Manje sekunezinkundla zokuxhumana eziningi ukwedlula noma yimuphi umuntu oyedwa angakwazi ukuhambisana nazo - kodwa ngandlela thize iseluleko sihlala sithi 'kufanele ube kuzo zonke.' (Ungakhathazeki, ngeke sikutshele lokho!)Kungakhathaliseki ukuthi uzakhela igama lakho siqu noma usebenzela ibhizinisi ukumaketha kwenkundla yezokuxhumana, ukukhetha izinkundla ezilungile zenkundla yezokuxhumana akukhona nje ukuba lapho wonke umuntu ekhona - kumayelana nokuba lapho izethameli zakho vele zivele zivela khona. Yingakho sihlanganisa lo mhlahlandlela: ukubheka izinkundla eziphezulu zenkundla yezokuxhumana ngo-2026, futhi zibalwa ngenani labasebenzisi abasebenzayo ngenyanga ngayinye. iziqhwaga ezijwayelekile ezifana ne-Facebook ne-Instagram kubadlali abasafufusa abafana ne-Threads ne-Bluesky, lolu hlu luzokusiza wenze izinqumo ezihlakaniphile mayelana nokuthi uzovela kuphi nokuthi hlobo luni lokuqukethwe ongakudala. Futhi khumbula: awudingi ukuba kuzo zonke izingosi zokuxhumana ukuze ukhulise ubukhona obuqinile bezokuxhumana. Isu eligxilile eliqondana nezithameli zakho, amandla okuqukethwe, nesikhathi esitholakalayo sizohlala sidlula ukusakazeka okuncane kakhulu.Okubalulekile okuthathayoOkuthathu okukhulu: i-Facebook, i-Instagram, ne-WhatsApp - kusekukhulu, kunezigidigidi zabasebenzisi abasebenzayo phakathi kwazo.Ividiyo yefomu elifushane ayiyi ndawo: Uma ababukeli bakho behlanekezela abancane, ividiyo enefomu elifushane yilapho bechitha khona isikhathi sabo. I-TikTok kanye ne-YouTube Shorts kunzima ukuziba.Izinketho ezisekelwe embhalweni ziphezulu: Imicu kanye ne-Bluesky zombili ziba nomfutho kubantu abasukile ku-X.Ungazami ukuba kuyo yonke indawo: Amapulatifomu amabili noma amathathu, enze kahle, ahlula izinkundla eziyisithupha ezenziwa kabi ngaso sonke isikhathi.Uhlolojikelele lwezinkundla zokuxhumana ezidume kakhulu
Inkundla Abasebenzisi abasebenzayo nyanga zonke (MAU) Amafomethi wokuqukethwe aphezulu Kuhle kakhulu
Facebook 3.07B Umbhalo, izithombe, ividiyo, amareli, izindaba, amaqembu Ubukhona bomkhiqizo ojwayelekile
I-Instagram 3B Ama-reels, izindaba, okuthunyelwe, izimpilo Ukuxoxa indaba okubukwayo
WhatsApp 3B Imiyalezo, amanothi ezwi, izinhlu zomkhiqizo Ukwesekwa kwamakhasimende nezibuyekezo
I-YouTube 2.6B Ividiyo yefomu elide, izikhindi, bukhoma Okuqukethwe kwevidiyo kanye ne-SEO
I-TikTok 1.9B Ividiyo yefomu elifushane, ama-duets, izimpilo Ividiyo enefomu elifushane namathrendi
I-WeChat 1.4B Imiyalezo, izinhlelo zokusebenza ezincane, inkokhelo Ukufinyelela emakethe yaseShayina
I-Telegram 1B Iziteshi, izingxoxo, ama-bots Ukusakaza kanye nemiyalezo eyimfihlo
I-Snapchat 932M Izifinyezo, izindaba, izihlungi ze-AR, I-Spotlight Ukusebenzelana okuqondile no-Gen Z
I-Reddit 765M Umbhalo, izixhumanisi, amazwana Imibono yomphakathi namathrendi
UDouyin 728M Amavidiyo amafushane, ukusakaza bukhoma, ukuthenga ngaphakathi nohlelo Ividiyo yefomu elifushane kanye ne-e-commerce
Kuaishou 715M Ividiyo emfushane nende, ukusakaza bukhoma Ukuhweba okubukhoma namaShayina asemaphandleni
Weibo 588M Izithombe, ama-hashtag, izindaba Okuqukethwe okuqhutshwa yithrendi e-China
I-Pinterest 578M Izikhonkwane, amabhodi, izikhonkwane zombono Ukutholwa nokuhlelwa komkhiqizo
X (Twitter) 557M Umbhalo, izithombe, ividiyo Izibuyekezo zesikhathi sangempela nokuzibandakanya
QQ 554M Xoxa, imidlalo, ama-avatar Ukwabelana ngefayela nokuthumela imiyalezo
Imicu 400M Umbhalo, ama-carousels, izixhumanisi, izithombe Ingxoxo, ukuthumela okungajwayelekile
I-Quora 400M I-Q&A, umbhalo, izixhumanisi Okuqukethwe kwezemfundo kanye ne-SEO
I-LinkedIn 350–450M (est.) Izihloko, ama-carousels, ividiyo, okuthunyelwe Ukumaketha kwe-B2B nomkhiqizo womuntu siqu
I-RedNote (Xiaohongshu) 350M Izithombe, ama-vlog amancane, amazwibela Ukubuyekezwa nokuqukethwe kwendlela yokuphila
Ukungezwani 259M Umbhalo, izwi, ividiyo, amashaneli Imiphakathi yangasese
Twitch 240M Ividiyo ebukhoma, xoxa, dlala kabusha Ukuzijabulisa kokusakaza bukhoma
I-Tumblr 95M Umbhalo, ama-GIF, izithombe, umsindo Ukudala ukuziveza
Bluesky 5.2M Okuthunyelwe kombhalo, izimpendulo, okuthunyelwe kabusha Izingosi zokuxhumana ezimisiwe
I-Mastodon 1M Umbhalo, imidiya, umsindo Imiphakathi Ehlanganisiwe
💡Umthombo: Ngaphandle kwalapho kushiwo ngenye indlela, lezi zinombolo ziphuma embikweni we-Statista , 'Amanethiwekhi omphakathi adume kakhulu emhlabeni wonke kusukela ngo-February 2025'.Izinhlelo zokusebenza eziphezulu ezingu-24 zenkundla yezokuxhumana nezinkundla zango-2026Silinganise lolu hlu ngabasebenzisi abasebenzayo nyanga zonke (MAUs) - ngokuyisisekelo, bangaki abantu abasebenzisa inkundla yezokuxhumana ngenyanga ngayinye, inkundla yezethameli ezizwakalayo ziyisigidigidi sabasebenzisi, kodwa inkundla yezethameli ezizwakalayo zikhona. akunandaba ukuthi inkulu kangakanani.Qala ngokuthola ukuthi abantu bakho basichitha kuphi isikhathi ku-inthanethi. Yilapho umzamo wakho uzobaluleka khona kakhulu.
Gxumela esigabeni: 1. Facebook 2. Instagram 3. WhatsApp 4. YouTube 5. TikTok 6. WeChat 7. Telegram 8. Snapchat 9. Reddit 10. Douyin 11. Kuaishou 12. Weibo 13. Pinterest 14. X (Twitter) 16.Th.QusQ 16.Th.QusQ 19. I-RedNote (Xiaohongshu) 20. I-Discord 21. Twitch 22. Tumblr 23. Bluesky24. I-Mastodon
1. I-Facebook3.07 billion MAUSource: I-MetaFacebook isalokhu iyinkundla yezokuxhumana enkulu kunazo zonke emhlabeni, enabasebenzisi abasebenzayo abangaphezu kwezigidigidi ezi-3 - cishe ingxenye eyodwa kwezintathu yabantu bomhlaba. Iyaqhubeka nokuba yingxenye eyinhloko yamasu amaningi okumaketha ezinkundla zokuxhumana, ngenxa yokufinyelela kwezithameli ezibanzi nokusekelwa cishe kwazo zonke izinhlobo zefomethi yokuqukethwe.Njengomkhangisi, kusengenye yezindawo ezinokwethenjelwa kakhulu zokufinyelela izethameli ezibanzi.Okwenza i-Facebook isabalulekile:Isebenza kahle kumbhalo, izithombe, okuqukethwe kwamavidiyo, izindaba, nokusakaza bukhomaIzici ezifana namaqembu e-Facebook kanye ne-Facebook Messenger ivumela umkhankaso womphakathi okhokhelwayoI-Facebook ukwakha umkhankaso womphakathi okhokhelwayo. ithiphu: Nansi indlela yokukhulisa abalandeli bakho be-Facebook futhi usebenzise ngokugcwele i-algorithm - iklomelisa okuqukethwe okuvusa izingxoxo phakathi kwabangane, imindeni, kanye nemiphakathi.⚡Isikhathi esingcono kakhulu sokuthumela ku-Facebook: Sihlaziye izigidi zokuthunyelwe ukuze sikusize uthole izikhathi ezingcono kakhulu zokuzibandakanya.2. I-Instagram3 bhiliyoni MAUSource: I-MetaInstagram ingesinye sezinkundla zenkundla zokuxhumana ezibukwa kakhulu, eyakhelwe ukwabelana ngezithombe, amavidiyo, izindaba, nokuqukethwe kwevidiyo yefomu elifushane njengama-reels.Ngabasebenzisi abangaba yizigidi eziyizinkulungwane ezingu-3 abasebenzayo ngenyanga, idume kakhulu ngezinkulungwane zeminyaka kanye no-Gen Z. Kungani amabhrendi ethanda i-Instagram:Izinhlobonhlobo zamafomethi, okuhlanganisa ama-reels, izindaba, nevidiyo ebukhoma Amathuluzi okuthola anamandla atholakala ngethebhu ye-Explorar kanye ne-hagessgene ibalula abasebenzisi be-Explora amathegi, nemikhankaso enegamaUngashintshela kuphrofayela yebhizinisi le-Instagram ukuze uvule izibalo ezijulile namathuluzi okuhlela. Kulula futhi ukuthumela ku-Facebook, Imiluko, kanye Nesilayezi njengoba zonke ziyingxenye yomndeni we-Meta wezinkundla.⚡Isikhathi esingcono kakhulu sokuthumela ku-Instagram: Ngokusekelwe ezigidini zokuthunyelwe, sithole izikhathi okungenzeka ngazo kakhulu ukushayela ukuzibandakanya.3. I-WhatsApp3 billion MAUWhatsApp iwuhlelo lokusebenza lokuthumela imiyalezo oluthandwa kakhulu emhlabeni, olusetshenziswa emazweni angaphezu kuka-180 ngabantu ababalelwa ezigidini ezi-3 njalo ngenyanga. Eyakhelwe imiyalezo yomuntu siqu, selokhu yashintsha yaba inkundla yezokuxhumana ewusizo yamakhasimende, ukuvuselelwa komphakathi, nokumaketha kwebhizinisi. IsikaliI-WhatsApp iphumelela kakhulu:Izibuyekezo nokulandelelwa kwe-oda Ukwesekwa kwamakhasimende kwesikhathi sangempelaUkusakaza amadili esikhathi esikhawulelweUkufinyelela izethameli ezifundeni zamaselula-kuqalaUkubhala ngemfihlo kwe-WhatsApp kokuphela uye ekupheleni kanye nokuphakelayo kwe-no-algorithm kwenza kube okufanelekile ukuxhumana okuqondile, hhayi ukutholwa. Kodwa uma isetshenziswa kahle, yakha ukwethembana nokwethembeka kuzithameli ozihlosile.4. I-YouTube i-MAU eyizigidi eziyizinkulungwane ezingu-2.6Ngabasebenzisi ababuka amavidiyo angaphezu kwesigidigidi nsuku zonke ku-YouTube, inkundla okufanele ube nayo yanoma yiluphi uhlobo lokutshala imali kokuqukethwe kwamavidiyo. Futhi nakhu okuthakazelisayo: I-YouTube isizimise njengenkundla yokusakaza ehamba phambili ngesikhathi sokubuka, njalo idlula izimbangi ezifana ne-Netflix, i-Disney+, ne-Amazon Prime Video kule minyaka emibili edlule. Kungani i-YouTube ibalulekile esu lakho lokumaketha:Isekela amavidiyo efomu ende nawefomu emfushane (okuhlanganisa ne-YouTube Shorts)Ilungele okuqukethwe okuluhlaza, okokufundisa, ngemuva kwenkundla, kanye nokuxoxa izindabaI-YouTube nayo iyinjini yokusesha, okusho ukuthi amagama angukhiye alungile, izithonjana, nezihloko zingasiza ukuthi amavidiyo akho atholakale isikhathi eside ngemva kokuwathumela. ngokuqukethwe.Funda kabanzi mayelana ne-algorithm ye-YouTube, nendlela yokukhulisa ababukeli bakho.⚡Isikhathi esingcono kakhulu sokuthumela ku-YouTube: Sihlaziye izigidi zamavidiyo ukuze sithole izikhathi ezingcono kakhulu zokushicilela.5. I-TikTok 1.9 bhiliyoni i-MAUTikTok isiphenduke inkundla yokuqukethwe kwevidiyo yefomu elifushane ehamba phambili ngokushesha, ikakhulukazi phakathi kwababukeli abasebasha. Njengoba inabasebenzisi abakhuthele abayizigidi eziyizinkulungwane ezingu-1.9 kanye nokufinyelela emhlabeni wonke, ingenye yezinkundla zokuxhumana eziheha kakhulu ezikhona - nokukhetha okuphezulu kwabadali, amabhizinisi amancane, nemikhiqizo efuna ukuvela ngendlela yomuntu siqu, ngendlela eyingqayizivele. Yini eyenza amavidiyo amade afinyelele ku-0 Imizuzu engama-60 uma ilayishwa kusuka kudivayisi) enomculo owakhelwe ngaphakathi, imithelela yezwi, namathuluzi okuhlelaI-algorithm inaka kakhulu lokho abantu abakubukayo.futhi uzibandakanye — okusho ukuthi ngisho nama-akhawunti amancane angafinyelela izethameli ezintsha uma okuqukethwe kuzwakala kuzwakala.Izinselele, ama-duets, namathrendi kusiza amabhrendi ukuba abambe iqhaza kwezamasiko, hhayi nje ukusakaza imilayezoUma ngabe izibalo zabantu ohlosiwe zihlanganisa i-Gen Z noma izinkulungwane zeminyaka ezincane, i-TikTok ingaba indawo enamandla yokuxhumana ngokuqukethwe okuyiqiniso, okuhamba ngokushesha.Ufuna ukukhula? Funda ukuthi i-algorithm ye-TikTok isebenza kanjani nokuthi ungabathola kanjani abalandeli abaningi — kusukela ekuxhakathisweni kokuqukethwe kuye esu lokuthumela.⚡Isikhathi esingcono kakhulu sokuthumela ku-TikTok: Ucwaningo lwethu luhlukanisa amawindi okuthumela angcono kakhulu ongawafinyelela futhi uhlanganyele.6. WeChat1.4 billion MAUSource: UMS BlogUnentshisekelo yokwandisa ubukhona bakho benkundla yezokuxhumana emhlabeni jikelele? I-WeChat ingaba isango lakho lokuya kwenye yezimakethe eziku-inthanethi ezinkulu kakhulu emhlabeni.Ithuthukiswe isiqhwaga sezobuchwepheshe saseShayina u-Tencent, i-WeChat ingenye yezinkundla zokuxhumana ezisebenza ngezindlela eziningi emhlabeni. Ekuqaleni yayiwuhlelo lokusebenza lokuthumela imiyalezo, i-WeChat isikhule yaba inkundla ehlanganisa wonke umuntu lapho abasebenzisi bengathumela khona imilayezo, benze izinkokhelo, bathenge ku-inthanethi, ukugibela amabhuku, nokunye.Okwenza i-WeChat igqame:Enye yezingosi zokuxhumana ezinkulu kuphela ezingavinjelwanga e-ChinaOffers anegama elithi WeChat Official Accounts wamabhizinisi, asebenza njengamawebhusayithi amancaneIvumela ukuthi ifinyelele amabhizinisi ngezinhlelo ezincane ze-WeChat, isebenze ngokuqondile nezinhlelo ze-WeChat. Izikhathi ze-WeChatUma uzama ukufinyelela kubasebenzisi base-China - lapho izinkundla ezifana ne-Facebook, X (eyayiyi-Twitter ngaphambilini), i-LinkedIn, i-Pinterest, i-Reddit ne-Instagram ikhawulelwe - I-WeChat iyindlela ehamba phambili yakho kokubili ukuxhumana komuntu siqu nokwebhizinisi.Ungaphinde ubambisane nabagqugquzeli baseShayina ukuthuthukisa umkhiqizo wakho ngezindaba nokuqukethwe ngaphakathi kwe-ecosystem ye-WeChat.7. I-Telegram1 bhiliyoni ye-MAUSourceTelegram iwuhlelo lokusebenza lokuthumela imiyalezo olukhula ngokushesha olwaziwa ngendlela yalo yokuqala yobumfihlo kanye nokuguquguquka. Nakuba luqale njengethuluzi lengxoxo elilula, luguquke lwaba inkundla yezokuxhumana egcwele ngokugcwele eneziteshi, imiphakathi, ama-bots, namathuluzi okusakaza.Yini ehlukanisa iTelegram: Ukubethela kokugcina kuze kube sekugcineniIqembu elihlanganisa ukubethela okuyimfihlo ukuze kusekelwe izingxoxo eziyimfihlo Ababhalisile abangu-200,000Ama-Bots kanye ne-automation yokuletha okuqukethwe, ukuqoqa impendulo, noma ngisho nokucubungula okuthengiweNgenxa yokugxambukela kwayo okuncane kwe-algorithmic, iTelegramu ilungele ukuxhumana nezithameli eziqondile - ilungele izincwadi zezindaba, ukubuyekezwa kwemikhiqizo, nokwakhiwa komphakathi ngaphandle komsindo.Nakuba ingaklanyelwe ukutholwa njenge-TikTok noma i-Instagram, iTelegramu iphumelela kakhulu ekuzibandakanyeni okujulile nentshisekelo kakade. Ungakwazi ngisho nokwakha ama-mini ecosystems kuTelegramu usebenzisa ama-bots ayo kanye nokuhlanganiswa kwe-API, okungaba usizo kumabhrendi nabadali be-tech-savvy.8. I-Snapchat932 million MAUSource: I-VergeSnapchat isungule umbono wokunyamalala kokuqukethwe nevidiyo eqondile - yomibili esephenduke isisekelo kwezinye izinkundla zokuxhumana ezifana ne-Instagram neTikTok. Njengoba inabasebenzisi abasebenzayo abangaphezu kwezigidi ezingu-900 emhlabeni wonke, i-Snapchat isewuhlelo lokusebenza olunamandla lokuthumela imiyalezo nenkundla yokuqukethwe okubukwayo, ikakhulukazi phakathi kwababukeli abancane.Kungani i-Snapchat kufanele ibe nendawo esu lakho:Ukusebenzelana okuqinile no-Gen Z kanye nentsha yase-U.S. (abangaphezu kwengxenye yabo basebenzisa uhlelo lokusebenza)Izici ezifana nama-Lens, i-Bitmoji, nezindaba eziyimfihlo ziyenza ibe Inhloso Esebenzisanayo Yami futhi igcine Amathuluzi Ami Asebenzisanayo esekela I-Snapchat ingase ingabi maphakathi necebo lokumaketha lenkundla yezokuxhumana njenge-Instagram noma i-TikTok, isadlala indima ebalulekile ekufinyeleleni inani labantu eliqondiwe, ikakhulukazi uma umkhiqizo wakho uhlanekezela kwabancane noma okuqhutshwa indlela yokuphila.9. I-Reddit765 million MAUSource: I-TechCrunchReddit iyinkundla yezingxoxo eyingxube kanye nenethiwekhi yokuxhumana nabantu eyakhiwe izinkulungwane zemiphakathi ye-niche ebizwa ngokuthi ama-subreddits. Kuyinkundla yokungena yezingxoxo ezijulile, izeluleko, ulwazi oluxutshwe nesixuku, kanye nokuphawula kwamasiko.Kungani i-Reddit ihlukile:Izinkundla zikhona cishe cishe zonke izihloko - kusukela ekunakekeleni isikhumba kuye kweziqalo kuya kubasebenzisi bemidiya ye-AISocial bazibandakanya ngokungaziwa, okukhuthaza ingxoxo eqothoOkwamanye amazwe afana no-r/ubuhle noma u-r/usomabhizinisi ngokuqukethwe okuthenjwayo kuyingxenye yokuqukethwe okuthenjwayo. imayelana nokuvela ngenani. Lokho kuyenza ifanelekele amabhrendi nabadali abafuna ukulalela ngaphambi kokuthumela futhi bahlanganyele nemiphakathi ngokucabangayo.Iningi lama-subreddits lingakuthandi ukuziphromotha okuqondile, ngakho cabanga nge-Reddit njengendawo ongasebenza kuyo ngaphambi kokwabelana. Joyina izingxoxo emiphakathini efana neyakhoniche futhi ugxile ekunikezeni iseluleko esiwusizo, ukubuza imibuzo enengqondo, noma ukulahla insiza enesikhathi esihle. Yenza lokho ngokungaguquguquki, futhi ukukhushulwa kuqala ukuzwakala njengesinyathelo esilandelayo semvelo, hhayi intengo yokuthengisa.💡Funda ukuthi ungathola kanjani imibono yokuqukethwe kumathrendi e-Reddit.10. I-Douyin (TikTok China)izigidi ezingama-728 abasebenzisi abasebenzayo njalo ngenyangaSourceDouyin inguqulo yesiShayina ye-TikTok - eyathuthukiswa yi-ByteDance futhi yethulwa ngaphambi kozakwabo womhlaba. Uma isixhumi esibonakalayo sizizwa sijwayelekile, lokho kungenxa yokuthi i-Douyin iwuhlelo lokusebenza lwangempela olugqugquzele ukukhishwa komhlaba wonke kwe-TikTok - laba bobabili babelana nge-codebase eyinhloko, kodwa basebenza kumanethiwekhi ahlukene ngokuphelele. Ngabasebenzisi abasebenzayo abangaba yizigidi ezingu-728 nyanga zonke, i-Douyin iyinkundla yezokuxhumana ehamba phambili e-China kanye ne-powerhouse kokuqukethwe kwevidiyo yefomu elifushane kanye nokuhwebelana kwezenhlalo. amavidiyo nokusakaza bukhomaIdatha ecebile kanye nezincomo eziqhutshwa yi-AI zokuphakelayo komuntu siqu kakhuluOkuthandwa okokufundisa, ukubuyekezwa kwemikhiqizo, okuqukethwe okungemuva kwezigcawu, nokuthutha kokuthengaOkwemikhiqizo nabadali abaqondise imakethe yaseShayina, i-Douyin inikeza izethameli ezibambe iqhaza kakhulu, ezilungele ukuthengiselana kanye nokubona ikusasa levidiyo eholwa yividiyo ukuze uthole ukuhweba kwasendaweni kwe-4A noma ubudlelwano bamazwe ngamazwe. ama-ejensi, ukuqonda i-Douyin kungaba ukhiye wokuqonda ukuthi i-TikTok ingase ibhekephi.11. I-Kuaishou715 million MAUSourceKuaishou ingenye yenkundla yezokuxhumana egxile kuvidiyo enkulu kunazo zonke e-China, futhi iyimbangi ebalulekile ye-TikTok (eyaziwa ngokuthi i-Douyin e-China). Inabasebenzisi abasebenzayo abangaba yizigidi ezingu-715 nyanga zonke, idume ikakhulukazi emadolobheni asezingeni eliphansi nasezifundeni zasemakhaya zase-China - ihlinzeka ngendawo eyingqayizivele yabadali abahlukahlukene. ukugcizelela ekuxoxeni izindaba kwansuku zonke okuyiqiniso, okucwebezelayo okuphezuluIsekela ividiyo yefomu ende, okuqukethwe kwefomu elifushane, nokusakaza bukhomaLeya kakhulu emalini engenayo ye-e-commerce, ngamathuluzi akhelwe ngaphakathi okuthola umkhiqizo nokuthenga I-Kuaishou inedumela lokuqhutshwa umphakathi kanye ne-algorithmic encane kakhulu kunenguqulo ye-TikTok noma i-Douyin yaseShayina. Lokhu kunikeza abadali abancane indawo eyengeziwe yokukhula futhi kwenza inkundla ibe yinketho ethokozisayo yezentengiselwano zomphakathi.Uma uqondise imakethe yaseShayina noma uhlola ama-e-commerce awela imingcele, i-Kuaishou kufanelekile ukuyihlola njengengxenye yesu elibanzi lokumaketha lenkundla yezokuxhumana.12. I-Weibo588 million MAUSourceWeibo iyinkundla ye-microblogging yamaShayina ehlanganisa izici ze-Twitter kanye ne-Instagram.Ngabasebenzisi abasebenzayo abangaba yizigidi ezingu-588, i-Weibo isengenye yezingosi zokuxhumana ezinkulu kakhulu e-China kanye nesiteshi esinamandla sokutholakala kwethrendi, ukumaketha kwethonya, nokubonakala komkhiqizo.Kungani i-Weibo iyinketho ephezulu:Okuqukethwe kufaka phakathi izithombe, amavidiyo, izindaba, izindaba ezimnandi, nokuzijabulisa okubukhoma, ha imfashini, kanye ne-techOffers ama-akhawunti ebhizinisi asemthethweni naqinisekisiwe, kanye nokubekwa kwezikhangiso Uma kuqhathaniswa ne-WeChat, izethameli ze-Weibo zincane futhi zigxile kakhulu kuthrendi. Yinkundla lapho ukunyakaza okuningi kwegciwane kanye nezingxoxo ziqala khona - nalapho imikhiqizo ingajoyina izingxoxo zamasiko ngesikhathi sangempela.13. I-Pinterest578 million MAUSource: I-PinterestPinterest yilapho ugqozi luhlangana khona nesenzo. Inkundla yezokuxhumana ebonwayo esebenza kakhulu njengenjini etholakalayo kunesiphakeli esijwayelekile. okuthunyelwe okuneshelufu elide lokuphilaKungakhathaliseki ukuthi uphromotha okuqukethwe kwebhulogi, ukufakwa kuhlu kwe-e-commerce, noma okokufundisa, i-Pinterest ikusiza ukuthi uvele lapho abantu befuna imibono — ikwenze kube isengezo esibalulekile esu lakho lokumaketha lenkundla yezokuxhumana.💡Usaqala nje? Nansi indlela yokusebenzisa i-Pinterest yebhizinisi futhi ukhulise ukulandela kwakho kusuka ku-zero.14. U-X (owayekade engu-Twitter)izigidi ezingu-557 MAUIsithombe sika-Kelly Sikkema ku-UnsplashX, eyayaziwa ngokuthi i-Twitter, sisaqhubeka nokuba isidlali esikhulu senkundla yezokuxhumana, esinabasebenzisi abasebenzayo abangaphezu kwezigidi ezingu-557 ngenyanga.2023, isachuma ekusebenzelaneni nababukeli kwesikhathi sangempela, izihloko ezihamba phambili, nezibuyekezo zefomu elifushane.Yini eyenza i-X ihluke:Ukugcizelelwa kokuqukethwe okufika ngesikhathi - kusukela ezindabeni zakamuva kuya ekuhlaziyeni bukhomaIkhaya lokuqukethwe kokuqala, okulenza libe lilungele ubuholi bemicabango, amahlaya, nokuthatha okushisayoKuseyisiteshi esinamandla sesevisi yamakhasimende, esisetshenziswa amabhrendi ukwenza izinguquko ezisheshayo, ezisekelweni zomphakathi ezisekelweni ze-Xpites isu lokuqukethwe elihamba ngokushesha noma isifiso sokuxhumana ngokuqondile nemiphakathi ethandwayo.⚡Isikhathi esingcono kakhulu sokuthumela ku-X: Ukuhlaziywa kwethu kwezigidigidi zokuthunyelwe kubonisa lapho ukusebenzelana kuphakeme kakhulu.15. I-QQ554 million MAUSourceQQ, nayo eyathuthukiswa ngu-Tencent, kwaba uhlelo lokusebenza olusheshayo lwase-China ngaphambi kokuthi i-WeChat ihole.Namuhla, nabasebenzisi abasebenzayo abangaphezu kwezigidi ezingu-554 nyanga zonke, i-QQ isaqinile - ikakhulukazi phakathi kwabasebenzisi abasebasha, abadlali bamageyimu, kanye nezingcweti ezifuna ukuxhumana okulula nokwabelana ngamafayela.Kungani i-QQ inekhoni elithembekile lokusebenzisa isisekelo sedeskithophu esi-2 esibonakalayo esinobungane kakhulu MB)Inikeza okuphakelayo komphakathi, ukwenza isithombe ngendlela oyifisayo, nemidlalo ye-inthanethi eyakhelwe ngaphakathiAyidingi inombolo yocingo ukuze ubhalise — ukukhanga abafundi nabasebenzisi abangenawo ama-smartphonesQQ ingaphezu kwethuluzi lokuthumela imiyalezo — kuwukuhlangenwe nakho okugcwele komphakathi, ikakhulukazi esikweni lentsha yaseShayina. Kumabhrendi aqondise abasebenzi baseShayina noma izethameli zentsha, i-QQ ingaba enye indlela enengcindezi ephansi yenkundla yezokuxhumana ekhanyayo efana ne-WeChat noma i-Douyin. Nakuba kungesona isiteshi esikhulu sokumaketha komhlaba wonke, i-QQ iseyingxenye ebalulekile yenkundla yezokuxhumana ebanzi yase-China - kanye nesikhumbuzo sokuthi izimakethe ezahlukene zivame ukuphendula kumathuluzi ahluke kakhulu.16. I-Threads400 million MAUSource: CNN BusinessThreads, eyathuthukiswa i-Meta njengomngane we-Instagram, yethulwa maphakathi no-2023 futhi ngokushesha yaba enye yezinhlelo zokusebenza zenkundla yezokuxhumana ezikhula ngokushesha emlandweni - yafinyelela ukubhaliswa kwezigidi ezingu-100 ezinsukwini ezimbalwa nje. ukuthunyelwa kwe-cross-post kuthwala okuhlukileOkunye okuhlukile kozakwabo u-X, okunesici esivamile sokukhishwaIzintambo zisavela, kodwa ngokushesha iba yindawo yabadali, abasunguli, nemikhiqizo yokwakha ukuxhumana ngokuqukethwe kwefomu elifushane ngaphandle kwengcindezi. Abaningi bayisebenzisela izibuyekezo ezingemuva kwesigcawu, imibuzo yezethameli, nemicabango engapholishiwe kancane.Ufuna ukukhula Ochungechungeni? Sihlukanise izici ezihamba phambili zenkundla nokuthi singazisebenzisa kanjani ukwakha umphakathi nokubonakala komkhiqizo.💡Ithiphu enguchwepheshe: Uma usuvele usebenza ku-Instagram, Imiluko ikunikeza isandiso esingokwemvelo ukuze ufinyelele izethameli zakho ozihlosile ngokuqukethwe okusheshayo, okuyingxoxo.17. I-Quora400 million MAUQuora inkundla yezingxoxo eyakhelwe imibuzo nezimpendulo - lapho abasebenzisi babelana ngolwazi, banikeze izeluleko, nezimpendulo zezinga ngamavoti aphezulu kanye nokubukwa.Ngabasebenzisi abakhuthele abayizigidi ezingu-400 nyanga zonke, i-Quora iyaqhubeka nokuba yindawo ebalulekile yamabhrendi nabadali ukwakha ukwethembana nokufinyelela kubasebenzisi ngesikhathi socwaningo lokuthatha izinqumo.Okwenza i-Quora isebenze: Abasebenzisi abaningi be-Quora bamatasa bazama ukuxazulula izinkinga zokuthenga -Izilaleli ezimatasa ezizama ukuxazulula izinkinga eziluhlaza ukubonakala — impendulo enhle ingalinganiswa kusesho lwe-Google futhi ihlale ibonakala iminyakaIsikhala sokubonisa ubuchwepheshe besihloko futhi ixhume emuva kusayithi lakho, umkhiqizo, noma okuqukethweNjengengxenye yesu lakho lokumaketha lenkundla yezokuxhumana, i-Quora ingakusiza ukuthi ufinyelele izethameli zakho ozihlosile ngokuqukethwe ozizwa kuwusizo, hhayi okokukhangisa. Ungakwazi ukuphendula imibuzo ephathelene nomkhakha, udale ikhasi le-Quora lebhizinisi lakho, noma udlale izikhangiso ngenkundla yezikhangiso ye-Quora.💡Ithiphu yochwepheshe: Sebenzisa abameli bezisebenzi noma abasunguli ukuphendula imibuzo egameni lomkhiqizo wakho — kwengeza ukuthinta komuntu siqu futhi kwakha ukwethembeka.18. I-LinkedInEstimates ithi i-350–400 million MAULinkedIn iyinkundla yezokuxhumana esezingeni eliphezulu, eyakhelwe abafuna umsebenzi nabaqashayo - kodwa manje ibaluleke kakhulu kubadali, abanikazi bamabhizinisi amancane, nemikhiqizo. Isiphenduke isizinda sokwabelana ngemibono, igunya lokwakha, kanye nokuthuthukisa uhlobo lwakho lomuntu siqu.Inkundla yezokuxhumana ayishicileli izibalo mayelana nabasebenzisi bayo abasebenzayo nyanga zonke, kodwa izilinganiso ziphakathi kwezigidi ezingu-350–400. Kungani i-LinkedIn iyadingeka kochwepheshe kanye nemikhiqizo: Ilungele ukumaketha kwe-B2B,imininingwane yemboni, kanye nokubeka uphawu komqashiIsikhala esinamandla sokwakha ubuholi bemicabango ngama-athikili, ama-carousels, nokuqukethwe kwevidiyoI-algorithm ivuza ukungaguquguquki nokusebenzelana okuzuzisayo (ikakhulukazi amazwana)Kungakhathaliseki ukuthi wakha ubukhona bebhizinisi noma ukhula njengomqambi wedwa, i-LinkedIn inikeza enye yama-ROI aphezulu kakhulu ngokubonakala kokuqukethwe - ikakhulukazi uma izethameli zakho ezihlosiwe zihlanganisa abenzi bezinqumo noma ochwepheshe ukuthi bakhulise kanjani i-LinkedIn indlela yokukhulisa i-LinkedIn noma ochwepheshe. abalandeli.⚡Isikhathi esingcono kakhulu sokuthumela ku-LinkedIn: Idatha yethu ibonisa izikhathi eziphezulu zokuzibandakanya nokubonakala ngokusekelwe ezigidini zokuthunyelwe.19. I-RedNote (i-Xiaohongshu/Incwadi Ebomvu Encane)I-MAUXiaohongshu eyizigidi ezingu-350, eyaziwa nangokuthi i-RedNote noma i-Little Red Book, iyinkundla yezokuxhumana ekhula ngokushesha ezinze e-China ehlanganisa indlela yokuphila yokuphila, ukutholwa komkhiqizo, kanye ne-e-commerce.Ivamise ukuchazwa njengengxube ye-Instagram, Pinterest, kanye nezibuyekezo ze-Amazon - idume ikakhulukazi phakathi kwabasebenzisi be-Gen Z kanye ne-Millennial star. okuqukethwe okunezincomo zomkhiqizo, okokufundisa, nezibuyekezo Izixhumanisi ezakhelwe ngaphakathi zokuthenga neziyinxusa zivumela ukuguqulwa okungenazihibe kusuka kokuqukethwe kuya ekuthengeniOkunomthelela ikakhulukazi ebuhleni, imfashini, impilo enhle, ukuvakasha, nokunethezeka kwe-nichesRedNote izuze ukunakwa kwamazwe ngamazwe ngenxa yokungaqiniseki mayelana nezinkundla ezifana ne-TikTok, nabanye abadali abayihlola njengokuqukethwe okusha. Futhi ingenye yemithombo ethembeke kakhulu yokubuyekezwa komkhiqizo kontanga kuya kontanga e-China.Uma uqondise imakethe yaseShayina noma uhlola amathrendi ezokuhwebelana kwezenhlalo, i-RedNote iyinkundla yokuyibukela eduze.20. I-Discord259 million i-MAUDiscord iqale njengenkundla yokuxhumana yabadlali bamageyimu - kodwa namuhla, inika amandla imiphakathi kuyo yonke into kusukela kwezamabhizinisi kanye ne-crypto kuya kwezemfundo nezikhala zabadali.I-Discord inikeza imiyalezo yesikhathi sangempela, ingxoxo yezwi, amakholi wevidiyo, nokwenza ngokwezifiso okujulile kwemikhiqizo efuna ukwakha izethameli ezisondelene.Kungani i-Discord igqama:Indawo enhle yokwakha amaseva ayimfihlo namaseva omphakathi okwabelwana ngayo kanye nokuqukethwe okukhethekileKungasetshenziselwa impendulo yomkhiqizo, ukusekelwa kwamakhasimende, noma ukufinyelela ngemva kwesigcawuNakuba ingeyona inkundla yezokuxhumana evamile, i-Discord iya ngokuya isetshenziswa abadali, amabhizinisi, nemikhiqizo ukuze bajulise ukuba khona kwabo ezinkundleni zokuxhumana ngezingxoxo eziholwa umphakathi.💡I-Buffer iqhuba umphakathi we-Discord lapho abadali nabakhangisi bexhumeka khona - akusewona ubufakazi bokuthi iyabadlala. Woza uhlanganyele nathi!21. I-Twitch~240 million abasebenzisi abasebenzayo njalo ngenyangaI-Twitch iyinkundla yokusakaza bukhoma ehamba phambili emhlabeni, eyaziwa kakhulu ngokudlala kodwa eya ngokuya iba ikhaya labadali bomculo, ubuciko, ubuchwepheshe, ukufaneleka, nokuningi. Inika amandla ukusebenzelana kwezethameli eziqondile, ngesikhathi sangempela ngengxoxo ebukhoma nemiphakathi yababhalisile.Okwenza i-Twitch isebenzele amabhrendi nabadali:Okuqukethwe okubukhoma kwakha ubudlelwano obuqinile bezibukeli ngokusebenzisa ukuhlanganyela kwesikhathi sangempelaIzinketho zokwenza imali zifaka ukubhalisa, iminikelo, uxhaso, nezikhangisoUsiko oluzinikele lwabadali, kusukela emizwa kuye ekuhlaseleni kwesiteshi kuya kokuthi “Ukuxoxa Nje” ukusakazwa bukhoma kwabadali, ukusakazwa bukhoma kwezamabhizinisi&#x; izethameli eziqotho, kodwa isondelana kangcono ngokuhambisana nokusebenzelana engqondweni.22. I-Tumblr95 million MAUTumblr iyinkundla ye-microblogging esinesikhathi eside eyaziwa ngenkululeko yayo yokudala, ama-subculture ahileleke kakhulu, kanye nezakhiwo zebhulogi ezenziwe ngendlela oyifisayo. Nge-MAU eyizigidi ezingu-95, i-Tumblr igcine umphakathi othembekile - ikakhulukazi phakathi kwamaciko, ababhali, abalandeli, kanye nabasebenzisi abasebasha abafuna isikhala esiku-inthanethi esiveza ngokucacile. Ama-GIF, ividiyo, umsindo, nezixhumanisiIvumela ukwenza ngokwezifiso amabhulogi ajulile — abasebenzisi abaningi baphatha i-Tumblr yabo njengewebhusayithi yomuntu siqu noma idayari yobuhleIlungele ukuxoxa ngemizwa, ukuxoxa indaba ebonakalayo, kanye nezithakazelo ezingahlali zifanelana nezinkundla ezivamileI-Tumblr ayiyona into okufanele isetshenziswe kuwo wonke amabhrendi - kodwa kulabo abasezimbonini zobuciko noma abanemithombo yezokuxhumana eqinile, ehlukile futhi eyingqayizivele ingakha imidiya yokuxhumana nabantu. ubukhona.💡Ungathanda ukwazi ukuthi i-Tumblr isebenza kanjani namuhla? Nawu umhlahlandlela wokuqalisa nokuzulazula kusistimu yezemvelo yamanje yesikhulumi.23. I-Bluesky5.2 million MAUBluesky iyinkundla yezokuxhumana ehlukaniselwe abantu ekuqaleni eyaqalwa yi-Twitter futhi yethulwa njengohlelo lokusebenza oluzimele.ngo-2023. Inothi lomhleli: I-Bluesky ivamise ukubika ngabasebenzisi abasebenzayo nsuku zonke (i-DAU), kunabasebenzisi abasebenzayo nyanga zonke, futhi asikwazanga ukuthola isibalo esibuyekeziwe se-MAU. Ngo-2026, inkundla inabasebenzisi abasebenzayo nsuku zonke abayizigidi ezingu-3.5. I-Bluesky yakhelwe endaweni obala nokulawula komsebenzisi. Idume kakhulu ngabadali nabathuthukisi abanendaba nokuthi amapulatifomu asetshenziswa kanjani. Funda ukuthi ungaqala kanjani lapha. Yini eyenza i-Bluesky ihluke:Yakhelwe ku-AT Protocol - inethiwekhi yomthombo ovulekile evumela abasebenzisi ukuthi balawule idatha yabo kanye nama-algorithmsIzizwa ijwayele i-X/Twitter, ngokuthunyelwe, izimpendulo, okuthunyelwe kabusha, nokuthandaIheha i-niche kodwa isizinda sabasebenzisi abakhulayo abanentshisekelo ekwahlukaniselweni, ubunikazi babadali, kanye nokwengamela obala ngamavelu afanayo, noma zama izindlela ezintsha zokufinyelela izethameli.💡Nakhu engikufundile ngemva kwezinyanga eziyisithupha ku-Bluesky — nokuthi unganquma kanjani ukuthi kulungele izethameli zakho ozihlosile.24. I-Mastodon1 million MAUSourceMastodon iyinkundla yezokuxhumana evulekile, enemithombo evulekile eyazuza ukuthandwa ngasekupheleni kuka-2022 njengenye indlela yamanethiwekhi avamile. Cishe isigidi esingu-1 MAU, i-Mastodon ihlelwe ngamaseva asingathwa ngokuzimela - noma "izimo" - ezixhumeka ukwakha inethiwekhi ebanzi eyaziwa ngokuthi i-Fediverse.Kungani iziphathimandla ezisekela i-Mastodon zijoyina izithameli ezihlangene izithakazelo noma amananiIbeka phambili ubumfihlo, ukulinganisa obala, kanye nokuphakelayo okungena-algorithmOkuthunyelwe okuzenzakalelayo kungaba nezinhlamvu ezingafika ku-500 futhi kufaka phakathi izithombe, ividiyo, noma i-audioMastodon ayakhelwe ukukhanga ngobuningi — yakhelwe imiphakathi emincane, enenhloso eyengeziwe. Uma ufuna izingxoxo ezihamba kancane, ezicabangayo (futhi unganaki ijika lokufunda), kungase kulingane kahle.💡Ufuna ukuhlola amanethiwekhi ahlukaniswe abantu? Nansi inkomba yabaqalayo ku-Mastodon nokuthi unganquma kanjani ukuthi ungaba khona yini lapho.Khetha ngokuba khona kwakho ezingosini zokuxhumanaNezinkundla eziningi ongakhetha kuzo, kuyalingeka ukuthi uzame zonke. Kodwa iqhinga elingcono alikona ukuba khona yonke indawo — limayelana nokuvela lapho izithameli zakho sezivele zikhona, nalapho okuqukethwe kwakho kusebenza khona ngempela. Esikhundleni sokuphatha izinkundla ezinhlanu noma eziyisithupha phakathi nendawo, khetha ezimbili noma ezintathu eziqondana namandla akho, imigomo yakho, kanye nezithameli zakho, bese uzibophezela ekuboniseni ngokungaguquki futhi uzame ngokuhamba kwesikhathi. mayelana nezinkundla zokuxhumanaIyini izinkundla zokuxhumana?Izinkundla zokuxhumana zingamanethiwekhi aku-inthanethi noma izinhlelo zokusebenza lapho abasebenzisi bakha khona futhi babelane ngokuqukethwe, baxhumane nabanye, futhi bazibandakanye nemiphakathi. Zisuka ezinhlelweni zokusebenza zemiyalezo ezifana ne-WhatsApp ziye ezinkundleni ezibukwayo ezifana ne-Instagram kanye nezinkundla zokwabelana ngamavidiyo njenge-YouTube. Yiziphi izinkundla zokuxhumana eziphezulu ezingu-5? Kusukela ngo-2026, izinkundla zokuxhumana eziphezulu ezingu-5 zabasebenzisi abasebenzayo nyanga zonke yilezi: Facebook (3.07 bhiliyoni MAUs), Instagram (3 bhiliyoni MAUs), WhatsApp (3 bhiliyoni MAUs), YouTube (2.6 bhiliyoni Tik MAUs). Iyiphi inkundla yezokuxhumana elungele ibhizinisi?Inkundla yezokuxhumana engcono kakhulu yebhizinisi incike kubabukeli bakho kanye nesitayela sokuqukethwe. I-Instagram ne-TikTok zisebenza kahle ezinkampanini ezibukwayo nabadali, i-LinkedIn ilungele ukumaketha kwe-B2B nenethiwekhi yobungcweti, futhi i-Facebook ihlala iqinile ekwakheni umphakathi nokukhangisa. Iseluleko sethu: Gxila ezinkundleni ezimbili noma ezintathu esikhundleni sokuzama ukuba yonke indawo.Ingabe izinhlelo zokusebenza zemiyalezo zithathwa njengenkundla yezokuxhumana?Yebo - izinhlelo zokusebenza eziningi zemiyalezo zisebenza njengezinkundla zokuxhumana namuhla. Izinhlelo zokusebenza ezifana ne-WhatsApp, iTelegram, ne-WeChat zivumela abasebenzisi ukuthi bakhe imiphakathi, babelane ngokuqukethwe, futhi bahlanganyele nemikhiqizo. Nakuba ziyimfihlo kakhulu kunezinkundla zokuxhumana ezivamile, zisadlala indima enkulu ekuxhumaneni kwe-inthanethi.Ezinye izinsiza eziphezulu zenkundla yezokuxhumana Amathuluzi angu-11 Angcono Kakhulu We-Social Media Analytics Abadali NabakhangisiIndlela Yokusebenzisa i-Twitter/X: Umhlahlandlela Ophelele Amathuluzi Okuphatha Imidiya Yomphakathi angu-11 Angcono Kakhulu - Azanyiwe + AvivinywaNgaphandle Kokushicilela: Indlela Yokwenza Kakhulu Kunazo Zonke Izici Ze-Buffer's+Izici Ezingcono Kakhulu Ze-Buffer+I-Paid HoodFree Amathuluzi Okuhlela (+ Ungayithola Kanjani I-Fit Ephelele)
