Ngoku kukho amaqonga eendaba ezentlalo amaninzi kunokuba nawuphi na umntu omnye anokuhambisana ngokufanelekileyo - kwaye ngandlela-thile ingcebiso ihlala 'kufuneka ube kubo bonke.' (Sukuba nexhala, asizukukuxelela loo nto!)Nokuba wakha ibhrendi yakho yobuqu okanye usebenzela ishishini kwimidiya yoluntu, ukukhetha amaqonga onxibelelwano afanelekileyo ayiyondawo apho wonke umntu akhoyo - imalunga nokuba apho abaphulaphuli bakho sele bevela khona. Yiyo loo nto sidibanisa esi sikhokelo: ujongo kumaqonga eendaba ezentlalo aphezulu ngo-2026, kunye namaqonga ahlaziywayo malunga neqonga ngalinye elisebenzayo ngenyanga nganye. Iingxilimbela eziqhelekileyo ezifana ne-Facebook kunye ne-Instagram kubadlali abakhulayo abafana ne-Threads kunye ne-Bluesky, olu luhlu luya kukunceda wenze izigqibo ezihlakaniphile malunga nokuba ungabonisa phi kwaye unjani umxholo wokudala. Kwaye khumbula: awudingi ukuba kuyo yonke indawo yemidiya yoluntu ukuze ukhulise ubukho obomeleleyo beendaba zoluntu. Isicwangciso esigxininisekile esihambelana nabaphulaphuli ojoliswe kubo, amandla omxholo, kunye nexesha elikhoyo liya kuhlala libetha ukusasazeka kakhulu.Izinto eziphambili zokuthathaIzithathu ezinkulu: i-Facebook, i-Instagram, kunye ne-WhatsApp - isenkulu kakhulu, kunye neebhiliyoni zabasebenzisi abasebenzayo phakathi kwabo.Ividiyo yefom emfutshane ayiyi ndawo: Ukuba abaphulaphuli bakho bajikijela abancinci, ividiyo yefom emfutshane kulapho bachitha khona ixesha labo. I-TikTok kunye neeShorts zikaYouTube kunzima ukuzihoya.Ukhetho olusekwe kwisicatshulwa luphezulu: Imisonto kunye neBluesky zombini zithatha umphunga kubantu abakhe bakhukuliseka kwi-X.Ungazami ukuba kuyo yonke indawo: Amaqonga amabini okanye amathathu, enziwe kakuhle, abethe amaqonga amathandathu enziwa kakubi ngalo lonke ixesha.Ushwankathelo lwawona maqonga eendaba ezentlalo adumileyo.
Iqonga Abasebenzisi abasebenzayo ngenyanga (MAU) Iifomati zomxholo ophezulu Eyona nto ingcono
Facebook 3.07B Umbhalo, imifanekiso, ividiyo, iireel, amabali, amaqela Ubukho bophawu ngokubanzi
Instagram 3B IiReels, amabali, izithuba, ubomi Ukubaliswa kwamabali okubonwayo
WhatsApp 3B Ukuthumela imiyalezo, amanqaku elizwi, iikhathalogu zeemveliso Inkxaso yabathengi kunye nohlaziyo
YouTube 2.6B Ividiyo enefom ende, iifutshane, phila Umxholo wevidiyo kunye ne-SEO
TikTok 1.9B Ividiyo yefom emfutshane, ii-duets, ubomi Iividiyo ezimfutshane kunye neendlela
WeChat 1.4B Ukuthumela imiyalezo, ii-apps ezincinci, intlawulo Ukufikelela kwimarike yaseTshayina
ITelegram 1B Imijelo, iingxoxo, iibhothi Usasazo kunye nomyalezo wabucala
Snapchat 932M Izifinyezo, amabali, izihluzi ze-AR, iSpotlight Uthethathethwano oluthe ngqo no-Gen Z
Reddit 765M Umbhalo, amakhonkco, izimvo Iimbono zoluntu kunye neendlela
Douyin 728M Iividiyo ezimfutshane, ukusasazwa bukhoma, ukuthenga ngaphakathi kwe-app Ividiyo efutshane kunye ne-e-commerce
Kuaishou 715M Ividiyo emfutshane kunye nende, ibukhoma Phila urhwebo kunye namaphandle China
Weibo 588M Imifanekiso, ii-hashtag, amabali Umxholo oqhutywa yi-trend e-China
Pinterest 578M Izikhonkwane, iibhodi, izikhonkwane zengcamango Ukufunyanwa kwemveliso kunye nocwangciso
X (Twitter) 557M Umbhalo, imifanekiso, ividiyo Uhlaziyo lwexesha lokwenyani kunye nokuzibandakanya
QQ 554M Ncokola, imidlalo, ii-avatar Ukwabelana ngefayile kunye nomyalezo
Imisonto 400M Umbhalo, iicarousels, amakhonkco, imifanekiso Incoko, ukuthumela okungaqhelekanga
Quora 400M Q&A, umbhalo, amakhonkco Umxholo wezemfundo kunye ne-SEO
LinkedIn 350–450M (est.) Amanqaku, iicarousels, ividiyo, izithuba Intengiso ye-B2B kunye nohlobo lomntu
I-RedNote (Xiaohongshu) 350M Iifoto, iivlogs ezincinci, ii-captions Uphononongo kunye nomxholo wendlela yokuphila
Ukungavisisani 259M Umbhalo, ilizwi, ividiyo, amajelo Uluntu lwabucala
Twitch 240M Ividiyo ephilayo, ncokola, dlala kwakhona Livestream ukuzonwabisa
Tumblr 95M Umbhalo, iiGIF, imifanekiso, iaudio Ukuzibonakalisa ngobuchule
Bluesky 5.2M Izithuba ezibhaliweyo, iimpendulo, iiposti Unxibelelwano loluntu olunatyisiweyo
Mastodon 1M Umbhalo, imidiya, iaudio Uluntu olumanyeneyo
💡Umthombo: Ngaphandle kokuba kuchazwe ngenye indlela, la manani asuka kwingxelo ye-Statista, 'Ezona intanethi zentlalo zidumileyo kwihlabathi liphela ukusukela ngoFebruwari 2025'.Ii-apps ezingama-24 eziphezulu zemidiya yoluntu kunye namaqonga ka-2026Silubeke kuluhlu olu luhlu ngabasebenzisi abasebenzayo benyanga (MAUs) - ngokusisiseko, bangaphi abantu abasebenzisa iqonga leqonga ngenyanga nganye, kodwa iqonga lakho liyavakala. ayinamsebenzi nokuba inkulu kangakanani na.Qala ngokuqonda apho abantu bakho balichitha kwi-intanethi. Kulapho umzamo wakho uya kubaluleka kakhulu.
Tsibela kwicandelo: 1. Facebook 2. Instagram 3. WhatsApp 4. YouTube 5. TikTok 6. WeChat 7. Telegram 8. Snapchat 9. Reddit 10. Douyin 11. Kuaishou 12. Weibo 13. Pinterest 14. X (Twitter) 16. Th.QusQ 19. RedNote (Xiaohongshu) 20. Discord 21. Twitch 22. Tumblr 23. Bluesky24. Mastodon
1. I-Facebook3.07 ibhiliyoni ye-MAUSource: I-MetaFacebook isesona sikhululo sikhulu seendaba zoluntu emhlabeni, kunye nabasebenzisi abangaphezu kwezigidigidi ezi-3 ngenyanga - phantse isinye kwisithathu sabemi behlabathi. Iyaqhubeka ukuba yinxalenye yeendlela ezininzi zokuthengisa amajelo eendaba ezentlalo, ngenxa yokufikelela kwabaphulaphuli ngokubanzi kunye nenkxaso phantse kulo lonke uhlobo lwefomathi yomxholo.Njengomthengisi, iseyenye yezona ndawo zithembekileyo ukufikelela kubaphulaphuli ababanzi.Kutheni i-Facebook isabalulekile:Isebenza kakuhle kwisicatshulwa, imifanekiso, umxholo wevidiyo, amabali, kunye nemijelo ephilayoIimpawu ezifana namaqela e-Facebook kunye ne-Facebook Messenger ivumela ukubandakanyeka kwi-addition ye-addition ye-intanethi kunye ne-Meneja ye-Media ye-Facebook ivumela ukubandakanyeka kwi-addition ye-intanethi kwi-intanethi. ingcebiso: Nantsi indlela yokukhulisa i-Facebook yakho elandelayo kwaye wenze uninzi lwe-algorithm - ivuza umxholo ovuselela iincoko phakathi kwezihlobo, iintsapho kunye noluntu.⚡Elona xesha lilungileyo lokuthumela kuFacebook: Sihlalutye izigidi zezithuba ukuze sikuncede ufumane awona maxesha alungileyo othethathethwano.2. Instagram3 billion MAUSource: I-MetaInstagram yenye yezona zinto zibonwayo kwiqonga leendaba zoluntu, ezakhelwe ukwabelana ngeefoto, iividiyo, amabali, kunye nomxholo wevidiyo omfutshane onje ngeereels.Ngabasebenzisi abasebenzayo abakwi-3 yeebhiliyoni ngenyanga, ithandwa kakhulu ngamawakawaka kunye noGen Z. Kutheni iimveliso zithanda i-Instagram: Uluhlu olubanzi lweefomathi, kubandakanya iireels, amabali, kunye nevidiyo ephilayo Izixhobo zokufumanisa ezinamandla kunye nezixhobo ezifunyanwa ngabasebenzisi be-Explouras kunye ne-Hagessgene iithegi, kunye nemikhankaso enegamaUngatshintshela kwiprofayile yeshishini le-Instagram ukuze uvule uhlalutyo olunzulu kunye nezixhobo zokucwangcisa. Kwakhona kulula ukunqumla kwi-Facebook, Imisonto, kunye noMthunywa ekubeni zonke ziyinxalenye yosapho lwe-Meta lwamaqonga.⚡Elona xesha lilungileyo lokuthumela kwi-Instagram: Ngokusekelwe kwizigidi zezithuba, sifumene amaxesha anokwenzeka ukuba aqhube ukubandakanyeka.3. I-WhatsApp3 yeebhiliyoni ze-MAUWhatsApp yeyona nto idumileyo kwihlabathi, isetyenziswa kumazwe angaphezu kwe-180 ngabantu abamalunga ne-3 yeebhiliyoni rhoqo ngenyanga.Eyakhelwe umyalezo wobuqu, ukusukela oko yaguquka yaba liqonga leendaba lezentlalo elixabisekileyo lenkonzo yabathengi, uhlaziyo loluntu, kunye nokuthengisa ishishini. Kutheni sebenzisa iWhatsApp IsikaliI-WhatsApp iyasebenza kakhulu:Uhlaziyo lwe-odolo kunye nokulandela umkhondo wexesha lokwenyani Inkxaso yabathengiUsasazo lwentengiso yexesha elilinganiselweUkufikelela kubaphulaphuli kwimimandla ephathwayo-yokuqalaUfihlo lwe-WhatsApp lokuphela ukuya esiphelweni kunye ne-algorithm yokufundisa iyenza ilungele unxibelelwano oluthe ngqo, hayi ukufunyaniswa. Kodwa xa isetyenziswe kakuhle, yakha ukuthembana nokunyaniseka kubaphulaphuli ojolise kubo.4. I-YouTube2.6 yeebhiliyoni ze-MAUNgabasebenzisi ababukele ngaphezu kwebhiliyoni yeeyure zevidiyo imihla ngemihla kwi-YouTube, yinto efunekayo ukuba ibe neqonga kuyo nayiphi na i-brand yotyalo-mali kumxholo wevidiyo. Kwaye nantsi into enomdla: iYouTube izimise njengeyona ndawo iphambili yokusasaza ngexesha lokubukela, igqithisa ngokuqhubekayo abantu abakhuphisana nabo njengeNetflix, iDisney + kunye nevidiyo eyiNkulumbuso yaseAmazon kule minyaka mibini idlulileyo. Kutheni iYouTube ibalulekile kwisicwangciso sakho sokuthengisa: Ixhasa iividiyo ezinde kunye nezifutshane (kubandakanya iiShorts zikaYouTube) Ilungele umxholo ohlala uluhlaza, izifundo, ngasemva-kwesigcawu, kunye nokubalisa amabaliIYouTube ikwayinjini yokukhangela, okuthetha ukuba amagama aphambili afanelekileyo, izithonjana, kunye nezihloko zinokunceda iividiyo zakho ukuba zifunyanwe ixesha elide emva kokuba uzithumele nokuba untsha njani kuYouTube okanye ukukhulisa ubukho bakho kuYouTube. ngomxholo.Funda ngakumbi malunga ne-algorithm kaYouTube, kunye nendlela yokukhulisa abaphulaphuli bakho.⚡Elona xesha lokuposa kuYouTube: Sihlalutye izigidi zeevidiyo ukufumana awona maxesha alungileyo opapasho.5. I-TikTok1.9 bhiliyoni ye-MAUTikTok iye yakhawuleza ukuba liqonga lomxholo wevidiyo omfutshane, ngakumbi phakathi kwabaphulaphuli abancinci.Ngabasebenzisi abasebenzayo benyanga eyi-1.9 kunye nokufikelela kwihlabathi liphela, lelinye lawona maqonga eendaba ezentlalo abandakanyekayo phaya - kunye nokhetho oluphezulu lwabadali, amashishini amancinci, kunye neempawu ezijonge ukubonakala ngendlela yobuqu, yokuyila eyodwa. Imizuzu engama-60 xa ilayishwe kwisixhobo) ngomculo owakhelwe ngaphakathi, iziphumo zelizwi, kunye nezixhobo zokuhlela.kwaye ubandakanyeke - nto leyo ethetha ukuba neeakhawunti ezincinci zinokufikelela kubaphulaphuli abatsha ukuba umxholo uyavakala.Imingeni, ii-duets, kunye nentsingiselo inceda iibhrendi zithathe inxaxheba kwinkcubeko, hayi nje imiyalezo esasazwayoUkuba indawo ojolise kuyo ibandakanya i-Gen Z okanye i-millennials encinci, i-TikTok inokuba yindawo enamandla yokunxibelelana ngomxholo oyinyaniso, ohamba ngokukhawuleza.Ufuna ukukhula? Funda indlela esebenza ngayo i-algorithm ye-TikTok kunye nendlela yokufumana abalandeli abaninzi - ukusuka kwikhonkco lomxholo ukuya kwiqhinga lokuthumela.⚡Elona xesha lifanelekileyo lokuthumela kwi-TikTok: Uphando lwethu lucazulula ezona festile zokuposa zibalaseleyo ukuze zifikelelwe kunye nokuzibandakanya.6. WeChat1.4 billion MAUSsource: UMS BlogUnomdla ekwandiseni ubukho bakho kwimidiya yoluntu kumazwe ngamazwe? I-WeChat inokuba lisango lakho lokuya kwenye yeemarike ezinkulu ze-intanethi emhlabeni.Iphuhliswe yingxilimbela yobuchwephesha yaseTshayina i-Tencent, i-WeChat lelinye lamaqonga eendaba ezentlalo aguquguqukayo kwihlabathi. Ekuqaleni i-app yemiyalezo, i-WeChat ikhule yaba yi-platform ye-in-one apho abasebenzisi banokuthumela imiyalezo, benze iintlawulo, bathenge kwi-intanethi, bakhwele incwadi, kunye nokunye.Kutheni i-WeChat igqamile:Enye yeziza zonxibelelwano ezinkulu zoluntu ezingavalwanga kwi-ChinaOffers ene-brand WeChat Official Accounts kumashishini, asebenza njenge-mini-websitesEnables amashishini okwakha iimini-apps kunye ne-WeChat amashishini afikeleleke ngokuthe ngqo kwi-miniprograms. I-WeChat MomentsUkuba uzama ukufikelela kubasebenzisi baseChina - apho amaqonga afana ne-Facebook, i-X (eyayifudula i-Twitter), i-LinkedIn, i-Pinterest, i-Reddit kunye ne-Instagram zithintelwe - i-WeChat iyona ndlela ibalaseleyo yonxibelelwano lomntu kunye noshishino.Unako kwakhona ukusebenzisana nabaphembeleli baseTshayina ukukhuthaza uphawu lwakho ngamabali kunye nomxholo ngaphakathi kwe-ecosystem ye-WeChat.7. I-Telegram1 ibhiliyoni ye-MAUSourceTelegram yi-app yemiyalezo ekhula ngokukhawuleza eyaziwayo ngokuyimfihlo-yokuqala indlela kunye nokuguquguquka.Ngelixa yaqala njengesixhobo sokuxoxa esilula, iguqulelwe kwiqonga elipheleleyo leendaba zoluntu kunye neziteshi, uluntu, i-bots, kunye nezixhobo zokusasaza.Yintoni eyahlula iTelegram: Ukuphela-ukuze-kuphele ukubethela kunye namaqela e-encryption ayimfihlo kunye nenkxaso ye-chatscom yeqela Ababhalisi be-200,000IiBots kunye ne-automation yokuhambisa umxholo, ukuqokelela ingxelo, okanye ukusetyenzwa kokuthengwaNgenxa yokuphazamiseka kwayo okuncinci kwe-algorithmic, iTelegram ilungele unxibelelwano oluthe ngqo lwabaphulaphuli - ilungele iileta zeendaba, uhlaziyo lwemveliso, kunye nokwakhiwa koluntu ngaphandle kwengxolo.Ngelixa ingenzelwanga ukufunyaniswa njengeTikTok okanye i-Instagram, iTelegram igqwesa kubaphulaphuli abanomdla osele benomdla. Unokwakha i-ecosystems encinci kwiTelegram usebenzisa i-bots yayo kunye nokuhlanganiswa kwe-API, enokuba luncedo kwiimpawu ze-tech-savvy kunye nabadali.8. I-Snapchat932 yezigidi ze-MAUSource: I-VergeSnapchat nguvulindlela ingcinga yokunyamalala komxholo kunye nevidiyo ethe nkqo-zombini eziye zaba sisiseko kwamanye amaqonga eendaba ezentlalo anjenge-Instagram kunye neTikTok. Ngaphezulu kwezigidi ezingama-900 zabasebenzisi abasebenzayo benyanga kwihlabathi jikelele, iSnapchat ihlala iyiapp yemiyalezo enamandla kunye neqonga lomxholo wokubonwayo, ngakumbi phakathi kwabaphulaphuli abancinci.Kutheni i-Snapchat kufuneka ibenendawo kwisicwangciso sakho:Unxibelelwano olomeleleyo no-Gen Z kunye nolutsha lwase-US (ngaphezulu kwesiqingatha sabo basebenzisa i-app)Iimpawu ezinjengeeLenses, iBitmoji, kunye namabali abucala ayenza ibeyiNjongo esebenzisanayo kunye nabaqambi beSpot abaxhasayo njengesixhobo sam esixhasayo I-Snapchat isenokungabi sembindini wesicwangciso sentengiso yemithombo yeendaba zentlalo njenge-Instagram okanye iTikTok, isadlala indima ephambili ekufikeleleni ekujoliswe kuko, ngakumbi ukuba uphawu lwakho luncinci okanye luqhutywa yindlela yokuphila.9. I-Reddit765 yezigidi ze-MAUSource: I-TechCrunchReddit liqonga leengxoxo elixutyiweyo kunye nenethiwekhi yoluntu eyenziwe ngamawaka eendawo ezibizwa ngokuba yi-subreddits. Yiqonga lokuya kwiingxoxo ezinzulu, iingcebiso, ulwazi oluvela kwisihlwele, kunye nenkcazo yenkcubeko.Kutheni i-Reddit yahlukile:Iiforamu zikhona malunga nesihloko ngasinye - ukusuka kwi-skincare ukuya kwi-startups ukuya kubasebenzisi beendaba be-AISocial bazibandakanya ngokungaziwa, okukhuthaza ingxoxo enyanisekileyo. imalunga nokubonisa ngexabiso. Loo nto iyenza ilungele iibhrendi kunye nabadali abafuna ukumamela phambi kokuba bathumele kwaye bazibandakanye noluntu ngokucingisisayo.Iinxalenye ezininzi ze-subreddits azijonganga ukuzithengisa ngokuthe ngqo, ngoko cinga ngeReddit njengendawo yokusebenzela ngaphambi kokuba wabelane. Joyina iincoko kwiindawo ezihambelana neyakhoniche kwaye ugxile ekunikeni iingcebiso eziluncedo, ukubuza imibuzo ecingisisiweyo, okanye ukulahla isixhobo esinexesha elifanelekileyo. Yenza oko ngokungaguqukiyo, kwaye unyuso luqala ukuziva ngathi linyathelo elilandelayo lendalo, hayi indawo yokuthengisa.💡Funda indlela yokufumana izimvo zomxholo kwiintsingiselo zeReddit.10. IDouyin (TikTok China) ezizigidi ezingama-728 abasebenzisi abasebenzayo ngenyangaSourceDouyin yinguqulelo yaseTshayina yeTikTok - ephuhliswe yiByteDance kwaye yaziswa phambi komlingane wayo wehlabathi. Ukuba i-interface iziva iqhelekile, kungenxa yokuba i-Douyin yeyona app yantlandlolo eyaphefumlela ukukhutshwa kwe-TikTok yehlabathi - aba babini babelana ngesiseko sekhowudi, kodwa basebenza kuthungelwano olwahluke ngokupheleleyo.Ngabasebenzisi abasebenzayo benyanga abazizigidi ezingama-728, iDouyin liqonga leendaba lezentlalo eliphambili eTshayina kunye nendlu yamandla kumxholo wevidiyo omfutshane kunye norhwebo lwentlalo. Iividiyo kunye neestreamsIdatha etyebileyo kunye neengcebiso eziqhutywa yi-AI yezokutya ezenziwe ngumntu hyper-Ezithandwayo kwizifundo, uphononongo lwemveliso, umxholo ongemva kwemiboniso, kunye nokuthengisa iibrendi kunye nabadali abajolise kwimarike yaseTshayina, iDouyin ibonelela ngabaphulaphuli ababandakanyekayo kakhulu, abanomdla wokuthengiselana kunye nombono wekamva levidiyo ekhokelwa yividiyo kwishishini lasekhaya le-4A okanye i-brandFW enokuthi ifune ukufikelela kwintengiso yasekhaya. iiarhente, ukuqonda iDouyin kunokuba sisitshixo sokuqonda apho iTikTok inokubhekisa khona.11. I-Kuaishou715 yezigidi ze-MAUSourceKuaishou yenye yezona qonga zinkulu zevidiyo ezigxile kwividiyo ye-China, kunye nomntu okhuphisana ophambili kwi-TikTok (eyaziwa ngokuba yi-Douyin e-China) .Ngabasebenzisi abajikelezayo benyanga be-715 yezigidi, ithandwa kakhulu kwizixeko ezikumgangatho ophantsi kunye nemimandla yasemaphandleni yase-China - inikezela ngendawo ekhethekileyo kubaphulaphuli abahlukeneyo kunye ne-Kuaishorong. Ugxininiso lokwenyani, ukubaliswa kwamabali mihla le ngaphezulu kweendlela ezicwebezelayoIxhasa ividiyo enefomu ende, umxholo wefom emfutshane, kunye nokusasazwa okubukhomaLeans kakhulu kwingeniso ye-e-commerce, enezixhobo ezakhelwe ngaphakathi zokufunyanwa kwemveliso kunye nokuthenga IKuaishou inegama lokuqhutywa luluntu ngakumbi kwaye ingaphantsi kwe-algorithmically engaphantsi kweTikTok okanye iTikTok inguqulelo yaseTshayina. Oku kunika abadali abancinci ithuba elingakumbi lokukhula kwaye lenze iqonga libe yinto enomdla yorhwebo lwentlalo.Ukuba ujolise kwimarike yaseTshayina okanye uhlolisise i-e-commerce enqumla umda, i-Kuaishou ifanelekile ukuhlola njengenxalenye yesicwangciso esibanzi sokuthengisa imidiya yoluntu.12. I-Weibo588 yezigidi ze-MAUSourceWeibo liqonga le-microblogging laseTshayina elidibanisa iimpawu ze-Twitter kunye ne-Instagram.Ngabasebenzisi abasebenzayo benyanga ye-588 yenyanga, i-Weibo ihlala yenye yezona ndawo zinkulu zokunxibelelana kwezentlalo e-China kunye nejelo elinamandla lokufunyanwa kwe-trend, i-influencer marketing, kunye ne-brand visibility ifashoni, kunye nee-techOffers ezisemthethweni kunye neeakhawunti zeshishini eziqinisekisiweyo, kunye nokubekwa kweentengiso xa kuthelekiswa ne-WeChat, abaphulaphuli baka-Weibo bancinci kwaye bajolise ngakumbi kumkhondo. Yiqonga apho iintshukumo ezininzi zentsholongwane kunye neengxoxo ziqala - kwaye apho iimpawu zinokujoyina iingxoxo zenkcubeko ngexesha langempela.13. I-Pinterest578 yezigidi ze-MAUSsource: I-PinterestPinterest kulapho impembelelo idibana khona nesenzo. Liqonga elibonakalayo lemidiya yoluntu esebenza ngakumbi njengenjini yokufumanisa kunokutya kwendabuko.Abasebenzisi "iphini" imifanekiso kunye neevidiyo ezidityaniswe kwiiblogi, iimveliso, kunye namaphepha okufika - okwenza kube ngumqhubi onamandla wetrafikhi kunye nokuthengwa.Kutheni i-Pinterest isebenza kwiimpawu: Abasebenzisi be-Pinterest banamathuba angama-7x okuthenga iimveliso abazigcinileyoIingakumbi ethandwa kakhulu kwi-niches efana nefashoni, i-DIY-ukutya okuveliswe kakuhle, kunye nokutya okuhlaza kwekhaya, i-DIY, i-decor yekhaya kunye nokutya okuluhlaza. izithuba ezinobomi beshelufu endeNokuba uphakamisa umxholo weblogi, uluhlu lwe-e-commerce, okanye izifundo, i-Pinterest ikunceda ukuba ubonise xa abantu befuna izimvo ngenkuthalo - iyenza ibe yongezelelo oluxabisekileyo kwisicwangciso sakho sentengiso yemidiya yoluntu.💡Usaqala nje? Nantsi indlela yokusebenzisa iPinterest kwishishini kwaye ukhulise ukulandela kwakho ukusuka kwi-zero.14. X (owayefudula eyi-Twitter)I-557 yezigidi ze-MAUPhoto nguKelly Sikkema kwi-UnsplashX, eyayisaziwa ngokuba yi-Twitter, iyaqhubeka ingumdlali ophambili wemidiya yoluntu, kunye nabasebenzisi abangaphezu kwezigidi ezingama-557 ngenyanga.Ngo-2023, isakhula kwintsebenziswano yabaphulaphuli bexesha lokwenyani, izihloko ezihamba phambili, kunye nohlaziyo olufutshane.Yintoni eyenza i-X ibe yodwa: Ugxininiso kumxholo ongexesha - ukusuka kwiindaba ezaphukileyo ukuya kwi-commentaryIkhaya lomxholo wokuqala, iyenza ilungele ubunkokheli bengcinga, uburharha, kunye nokuthatha okushushuKusengumjelo onamandla wenkonzo yabathengi, esetyenziswa ziimpawu zotshintsho olukhawulezayo, iqonga loluntu kunye nenkxaso yoluntu Xpites isicwangciso somxholo ohamba ngokukhawuleza okanye umnqweno wokudibanisa ngokuthe ngqo noluntu lwe-niche.⚡Elona xesha lilungileyo lokuthumela kwi-X: Uhlalutyo lwethu lwezigidi zezithuba lubonisa xa uthethathethwano luphezulu.15. I-QQ554 yezigidi ze-MAUSourceQQ, nayo yaphuhliswa ngu-Tencent, yayiyi-app ye-China ephezulu yokuthumela imiyalezo ngokukhawuleza ngaphambi kokuba i-WeChat ihambe phambili.Namhlanje, kunye nabasebenzisi abangaphezu kwezigidi ze-554 zenyanga ezisebenzayo, i-QQ isabambelele ngokuqinileyo - ngakumbi phakathi kwabasebenzisi abancinci, abadlali, kunye neengcali ezifuna unxibelelwano olulula kunye nokwabelana ngefayile.Kutheni i-QQ inomsebenzi othembekileyo we-desktop kwi-desktop ye-2 i-interface ethandwayo MB)Inikezela ngesondlo sentlalontle, i-avatar ngokwezifiso, kunye nemidlalo eyakhelwe-ngaphakathi kwi-intanethiAyifuni inombolo yefowuni ukuze ubhalise - inomdla kubafundi kunye nabasebenzisi ngaphandle kwee-smartphonesQQ ingaphezulu kwesixhobo sokuthumela imiyalezo - ngamava apheleleyo entlalontle, ngakumbi kwinkcubeko yolutsha lwaseTshayina. Kwiimpawu ezijolise kubasebenzi baseTshayina okanye abaphulaphuli abakwishumi elivisayo, i-QQ inokuba yindlela ephantsi yoxinzelelo kwiiplatifti zeendaba zoluntu ezifana ne-WeChat okanye i-Douyin.Nangona ingengomjelo omkhulu wentengiso yehlabathi, i-QQ iseyinxalenye ephambili ye-China ye-media media landscape ebanzi - kunye nesikhumbuzo sokuba iimarike ezahlukeneyo zihlala ziphendula kwizixhobo ezahlukeneyo kakhulu.16. I-Threads400 yezigidi ze-MAUSource: I-CNN BusinessThreads, ephuhliswe yi-Meta njengeqabane le-Instagram, yasungulwa phakathi kwe-2023 kwaye ngokukhawuleza yaba yenye ye-apps ye-media media ekhula ngokukhawuleza kwimbali - ukufikelela kwi-100 yezigidi zokubhalisa ngeentsuku nje ezimbalwa.Yintoni eyenza iMisonto ihluke:I-text-first platform ye-short-forming-formated updates, igama lomsebenzisi kunye nengxoxo ye-Instagram kunye nencoko yakho, i-Instagram. Ukuthunyelwa kwe-cross-post-post-posting kuthwala enye enye i-X, enesici esiqhelekileyo sokukhuphaIintambo zisavela, kodwa ngokukhawuleza ibe yindawo yabadali, abasunguli, kunye neempawu zokwakha unxibelelwano ngokusebenzisa umxholo wefom emfutshane ngaphandle koxinzelelo. Abaninzi bayisebenzisela uhlaziyo ngasemva-kwezigcawu, imibuzo yabaphulaphuli, kunye neengcinga ezingaphucukanga kangako.Uyafuna ukukhula kwiMisonto? Saphula ezona mpawu zibalaseleyo zeqonga kunye nendlela yokuzisebenzisa ukwakha uluntu kunye nokubonakala kwebhrendi.💡Ingcebiso yePro: Ukuba sele usebenza kwi-Instagram, Imisonto ibonelela ngokwandiswa kwendalo ukufikelela kubaphulaphuli ojolise kubo ngokukhawuleza, umxholo wencoko.17. I-Quora400 yezigidi ze-MAUQuora iqonga leengxoxo elakhiwe malunga nemibuzo kunye neempendulo - apho abasebenzisi babelana ngolwazi, banike iingcebiso, kunye neempendulo zenqanaba ngokusebenzisa iivoti kunye neembono.Ngabasebenzisi abasebenzayo benyanga ye-400 yenyanga, i-Quora iyaqhubeka ibe yindawo exabisekileyo yeempawu kunye nabadali ukwakha ithemba kunye nokufikelela kubasebenzisi ngexesha lesigaba sophando sokwenza izigqibo.Kutheni i-Quora iyasebenza: Abasebenzisi abaninzi abazama ukuthengisa bazama ukucombulula ingxaki ye-intanethi okanye abaphulaphuli abaninzi abazama ukuxazulula ingxaki ukubonakala - impendulo enkulu inokubeka kwi-Google search kwaye ihlale ibonakala iminyakaIsithuba sokubonisa ubuchule besifundo kunye nokudibanisa kwakhona kwindawo yakho, imveliso, okanye umxholoNjengenxalenye yesicwangciso sakho sokuthengisa imidiya yoluntu, i-Quora inokukunceda ukuba ufikelele kubaphulaphuli abajoliswe kuyo ngomxholo ovakalelwa kukuba uncedo, kungekhona ukukhangisa. Ungaphendula imibuzo ephathelele kushishino, wenze iphepha leQuora leshishini lakho, okanye udlale iintengiso usebenzisa iqonga leentengiso leQuora.💡Ingcebiso eluncedo: Sebenzisa abameli babasebenzi okanye abaseki ukuphendula imibuzo egameni lohlobo lwakho — yongeza uchuku kwaye yakha ukuthembeka.18. I-LinkedInEstimates ithi i-350-400 yezigidi ze-MAULinkedIn liqonga lonxibelelwano lobuchwephesha elikhokelayo, elakhelwe abantu abafuna umsebenzi kunye nabaqeshwa - kodwa ngoku lixabiseke kakhulu kubadali, abanini bamashishini amancinci, kunye neempawu. Ibe liziko lokwabelana ngezimvo, igunya lokwakha, kunye nokukhulisa igama lakho lobuqu.Iqonga losasazo loluntu alipapashi manani malunga nabasebenzisi abasebenzayo benyanga, kodwa uqikelelo luphakathi kwe-350-400 yezigidi. Kutheni i-LinkedIn iyimfuneko kwiingcali kunye neempawu: Ilungile kwintengiso ye-B2B,ulwazi lweshishini, kunye nophawu lomqeshiIsithuba esinamandla sokuseka ubunkokeli bengcinga ngamanqaku, ii-carousels, kunye nomxholo wevidiyoI-algorithm ivuza ukungaguquguquki kunye nokuzibandakanya okunentsingiselo (ingakumbi izimvo) Nokuba uyakha ubukho beshishini okanye ukhula njengomdali wedwa, i-LinkedIn ibonelela ngeyona ROIs iphakamileyo yokubonakala komxholo - ngakumbi ukuba abaphulaphuli bakho ojolise kubo babandakanya abenzi bezigqibo kunye neengcali ze-LinkedIn indlela yokukhulisa i-LinkedIn indlela yokwenza izigqibo kunye neengcali. abalandeli.⚡Elona xesha lokuthumela kwi-LinkedIn: Idatha yethu ibonisa amaxesha aphezulu othethathethwano kunye nokubonakala okusekwe kwizigidi zezithuba.19. I-RedNote (i-Xiaohongshu / Incwadi encinci eBomvu) i-350 yezigidi ze-MAUXiaohongshu, eyaziwa ngokuba yi-RedNote okanye i-Little Red Book, iqonga leendaba ezikhula ngokukhawuleza ezisekelwe e-China ezidibanisa umxholo wendlela yokuphila, ukufunyanwa kwemveliso, kunye ne-e-commerce Umxholo oneengcebiso zemveliso, izifundo, kunye nophononongo Ezakhelwe ngaphakathi zokuthenga kunye namakhonkco adibeneyo avumela uguquko olungenamthungo ukusuka kumxholo ukuya ekuthengeniOlunempembelelo ngakumbi kubuhle, ifashoni, impilo entle, uhambo, kunye ne-niches eyobunewunewuI-RedNote ifumene ingqwalasela yehlabathi ngenxa yokungaqiniseki malunga namaqonga afana ne-TikTok, nabanye abadali abayiphonononga njengomxholo omtsha. Ikwangomnye wemithombo ethembekileyo yokuphononongwa kwemveliso yoontanga-kuya-ntanga eChina.Ukuba ujolise kwimarike yaseTshayina okanye uphonononga iindlela zorhwebo lwentlalo, iRedNote liqonga lokujonga ngokusondeleyo.20. I-Discord259 yezigidi ze-MAUDiscord yaqala njengeqonga lonxibelelwano labadlali - kodwa namhlanje, inika amandla uluntu kuyo yonke into ukusuka kumashishini kunye ne-crypto ukuya kwimfundo kunye neendawo zabadali.I-Discord inikezela ngemiyalezo yexesha lokwenyani, incoko yelizwi, iifowuni zevidiyo, kunye nokwenza ngokwezifiso iibrendi ezijonge ukwakha abaphulaphuli abasondeleleneyo kunye nomxholo okhethekileyoInokusetyenziselwa impendulo yemveliso, inkxaso yabathengi, okanye ukufikelela ngasemva kwe-scenesNgelixa ingeloqonga leendaba lentlalontle, iDiscord isetyenziswa ngakumbi ngabadali, amashishini, kunye neempawu zokukhulisa ubukho babo kwimidiya yoluntu ngeencoko ezikhokelwa luluntu Hamba nathi!21. I-Twitch ~ I-240 yezigidi zabasebenzisi abasebenzayo rhoqo ngenyanga. Ivumela unxibelelwano lwabaphulaphuli oluthe ngqo, lwexesha lokwenyani ngencoko ephilayo kunye noluntu lwababhalisi.Kutheni iTwitch isebenzela iibrendi kunye nabadali: Umxholo ophilayo wakha ubudlelwane obuqinileyo bombukeli ngokudibana kwexesha lokwenyani Iinketho zeMonetization ziquka ukubhalisa, iminikelo, inkxaso, kunye neentengisoInkcubeko ezinikeleyo ejikeleze abadali, ukusuka kwi-emotes ukuya kuphangiso lwetshaneli ukuya kwi-"Chatting Nje" imijelo yokusasaza amashishini amatsha kunye ne-T1; abaphulaphuli abanyanisekileyo, kodwa yeyona ndlela ilungileyo isondela ngayo ngokungaguquguqukiyo kunye nokunxibelelana engqondweni.22. I-Tumblr95 yezigidi ze-MAUTumblr iqonga le-microblogging elide elide elaziwa ngenkululeko yokuyila, i-subcultures ebandakanyekayo kakhulu, kunye ne-customizable blog layouts.Nge-95 yezigidi ze-MAU, i-Tumblr igcine uluntu oluthembekileyo - ngakumbi phakathi kwamagcisa, ababhali, iifandoms, kunye nabasebenzisi abancinci abafuna isithuba esicacileyo se-intanethi.Kutheni i-intanethi ifomathi I-GIFs, ividiyo, iaudio, kunye namakhonkcoIvumela ubunzulu bebhlog ngokwezifiso - abasebenzisi abaninzi baphatha iTumblr yabo njengewebhusayithi yobuqu okanye idayari yobuhleIyilungele imoodboarding, ukubaliswa kwamabali okubonwayo, kunye nomdla we-niche ongasoloko ulingana namaqonga aqhelekileyo. ubukho.💡Unomdla wokuba iTumblr isebenza njani namhlanje? Nasi isikhokelo sokuqalisa kunye nokujonga inkqubo yendalo yangoku yeqonga.23. I-Bluesky5.2 yezigidi ze-MAUBluesky liqonga leendaba zosasazo zoluntu elaqalwa yi-Twitter kwaye yasungulwa njenge-app ezimeleyo.ngo 2023. Inqaku loMhleli: I-Bluesky ithande ukunika ingxelo kubasebenzisi abasebenzayo bemihla ngemihla (DAU), kunokuba abasebenzisi abasebenzayo benyanga, kwaye asikwazanga ukufumana i-MAU ehlaziyiweyo. Kwi-2026, iqonga liqhayisa nge-3.5 yezigidi zabasebenzisi abasebenzayo imihla ngemihla.I-Bluesky yakhiwe malunga nokungafihli kunye nokulawulwa komsebenzisi. Ithandwa kakhulu ngabadali kunye nabaphuhlisi abanenkathalo malunga nendlela amaqonga aqhutywa ngayo. Funda indlela yokuqalisa apha. Yintoni eyenza iBluesky ibe yodwa:Yakhelwe kwiProtocol ye-AT - inethiwekhi evulekileyo yomthombo ovumela abasebenzisi ukulawula idatha yabo kunye ne-algorithmsIzizwa ziqhelekileyo kwi-X / Twitter, kunye nezithuba, iimpendulo, i-reposts, kunye nokuthandaItsala i-niche kodwa isiseko somsebenzisi okhulayo onomdla wokusasazwa, ubunini bomdali, kunye nokumodareyitha okucacileyoBluesky ayikakabikho i-platforms ye-brand eqhelekileyo kodwa ifuna ukubandakanya iqonga le-brand encinci ngexabiso elifanayo, okanye ulinge ngeendlela ezintsha zokufikelela kubaphulaphuli.💡Nantsi into endiyifundileyo emva kweenyanga ezintandathu eBluesky - kunye nendlela yokugqiba ukuba ngaba ilungile kubaphulaphuli ojolise kubo.24. I-Mastodon1 yezigidi ze-MAUSourceI-Mastodon yindawo evulekileyo, evulekileyo ye-social media platform eyafumana i-traction ekupheleni kwe-2022 njengenye indlela yonxibelelwano oluqhelekileyo.Nge-1 yezigidi ze-MAU, i-Mastodon ihlelwe malunga neeseva ezizimeleyo ezibanjwe ngokuzimeleyo - okanye "iziganeko" - ezidibanisa ukwenza inethiwekhi ebanzi eyaziwa ngokuba yi-Fediverse. izinto ezinomdla okanye amaxabiso Ubeka phambili ubumfihlo, ukumodareyitha elubala, kunye ne-algorithm-free feedsIzithuba ezizimiyo zinokuya kutsho kuma-500 oonobumba kwaye ziquka imifanekiso, ividiyo, okanye iaudioMastodon ayakhelwa ukubhenela isininzi - yenzelwe abantu abancinci, abazimisele ngakumbi. Ukuba ujonge iincoko ezicothayo, ezicingisisiweyo (kwaye ungakhathali ngegophe lokufunda), ingalingana kakuhle.💡Ufuna ukujonga uthungelwano olunatyisiweyo? Nasi isikhokelo sabaqalayo ukuya eMastodon kunye nendlela yokwenza isigqibo sokuba uza kwakha ubukho apho.Khetha ngobukho bakho kwimidiya yoluntuNgamaqonga amaninzi onokukhetha kuwo, kuyahenda ukuwazama onke. Kodwa elona qhinga alikho malunga nokuba kuyo yonke indawo — limalunga nokubonisa apho abaphulaphuli bakho sele bakho khona, nalapho umxholo wakho usebenza ngokwenene.Endaweni yokulawula amaqonga amahlanu okanye amathandathu phakathi, khetha amabini okanye amathathu alungelelanisa amandla akho, iinjongo zakho, kunye nabaphulaphuli bakho, uze uzibophelele ekuboniseni ngokungaguqukiyo kwaye uzame ngokuhamba kwexesha. malunga namaqonga osasazo loluntuNgawaphi amaqonga eendaba zoluntu?Amaqonga eendaba ezentlalo ziinethiwekhi ze-intanethi okanye ii-apps apho abasebenzisi benzayo baze babelane ngomxholo, baqhagamshele nabanye, kwaye bazibandakanye eluntwini. Zisuka kwii-apps zemiyalezo ezifana ne-WhatsApp ukuya kwiiplatifti ezibonakalayo ezifana ne-Instagram kunye ne-video-sharing platforms njenge-YouTube.Ziziphi ii-platforms eziphezulu ze-5 zeendaba zoluntu? Ukusukela ngo-2026, iiplatifomu eziphezulu ze-5 zentlalo yoluntu ngabasebenzisi abasebenzayo benyanga: i-Facebook (i-3.07 yeebhiliyoni zee-MAUs), i-Instagram (i-3 yeebhiliyoni zee-MAUs), i-WhatsApp (i-3 yeebhiliyoni zee-MAUs), i-YouTube (i-2.6 yeebhiliyoni ze-MAUs) Leliphi iqonga losasazo loluntu elilungele ishishini?Elona qonga lonxibelelwano loluntu kwishishini lixhomekeke kubaphulaphuli bakho kunye nesimbo somxholo. I-Instagram kunye neTikTok zisebenza kakuhle kwiimpawu ezibonakalayo kunye nabadali, i-LinkedIn ifanelekile kwintengiso ye-B2B kunye nenethiwekhi yobuchwephesha, kwaye uFacebook uhlala womelele kulwakhiwo loluntu kunye nentengiso. Ingcebiso yethu: Gxila kumaqonga amabini okanye amathathu endaweni yokuzama ukuba kuyo yonke indawo.Ingaba ii-apps zokuthumela imiyalezo zijongwa njengamaqonga eendaba ezentlalo? Iinkqubo ezifana ne-WhatsApp, iTelegram, kunye ne-WeChat zivumela abasebenzisi ukuba benze uluntu, babelane ngomxholo, kwaye basebenzisane neempawu. Ngelixa bebucala kakhulu kunezonxibelelwano zentlalo yoluntu, basadlala indima enkulu ekunxibelelaneni kwe-intanethi.Imithombo ephezulu ye-intanethi ye-intanethi ye-intanethi Izixhobo ze-11 ezilungileyo ze-Social Media Analytics kubadali kunye nabaThengisiIndlela yokusebenzisa i-Twitter / X: Isikhokelo esipheleleyo I-11 yeZixhobo zoLawulo lweMedia yeNtlalo egqwesileyo - Izanyiwe + iVavanyweNgaphandle kokuPapasha: Indlela yokwenza uninzi lwazo zonke iimpawu ze-Buffer's+I-Panaotsu ye-Social Media. IziXhobo zokuCwangcisa (+ Indlela yokuFumana okuFanelekileyo)
