Ngati mwakhala mukupanga zolemba zabulogu yanu, media media, kapena bizinesi kwakanthawi, mwapanga chinthu chamtengo wapatali. Koma monga momwe malo ogulitsira amafunikira kuyeretsedwa kasupe, laibulale yanu ya digito imafunikira kuwunika pafupipafupi. Kuwunika zomwe zili mkati si ntchito yotopetsa yoyang'anira - ndi imodzi mwa njira zamphamvu kwambiri zolimbikitsira SEO yanu, kulumikizananso ndi omvera anu, ndikupeza phindu lochulukirapo pantchito yomwe mwagwira kale. Kaya ndinu wopanga zomwe mukugawana zomwe mumakonda, zolimbikitsa kupanga mtundu, kapena eni mabizinesi ang'onoang'ono oyendetsa malonda, bukhuli lidzakuthandizani panjira zosavuta, zomwe mungachite kuti muwunike zomwe mwalemba ndikupatseni mabulogu anu akale moyo watsopano.
N'chifukwa Chiyani Mumadzivutitsa? Ubwino Wamphamvu Wakufufuza Zinthu Tisanalowe mu "motani," tiyeni tikambirane za "chifukwa." Kumvetsetsa mapindu owoneka kudzakuthandizani kukhala olimbikitsidwa ndikukuthandizani kuwona kafukufukuyu ngati njira yoyendetsera ndalama, osati ntchito.
Yambitsaninso Magalimoto Anu a SEO Makina osakira amakonda zatsopano, zofunikira. Mwa kukonzanso zolemba zakale ndi zatsopano, mawu osakira, ndi maulalo amkati, mumatumiza chizindikiro kuti zomwe muli nazo ndi zaposachedwa komanso zamtengo wapatali. Izi zitha kubweretsa kusintha kwakukulu pamasanjidwe anu osakira, ndikuyendetsa kuchuluka kwa anthu ambiri popanda kulemba positi yatsopano kuyambira poyambira.
Limbikitsani Khama Lanu Limene Liripo Mwaika kale ntchito yolimba yopanga zinthu zimenezo. Kufufuza kumatsimikizira kuti ikugwira ntchito molimbika momwe mungathere kwa inu. Mutha kuzindikira zolemba zotsogola kwambiri kuti muthe kuwirikiza kawiri ndi zocheperako kuti mukonze kapena kuzichotsa, kuwonetsetsa kuti laibulale yanu yonse ndi makina otsogola, otsogola.
Limbikitsani Zomwe Mukugwiritsa Ntchito Kuwunika kumakukakamizani kuti muwone zomwe mwalemba m'maso mwa omvera anu. Kodi maulalo anu athyoka? Kodi mfundozo ndi zachikale? Kodi kuyitanidwa kuchitapo kanthu ndikomveka? Kukonza zinthuzi kumapangitsa kukhala kosavuta, kodalirika komwe kumapangitsa alendo kutsamba lanu kukhala nthawi yayitali ndikuwalimbikitsa kuchitapo kanthu.
Dziwani Mipata ndi Mwayi Wamkatimu Mukawunika zolemba zanu, mudzayamba kuwona mawonekedwe. Mutha kuona mitu yomwe omvera anu amakonda yomwe mutha kuwonjezerapo, kapena mafunso ofunikira omwe simunawayankhe. Njirayi imakhala golide panjira yanu yamtsogolo.
Khwerero 1: The Content Audit Foundation - Kusonkhanitsa Katundu Wanu Chinthu choyamba ndikuwerengera zonse zomwe muli nazo. Izi zitha kuwoneka ngati zovuta, koma kuziphwanya kumapangitsa kuti zitheke.
Tumizani Zomwe Muli Nawo: Yambani ndikupanga mndandanda wamabuku anu onse osindikizidwa. Mutha kutumiza izi mwachindunji kuchokera ku CMS yanu (monga WordPress) kapena kugwiritsa ntchito chida ngati Google Sheets kapena Airtable kuti mupange ma URL anu pamanja. Chipepala chanu chiyenera kukhala ndi zigawo za: URL, Tsiku Losindikiza, Mutu, Mutu Waukulu, ndi Kuwerengera Mawu. Sonkhanitsani Zambiri Zokhudza Kagwiritsidwe Ntchito: Tsopano, ndi nthawi yoti muwonjezere data ku spreadsheet yanu. Lumikizani Google Analytics ndi Google Search Console kuti mukoke ma metric pa URL iliyonse. Ma metrics ofunikira omwe amatsata ndi awa:
Zowonera masamba Nthawi Yapakati Patsamba Bounce Rate Magalimoto Osaka Mwachilengedwe Chiwerengero cha Backlinks Masanjidwe a Mawu Ofunika Amakono
Gawani ndi Kuyesa: Zomwe zili m'malo mwake, onjezani gawo la "Status" kapena "Zochita". Apa ndipamene mudzapanga kuwunika kwanu koyamba. Magulu odziwika bwino ndi awa: Pitirizani Monga-Is, Kusintha ndi Kuwongolera, Phatikizani (phatikizani ndi positi ina), kapena Chotsani / Kuwongolera.
Khwerero 2: Kuzama Kwambiri - Kusanthula ndi Kuwunika Post Iliyonse Ichi ndiye maziko a kafukufukuyu. Pitani pamndandanda wanu wamagulu ndikuwunika positi iliyonse potengera izi.
Kuyang'ana Ubwino wa Zinthu ndi Kufunika kwake Werengani positi iliyonse ndi diso lovuta. Dzifunseni nokha:
Kodi mfundozo zikadali zolondola komanso zamakono? Kodi zomwe zalembedwazo ndi zomveka, kapena ndizoonda komanso zopanda kuya? Kodi kamvekedwe ndi mawu akugwirizana ndi mtundu wanga wapano? Kodi imakwaniritsa cholinga cha owerenga?
Kuwunika Patsamba la SEO Ngakhale zolemba zolembedwa bwino kwambiri ziyenera kupezeka. Onani zinthu zaukadaulo izi:
Tag Yamutu ndi Kufotokozera kwa Meta: Kodi ndizokakamiza ndikuphatikiza mawu osakira? Mitu (H1, H2, H3): Kodi mawonekedwe ake ndi omveka komanso osavuta kusanthula? Kugwiritsa Ntchito Mawu Ofunika: Kodi mawu osakira amagwiritsidwa ntchito mwachilengedwe pazomwe zili mkati? Kulumikizana Kwamkati: Kodi positiyo imalumikizana ndi masamba ena ofunikira patsamba lanu? Kodi pali zatsopano zomwe mungalumikizireko kuchokera ku iyi? Zithunzi: Kodi zithunzi zimakongoletsedwa ndi mayina amafayilo ofotokozera ndi zolemba zina?
Kuwunika Magwiridwe Antchito Lolani deta ikutsogolereni. Cholemba chomwe chili ndi kuchuluka kwa anthu ambiri koma kutsika kwambiri kungafunike kusinthidwa bwino kapena kuyitanira kuchitapo kanthu momveka bwino. Apositi yokhala ndi ma backlink amphamvu koma kuchuluka kwa magalimoto otsika kungafunike kutsitsimutsa kwa mawu osakira. Gwiritsani ntchito ma metric a mu Gawo 1 kuti mumvetsetse *chifukwa* positi ikugwira ntchito momwe ilili.
Khwerero 3: Kuchitapo kanthu - Momwe Mungasinthire ndi Kukonzanso Zinthu Zakale Tsopano za gawo losangalatsa - kupangitsa zomwe zili zanu ziwonekere. Kutengera kusanthula kwanu, nayi momwe mungachitire pagulu lililonse.
Momwe Mungasinthire Blog Post Kuti Mukhale Ndi Mphamvu Zambiri Pazolemba zolembedwa "Sinthani ndi Kuwongolera," tsatirani mndandanda uwu:
Tsitsaninso Chidziwitso: Sinthani ziwerengero, zowona, ndi zitsanzo. Onjezani zidziwitso zatsopano zomwe mwapeza kuyambira pomwe mudasindikiza. Limbikitsani Kuwerenga: Gwirani malemba akuluakulu ndi timitu ting'onoting'ono, zipolopolo, ndi zithunzi. Konzani mawu oyamba ndi omaliza. Konzani za SEO: Sinthaninso mutu ndi mafotokozedwe a meta. Kuwaza m'mawu ofunikira. Onetsetsani kuti mawu anu ofunikira ali pamutu wa H1 komanso koyambirira kwa zomwe zili. Limbitsani CTA: Kodi mukufuna kuti owerenga achite chiyani kenako? Sinthani kuyitanidwa kwanu kuti muchitepo kanthu kuti mulimbikitse zomwe zachitika, positi yatsopano yabulogu, kapena kalata yanu yamakalata. Ngati mukuyendetsa magalimoto kumalo apakati, ngati tsamba la Seemless bio link, onetsetsani kuti ulalowo ndiwomveka komanso wokakamiza. Sinthani Tsiku Lofalitsidwa: Sinthani tsiku losindikizidwa kukhala tsiku lomwe lili pano kuti muwonetse kutsitsimuka kwa injini zosaka ndi owerenga.
Kuphatikiza ndi Kuwongoleranso Ngati muli ndi zolemba zambiri pamitu yofanana kwambiri, ganizirani kuphatikiza. Sankhani positi yamphamvu kwambiri kuti ikhale "mzati". Kenako, yonjezerani mosamala zambiri kuchokera pazolemba zina momwemo. Mukaphatikizidwa, khazikitsani 301 yolozeranso kuchokera ku ma URL akale, ochotsedwa kutsamba latsopano, lopangidwa bwino. Izi zimaphatikiza mphamvu zawo zakusanja ndikuwongolera luso la ogwiritsa ntchito.
Kukonzanso Zomwe Muli Nazo Zabwino Zolemba zanu zamabulogu zomwe zikuyenda bwino kwambiri ndizabwino kukonzanso. Sinthani kalozera watsatanetsatane kukhala positi ya carousel ya Instagram. Kokani mawu ofunikira a ulusi wa Twitter. Fotokozani mwachidule mfundo zazikulu m’makalata. Mwa kusintha ntchito yanu yabwino kwambiri pamapulatifomu osiyanasiyana, mumakulitsa kufikira kwake komanso moyo wake wonse. Zida zomwe zimakuthandizani kuti muzitha kuyang'anira maulalo apulatifomu, monga Seemless, zitha kupangitsa kugawana zomwe zakonzedwanso kukhala zosavuta.
Kupanga Kuwunika Kwazinthu Kukhala Chizoloŵezi Chakukula Kwa Nthawi Yaitali Kuwunika kumodzi kokha kumakupatsirani chilimbikitso chosangalatsa, koma matsenga enieni amachitika mukamawapanga kukhala gawo lokhazikika la ntchito yanu. Konzani kawerengedwe kakang'ono kotala kotala komanso kokwanira pachaka. Njira yolimbikitsira iyi imawonetsetsa kuti zomwe muli nazo zikukhalabe zamphamvu, zomwe zikukula zomwe zimathandizira zolinga zanu.
Kumbukirani, zomwe mumalemba ndizowonetsera mtundu wanu komanso ukadaulo wanu. Pokhala ndi nthawi yosamalira, sikuti mukungowongolera manambala a SEO - mukupanga kulumikizana kolimba, kofunikira kwambiri ndi omvera anu. Mwakonzeka kuyamba? Tsegulani spreadsheet, sankhani zolemba zakale zisanu, ndikuyamba kufufuza kwanu lero. Tsogolo lanu (ndi kuchuluka kwa tsamba lanu) likuthokozani.
