Kwihlabathi elikhuphisanayo leebrendi ezithe ngqo kubathengi, ukufikelela kwireyithi yokuthengisa ephindayo ngama-50% yinto ekhwankqisayo. Kwi-brand yesikhongozeli sokuhamba i-Cadence, oku kunyaniseka okuphawulekayo akuqhutywa kukuthengisa okukhazimlayo, kodwa kuyilo-qhinga loyilo. Ukuzinikela kwenkampani ekungeneni nzulu kuyilo lukhulise uluntu olutyale imali kwinkqubo njengemveliso ngokwayo. Olu gxininiso kwiinkcukacha ezibambekayo kunye nokuphindaphindwa kwe-user-centric kudala i-loop yengxelo enamandla, ukuguqula abathengi babe ngabaxhasi abanomdla kwaye baphinde abathengi.
Ngakumbi kuneAesthetics: Yila njengeFilosofi yeShishini
Kwiinkampani ezininzi, uyilo yipolishi yokugqibela esetyenziswa ngaphambi kokusungulwa. ECadence, yeyona filosofi yeshishini ukusukela kusuku lokuqala. Oku kuthetha ukuba zonke izigqibo, ukusuka ekukhethweni kwezinto eziphathekayo ukuya kwindlela yokuvala imagnethi, ihlolwe nge-lens yamava omsebenzisi kunye nokusetyenziswa kwexesha elide.
Le ndlela idinga umonde kunye nokuzimisela ukutyalomali kakhulu kwinkqubo yokuyila ngaphambi kokunyuka. Kukwahluke kakhulu kwiimpawu ezibeka phambili ukukhula ngokukhawuleza ngaphezu kokugqibelela kwemveliso. Isicwangciso seCadence singqina ukuba ubunzulu bokuyila bunokuba yinjini ezinzileyo yokukhula kunobubanzi kwiintengiso.
Ukwakha iMveliso kunye noLuntu
Intsika ephambili yesi sicwangciso kukudala ngokubambisana okusekuhleni. I-Cadence ayiyilo kwindawo engenanto. Iiprototypes zakwangoko kwabelwana ngazo kunye neqela eliphambili labasebenzisi abanengxelo efunwayo kwaye ibonakala ibandakanyiwe.
Oku kuvuleleka kwenza izinto ezininzi. Yakha ukuthembana okukhulu, njengoko abathengi bebona iingcebiso zabo ziphila. Ikwadala imvakalelo yokwabelana ngobunini. Xa umntu efumana iCapsule yakhe yokugqibela, akavele akhuphe imveliso; babona isiqwenga sabo kuyo.
I-Iterative Prototyping: Ukwabelana esidlangalaleni ngokuphinda-phinda uyilo kunye nokucacisa ingqiqo emva kotshintsho ngalunye. Imijelo yeeNgxelo ezithe ngqo: Ukugcina imigca evulekileyo yonxibelelwano ngemidiya yoluntu, i-imeyile, kunye namaqela ekugxilwe kuwo. Ukwenziwa kwezinto ngokungafihlisiyo: Ukufundisa uluntu ngokukhetha izinto eziphathekayo kunye nemingeni yemveliso, ukukhuthaza uxabiso lomsebenzi wobugcisa.
I-Loyalty Loop: Ukusuka ekuThengweni kokuQala ukuya kwi-Advocate ye-Brand
Esi sicwangciso-qhinga soyilo senza umjikelo onamandla, oziqinisayo wokunyaniseka. Ukuthengwa kokuqala njengendawo yokungena kubudlelwane obunzulu kunye ne-brand.
Ngenxa yokuba imveliso iqwalaselwa ngocoselelo, ibonelela ngezinto eziluncedo zemihla ngemihla. Olu ncedo luvelisa ulwaneliseko. Olo lwaneliseko, ludityaniswe nemvakalelo yomsebenzisi yokuba negalelo kwinguquko yemveliso, lubaguqulela ekubeni babe ngumthengi lube ngumntu ochaphazelekayo.
Indlela uTyalo-mali oluqhuba ngayo iZithengiso
Le ngqiqo yotyalo-mali yimfihlelo emva kwe-50% yereyithi yokuphinda intengiso. Abathengi abathengi nje enye iseti yezikhongozeli; bathenga kwisahluko esilandelayo sebali abancedise ukulibhala.
Banethemba lokuba ukuqaliswa kwemveliso elandelayo-nokuba yisayizi entsha, imilo, okanye i-accessory-iya kuba yenze inkqubo yoyilo engqongqo, enolwazi loluntu. Oku kuguqula ukuqaliswa kwemveliso ibe yiminyhadala yoluntu, iqhuba ulindelo kunye negama le-organic-of-mouth ekungekho kuthengwa kwentengiso kunokuhambelana. Lo mzekelo wokufikelela kubunzulu bomthengi wokuqonda ubonisa amacebo asetyenziswa zezinye iinkampani ezintsha; umzekelo, bona indlela iRamp ezisebenzisa ngayo iiarhente ze-AI ukwenza ngokuzenzekelayo kunye nokwenza imisebenzi yezemali ibe yeyakho, ukwenza amava omsebenzisi ancamathele ngokufanayo.
Izifundo zeeBrand ezingaphaya koHambo
Impumelelo yeCadence inikezela ngeplani yayo nayiphi na ibhrendi ejonge ukwakha ukunyaniseka okungapheliyo kwimarike egcwele abantu. Umgaqo ulula kodwa ucela umngeni ukuwuphumeza: beka phambili ubunzulu bothethathethwano ngaphezu kwesikali sofikelelo.
Qala ngeManiacal Focus: Khetha ingxaki enye engundoqo kwaye uyisombulule kakuhle. Sukuzama ukuba yinto yonke kumntu wonke. Vula Inkqubo Yakho: Mema abathengi bakho bokuqala emva komkhusane. Impendulo yabo ibaluleke ngaphezu kwayo nayiphi na ingxelo yomcebisi. Nxibelelana no "Kutheni": Sukuthengisa nje iimpawu. Xelela ibali lokhetho loyilo, iiprototypes ezikhatywayo, kunye neengxaki ezisonjululweyo. Utyalo-mali lokuvuza: Yenza awona malungu oluntu abandakanyekayo azive ebonwa kwaye exatyisiwe. Ubhengezo lwabo yeyona asethi yakho yokuthengisa.
Lo mzekelo ubonisa ukuba kwixesha lezinto ezilahlayo, kukho ixabiso elikhulu ekwakheni into ethile-kunye noluntu olujikelezileyo-ngokunyamekela ngamabomu. Sisikhumbuzo sokuba ukukhula okuzinzileyo kuhlala kuvela ekuhlakuleleni undoqo ozinikeleyo, hayi nje ukuleqa amaxesha entsholongwane.
Isiphelo: ISiseko sokuKhula okuZinzileyo
I-50% ye-Cadence iphinda ithengise ireyithi yokuthengisa ayikhoummangaliso wentengiso; sisiphumo esinengqiqo sesicwangciso-qhinga soyilo esibeka umsebenzisi kwiziko elipheleleyo lenkqubo. Ngokukhuthaza uluntu lokwenyani olutyale imali kwinguquko yemveliso, baye bakhe i-injini eqikelelwayo yokukhula okuzinzileyo kunye nokunyaniseka kwegama elibi. Olu nxibelelwano lunzulu phakathi kophuhliso lwemveliso kunye namava omthengi yeyona moat yokhuphiswano lokugqibela.
Ngaba ukulungele ukuphonononga ukuba ugqaliselo lweqhinga luqhuba njani impumelelo kwezinye iinkampani? Ngena nzulu kwiimodeli zeshishini elitsha kunye nohlalutyo lwethu lokuba i-Ramp's AI-arhente yeziseko ezingundoqo yenza njani isikali sayo esikhulu. Ukufumana ulwazi ngokwakha uphawu olubalaseleyo kulo naliphi na icandelo, qhagamshela neengcali kwaSeemless ukuxoxa ngesicwangciso sakho.
