wɔ sikasɛm dwumadie a ɛwɔ X (Twitter) so no, wɔde wɔn ho hyɛ mu dodoɔ a ɛkorɔn a ɛyɛ 2.06% no, wɔnya dapɛn dapɛn posting frequency a ɛyɛ 2 posts.
Nnawɔtwe biara mpɛn dodow ne wɔn ho a wɔde hyɛ sikasɛm mu nnwuma mu wɔ TikTok so
Wɔ sikasɛm dwumadie a ɛwɔ TikTok so no, wɔde wɔn ho hyɛ mu dodoɔ a ɛkorɔn a ɛyɛ 1.58% no, wɔnya dapɛn dapɛn posting frequency a ɛyɛ 4 posts.
Hwɛ yɛn ahofama post wɔ social media benchmarks ma FinServ ma stats pii, a mmere a eye sen biara a wode bɛto gua ne content formats a ɛyɛ anigye sen biara ka ho.
#1 Social Media Adwinnade a Wɔde Yɛ Sikasɛm
Nyini wo client base denam adwinnade a ɛma ɛyɛ mmerɛw sɛ wobɛtɔn, de wo ho ahyɛ mu, asusuw, na woadi nkonim — ne nyinaa bere a wokɔ so di mmara so. Fa Demo bi to hɔ
Social media benchmarks wɔ adidi, ahɔhoyɛ, ne nsrahwɛ mu
Nsɛm a eye sen biara a wode bɛto Facebook so
Wɔ adidi, ahɔhoyɛ, ne nsrahwɛ adwuma mu no, album ahorow yɛ adwuma yiye wɔ Facebook so wɔ 2.4%.
Nsɛm a eye sen biara a wode bɛto Instagram so
Wɔ adidibea, ahɔhoyɛ, ne nsrahwɛ adwuma mu no, carousels yɛ adwuma yiye wɔ Instagram wɔ 3.7%.
Nsɛm a eye sen biara a wode bɛto LinkedIn so
Wɔ adidibea, ahɔhoyɛ, ne nsrahwɛ adwuma mu no, video ahorow yɛ adwuma yiye wɔ LinkedIn so wɔ 4.5%.
Nsɛm a eye sen biara a wode bɛto TikTok so
Wɔ adidibea, ahɔhoyɛ, ne nsrahwɛ adwuma mu no, video ahorow yɛ adwuma yiye wɔ TikTok so wɔ 1.3%.
Nsɛm a eye sen biara a wode bɛto X (Twitter) so .
Wɔ adidi, ahɔhoyɛ, ne nsrahwɛ adwuma mu no, mmuae ne tebea foforo yɛ adwuma yiye pɛpɛɛpɛ wɔ X (Twitter) so wɔ 2.0%.
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo a wɔdɔɔso wɔ adidibea, ahɔhoyɛ, ne nsrahwɛ adwuma mu no yɛ dɛn?
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo a wɔdɔɔso wɔ adidibea, ahɔhoyɛ, ne nsrahwɛ adwuma mu ni:
LinkedIn: 0.45% na ɛwɔ hɔ.
Instagram: 1.10% na ɛwɔ hɔ.
TikTok: 18.75% na ɛwɔ hɔ.
Facebook: 9.11% na ɛwɔ hɔ.
X (Twitter): 0.00% na ɛwɔ hɔ.
TikTok wɔ dapɛn dapɛn akyidifoɔ nkɔsoɔ a ɛkorɔn sen biara wɔ 18.75%, a ɛkyerɛ sɛ ɛyɛ beaeɛ pa a wobɛma wo nkitahodiɛ anyin wɔ adidi, ahɔhoyɛ, ne nsrahwɛ mu.
Mpɛn ahe na ɛsɛ sɛ wode nsɛm gu sohyial media so wɔ adidibea, ahɔhoyɛ, ne nsrahwɛ adwuma mu?
Yɛn nhwehwɛmu no hunuu sɛ adidi, ahɔhoyɛ, ne nsrahwɛ adwuma no taa de nsɛm gu Facebook ne Instagram so sen social platform afoforo so, na wɔde nsɛm 9.9 gu Facebook ne 11.9 wɔ Instagram dapɛn biara.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ adidi, ahɔhoyɛ, ne nsrahwɛ mu wɔ Facebook so
Wɔ adidi, ahɔhoyɛ, ne nsrahwɛ adwuma mu wɔ Facebook so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 1.58% denam dapɛn dapɛn nsɛm a wɔde to gua sompɛn dodow a wɔde 17 posts.
Nnawɔtwe biara mpɛn dodow ne kyɛfa dodow wɔ adidi, ahɔhoyɛ, ne nsrahwɛ mu wɔ Instagram
Wɔ adidi, ahɔhoyɛ, ne nsrahwɛ adwuma mu wɔ Instagram so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 3.52% no nya denam dapɛn dapɛn nsɛm a wɔde to gua mpɛn 2 so.
Nnawɔtwe biara mpɛn dodow ne sɛnea wɔde wɔn ho hyɛ adidi, ahɔhoyɛ, ne nsrahwɛ mu wɔ X (Twitter) .
Wɔ adidi, ahɔhoyɛ, ne nsrahwɛ adwuma mu wɔ X (Twitter) so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 2.14% no, wonya mpɛn pii a wɔde 8 anaa 10 to gua dapɛn biara.
Nnawɔtwe biara mpɛn dodow ne sɛnea wɔde wɔn ho hyɛ adidi, ahɔhoyɛ, ne nsrahwɛ mu wɔ TikTok so
Wɔ adidi, ahɔhoyɛ, ne nsrahwɛ adwuma mu wɔ TikTok so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 1.36% no nya denam dapɛn dapɛn posting frequency a ɛyɛ 2 posts so.
Social media benchmarks wɔ aban mu
Nsɛm a eye sen biara a wode bɛto Facebook so
Wɔ aban ho dwumadie mu no, album ahodoɔ yɛ adwuma yie wɔ Facebook so wɔ 3.6% .
Nsɛm a eye sen biara a wode bɛto Instagram so
Wɔ aban ho dwumadie mu no, carousels yɛ adwuma yie wɔ Instagram wɔ 5.0% .
Nsɛm a eye sen biara a wode bɛto LinkedIn so
Wɔ aban ho dwumadie mu no, mfonini yɛ adwuma yie wɔ LinkedIn so wɔ 2.8%.
Nsɛm a eye sen biara a wode bɛto TikTok so
Wɔ aban ho dwumadie mu no, video yɛ adwuma yie wɔ TikTok so wɔ 1.6%.
Nsɛm a eye sen biara a wode bɛto X (Twitter) so .
Wɔ aban ho dwumadie mu no, status updates yɛ adwuma yie wɔ X (Twitter) so wɔ 1.8%.
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo nkɔanim dodow bɛn na ɛwɔ nnwuma a ɛfa aban ho no mu?
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo nkɔanim dodow wɔ aban ho nnwuma a ɛfa nnwuma ho no ni:
LinkedIn: 0.39% na ɛwɔ hɔ.
Instagram: 2.17% na ɛwɔ hɔ.
X (Twitter): 0.00% na ɛwɔ hɔ.
Facebook: 1.38% na ɛwɔ hɔ.
TikTok: 0.70% na ɛwɔ hɔ.
Instagram wɔ dapɛn dapɛn akyidifoɔ nkɔsoɔ a ɛkorɔn sen biara wɔ 2.17%, a ɛkyerɛ sɛ ɛyɛ beaeɛ pa a wobɛma wo ntam nkitahodiɛ anyin wɔ aban ho dwumadie mu.
Mpɛn ahe na ɛsɛ sɛ wode nsɛm gu sohyial media so de yɛ nnwuma a ɛfa aban ho?
Yɛn nhwehwɛmu no hui sɛ nnwuma a ɛfa aban ho no taa de nsɛm gu Facebook so sen sohyial platform afoforo so —sɛ wɔkyekyem pɛpɛɛpɛ a, mpɛn 16.1 dapɛn biara.
Nnawɔtwe biara mpɛn dodow ne wɔn ho a wɔde hyɛ nnwuma a ɛfa aban ho mu wɔ Facebook so
Wɔ aban ho dwumadie a ɛwɔ Facebook so no, wɔde wɔn ho hyɛ mu dodoɔ a ɛkorɔn a ɛyɛ 2.32% no, wɔnya dapɛn biara a wɔde nsɛm 2 to gua.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ mu wɔ aban ho nnwuma mu wɔ LinkedIn
Wɔ aban-fam dwumadie wɔ LinkedIn so no, wɔde wɔn ho hyɛ mu dodoɔ a ɛkorɔn a ɛyɛ 2.80% no, wɔnya dapɛn biara a wɔde nsɛm 3 to gua.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ nnwuma a ɛfa aban ho mu wɔ X (Twitter) .
Wɔ aban-fam dwumadie wɔ X (Twitter) so no, wɔde wɔn ho hyɛ mu dodoɔ a ɛkorɔn sen biara a ɛyɛ 2.03% no, wɔnya dapɛn dapɛn posting frequency a ɛyɛ 2 posts.
#1 Social Media Adwinnade a Wɔde Ma Aban
Fa adwinnade biako pɛ a ɛma ɛyɛ mmerɛw sɛ wobedi nkitaho, de nnwuma ama, na wɔadi ɔhaw ahorow ho dwuma no hyɛ ɔmanfo mu. Fa Demo bi to hɔ
Social media benchmarks wɔ akwahosan ho nhyehyɛe mu
Nsɛm a eye sen biara a wode bɛto Facebook so
Wɔ akwahosan ho adwumayɛ mu no, album ahorow yɛ adwuma yiye wɔ Facebook so wɔ 3.8% .
Nsɛm a eye sen biara a wode bɛto Instagram so
Wɔ akwahosan ho adwumayɛ mu no, carousels yɛ adwuma yiye wɔ Instagram wɔ 4.5%.
Nsɛm a eye sen biara a wode bɛto LinkedIn so
Wɔ akwahosan ho adwumayɛ mu no, mfonini yɛ adwuma yiye wɔ LinkedIn so wɔ 3.4%.
Nsɛm a eye sen biara a wode bɛto TikTok so
Wɔ akwahosan ho adwumayɛ mu no, video ahorow yɛ adwuma yiye wɔ TikTok so wɔ 1.0%.
Nsɛm a eye sen biara a wode bɛto X (Twitter) so .
Wɔ akwahosan ho adwumayɛ mu no, status updates yɛ adwuma yiye wɔ X (Twitter) so wɔ 2.3%.
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo a wɔdɔɔso wɔ akwahosan ho adwumayɛ mu no yɛ dɛn?
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo a wɔdɔɔso wɔ akwahosan ho adwumayɛ mu ni:
LinkedIn: 0.94% na ɛwɔ hɔ.
Instagram: 1.10% na ɛwɔ hɔ.
Facebook: 10.11% na ɛwɔ hɔ.
TikTok: 1.82% na ɛwɔ hɔ.
X (Twitter): 0.00% na ɛwɔ hɔ.
Facebook wɔ dapɛn dapɛn akyidifoɔ nkɔsoɔ a ɛkorɔn sen biara wɔ 10.11%, a ɛkyerɛ sɛ ɛyɛ beaeɛ pa a wobɛma wo nkitahodiɛ anyin wɔ akwahosan ho.
Mpɛn ahe na ɛsɛ sɛ wode nsɛm gu sohyial media so wɔ akwahosan ho adwumayɛ mu?
Yɛn nhwehwɛmu no hunuu sɛ akwahosan ho adwumayɛkuo no taa de nsɛm gu Facebook so sene social platforms foforɔ — sɛ wɔkyekyɛ mu ampɛn 11.4 dapɛn biara.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ akwahosan ho nhyehyɛe mu wɔ Facebook so
Wɔ akwahosan ho adwumayɛ mu wɔ Facebook so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 2.22% no, wɔde nsɛm 2 a wɔde to gua dapɛn biara no na ɛba.
Nnawɔtwe biara mpɛn dodow ne wɔn ho a wɔde hyɛ akwahosan ho nhyehyɛe mu wɔ Instagram
Wɔ akwahosan ho adwumayɛ mu wɔ Instagram no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 3.89% no, wɔde dapɛn dapɛn nsɛm a wɔde to gua mpɛn 2 na ɛba.
Nnawɔtwe biara mpɛn dodow ne kyɛfa a wonya wɔ akwahosan ho wɔ LinkedIn so
Wɔ akwahosan ho adwumayɛ mu wɔ LinkedIn no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 3.61% no yɛ nea wonya dapɛn biara a wɔde nsɛm 20 to gua.
Nnawɔtwe biara mpɛn dodow ne dodow a wɔde wɔn ho hyɛ akwahosan ho nhyehyɛe mu wɔ X (Twitter) .
Wɔ akwahosan ho adwumayɛ mu wɔ X (Twitter) so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 2.65% na wonya dapɛn biara a wɔde nsɛm 28 to gua.
Nnawɔtwe biara mpɛn dodow ne dodow a wɔde wɔn ho hyɛ akwahosan ho wɔ TikTok so
Wɔ akwahosan ho adwumayɛ mu wɔ TikTok so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 1.03% no, wonya mpɛn pii a wɔde nsɛm 7 to gua dapɛn biara.
Sɛ wopɛ akwahosan ho nhwehwɛmu pɔtee pii, a mmere a eye sen biara a wode bɛto gua, nsɛm a ɛwɔ mu a ɛyɛ anigye sen biara, ne akontaabu a ɛfa nkitahodibea atitiriw pii ho ka ho a, hwɛ yɛn nsɛm a yɛde ama wɔ akwahosan ho sohyial media gyinapɛn ahorow ho.
Social Media Adwinnade a Wogye Di Sen Biara a Wɔde Hwɛ Akwahosan Ho
Yɛ na tintim nsɛm a wɔde bɛto gua. Wo ne ayarefo ne wɔn a wobetumi ahwɛ kwan no nkasa. Sua ROI no. Sie bere na nyin ntɛmntɛm. Fa demo bi to hɔ
Social media benchmarks wɔ adan ne afie, mmara, ne adwumayɛfo afoforo mu
Nsɛm a eye sen biara a wode bɛto Facebook so
Wɔ adan ne afie, mmara, ne adwumayɛfoɔ nnwuma foforɔ mu no, album yɛ adwuma yie wɔ Facebook so wɔ 2.9%.
Nsɛm a eye sen biara a wode bɛto Instagram so
Wɔ adan ne afie, mmara, ne adwumayɛfo nnwuma afoforo mu no, carousels yɛ adwuma yiye wɔ Instagram wɔ 4.1%.
Nsɛm a eye sen biara a wode bɛto LinkedIn so
Wɔ adan ne afie, mmara, ne adwumayɛfoɔ nnwuma foforɔ mu no, video yɛ adwuma yie wɔ LinkedIn so wɔ 4.0%.
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo dodow a ɛkɔ soro wɔ adan ne afie, mmara, ne adwumayɛfo nnwuma afoforo mu no yɛ dɛn?
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo a wɔdɔɔso wɔ adan ne afie, mmara, ne adwumayɛfo nnwuma mu ni:
LinkedIn: 0.90% na ɛwɔ hɔ.
Instagram: 0.97% na ɛwɔ hɔ.
X (Twitter): 0.00% na ɛwɔ hɔ.
Facebook: 1.60% na ɛwɔ hɔ.
TikTok: 1.62% na ɛwɔ hɔ.
TikTok wɔ dapɛn dapɛn akyidifoɔ nkɔsoɔ a ɛkorɔn sen biara wɔ 1.62%, a ɛkyerɛ sɛ ɛyɛ beaeɛ pa a wobɛma wo nkitahodiɛ anyin wɔ adan ne afie, mmara, ne adwumayɛfoɔ nnwuma foforɔ mu.
Mpɛn ahe na ɛsɛ sɛ wode nsɛm gu sohyial media so wɔ adan ne afie, mmara, ne adwumayɛfo nnwuma afoforo mu?
Yɛn nhwehwɛmu no hunuu sɛ adwumayɛfoɔ adwumayɛkuo no taa de nsɛm gu Facebook so sene social platforms foforɔ — sɛ wɔkyekyɛ mu a, mpɛn 11.6 dapɛn biara. X (Twitter) di akyi de 10.2 posts dapɛn biara.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ mu wɔ adan ne afie, mmara, ne adwumayɛfo nnwuma afoforo mu wɔ Facebook so
Wɔ adan ne afie, mmara, ne adwumayɛfoɔ nnwuma foforɔ mu wɔ Facebook so no, wɔde wɔn ho hyɛ mu a ɛkorɔn sen biara a ɛyɛ 2.09% no, wɔde nsɛm 2 a wɔde to gua dapɛn biara.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ mu dodow wɔ adan ne afie, mmara, ne adwumayɛfo nnwuma afoforo mu wɔ Instagram
Wɔ adan ne afie, mmara, ne adwumayɛfo nnwuma afoforo mu wɔ Instagram no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 4.23% no yɛ nea wonya dapɛn biara a wɔde nsɛm 2 to gua.
Nnawɔtwe biara mpɛn dodow ne kyɛfa dodow wɔ adan ne afie, mmara, ne adwumayɛfo nnwuma afoforo mu wɔ LinkedIn
Wɔ adan ne afie, mmara, ne adwumayɛfo nnwuma afoforo mu wɔ LinkedIn so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 3.36% no yɛ nea wonya dapɛn biara a wɔde to gua mpɛn 2.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ mu wɔ adan ne afie ho wɔ X (Twitter) .
Wɔ adan ne afie adwumayɛ mu wɔ X (Twitter) so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 1.88% no, wɔde dapɛn dapɛn posting frequency a ɛyɛ 3 posts.
Nnawɔtwe biara mpɛn dodow ne engagement rates wɔ real estate wɔ TikTok
Wɔ adan ne afie adwuma mu wɔ TikTok so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 0.95% no, wɔde dapɛn biara posting frequency a ɛyɛ 3 posts.
Social media benchmarks wɔ aguadidan mu
Nsɛm a eye sen biara a wode bɛto Facebook so
Wɔ aguadidan mu no, album ahorow yɛ adwuma yiye wɔ Facebook so wɔ1.9% na ɛwɔ hɔ.
Nsɛm a eye sen biara a wode bɛto Instagram so
Wɔ aguadidan mu no, carousels yɛ adwuma yiye wɔ Instagram wɔ 3.6%.
Nsɛm a eye sen biara a wode bɛto LinkedIn so
Wɔ aguadidan mu no, video ahorow yɛ adwuma yiye wɔ LinkedIn so wɔ 4.3%.
Nsɛm a eye sen biara a wode bɛto TikTok so
Wɔ aguadidan mu no, video ahorow yɛ adwuma yiye wɔ TikTok so wɔ 1.6%.
Nsɛm a eye sen biara a wode bɛto X (Twitter) so .
Wɔ retail adwumayɛ mu no, status updates yɛ adwuma yiye wɔ X (Twitter) so wɔ 1.7%.
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo dodow a ɛkɔ soro wɔ aguadidan mu no yɛ dɛn?
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo nkɔso dodow wɔ aguadidan mu ni:
Instagram: 1.02% na ɛwɔ hɔ.
Facebook: 2.43% na ɛwɔ hɔ.
LinkedIn: 0.57% na ɛwɔ hɔ.
TikTok: 0.91% na ɛwɔ hɔ.
X (Twitter): 0.03% na ɛwɔ hɔ.
Facebook wɔ dapɛn dapɛn akyidifoɔ nkɔsoɔ a ɛkorɔn sen biara wɔ 2.43%, a ɛkyerɛ sɛ ɛyɛ beaeɛ pa a wobɛma wo ntam nkitahodiɛ anyin wɔ aguadidan mu.
Mpɛn ahe na ɛsɛ sɛ wode nsɛm gu sohyial media so wɔ aguadidan mu?
Yɛn nhwehwɛmu no hui sɛ aguadidan no de nsɛm gu Facebook so mpɛn pii sen social platform afoforo so — sɛ wɔkyekyem pɛpɛɛpɛ a, mpɛn 9.0 dapɛn biara.
Nnawɔtwe biara mpɛn dodow ne engagement rates wɔ retail wɔ Facebook
Wɔ aguadidan mu wɔ Facebook so no, wɔde wɔn ho hyɛ mu a ɛkorɔn sen biara a ɛyɛ 1.54% no, wɔde nsɛm 18 to gua dapɛn biara.
Nnawɔtwe biara mpɛn dodow ne engagement rates wɔ retail wɔ Instagram
Wɔ aguadidan mu wɔ Instagram so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 3.66% no, wɔde dapɛn dapɛn nsɛm a wɔde to gua mpɛn 25 na ɛba.
Nnawɔtwe biara mpɛn dodow ne engagement rates wɔ retail wɔ LinkedIn
Wɔ aguadidan mu wɔ LinkedIn so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 4.15% no, wɔde dapɛn dapɛn nsɛm a wɔde to gua mpɛn 15 na ɛba.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ mu wɔ aguadidan mu wɔ X (Twitter) .
Wɔ aguadidan mu wɔ X (Twitter) so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 1.88% no, wɔde dapɛn biara posting mpɛn dodow a ɛyɛ 8 posts.
Nnawɔtwe biara mpɛn dodow ne engagement rates wɔ retail wɔ TikTok
Wɔ aguadidan mu wɔ TikTok so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 1.74% no, wɔde dapɛn dapɛn nsɛm a wɔde to gua mpɛn 4 anaa 5 na ɛba.
Social media benchmarks wɔ adansi, fagude, ne nneɛma a wɔyɛ mu
Nsɛm a eye sen biara a wode bɛto Facebook so
Wɔ adansi, fagude, ne nneɛma a wɔyɛ mu no, album ahorow yɛ adwuma yiye wɔ Facebook so wɔ 2.8% .
Nsɛm a eye sen biara a wode bɛto Instagram so
Wɔ adansi, fagudeɛ, ne nneɛma a wɔyɛ mu no, carousels yɛ adwuma yie wɔ Instagram wɔ 5.2%.
Nsɛm a eye sen biara a wode bɛto LinkedIn so
Wɔ adansi, fagudeɛ, ne nneɛma a wɔyɛ mu no, video ne mfonini yɛ adwuma yie pɛpɛɛpɛ wɔ LinkedIn so wɔ 4.0%.
Nsɛm a eye sen biara a wode bɛto TikTok so
Wɔ adansi, fagudeɛ, ne nneɛma a wɔyɛ mu no, video yɛ adwuma yie wɔ TikTok so wɔ 2.6%.
Nsɛm a eye sen biara a wode bɛto X (Twitter) so .
Wɔ adansi, fagudeɛ, ne nneɛma a wɔyɛ mu no, tebea foforɔ a wɔyɛ no yɛ adwuma yie wɔ X (Twitter) so wɔ 2.4%.
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo dodow a ɛkɔ soro wɔ adansi, fagude, ne nneɛma a wɔyɛ mu no yɛ dɛn?
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo nkɔso dodow wɔ adansi, fagude, ne nneɛma a wɔyɛ mu ni:
LinkedIn: 0.87% na ɛwɔ hɔ.
Instagram: 1.71% na ɛwɔ hɔ.
Facebook: 0.37% na ɛwɔ hɔ.
TikTok: 1.71% na ɛwɔ hɔ.
X (Twitter): 0.00% na ɛwɔ hɔ.
TikTok ne Instagram wɔ dapɛn dapɛn akyidifoɔ nkɔsoɔ a ɛkorɔn sen biara wɔ 1.71%, a ɛkyerɛ sɛ ɛyɛ beaeɛ pa a wobɛma wo ntam nkitahodiɛ anyin wɔ adansiɛ, tuo, ne nneɛma a wɔyɛ mu.
Mpɛn ahe na ɛsɛ sɛ wode nsɛm gu sohyial media so wɔ adansi, fagude, ne nneɛma a wɔyɛ mu?
Yɛn nhwehwɛmu no hunuu sɛ adansiɛ, fagudeɛ, ne nneɛma a wɔyɛ adwuma no de nsɛm gu Facebook so mpɛn pii sene social platforms foforɔ — sɛ wɔkyekyɛ mu a, mpɛn 7.9 dapɛn biara.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ adansi, fagude, ne nneɛma a wɔyɛ mu wɔ Facebook so
Wɔ adansi, fagudeɛ, ne nneɛma a wɔyɛ mu wɔ Facebook so no, wɔde wɔn ho hyɛ mu a ɛkorɔn sen biara a ɛyɛ 2.31% no, wɔde nsɛm 2 a wɔde to gua dapɛn biara.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ adansi, fagude, ne nneɛma a wɔyɛ mu wɔ Instagram
Wɔ adansi, atuo, ne nneɛma a wɔyɛ mu wɔ Instagram so no, wɔde wɔn ho hyɛ mu a ɛkorɔn sen biara a ɛyɛ 5.02% no nya denam dapɛn dapɛn nsɛm a wɔde to gua mpɛn 28 so.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ adansi, fagude, ne nneɛma a wɔyɛ mu wɔ LinkedIn
Wɔ adansi, tuo, ne nneɛma a wɔyɛ mu wɔ LinkedIn so no, wɔde wɔn ho hyɛ mu a ɛkorɔn sen biara a ɛyɛ 4.13% no nya denam dapɛn dapɛn nsɛm a wɔde to gua mpɛn 2 anaa 20 so.
Nnawɔtwe biarampɛn dodow a wɔde wɔn ho hyɛ adansi, fagude, ne nneɛma a wɔyɛ mu wɔ X (Twitter) .
Wɔ adansi, atuo, ne nneɛma a wɔyɛ wɔ X (Twitter) so no, wɔde wɔn ho hyɛ mu a ɛkorɔn sen biara a ɛyɛ 2.58% no, wɔde dapɛn dapɛn posting frequency a ɛyɛ 2 posts.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ adansi, fagude, ne nneɛma a wɔyɛ mu wɔ TikTok so
Wɔ adansi, atuo, ne nneɛma a wɔyɛ mu wɔ X (Twitter) so no, wɔde wɔn ho hyɛ mu a ɛkorɔn sen biara a ɛyɛ 2.60% no, wɔde dapɛn dapɛn posting frequency a ɛyɛ 3 posts.
Social media benchmarks wɔ aguadi adwumayɛbea ahorow mu
Nsɛm a eye sen biara a wode bɛto Facebook so
Wɔ aguadi adwumayɛbea ahorow adwuma mu no, album ahorow yɛ adwuma yiye wɔ Facebook so wɔ 2.2% .
Nsɛm a eye sen biara a wode bɛto Instagram so
Wɔ aguadi adwumayɛbea ahorow adwumayɛ mu no, carousels yɛ adwuma yiye wɔ Instagram wɔ 3.7%.
Nsɛm a eye sen biara a wode bɛto LinkedIn so
Wɔ aguadi adwumayɛbea ahorow adwumayɛ mu no, video ahorow yɛ adwuma yiye wɔ LinkedIn so wɔ 4.7%.
Nsɛm a eye sen biara a wode bɛto TikTok so
Wɔ aguadi adwumayɛbea ahorow adwumayɛ mu no, video ahorow yɛ adwuma yiye wɔ TikTok so wɔ 0.7%.
Nsɛm a eye sen biara a wode bɛto X (Twitter) so .
Wɔ aguadi adwumayɛbea ahorow adwumayɛ mu no, tebea foforo a wɔyɛ no yɛ adwuma yiye wɔ X (Twitter) so wɔ 1.7%.
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo nkɔso dodow bɛn na ɛwɔ aguadi adwumayɛbea ahorow mu?
Sɛnea aguadi adwumayɛbea ahorow reyɛ ni:
LinkedIn: 1.38% na ɛwɔ hɔ.
Instagram: 1.36% na ɛwɔ hɔ.
Facebook: 1.62% na ɛwɔ hɔ.
TikTok: 6.08% na ɛwɔ hɔ.
X (Twitter): 0.00% na ɛwɔ hɔ.
Mpɛn ahe na ɛsɛ sɛ wode nsɛm gu sohyial media so wɔ aguadi adwumayɛbea ahorow adwumayɛ mu?
Yɛn nhwehwɛmu no hunuu sɛ aguadi adwumakuo no taa de nsɛm gu Facebook ne Instagram so sene sohyial platforms foforɔ — sɛ wɔkyekyɛ mu a, mpɛn 10.8 ne 10.3 dapɛn biara.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ mu wɔ aguadi adwumayɛbea ahorow mu wɔ Facebook so
Wɔ aguadi adwumayɛbea ahorow adwumayɛ mu wɔ Facebook so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 2.08% no yɛ nea wonya dapɛn biara a wɔde nsɛm 2 to gua.
Nnawɔtwe biara mpɛn dodow ne kyɛfa dodow wɔ aguadi adwumayɛbea ahorow mu wɔ Instagram
Wɔ aguadi adwumayɛbea ahorow adwumayɛ mu wɔ Instagram no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 4.00% no yɛ nea wonya dapɛn biara a wɔde to gua mpɛn 2.
Nnawɔtwe biara mpɛn dodow ne kyɛfa dodow wɔ aguadi adwumayɛbea ahorow mu wɔ LinkedIn
Wɔ aguadi adwumayɛbea ahorow adwumayɛ mu wɔ LinkedIn so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 4.02% na wonya dapɛn biara a wɔde nsɛm 19 to gua.
Nnawɔtwe biara mpɛn dodow ne sɛnea wɔde wɔn ho hyɛ aguadi adwumayɛbea ahorow mu wɔ X (Twitter) .
Wɔ aguadi adwumayɛbea ahorow adwumayɛ mu wɔ X (Twitter) so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 2.09% no yɛ nea wonya dapɛn biara a wɔde nsɛm 9 to gua.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ mu dodow wɔ aguadi adwumayɛbea ahorow a ɛwɔ TikTok so
Wɔ aguadi adwumayɛbea ahorow adwumayɛ mu wɔ TikTok so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 0.88% no yɛ nea wonya dapɛn biara a wɔde nsɛm 6 to gua.
Social media benchmarks wɔ nnwumakuw a wɔnyɛ adwuma a mfaso wɔ so mu
Nsɛm a eye sen biara a wode bɛto Facebook so
Wɔ adwuma a wɔnyɛ adwuma a wɔde hwehwɛ mfaso mu no, album ahorow yɛ adwuma yiye wɔ Facebook so wɔ 3.0% .
Nsɛm a eye sen biara a wode bɛto Instagram so
Wɔ adwumayɛ a ɛnyɛ mfasoɔ mu no, carousels yɛ adwuma yie wɔ Instagram wɔ 5.5%.
Nsɛm a eye sen biara a wode bɛto LinkedIn so
Wɔ adwumayɛ a ɛnyɛ mfasoɔ mu no, mfonini yɛ adwuma yie wɔ LinkedIn so wɔ 3.4%.
Nsɛm a eye sen biara a wode bɛto TikTok so
Wɔ adwumayɛ a ɛnyɛ mfasoɔ mu no, video yɛ adwuma yie wɔ TikTok so wɔ 1.3%.
Nsɛm a eye sen biara a wode bɛto X (Twitter) so .
Wɔ adwumayɛ a ɛnyɛ mfasoɔ mu no, mmuaeɛ yɛ adwuma yie wɔ X (Twitter) so wɔ 2.4%.
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo dodow a ɛkɔ soro ma wɔn a wɔnyɛ adwuma a mfaso wɔ so no yɛ dɛn?
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo nkɔso dodow a ɛwɔ nnwuma a wɔnyɛ adwuma a mfaso wɔ so mu ni:
LinkedIn: 0.48% na ɛwɔ hɔ.
Instagram: 0.62% na ɛwɔ hɔ.
X (Twitter): 0.00% na ɛwɔ hɔ.
Facebook: 0.57% na ɛwɔ hɔ.
TikTok: 2.15% na ɛwɔ hɔ.
TikTok wɔ dapɛn dapɛn akyidifoɔ nkɔsoɔ a ɛkorɔn sen biara wɔ 2.15%, a ɛkyerɛ sɛ ɛyɛ beaeɛ pa a wobɛtumi anyin wo nonprofit.
Mpɛn ahe na ɛsɛ sɛ wode nsɛm gu sohyial media so wɔ adwumayɛkuw a wɔnyɛ adwuma a mfaso wɔ so no mu?
Yɛn nhwehwɛmu no hunuu sɛ nnwuma a wɔnyɛ adwuma a wɔde hwehwɛ mfasoɔ no taa de nsɛm gu Facebook so sene social platforms foforɔ — sɛ wɔkyekyɛ mu a, mpɛn 9.5 dapɛn biara.
Nnawɔtwe biara mpɛn dodow ne engagement rates wɔ nonprofits wɔ Facebook
Wɔ nnwuma a wɔnyɛ adwuma a mfaso wɔ so wɔ Facebook so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 2.36% no, wɔde dapɛn dapɛn nsɛm a wɔde to gua mpɛn 2 na ɛba.
Nnawɔtwe biara mpɛn dodow ne engagement rates wɔ nonprofits wɔ Instagram
Wɔ nnwuma a wɔnyɛ adwuma a mfaso wɔ so wɔ Instagram so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 4.95% no, wɔde dapɛn dapɛn nsɛm a wɔde to gua mpɛn 25 na ɛba.
Nnawɔtwe biara mpɛn dodow ne kyɛfa dodow wɔ nonprofits wɔ LinkedIn
Wɔnonprofit industry wɔ LinkedIn, engagement rate a ɛkorɔn sen biara a ɛyɛ 3.58% no yɛ nea wonya ne dapɛn biara posting mpɛn dodow a 2 posts.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ adwuma a wɔnyɛ adwuma a mfaso wɔ so mu wɔ X (Twitter) so .
Wɔ adwumayɛkuo a wɔnyɛ mfasoɔ wɔ X (Twitter) so no, wɔde wɔn ho hyɛ mu dodoɔ a ɛkorɔn a ɛyɛ 2.44% no, wɔnya dapɛn dapɛn posting frequency a ɛyɛ 2 anaa 24 posts.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ adwuma a wɔnyɛ adwuma a mfaso wɔ so mu wɔ X (Twitter) .
Wɔ adwumayɛ a ɛnyɛ mfasoɔ wɔ TikTok so no, wɔde wɔn ho hyɛ mu a ɛkorɔn sen biara a ɛyɛ 1.67% no, wɔde dapɛn dapɛn posting frequency a ɛyɛ 3 posts na ɛba.
Social media benchmarks wɔ mfiridwuma mu
Nsɛm a eye sen biara a wode bɛto Facebook so
Wɔ mfiridwuma mu no, album ahorow yɛ adwuma yiye wɔ Facebook so wɔ 1.8% .
Nsɛm a eye sen biara a wode bɛto Instagram so
Wɔ mfiridwuma mu no, carousels yɛ adwuma yiye wɔ Instagram wɔ 4.2%.
Nsɛm a eye sen biara a wode bɛto LinkedIn so
Wɔ mfiridwuma mu no, video ahorow yɛ adwuma yiye wɔ LinkedIn so wɔ 3.9%.
Nsɛm a eye sen biara a wode bɛto TikTok so
Wɔ mfiridwuma mu no, video ahorow yɛ adwuma yiye wɔ TikTok so wɔ 0.7%.
Nsɛm a eye sen biara a wode bɛto X (Twitter) so .
Wɔ mfiridwuma mu no, mmuaeɛ yɛ adwuma yie wɔ X (Twitter) so wɔ 2.5%.
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo a wɔdɔɔso wɔ mfiridwuma mu no yɛ dɛn?
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo nkɔso dodow wɔ mfiridwuma mu ni:
Facebook: 199.09% na ɛwɔ hɔ.
TikTok: 2.03% na ɛwɔ hɔ.
Instagram: 0.68% na ɛwɔ hɔ.
LinkedIn: 0.63% na ɛwɔ hɔ.
X (Twitter): 0.00% na ɛwɔ hɔ.
Facebook wɔ dapɛn dapɛn akyidifoɔ nkɔsoɔ a ɛkorɔn sen biara wɔ 199.09%, a ɛkyerɛ sɛ ɛyɛ beaeɛ pa a wobɛma wo ntam nkitahodiɛ anyin wɔ mfiridwuma mu.
Mpɛn ahe na ɛsɛ sɛ wode nsɛm gu sohyial media so wɔ mfiridwuma mu?
Yɛn nhwehwɛmu no hunuu sɛ mfiridwuma adwumayɛfoɔ no taa de nsɛm gu Instagram so sene social platforms foforɔ — sɛ wɔkyekyɛ mu a, mpɛn 12.1 dapɛn biara.
Nnawɔtwe biara mpɛn dodow ne wɔn ho a wɔde hyɛ mfiridwuma mu wɔ Facebook so
Wɔ mfiridwuma mu wɔ Facebook so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 1.67% no, wɔde nsɛm 25 to gua dapɛn biara.
Nnawɔtwe biara mpɛn dodow ne engagement rates wɔ mfiridwuma mu wɔ Instagram
Wɔ mfiridwuma mu wɔ Instagram no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 3.57% no, wɔde dapɛn dapɛn nsɛm a wɔde to gua mpɛn 18 na ɛba.
Nnawɔtwe biara mpɛn dodow ne wɔn ho a wɔde hyɛ mfiridwuma mu wɔ LinkedIn so
Wɔ mfiridwuma mu wɔ LinkedIn so no, wɔde wɔn ho hyɛ mu a ɛkorɔn sen biara a ɛyɛ 3.72% no, wɔde dapɛn dapɛn nsɛm a wɔde to gua mpɛn 2 na ɛba.
Nnawɔtwe biara mpɛn dodow ne sɛnea wɔde wɔn ho hyɛ mfiridwuma mu wɔ X (Twitter) so .
Wɔ mfiridwuma mu wɔ X (Twitter) so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 2.59% no, wɔde dapɛn dapɛn posting frequency a ɛyɛ 19 posts.
Nnawɔtwe biara mpɛn dodow ne wɔn ho a wɔde hyɛ mfiridwuma mu wɔ TikTok so
Wɔ mfiridwuma mu wɔ TikTok so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 0.74% no, wɔde dapɛn dapɛn posting frequency a ɛyɛ 3 posts.
Social media benchmarks wɔ utilities ne ahoɔden mu
Nsɛm a eye sen biara a wode bɛto Facebook so
Wɔ utilities ne energy adwumayɛ mu no, album ahorow yɛ adwuma yiye wɔ Facebook so wɔ 3.2%.
Nsɛm a eye sen biara a wode bɛto Instagram so
Wɔ utilities ne energy adwumayɛ mu no, carousels yɛ adwuma yiye wɔ Instagram wɔ 5.5%.
Nsɛm a eye sen biara a wode bɛto LinkedIn so
Wɔ utilities ne energy adwumayɛ mu no, video ne mfonini yɛ adwuma yie pɛpɛɛpɛ wɔ LinkedIn so wɔ 3.4%.
Nsɛm a eye sen biara a wode bɛto X (Twitter) so .
Wɔ utilities ne energy adwumayɛ mu no, status updates yɛ adwuma yie wɔ X (Twitter) so wɔ 2.4%.
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo dodow a ɛkɔ soro wɔ nneɛma a wɔde di dwuma ne ahoɔden adwumayɛ mu no yɛ dɛn?
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo nkɔso dodow a ɛba wɔ nneɛma a wɔde di dwuma ne ahoɔden adwumayɛ mu ni:
Facebook: 0.46% na ɛwɔ hɔ.
Instagram: 1.12% na ɛwɔ hɔ.
LinkedIn: 0.71% na ɛwɔ hɔ.
X (Twitter): 0.00% na ɛwɔ hɔ.
LinkedIn wɔ dapɛn dapɛn akyidifoɔ nkɔsoɔ a ɛkorɔn sen biara wɔ 1.12%, a ɛkyerɛ sɛ ɛyɛ beaeɛ pa a wobɛma wo ntam nkitahodiɛ anyin wɔ utilities ne ahoɔden mu.
Mpɛn ahe na ɛsɛ sɛ wode to sohyial media so wɔ utilities ne energy adwumayɛ mu?
Yɛn nhwehwɛmu no hui sɛ sɛ wɔkyekyem pɛpɛɛpɛ a, nnwumakuw a wɔyɛ nneɛma a wɔde di dwuma ne ahoɔden ho adwuma no de nsɛm gu Facebook so mpɛn 4.8 dapɛn biara.
Nnawɔtwe biara mpɛn dodow ne wɔn ho a wɔde hyɛ mu wɔ utilities ne ahoɔden mu wɔ Facebook so
Wɔ utilities ne energy adwumayɛ mu wɔ Facebook so no, wɔde wɔn ho hyɛ mu a ɛkorɔn sen biara a ɛyɛ 2.24% no, wɔde dapɛn biara posting mpɛn 2 na ɛba.
Nnawɔtwe biara mpɛn dodow ne engagement rates wɔ utilities ne ahoɔden wɔ Instagram
Wɔ utilities ne ahoɔden adwumayɛ mu wɔ Instagram no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 3.95% no yɛ nea wonya dapɛn biara a wɔde to gua mpɛn 2.
Nnawɔtwe biarampɛn dodow ne sɛnea wɔde wɔn ho hyɛ nneɛma a wɔde di dwuma ne ahoɔden mu wɔ LinkedIn so
Wɔ utilities ne ahoɔden adwumayɛ mu wɔ LinkedIn so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 3.74% no, wɔde dapɛn dapɛn nsɛm a wɔde to gua mpɛn 10 na ɛba.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ mu wɔ nneɛma a wɔde di dwuma ne ahoɔden mu wɔ TikTok so
Wɔ utilities ne ahoɔden adwumayɛ mu wɔ TikTok so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 0.85% no, wɔde dapɛn biara posting frequency a ɛyɛ 5 posts.
Nnawɔtwe biara mpɛn dodow ne sɛnea wɔde wɔn ho hyɛ nneɛma a wɔde di dwuma ne ahoɔden mu wɔ X (Twitter) .
Wɔ utilities ne ahoɔden adwumayɛ mu wɔ X (Twitter) so no, wɔde wɔn ho hyɛ mu a ɛkorɔn sen biara a ɛyɛ 2.60% no, wɔde dapɛn dapɛn posting frequency a ɛyɛ 10 posts.
Social media benchmarks nyinaa
Nsɛm a eye sen biara a wode bɛto Facebook so
Sɛ yɛka ne nyinaa bom a, album ahorow no yɛ adwuma yiye wɔ Facebook so wɔ 2.9% .
Nsɛm a eye sen biara a wode bɛto Instagram so
Sɛ yɛka ne nyinaa bom a, carousels yɛ adwuma yiye wɔ Instagram wɔ 4.2%.
Nsɛm a eye sen biara a wode bɛto LinkedIn so
Sɛ yɛka ne nyinaa bom a, video ahorow yɛ adwuma yiye wɔ LinkedIn so wɔ 3.9%.
Nsɛm a eye sen biara a wode bɛto TikTok so
Sɛ yɛka ne nyinaa bom a, video ahorow yɛ adwuma yiye wɔ TikTok so wɔ 1.5%.
Nsɛm a eye sen biara a wode bɛto X (Twitter) so .
Sɛ yɛka ne nyinaa bom a, status updates yɛ adwuma yiye wɔ X (Twitter) so wɔ 1.8%.
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo nkɔso dodow yɛ dɛn wɔ ne nyinaa mu?
Sɛ wɔkyekyem pɛpɛɛpɛ a, akyidifo nkɔso dodow a ɛkɔ soro wɔ ne nyinaa mu ni:
TikTok: 197.37% na ɛwɔ hɔ.
Instagram: 1.37% na ɛwɔ hɔ.
LinkedIn: 0.85% na ɛwɔ hɔ.
Facebook: 14.53% na ɛwɔ hɔ.
X (Twitter): 0.00% na ɛwɔ hɔ.
TikTok wɔ dapɛn dapɛn akyidifoɔ nkɔsoɔ a ɛkorɔn sen biara wɔ 197.37%, a ɛkyerɛ sɛ ɛyɛ beaeɛ pa a wobɛma wo ntam nkitahodiɛ anyin wɔ ne nyinaa mu.
Mpɛn ahe na ɛsɛ sɛ wode to social media so wɔ ne nyinaa mu?
Yɛn nhwehwɛmu no hui sɛ ne nyinaa mu no, nnwuma ahorow de nsɛm gu X (Twitter) so mpɛn pii sen sohyial platform afoforo so — sɛ wɔkyekyem pɛpɛɛpɛ a, mpɛn 18.1 dapɛn biara.
Nnawɔtwe biara mpɛn dodow ne engagement rates nyinaa wɔ Facebook so
Sɛ yɛka ne nyinaa bom wɔ Facebook so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 2.08% no, wɔde nsɛm 2 a wɔde to gua dapɛn biara no na ɛba.
Nnawɔtwe biara mpɛn dodow ne engagement rates nyinaa wɔ Instagram
Sɛ yɛka ne nyinaa bom wɔ Instagram so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 4.04% no, wɔde dapɛn dapɛn nsɛm a wɔde to gua mpɛn 2 na ɛba.
Nnawɔtwe biara mpɛn dodow ne engagement rates nyinaa wɔ LinkedIn
Sɛ yɛka ne nyinaa bom wɔ LinkedIn so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 3.56% no, wɔde dapɛn dapɛn nsɛm a wɔde to gua mpɛn 2 na ɛba.
Nnawɔtwe biara mpɛn dodow ne engagement rates nyinaa wɔ TikTok so
Sɛ yɛka ne nyinaa bom wɔ TikTok so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 1.71% no, wɔde dapɛn dapɛn nsɛm a wɔde to gua mpɛn 14 na ɛba.
Nnawɔtwe biara mpɛn dodow ne wɔn a wɔde wɔn ho hyɛ mu dodow nyinaa wɔ X (Twitter) so .
Sɛ yɛka ne nyinaa bom wɔ X (Twitter) so no, wɔde wɔn ho hyɛ mu dodow a ɛkorɔn sen biara a ɛyɛ 2.21% no, wɔde dapɛn dapɛn posting mpɛn dodow a ɛyɛ 2 posts.
Akwan 4 a wobɛfa so de social media benchmarks adi dwuma de ama wo social presence anyin
Social media benchmarks nyɛ amanneɛbɔ nko ara. Wɔyɛ adwinnade a wɔde si gyinae a nyansa wom, de botae pa sisi yɛn ani so, na ɛma adwumayɛ tu mpɔn bere tenten.
Sɛnea wode benchmarks bedi dwuma de ama wo social presence anyin ni:
1. Te sɛnea woreyɛ no ase
Wo dwumadie metrics a wobɛdi akyi wɔ baabi a ɛyɛ soronko no ho wɔ mfasoɔ kɔsi baabi pɔtee bi. Wubetumi ahu sɛnea wo asetra mu baabi a wowɔ no renya nkɔanim, nanso sɛ nnwuma mu nsɛm nni hɔ a, ɛyɛ den sɛ wubehu nea ɛno kyerɛ ankasa.
Sɛ nhwɛso no, ebia wo nyin te nka sɛ ɛyɛ brɛoo nanso ɛboro w’akansifo no ahoɔhare so. Anaasɛ, ebia w’aware nhyehyɛe no te nka sɛ eye sɛnea ɛsɛ, nanso akansi nhwehwɛmu bɛkyerɛ sɛ wubetumi de w’ani asi so kɛse.
Saa nsɛm a ɛfa ho yi ho hia titiriw bere a worekyɛ nea efi mu ba a ɛboro wo kuw a ɛbɛn wo ntɛm no so no. Nnwumayɛbea gyinapɛn ahorow a wubehyia anaasɛ ɛboro so no kyerɛ mfaso ankasa wɔ adwuma a wo ne wo kuw no yɛ mu, bere a sɛ wotɔ sin a, ebetumi aboa ma wɔabu nneɛma foforo a wɔsrɛ no bem.
Benchmarks nso yɛ ade a ɛboa a ɛsɛ sɛ wunya wɔ w’akyi kotoku mu bere a woanya adesrɛ a wontumi nkwati afi obi a woregye wo anaa obi foforo a ɔde ne ho hyɛ mu hɔ sɛ “wonyɛ video a ɛrekɔ so” ara kwa no.
2. Fa botae ahorow sisi w’ani so
Benchmarks boa wo ma wode botae ahorow a ɛyɛ aniberesɛm na wubetumi adu ho sisi w’ani so.
Wɔma wuhu nea ɛyɛ nokware ma wo nnwuma no pefee, enti ɛnyɛ wo botae a ɛba fam dodo anaasɛ wode akwanhwɛ ahorow a wuntumi nyɛ ho hwee nsi hɔ.
Sɛ wode SMART botae ahorow redi dwuma a, benchmarks foa “attainable” ne “relevant” pieces no so tẽẽ.
3. Yɛ nkonimdi akwan horow a efi akannifo a wɔwɔ wo nnwuma mu hɔ no bi
Wubetumi anya nhumu pii denam w’ankasa nea efi mu ba a wode bɛtoto nnwuma mu gyinapɛn ahorow ho no so. Nanso wobɛtumi de saa nhumu no akɔ akyiri mpo denam akannifoɔ anaa wɔn a wɔwɔ nkɛntɛnsoɔ wɔ wo nnwuma mu a wɔrenya nkɔsoɔ a wobɛhunu no sonea efi mu ba a ɛboro saa nsusuwii ahorow no so.
Ɔkwan biako a wobɛfa so ahu saa nnwuma akannifo yi ne sɛ wɔde nnwuma mu nsɛmfua atitiriw bedi dwuma de asiesie asetra mu atiefo. Bere a wufi ase hu nne ahorow a ɛho hia wɔ wo niche no, hwɛ wɔn akontaabu mu na woanya wɔn social media nhyehyɛe no ho ntease.
Ɛnyɛ den sɛ wobehu mpɛn dodow a wɔde nneɛma gu so denam akontaabu a ɛnyɛ den so. Wubetumi nso anya wɔn engagement rate ho ntease denam wɔn a wɔpɛ (sɛ wohu a) ne nsɛm a wɔka no a wode bɛtoto wɔn akyidifo dodow nyinaa ho no so.
Sɛ wuhu akontaabu bi a ɛwɔ adwumayɛfo dodow a ɛkɔ soro titiriw a, bɔ mmɔden sɛ wobɛyɛ reverse engineering bi de ate nea ebia ɛreyɛ adwuma ama wɔn ase, na susuw akwan horow a wubetumi afa so de saa asuade ahorow no ahyɛ w’ankasa aguadi nhyehyɛe mu ho.
4. Hu hokwan ahorow ntɛm
Benchmarks nnyɛ sɛ wobɛhwɛ sɛnea woayɛ adwuma no akyi kɛkɛ. Wobetumi nso aboa wo ma woahu nea ɛbɛba akyi.
Sɛ nhwɛso no, sɛ atiefo nkɔso yɛ petee anaasɛ ɛrekɔ fam wɔ asɛnka agua te sɛ Instagram wɔ wo nnwuma mu a, ɛno betumi ayɛ sɛnkyerɛnne sɛ wobɛdan w’adwene akɔ baabi foforo sɛ nkɔso yɛ wo botae a.
Sɛnea ɛte daa no, eyi yɛ beae a wutumi huruw fi w’ankasa sɔhwɛ mu ara kwa. Ebia akyidifo a wɔde wɔn ho hyɛ nneɛma akɛse mu no bɛkyerɛ hokwan a ɛbɛma niche akontaabu nketewa anaa pii ada nsow.
Fa nsusuwii ahorow di dwuma de kyerɛ wo nsusuwii kwan, nanso gyaw baabi ma sɔhwɛ, sɔhwɛ, ne w’ankasa nhyehyɛe a wode bɛtow kyakya.
FAQ: Social media benchmarksDɛn ne social media benchmarks a ɛtwa toɔ a ɛnam platform ne industry so?Social media benchmarks a ɛtwa toɔ no kyerɛ sɛ, ne nyinaa mu no, TikTok wɔ dapɛn dapɛn akyidifoɔ nkɔsoɔ dodoɔ a ɛkorɔn, na ɛma ɛyɛ ɔkwan a ɛyɛ den ma atiefoɔ nkɔsoɔ. Albums yɛ adwuma yie wɔ Facebook (2.9%), carousels wɔ Instagram (4.2%), ne videos wɔ LinkedIn (3.9%).Dɛn ne nkitahodi pa a ɛwɔ social media so ma nnwuma?Ayɔnkofa pa a ɛwɔ social media so no taa yɛ 2%–4% ntam. Nanso, dodow pɔtee a wobɛbɔ no gyina wo nnwuma no so. Sɛ nhwɛsoɔ no, nwomasua mu nnwumakuo hunu sɛ wɔkyekyɛ mu a, wɔde wɔn ho hyɛ mu 5.4% wɔ Instagram, berɛ a aguadi adwumayɛbea ahodoɔ no bɛn 3.7%.Ɔkwan bɛn so na nnwumakuo de sohyial media nsusuiɛ di dwuma de susu adwumayɛ?Nnwumakuo de nsusuiɛ di dwuma de te sɛdeɛ wɔn adwumayɛ boaboa ano tia akansifoɔ ne nnwuma mu gyinapɛn ahodoɔ ase. Sɛ anka wɔbɛdi emu metrics akyi kɛkɛ no, wɔde metrics te sɛ engagement rate, reach, ne growth toto industry averages ho. Eyi de nsɛm a ɛfa ho ka wɔn KPI ne sohyial media amanneɛbɔ ho.Metrics bɛn na ɛsɛ sɛ brands de toto ho wɔ social media platforms nyinaa so?Ɛsɛ sɛ brands de benchmark afrafra a ɛfa visibility, engagement, ne growth metrics ho, a engagement rate, reach, follower count, clicks, shares, ne video views ka ho. Saa metrics yi ma adwene a ɛyɛ kurukuruwa yie wɔ content performance ho.Ɛbɛyɛ dɛn na nnwuma atumi atu mpɔn wɔ adwumayɛ mu denam social media benchmarks a wɔde di dwuma so?Nnwuma betumi ama adwumayɛ atu mpɔn na ayɛ yie denam social media benchmarks a wɔde di dwuma denam wɔn nhyehyɛe a wɔbɛsesa a egyina nea ɛreyɛ adwuma wɔ wɔn nnwuma mu so. Sɛ nhwɛso no, benchmarks betumi ada nsɛm a ɛwɔ mu ahorow a ɛma wɔde wɔn ho hyɛ mu kɛse anaa mpɛn dodow a ɛsɛ sɛ brand ahorow de to gua na ama aba no ayɛ kɛse.{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Dɛn ne social media benchmarks a aba foforo denam platform ne industry?","acceptedAnswer":{"@type":"Answer","text":"Social media nsusuiɛ a ɛtwa toɔ no kyerɛ sɛ, ne nyinaa mu no, TikTok wɔ dapɛn dapɛn akyidifoɔ nkɔsoɔ dodoɔ a ɛkorɔn, na ɛma ɛyɛ ɔkwan a ɛyɛ den ma atiefoɔ nkɔsoɔ Albums yɛ adwuma yie wɔ Facebook (2.9%), carousels wɔ Instagram (4.2%), ne videos wɔ LinkedIn (3.9%)."}},{"@type":"Asɛmmisa","name":"Dɛn ne nkitahodi dodow pa wɔ sohyial media so ma nnwuma?","acceptedAnswer":{"@type":"Answer","text":"Nnipa dodow pa wɔ sohyial media so taa yɛ 2%–4% ntam Nanso, dodow pɔtee no gyina wo nnwuma so Instagram, bere a aguadi adwumayɛbea ahorow no sɛ wɔkyekyem pɛpɛɛpɛ a, ɛbɛn 3.7%."}},{"@type":"Asɛmmisa","din":"Ɔkwan bɛn so na nnwumakuw de social media benchmarks di dwuma de susuw adwumayɛ?","acceptedAnswer":{"@type":"Answer","text":"Nnwumakuw de benchmarks di dwuma de te sɛnea wɔn adwumayɛ boaboa ano ne akansifo ne nnwuma mu gyinapɛn ahorow akyi kɛkɛ. wɔde metrics te sɛ engagement rate, reach, ne growth toto industry averages ho Wei de context ka wɔn KPIs ne social media amanneɛbɔ ho."}},{"@type":"Question","name":"Metrics bɛn na ɛsɛ sɛ brands benchmark wɔ social media platforms nyinaa so?","acceptedAnswer":{"@type":"Answer","text":"Brandsɛsɛ sɛ wɔde afrafra a ɛfa nea wotumi hu, nea wɔde wɔn ho hyɛ mu, ne nkɔso metrics ho toto ho, a nea ɛka ho ne sɛnea wɔde wɔn ho hyɛ mu dodow, nea wodu, akyidifo dodow, kliki, kyɛfa, ne video a wɔhwɛ. Saa metrics yi ma adwene a ɛyɛ kurukuruwa yie wɔ content performance ho."}},{"@type":"Question","name":"Ɛbɛyɛ dɛn na nnwuma atumi atu mpɔn wɔ adwumayɛ mu denam social media benchmarks a wɔde di dwuma so?","acceptedAnswer":{"@type":"Answer","text":"Nnwuma betumi ama adwumayɛ atu mpɔn na ayɛ yie denam social media benchmarks a wɔde bedi dwuma no so denam wɔn nhyehyɛe a wɔbɛsesa a egyina nea ɛreyɛ adwuma wɔ wɔn nnwuma mu so. Sɛ nhwɛso no, benchmarks betumi ada nsɛm a ɛwɔ mu ahorow a ɛma wɔde wɔn ho hyɛ mu kɛse anaa mpɛn dodow a ɛsɛ sɛ brand ahorow de to gua na ama wɔanya nea efi mu ba no kɛse adi."}}]}
Siesie bere a wode bedi wo social media marketing ho dwuma denam Hootsuite so. Nya nnwumayɛbea nsusuiɛ, yɛ nhyehyɛeɛ ma nsɛm, susuw sohyial adwumayɛ, di nea ɛfiri mu ba no akyi, na nya wo social media nhwehwɛmu firi dashboard baako so. Sɔ hwɛ kwa nnɛ.
Fi ase
The post Social media nsusuiɛ: 2026 data + afotuo appeared first on Social Media Marketing & Management Dashboard.
