Bere a edi kan a mifii ase de nsɛm too LinkedIn so daa no, mantumi ante nea enti a nsɛm bi a wɔde too gua no yɛɛ hit kɛse, bere a afoforo nso yɛɛ flopped no ase. Ɛne sɛ, kosii sɛ mifii ase hwɛɛ me social media analytics.Pofirim ara, ne nyinaa mu daa hɔ kɛse: Na mewɔ data a ɛkyerɛ sɛ hooks bɛn na ɛtwetwe adwene kɛse, bere bɛn na wɔde posting nyaa engagement kɛse, ne tenten a ɛfata ma post. Everything clicked.Clues no wɔ abɔnten hɔ ma wo nso, wɔ wo analytics mu pɛɛ. Nanso sɛ woreyɛ mmirikatu platform ahorow pii a, nsaano piecing bom nhumu fi obiara kurom dashboard yɛ bere ankasa sink — na native analytics wɔ ebinom abasamtu anifuraefo nso (LinkedIn, sɛ nhwɛso no, nkyerɛ bere nsɔano wɔ past posts, a ɛma ɛyɛ anifere ankasa sɛ wubehu wo posting bere a eye sen biara, sɛ nhwɛso no).Ɛhɔ na third-party social media analytics nnwinnade ba in. Masɔ wɔn mu 11 ahwɛ ama saa list yi na mahyehyɛ biribiara sɛnea wɔde di dwuma, enti wubetumi ahuru tẽẽ akɔ nea ɛfata w’ahiade so. Ɔbɔadeɛ, aguadifoɔ, adwuma nketewa, adwumayɛkuo — Mede wo akata so! Key takeawaysAnalytics nnwinnade vs. management nnwinnade: Nhwehwɛmu nnwinnade a wɔatu ho ama no twe adwene si susudua so nkutoo. Social media management nnwinnade (te sɛ Buffer) de nhwehwɛmu ne nhyehyɛe, nkitahodi, ne nea ɛkeka ho bom. Wɔ adebɔfo ne akuw nketewa dodow no ara fam no, nea ɛtaa yɛ nea eye sen biara a wɔpaw.Native platform analytics wɔ nsonsonoe ankasa: Social network dodow no ara de nhumu a wɔasisi ma, nanso ɛnyɛ bere nyinaa na ɛkyerɛ nea wuhia — na sɛ woreyɛ platform ahorow pii a, wobɛsɛe bere pii de nsa ayɛ data abom. Nnwinnade a ɛto so abiɛsa di ɔhaw abien no nyinaa ho dwuma.Bo betumi ayɛ soronko kɛse: Nneɛma a wobetumi apaw wɔ ha no fi nea wontua hwee (Buffer, Social Status, Tailwind) kosi $239/ɔsram ne nea ɛboro saa (Rival IQ). Wɔtaa yɛ nnwinnadeɛ a ne boɔ yɛ den paa ma nnwumakuo a ɛdi afɛfoɔ dodoɔ akyi — adebɔfoɔ ne akuo nketewa ntaa nhia.Dɛn ne social media analytics?Nea ɛdi kan, nkyerɛaseɛ a ɛyɛ ntɛm: Social media analytics yɛ nɔma a ɛkyerɛ sɛdeɛ wo nsɛm no ayɛ adwuma wɔ platform ahodoɔ so. Social media analytics betumi aboa wo ma woabua nsɛmmisa a ɛboro “Likes dodow ahe na saa post yi nyaa?” Sɛ nhwɛso no:Ehe na me nsɛm ahorow a eye sen biara?Bere bɛn na m’atiefo de wɔn ho hyɛ mu kɛse?Nneɛma bɛn na ɛma akyidifo kasa?Nsɛm bɛn na eye sen biara a ɛbɛma woadu akyidifo foforo nkyɛn?...ne piiSocial media analytics boa wo ma wosusuw wo adwumayɛ na wode toto wo social media botae ahorow ho.So social media platforms nyinaa de native analytics ma?Yiw, wɔyɛ saa. Social media network akɛseɛ nyinaa de kurom hɔ nhumu ma wɔ wɔn platform no mu. Nanso nsɛm kakraa bi wɔ hɔ bere a wode wo ho to so nkutoo no:Social media networks don’t always provide the insights you need. Sɛ nhwɛso no, LinkedIn nkyerɛ bere nsɔano wɔ nsɛm a atwam so, na ɛma ɛyɛ anifere sɛ wobɛte nna ne mmere a eye sɛ wobɛkɔ w’atiefo nkyɛn ase.Sɛ wode wo ho to kurom hɔ nhumu nkutoo so a, ɛremma wo mfonini no nyinaa. Momma yɛnka sɛ woreyɛ social media ɔsatu kɛse bi na wode social media network ahorow pii redi dwuma. You’ll have to manually cobble insights from all of them sɛ wode wo ho to channel biara native insights nkutoo so a. Nea ɛne eyi bɔ abira no, wɔ social media analytics nnwinnade pii so no, wubetumi aboaboa nsɛm nyinaa ano wɔ tab biako ase na woahwɛ nhumu a wɔaboaboa ano wɔ sɛnea wo ɔsatu no yɛɛ adwuma wɔ akwan horow so.Social media analytics software boaboa ano na ɛboa wo ma ntease ba wo adwumayɛ ho data mu — enti wubetumi de bere kakraa bi adi akyi na woanya bere pii de ama wo social media nhyehyɛe atu mpɔn.Social media analytics tools vs. management toolsThere are dedicated social media analytics tools that only show nhumu a efi sohyial media so nsɛm mu. Na afei social media management software a ɛka social media analytics ka ho ne scheduling posts, wo atiefoɔ a wo ne wɔn di nkitaho, adwene a wɔkora so, ne nea ɛkeka ho Saa list yi kura options ma mmienu no nyinaa. Nanso emu nea ɛwɔ he na ɛsɛ sɛ wopaw?Paw social media management software sɛ woyɛ ɔbɔadeɛ, onipa biako kuw, anaasɛ aguadi kuw ketewa bi a ɛhwɛ wo social media nhyehyɛe nyinaa so a.Paw social media analytics software a wɔatu ho ama sɛ woakata wo social media nhyehyɛe no afã afoforo so dedaw (sɛ wode nsa anaa adwinnade foforo) ne/anaasɛ sɛ wuhia nhumu pɔtee bi fa wo social media mmɔdenbɔ ho a adwinnade a wɔde di dwuma ntumi mfa mma.Wɔ nsɛm dodow no ara mu no, nsɛm ho amanneɛbɔfo a wɔhwɛ so neɛda adi sɛ adebɔfo bɛpɛ nnwinnade a wɔde di dwuma wɔ sohyial media so a wɔde di dwuma wɔ baabi biako. Biribiara a wowɔ wɔ beaeɛ baako no ma asetena yɛ mmerɛ kɛkɛ.Ɛno akyi no, mmerɛ bi wɔ hɔ a ebia nteaseɛ bɛba sohyial media nhwehwɛmu nnwinnadeɛ a ɛgyina hɔ ma ne ho.Sɛ wuhia nhumu fa wo sohyial media nhyehyɛeɛ no fã pɔtee bi ho — te sɛ akansiɛ nhwehwɛmu — nnwinnadeɛ a ɛgyina hɔ ma no taa yɛ adwuma yie. Social management nnwinnade pii ma akansifo nhwehwɛmu, nanso adwinnade a egyina hɔ ma ne ho taa tutu fam kɔ akyiri kakra na ebetumi ama nhumu a mfaso wɔ so kɛse.When you’re a small creator or team on a shoestring budget, managing your content calendar and social media engagement manually. Ebia worentumi ntɔ social management software a ɛkɔ akyiri mma social media akwan pii. Nanso ebia wobɛtumi swing ama social media analytics adwinnadeɛ a ɛyɛ budget-friendly kakra.Wobɛhunu social media analytics nnwinnadeɛ a wɔatu ho ama ne social media management nnwinnadeɛ nyinaa wɔ saa list yi mu. Paw nea ɛfata w’ahiade yiye.
Huruw kɔ adwinnade bi so: 1. Nneɛma a wɔde siw ano 2. IQ a ɛne no di asi 3. Safe a wɔde hyɛ mu 4. Asetra mu Gyinabea 5. Siftsy a ɔyɛ 6. Vista Social a ɛwɔ hɔ 7. Ɔkwan a wɔfa so kyerɛw nsɛm 8. Dua mframa 9. Dashthis a wɔde di dwuma 10. Asetra mu nsɛm ho nimdefo 11. Ɔkasafo
Nnwinnade 11 a eye sen biara a wɔde hwehwɛ sohyial media mu no ho nsɛm tiawa ntɛmntɛm
Social media nhwehwɛmu nhyehyɛe Nea eye sen biara ma Bo a wɔbɔ Wɔboa sohyial media platform ahorow
Buffer a ɛwɔ hɔ Adebɔfo ne akuw nketewa Nhyehyɛe a wontua hwee ma social media platform ahorow abiɛsa (wɔbɛkyerɛw 10 wɔ channel biara so). Nnwinnade a ɛkɔ akyiri a wɔde hwehwɛ nneɛma mu wɔ nhyehyɛe ahorow a wotua ho ka so, a efi ase fi $6 ɔsram biara. Bluesky, Facebook, Google Adwumayɛ, Instagram, LinkedIn, Mastodon, Pinterest, Nhama, TikTok, X, YouTube
IQ a ɛne no di asi Nnwumakuw akɛse Nhyehyɛe ahorow no fi ase fi $239 ɔsram biara. Nnafua 14 sɔhwɛ a wontua hwee wɔ hɔ. Facebook, Instagram, LinkedIn, TikTok, X, YouTube, ne nsɛm a wɔka bom yɛ adwuma
Keyhole a wɔde hyɛ mu Guadi mu nhwehwɛmu Ɛnyɛ nea wobetumi anya wɔ baguam. Facebook, Instagram, LinkedIn, TikTok, X, YouTube, ne nsɛm a wɔka bom yɛ adwuma
Asetra mu Gyinabea Nnwuma nketewa a wɔyɛ dawurubɔ ne influencer fekubɔ Free nhyehyɛe a ɛwɔ hɔ. Nhyehyɛe a wotua ho ka fi ase fi $99 ɔsram biara. Facebook, Instagram, LinkedIn, TikTok, X, YouTube, ne nsɛm a wɔka bom yɛ adwuma
Siftsy na ɔyɛ Nsɛm a wɔka wɔ social media so nsɛm a wɔhwehwɛ mu Ɛnyɛ nea wobetumi anya wɔ baguam. Instagram, LinkedIn, TikTok, X, YouTube, ne afoforo a wɔyɛ adwuma wɔ hɔ
Vista Social a ɛwɔ hɔ Tracking reviews ka social media ho Nhyehyɛe ahorow no fi ase fi $79 ɔsram biara. Nnafua 14 sɔhwɛ a wontua hwee wɔ hɔ a nhyehyɛe biara ka ho. Apple Play Store, Bluesky, Facebook, Google Adwumayɛ, Google Play Store, Instagram, LinkedIn, OpenTable, Pinterest, Reddit, Snapchat, Nhama, TikTok, TripAdvisor, Trustpilot, Tumblr, X, Yelp, YouTube
Ɔkwan a wɔfa so kyerɛw nsɛm Social media network ahorow a ɛboa nsɛm a wɔde kyerɛw nsɛm nkutoo Free nhyehyɛe a ɛwɔ hɔ ma 15 posts/ɔsram. Nhyehyɛe a wotua ho ka fi ase fi $16 ɔsram biara na ɛyɛ nhyɛ sɛ wotua afe biara. Bluesky, LinkedIn, Mastodon, Nhama a Wɔde Yɛ Adwuma, X
Tailwind a ɛbɔ Wɔn a wɔde Pinterest di dwuma Free nhyehyɛe a ɛwɔ hɔ ma post anum ɔsram biara. Nhyehyɛe a wotua ho ka fi ase fi $29.99 ɔsram biara. Facebook, Instagram, Pinterest, Nsɛm a Wɔka Kyerɛ
DashEyi Adetɔn ho dashboard a ɛwɔ biribiara mu Nhyehyɛe ahorow fi ase fi $49 ɔsram biara. Nnafua 15 sɔhwɛ a wontua hwee wɔ hɔ a nhyehyɛe biara ka ho. Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube
Socialinsider a ɔyɛ ɔkyerɛkyerɛfo AI-driven content odum nhumu Nhyehyɛe ahorow no fi ase fi $99 ɔsram biara. Nhyehyɛe ahorow no nyinaa wɔ nnafua 14 sɔhwɛ a wontua hwee. Facebook, Instagram, LinkedIn, TikTok, X, YouTube, ne nsɛm a wɔka bom yɛ adwuma
Ɔkasafo Atiefo nhumu a emu dɔ Ɛnyɛ nea wobetumi anya wɔ baguam. Facebook, Instagram, X, ne nea ɛwɔ hɔ
Social media analytics nnwinnadeɛ 11 a ɛyɛ papa ma adebɔfoɔ ne aguadifoɔ1. BufferSohyial media nhwehwɛmu adwinnade a eye sen biara ma adebɔfo ne akuw nketewaBuffer yɛ social media adwinnade a ɛyɛ mmerɛw a ɛboa wo ma woyɛ nhyehyɛe ma wo nsɛm, wo ne w’atiefo di nkitaho, sie adwene, ne nea ɛkeka ho pii. Sɛnea social media analytics nnwinnade kɔ no, Buffer yɛ mmerɛw ankasa sɛ wode bedi dwuma. Sɛ wubue wo social media analytics dashboard no ara pɛ a, wuhu wo:Best type of postBest type of postBest type of content to postSɛ anka wobɛtow nɔma agu wo so kɛkɛ no, Buffer boa wo ma ntease ba data no mu, a ɛho hia kɛse ma strapped-for-time creators ne social media managers. Na nokwarem no, sɛ wuhia a, wubetumi nso ahu raw data ne graphs a ɛkyerɛ wo no nyinaa nso:Akyidifo nyinTotal impressionsTotal engagementHashtag performanceAudience demographicsEngagement rate and reach on specific postsWobetumi ayɛ amanneɛbɔ fɛfɛ a wɔakyerɛw din wɔ so wɔ klike kakraa bi pɛ mu — nsaano copy-pasting nni hɔ bio.Bo: Free plan for up to three social media platforms (10 posts per channel). Nhwehwɛmu nnwinnade a ɛkɔ akyiri wɔ nhyehyɛe ahorow a wotua ho ka so, a efi ase fi $6 ɔsram biara.Supported social media platforms:Bluesky, Facebook, Google Business, Instagram, LinkedIn, Mastodon, Pinterest, Threads, TikTok, X, YouTube,Twe wo din wɔ Buffer mu kwa ✨Hyɛ no nsow: Nhwehwɛmu nneɛma a ɛkɔ akyiri no wɔ yɛn nhyehyɛe a wotua ho ka no mu. Yɛn nhyehyeɛ a yɛde ma kwa no ka mfitiaseɛ nhwehwɛmu a ɛbɛboa wo ma woahyɛ aseɛ.2. Rival IQSohyial media nhwehwɛmu adwinnade a eye sen biara ma nnwumakuw akɛseSourceRival IQ yɛ sohyial media nhwehwɛmu nnwinnade a wɔatu ho ama a eye sen biara ma social media adwumayɛbea akɛse no mu biako. Ɛda nsow denam sohyial media nhwehwɛmu a emu dɔ ne sohyial media nnwinnade a ɛbɛn a ɛde ma sɛ add-ons.Sɛ nhwɛso no, ɛwɔ akansifo nhwehwɛmu ne social atie a wɔde ahyɛ ne nhwehwɛmu adwinnade no mu. Sɛ́ anka wubenya platform ahorow abiɛsa a ɛsono emu biara ama saa nnwuma yi no, wubetumi de Rival IQ adi dwuma kɛkɛ. Wɔn bo a wɔayɛ ama social media agencies:Anyɛ yiye koraa no wubetumi de nnwumakuw 10 (w’afɛfo) aka wo akontaabu hoSɛ wopɛ sɛ wode pii ka ho a, wubetumi de nnwumakuw anum aka ho de agye $50 ɔsram biaraWobetumi asesa nnwumakuw a woredi wɔn adwumayɛ akyiComparing it to other social media analytics tools, I was impressed with its competitive benchmarking. Rival IQ: Kyerɛ bere a ɛbɛyɛ sɛ wo akansifo no nsɛm a ɛkɔ soroCompares brand positioning (te sɛ social media bios ne profile attributes afoforo)Benchmarks wo adwumayɛ ne wo social media niche ne wo akansifo a woapawSɛ́ adwumakuw no, akansi nhwehwɛmu di dwuma titiriw wɔ sohyial media nhyehyɛe ne social media amanneɛbɔ a ɛfa w’afɛfo ho no mu. Rival IQ ma ɛno yɛ mframa.Bo: Nhyehyɛe fi ase fi $239 ɔsram biara. Nnafua 14 sɔhwɛ a wontua hwee wɔ hɔ.Sohyial media platform ahorow a wɔboa: Facebook, Instagram, LinkedIn, TikTok, X, YouTube3. KeyholeSohyial media nhwehwɛmu adwinnade a eye sen biara ma gua so nhwehwɛmuSourceKeyhole yɛ social media nhwehwɛmu nnwinnade a wɔatu ho ama a ɛwɔ saa din yi mu no mu biako foforo. Te sɛ Rival IQ no, ɛsan nso wɔ akansi nhwehwɛmu afã horow (ne mpo influencer aguadi nneɛma), nanso n’ahoɔden gyina n’abakɔsɛm mu nhumu a tumi wom a wɔde abɔ mu ne gua so nhwehwɛmu.Wɔ abakɔsɛm mu nhumu mu no, wubetumi abue nhumu a akyɛ te sɛ mfe du. Dɛn na na w’atiefo no reka afa [asɛmti a ɛho hia] ho mfe anum a atwam ni? Ɔkwan bɛn so na wɔn adwene asesa nnɛ? Dɛn ne nsɛm a ɛkanyan anigye kɛse wɔ saa asɛmti yi ho wɔ saa bere yi mu?Wɔ gua so nhwehwɛmu mu no, esiane Keyhole mfiri adesua nhyehyɛe nti, wubetumi ahu nneɛma a ɛreba wɔ asɛmti biara ho. Wubetumi ahu bere ankasa mu nkɔso a ɛfa sɛnea w’atiefo nkate rekɔ so wɔ asɛm bi ho.Saa sohyial media nhwehwɛmu yi betumi ama wo nhumu a tumi wom wɔ wo nneɛma ne wo nnwuma a wobɛhyehyɛ ho: Wubetumi ahu nea agyina bere sɔhwɛ ano ne sɛnea nkɔmmɔbɔ a ɛfa asɛmti bi ho asesa.Ade biako a ɛkyere ne sɛ abakɔsɛm mu nhumu no wɔ hɔ ma X (kan no na wɔfrɛ no Twitter) nkutoo. Ampa, ayɛ beaeɛ a wɔkɔ nkɔbɔ nkɔmmɔ wɔ berɛ a atwam no mu, nanso sɛ wɔde social media platforms foforɔ ka abakɔsɛm mu nhumu no ho a, anka m’ani begye ho, nso. Na amanneɛbɔ yi bo yɛ den — efi ase fi $50 na ɛkɔ soro gyina dodow a X posts you’re analyzing.Price: Not publicly available.Supported social media platforms: Facebook, Instagram, LinkedIn, TikTok, X, YouTube4. Social StatusSocial media nhwehwɛmu adwinnade a eye sen biara ma nnwuma nketewa a wɔyɛ dawurubɔ ne influencer fekubɔSourceSocial Status yɛ social media analytics nnwinnade a ɛkorɔn no mu biako ma nnwuma nketewa a wɔyɛ dawurubɔ na wɔhwɛ influencer fekubɔ so sɛ wɔn social media nhyehyɛe no fã.If you’re a small business that just wants to measure its performance across organic and paid social strategies, Social Status would be a great social media analytics platform. Ɛde adwumayɛ ho nsɛnkyerɛnne atitiriw (apɛde, nsusuwii, nsɛm a wɔka, kyɛfa, ne nea ɛkeka ho) ne nso:Ad analytics (ma Meta, LinkedIn, ne X nkutoo)Akansifo nhwehwɛmu (wɔ nhyehyɛe a wotua ho ka nkutoo mu)Influencer analytics (wɔ nhyehyɛe a ɛkorɔn nkutoo mu)Customized social media performance reports on higher-tier planSocial media managers who practice advertising, collect user-generated content, and dabble in organic social media marketing wɔ pii wɔ wɔn prɛte so (sɛ yɛbɛka no yiye a). Social Status ma ɛyɛ mmerɛw sɛ wobɛboaboa wo nhumu nyinaa ano wɔ dashboard biako mu.Price: Free plan available. Nhyehyɛe a wotua ho ka fi ase fi $99 ɔsram biara.Social media platform ahorow a wɔboa: Facebook, Instagram, LinkedIn, TikTok, X, YouTube5. SiftsyBest social media analytics adwinnade a wode hwehwɛ wo nsɛm muSourceComments taa da ‘nea enti’ a ɛwɔ akontaabu no akyi adi. Woapɛ pɛn sɛ adwinnade bi a wɔde hwehwɛ nneɛma mu betumi ada saa nhumu ahorow no adi ama wo?Siftsy yɛ saa pɛpɛɛpɛ.Wɔayɛ no sɛ ɛbɛtwe nkate afi nsɛm a wɔka mu wɔ akwan horow pii so, Siftsy yɛ adwuma te sɛ eyi: fa CSV a ɛwɔ post URL ahorow so, hyɛ wo ɔsatu no agyirae, na ma AI no nyɛ ade a emu yɛ duru no.Wo nsɛm a wobɛhwehwɛ mu no betumi ayɛ mfaso wɔ tebea ahorow mu:Bere a wopɛ sɛ woyɛ nhwehwɛmu a ɛfa su ho wɔ nkɛntɛnsofo fekubɔ hoBere a wopɛ sɛ wunya nsɛm a ɛfa ade bi anaa asetra mu nsɛm a wɔsɔ hwɛ ho media postWhen you want automated reports about the overall sentiment of a social media campaignAkontaabu data a ɛwɔ post analytics mu no yɛ kɛse, nanso sɛ wode ka qualitative comments’ sentiment ho a, ɛma wonya tumi kɛse mpo. Siftsy’s AI mpo bɔ nneɛma atitiriw a wɔde kɔ no mua na ɛtwe adwene si nhumu a ɛsom bo a efi nkɔmmɔbɔ pɔtee bi mu ma wo so.Bo: Ɛnyɛ baguam sohyial media platforms a wɔboa: Instagram, LinkedIn, TikTok, X, YouTube6. Vista SocialSohyial media nhwehwɛmu adwinnade a eye sen biara a wɔde di nsusuwii ne sohyial metrics akyiSourceVista Social de nea Siftsy yɛ no kɔ akyiri. Ɛnyɛ social media nhwehwɛmu adwinnade nko; ebetumi nso aboa wo ma woayɛ nhyehyɛe ama nsɛm a wode bɛto gua, ahwɛ wo nsɛm ne social inbox so, na woasua social listening.Baabi a Vista Social hyerɛn ankasa ne review management. Ɛtwe nsɛm a wɔka fi sait ahorow pii so kɔ dashboard biako mu sɛnea ɛbɛyɛ a wubetumi:Hwɛ nhwehwɛmu foforo biara a efi Facebook, Google Business, Yelp, ne nea ɛkeka ho nkyɛn-afãMmua ma nsusuwii ne asetra mu nsɛm a wonsesa tabYɛ amanneɛbɔ a wɔasesa, a wɔakyerɛw din wɔ so a ɛka asetra mu nsɛm ne nhwehwɛmu nkate bomBo: Nhyehyɛe fi ase fi $79 ɔsram biara. Nnafua 14 sɔhwɛ a wontua hwee wɔ hɔ a nhyehyɛe biara ka ho.Social media platforms a wɔboa ne nhwehwɛmu sites: Apple Play Store, Bluesky, Facebook, Google Business, Google Play Store, Instagram, LinkedIn, OpenTable, Pinterest, Reddit, Snapchat, Threads, TikTok, TripAdvisor, Trustpilot, Tumblr, X, Yelp, YouTube, ne nea ɛkeka ho7. TypefullySohyial media nhwehwɛmu adwinnade a eye sen biara sɛ wode w’adwene si X nkutoo so (kan no na wɔfrɛ no Twitter)SourceTypefully yɛ social media nhwehwɛmu adwinnade a eye sen biara ma X (kan no na wɔfrɛ no Twitter) no mu biako. Bere a ɛboa social media akwan pii no, ɛyɛ aces X te sɛ foforo biara. M’ani gye ho titiriw sɛ mɛkyerɛw X nhama wɔ so — osuahu a ɔde di dwuma no yɛ kɛse. ‘Viral thread hooks’ nhwɛso ahorow a ɛwɔ mu no nso yɛ nea ɛkorɔn ma nhyɛso. Typefully nso de social media metrics a ɛyɛ soronko ma X. Sɛ nhwɛso no, wo dashboard bɛka nsɛm a wɔka ho asɛm sɛ ‘mmuae’ efisɛ ɛno ne nsɛmfua soronko a wɔde di dwuma ma X. Metric soronko bi a m’ani gye ho wɔ Typefully mu ne ‘profile conversion rate,’ a ɛkyerɛ wo nnipa dodow a wɔwɔ wo target audience a wɔkɔɔ wo X profile no mu a wɔbɔ follow button no. Eyi yɛ social media data point a ɛboa saa efisɛ ɛboa ma wonya nhumu wɔ:Sɛnea wo profile mfonini, bio, ne pinned tweet tu mpɔn wɔ nsrahwɛfo a wobɛdan no akɔ akyidifo muSɛnea w’atiefo a wode w’ani asi so no hu wo social media profile denam nneɛma afoforo so (te sɛ wɛb traffic, podcast mentions, ne nea ɛkeka ho)Sɛnea eyi da nkyɛn a, Typefully de social media metrics a ɛho hia nyinaa te sɛ dodow a woakyerɛw, akyidifo nkɔso, adwene, profile nsrahwɛ, ma. etc.Price: Free nhyehyɛe a ɛwɔ hɔ ma 15 posts ɔsram biara. Nhyehyɛe a wotua ho ka fi ase fi $16 ɔsram biara na ɛwɔ afe afe sika a wɔhyɛ.Supported social media platforms: Bluesky, LinkedIn, Mastodon, Threads, X8. TailwindSohyial media nhwehwɛmu adwinnade a eye sen biara ma nnwuma a wɔde wɔn ho to Pinterest traffic soSourceTailwind yɛ social media nnwinnade a eye sen biara no mu biako ma nnwuma nketewa a wɔde wɔn adwene asi Pinterest a wɔde bedi dwuma de akɔ kar akwantu so. Esiane sɛ ɛsono sɛnea Pinterest aguadi yɛ adwuma (ɛyɛ social media kwan ne search engine) nti, Tailwind ayɛ ne adwinnade no sɛnea ɛbɛyɛ a ɛbɛboa abien no nyinaa. Mfaso titiriw ne Google Analytics nkabom, a ebetumi aboa ma woahu pin ahorow a ɛma nnipa pii kɔ wo wɛbsaet no so. Sɛ wode saa data yi di dwuma a, wubetumi abɔ pin a edi mu sen biara no so mmɔho abien na woasan ayɛ.Sɛ wopɛ Pinterest-specific social media analytics platform a, wuhia adwumayɛ ho nsɛnkyerɛnne atitiriw pii bio esiane sɛnea pin, board, ne trends yɛ adwuma wɔ platform no so nti. Tailwind de nneɛma kɔma. You can access Pinterest analytics from the high level to the individual pin.Track engagement metrics for your boards and pins , including trends for repins‘Pin Inspector’ boa wo ma wohwɛ nhumu a ɛwɔ hɔ ma ankorankoro pins na wote pin ahorow a ɛsɛ sɛ wosan yɛ ho nhyehyɛe aseInterest heatmaps boa ma wunya nhumu a wotumi yɛ ho adwuma wɔ sɛ ebia wo social posts no ne wo botae no resonate anaaaudienceBoard insights boa wo ma wote wo boards a ɛreyɛ adwuma yiye ase — na wubetumi ayɛ filters ama boards a ɛreboaboa outbound links pii ano, nsoSɛ ɛba Pinterest so a, social media nnwinnade kakraa bi na ɛyɛ adwuma pa sen Tailwind — na ɛno ka ne social media analytics capabilities ho.Price: Free plan available for five posts per month. Nhyehyɛe a wotua ho ka fi ase fi $29.99 ɔsram biara.Social media platforms a wɔboa: Facebook, Instagram, Pinterest9. DashThisSohyial media nhwehwɛmu adwinnade a eye sen biara ma aguadi dashboard a ɛwɔ biribiara muSourceDashEyi yɛ aguadi softwea a wɔde sohyial media amanneɛbɔ a wɔasisi wɔ mu. Ɛfata yie ma akuo a wɔwɔ aguadi ho nhyehyɛeɛ a ɛkɔ akyiri a ɛhia sɛ wɔkyerɛ sɛdeɛ social media aguadi fata (na ɛboa) mfonini kɛseɛ no. Social media aguadifoɔ bɛtumi de adi dwuma ne wɔn aguadi akuo a ɛbɛn wɔn no ayɛ social media adwumayɛ ho amanneɛbɔ ne aguadi ho amanneɛbɔ nyinaa.DashEyi wɔ bɛboro 30 nkabom a ɛbɛboa wo ma wode Google Analytics, Ahrefs, HubSpot, ne platforms foforɔ pii abɔ mu. Wubetumi nso de w’ani asi aguadi mmɔdenbɔ a wotua ho ka so — te sɛ TikTok Ads, Meta Business Suite, Pinterest dawurubɔ, ne mpo Google dawurubɔ — de amanneɛbɔ a wɔaka abom ama wo organic ne paid strategy.Merenkamfo nkyerɛ sɛ fa DashThis di dwuma sɛ wuhia social media adwumayɛ ho nhumu a emu dɔ a — ɛma atiefo nhumu amanneɛbɔ titiriw, nea wɔpɛ, nsɛm a wɔka, kyɛfa, adwene, ne nea ɛkeka ho It’s the ability to integrate ne marketing nnwinnade afoforo wɔ wo tech stack (0ver 30 of them) a ɛma ɛda nsow. M’ani gye ho nso sɛ nhyehyɛe biara wɔ wɔn a wɔde di dwuma a anohyeto nni mu, na ɛma DashThis yɛ pɛpɛɛpɛ ma aguadi kuw kɛse. There’s also no cap on how many data sources you can add, enti mma ɛnhaw wo sɛ wo marketing strategy no wɔ ton of moving parts a. Wubetumi aka wɔn nyinaa abom wɔ nhwehwɛmu adwinnade biako yi mu.Bo: Nhyehyɛe fi ase fi $49 ɔsram biara. Nnafua 15 sɔhwɛ a wontua hwee wɔ nhyehyɛe biara mu.Sohyial media platform ahorow a wɔboa: Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube10. SocialinsiderSocial media nhwehwɛmu adwinnade a eye sen biara ma AI-driven content pillar insightsSourceSocialinsider yɛ social media analytics adwinnade a ɛkɔ anim a ɛma AI-driven nhumu fa wo content adum ho. Wɔ nhyehyɛe a ɛkorɔn no mu no, wubetumi nso ayɛ akansifo nhwehwɛmu a AI di so a ɛma wohwɛ sɛ odum pɔtee bi yɛ adwuma yiye ma akansifo bi anaa. Afei wubetumi asusuw ho sɛ wobɛpam na wode adi dwuma wɔ w’ankasa wo strategy.M’ani gye post tagging feature no nso ho — ha, wubetumi tag na woayɛ kuw social media posts na woahwɛ sɛnea wɔreyɛ adwuma abom. It’s just the feature you’d need when you want to monitor how your different social media campaigns or content pillars have performed.Nea ɛkyere ara ne sɛ Socialinsider bo yɛ nea wɔabara ma adebɔfo dodow no ara ne akuw nketewa, efisɛ Socialinsider no mu nneɛma a eye sen biara no yɛ nea wɔabara wɔ nhyehyɛe ahorow a ɛkorɔn no nkutoo mu.Bo: Nhyehyɛe fi ase fi $99 ɔsram biara. Nhyehyɛe nyinaa wɔ nnafua 14 sɔhwɛ a wontua hwee.Social media platforms a wɔboa: Facebook, Instagram, LinkedIn, TikTok, X, YouTube11. TalkwalkerSohyial media nhwehwɛmu adwinnade a eye sen biara ma atiefo nhumu a emu dɔSourceTalkwalker yɛ nhwehwɛmu adwinnade foforo a ɛkɔ anim a wɔde hwɛ sohyial media so. Wɔ me fam no, wɔn atiefo nhumu yɛ ade a ɛda nsow. Wubetumi atwe nhumu afi adetɔfo frɛ, mmoa tekiti, ne intanɛt so mpɔtam hɔ de ahu nea w’atiefo dwen ho ankasa — ɔkwan pa a wobɛfa so anya emu nsɛm ho adwene.M’ani gye atiefo nkyekyɛmu nneɛma nso ho. Wubetumi agyina atiefo dodow so atwitwa wo data no mu na woayɛ no dice. Eyi betumi aboa ma woanya nhumu a wobetumi de adi dwuma afa wo social media atiefo no afã horow ho — a mfaso wɔ so titiriw sɛ woyɛ wiase nyinaa brand.Wo nso wubetumi ne Talkwalker’s AI boafo, Yeti, abɔ nkɔmmɔ de abisa nsɛm afa atiefo dodow ho nsɛm ahorow ho na woanya nhumu a ɛfa ho wɔ wo nsateaa ano.Sɛ wopɛ sɛ Talkwalker nso betumi aboa wo ma woahwɛ wo social media aguadi mmɔdenbɔ so a, wowɔ mu luck: Hootsuite acquired Talkwalker in 2024. Hootsuite, wobɛtumi ayɛ wo posts ho nhyehyɛeɛ, ahwɛ wo inbox so, na woasusu wo social media adwumayɛ, ne nyinaa wɔ beaeɛ baako.The snag is that most of Talkwalker’s features are only available in the higher-tier Hootsuite plans — which isn’t easy on the pocket even with its lowest-tier subscription ($199 per month).Boɔ: Ɛnyɛ baguam available.Sohyial media platform ahorow a wɔboa: Facebook, .Instagram, YouTube, Pinterest, X, ne nea ɛkeka hoMa wo nhwehwɛmu nnwinnade no nni data no ho dwumaSɛ anka wode nnɔnhwerew pii bɛbɔ nɔma no, wubetumi de w’adwene asi nea data no ka kyerɛ wo no mu nhwehwɛmu so: Nea ɛwɔ he ne me nsɛm ahorow a eye sen biara? Mɛyɛ dɛn atumi asuasua nkonimdi a na madi kan no? Dɛn na ɛsɛ sɛ mesesa wɔ me nhyehyɛe mu na ama me mfaso a ɛwɔ sika a mede asie no atu mpɔn?Na sɛ adwinnade no de amanneɛbɔ nsusuwso a wɔasiesie ma, eye mpo — wubetumi abɔ deck a wɔayɛ no fɛfɛɛfɛ, a ɛfata kyɛfa wɔ simma kakraa bi mu na woasan akɔ adebɔ adwuma no so.Sɛ wowɔ sikasɛm nhyehyɛe so na wuhia nhwehwɛmu adwinnade a ɛnyɛ den, ɛyɛ mmerɛw, na ɛyɛ kotoku mu adamfofa su a, nokwarem no, wuntumi nkɔ mfomso wɔ Buffer ho. Esiane sɛ masɔ nnwinnade yi ahwɛ nti, mihu sɛ Buffer yɛ nea ɛnyɛ den sɛ wobɛsɔre na woatu mmirika no mu biako. Plus, wobɛtumi asɔ ahwɛ adapɛn mmienu ahwɛ sɛ ɛyɛ fit yie (anaasɛ paw nhyehyɛeɛ a wontua hwee no kɛkɛ sɛ wuhu sɛ mfitiaseɛ analytics no dɔɔso a). Fi ase kwa nnɛ.FAQ fa social media analytics toolsDɛn ne social media analytics adwinnade?Social media analytics adwinnade boa wo ma wodi akyi na wote sɛnea wo nsɛm no yɛ adwuma wɔ platform ahorow so ase. Sɛ́ anka wobɛhwɛ platform’s native insights biara mu wɔ ɔkwan soronko so no, saa nnwinnade yi de wo data nyinaa ba beae biako. Adɛn nti na social media analytics ho hia?Social media analytics boa wo ma wote nea ɛreyɛ adwuma ankasa wɔ wo content mu ase. Sɛ́ anka wubesusuw ho no, wubetumi ahu nsɛm a wɔde to gua a ɛma wotumi de wɔn ho hyɛ mu, bere a w’atiefo no yɛ nnam kɛse, ne nsɛmti a ɛka koma kɛse. Bere kɔ so no, saa data yi boa wo ma wobɔ nneɛma a etu mpɔn, ma w’atiefo nyin ntɛmntɛm, na wusi aguadi ho gyinae a nyansa wom.Metrics bɛn na ɛsɛ sɛ wudi akyi wɔ social media so?Social media metrics a ɛboa sen biara no gyina wo botae ahorow so, nanso ɛkame ayɛ sɛ nea ɛho hia kakraa bi fa obiara ho. Engagement rate kyerɛ sɛnea nkurɔfo ne wo nsɛm di nkitaho, reach ne impressions kyerɛ nnipa dodow a wohu wo content, na follower growth da no adi sɛ ebia w’atiefo retrɛw anaa. Adebɔfoɔ bebree nso di clicks ne conversions akyi de te sɛdeɛ social media boa ma website traffic anaa adetɔn ase.Nsonsonoeɛ bɛn na ɛwɔ social media analytics ne insights ntam?Social media nhumu taa kyerɛ data titire a platform biara de ma, te sɛ Instagram anaa LinkedIn. Social media analytics nnwinnade kɔ akyiri sen saa. Wɔka data bom wɔ platform ahorow so, wɔyɛ nneɛma a ɛrekɔ so ho mfonini wɔ w’adwenem, na wɔtaa de nyansahyɛ ahorow ma de boa wo ma wo adwumayɛ tu mpɔn. So wuhia social media analytics adwinnade sɛ platforms de data ma dedaw a?Native analytics wɔ platforms te sɛ Instagram, LinkedIn, ne TikTok so wɔ mfaso, nanso ebetumi ayɛ nea anohyeto wom. Sɛ wohwɛ akontaabu anaa platform ahorow pii so a, mpɛn pii no ɛho behia sɛ wuhuruw wɔ dashboard ahorow ntam na woahu mfonini no nyinaa. Social media analytics nnwinnade ma eyi yɛ mmerɛw denam biribiara a wɔboaboa ano wɔ adwene biako mu na ɛboa wo ma wode nea efi mu ba toto akwan horow so.Mpɛn ahe na ɛsɛ sɛ wohwɛ wo social media analytics?Abɔde dodow no ara nya mfaso fi anyɛ yiye koraa no wɔn nhwehwɛmu a wɔhwɛ pɛnkoro dapɛn biara no mu. Nnawɔtwe biara nhwehwɛmu a wɔyɛ no ntɛm boa wo ma wuhu nhwɛso ahorow, te sɛ nsɛm a wɔde too gua a ɛyɛɛ adwuma yiye anaa bere a na w’atiefo no yɛɛ nnam kɛse. Ɔsram biara nhwehwɛmu a emu dɔ ho wɔ mfaso ma nhwehwɛmu a ɛkɔ so bere tenten na wosiesie wo sohyial media nhyehyɛe nyinaa.Nsonsonoe bɛn na ɛda nhwehwɛmu nnwinnade ne sohyial media sohwɛ nnwinnade ntam?Nhwehwɛmu nnwinnade a wɔatu wɔn ho ama no twe adwene si adwumayɛ susuw ne amanneɛbɔ a wɔyɛ so nkutoo. Social media management nnwinnadeɛ ka analytics ne nneɛma foforɔ te sɛ nhyehyɛeɛ a wɔyɛ wɔ nsɛm a wɔde bɛto gua, nsɛm a wɔbɛka sohwɛ, ne nsɛm a ɛwɔ mu ho adwene a wɔkora so bom. Wɔ adebɔfo ne akuw nketewa pii fam no, adwinnade a wɔde di dwuma a wɔde nhwehwɛmu ahyɛ mu ne ɔkwan a eye sen biara. More social media analytics resources2026 Social Media Benchmarks a Wubetumi De Akyerɛ Wo StrategyTikTok Analytics ma Adebɔfo ne Brands: Metrics a Ɛho Hia AnkasaFoforo wɔ Buffer: LinkedIn Profile Analytics12 Social Media Metrics a Ɛsɛ sɛ Wodi Akyi (Na Nea Enti a Enti)
