UGoogle Wabelana ngoLwazi oluNgakumbi kuGooglebot kwiMida yokuKhasa nge-@sejournal, @martinibuster
Kuhlaziyo lwamva nje, uGoogle wabelane ngolwazi olubalulekileyo malunga nendlela iGooglebot yokurhubuluza imida esebenza ngayo. Olu lwazi lucacisa ukuba le mida ayilungiswanga kodwa iyaguquguquka kwaye iguquguquka. Ukuqonda le ndlela yokusebenza kubalulekile kubanini bewebhusayithi kunye neengcali ze-SEO ezijolise ekwandiseni ukubonakala kwendawo yazo. Ukukwazi kweGooglebot ukunyenyisa umyinge wokukhasa ngokusekwe kwimfuno ichaphazela ngokuthe ngqo indlela ofunyenwe ngayo umxholo wakho kunye nesalathiso. Esi sityhilelo sichaza eyona nxalenye iphambili yokukhasa kaGoogle kunye nenkqubo yezalathiso. Ixhobisa abaphathi bewebhu ukuba balawule ngcono izixhobo zabo zeseva kunye nempilo yesayithi. Makhe sijonge nzulu ukuba kuthetha ukuthini oku kwisicwangciso se-SEO yewebhusayithi yakho kunye nokusebenza ngokubanzi kwiziphumo zokukhangela.
Yintoni iGooglebot Crawl imida? Imida yokukhasa yeGooglebot ibhekisa kwiqondo apho isikhasi sewebhu sikaGoogle sifikelela kwaye sikhuphele amaphepha kwisiza sakho. Lo ngumlinganiselo okhuselayo weziseko zophuhliso zikaGoogle kunye neseva yakho yewebhu. Ithintela ukulayisha ngaphezulu kweeseva ezinezicelo ezininzi ngaxeshanye. Ngokwembali, abaninzi babekholelwa ukuba lo mda wawungqongqo, umda ongaguqukiyo. Ulwazi olutsha lukaGoogle luqinisekisa ukuba le yingcamango ephosakeleyo. Uhlahlo lwabiwo-mali lokukhasa sisixhobo esiguqukayo esilawulwa ngobulumko ziisistim zabo.
Kutheni imida yeCrawl ikhona Imida yokukhasa ikhona ikakhulu ukuqinisekisa i-ecosystem esempilweni. Zikhusela iiseva zewebhusayithi ukuba zingagxothwa yi-bot traffic. Oku kubaluleke ngakumbi kwiisayithi ezincinci ezine-bandwidth elinganiselwe kunye nezixhobo zokubamba. KuGoogle, imalunga nolwabiwo olusebenzayo lwezixhobo. Ngokulawula amazinga okurhubuluza, uGoogle unokujolisa iwebhu ngempumelelo ngakumbi ngaphandle kokuchitha amandla okubala. Iqinisekisa ukuba abarhuqi babo bagxile kumxholo omtsha, obalulekileyo, kunye nokumgangatho ophezulu kuqala.
UGoogle Uzihlengahlengisa njani iiReyithi zokuKhasa ngokuNgqongileyo UGoogle uye wacacisa ukuba imida yokukhasa ayimiselwanga ematyeni. Zinokwandiswa okanye zincitshiswe ngokusekelwe kwizinto zexesha langempela. Olu hlengahlengiso oluguquguqukayo luyinxalenye ephambili ye-algorithm ephucukileyo. Inkqubo ihlala ivavanya impilo yewebhusayithi, ukuthandwa, kunye nokuhlaziywa rhoqo. Isiza esipapasha rhoqo, isiqulatho esikumgangatho ophezulu singabona izinga lokukhasa linyuka. Ngokuchaseneyo, isayithi eneempazamo okanye impendulo ecothayo kwiseva ingabona umyinge wokukhasa ocuthiweyo.
Izinto eziPhambili eziPhembelela uHlahlo-lwabiwo-mali lwakho lwe-Crawl Iimpawu ezininzi zobuchwephesha kunye nomgangatho zigqiba ukuba iGooglebot inxibelelana njani nesiza sakho. Ukuqonda ezi kungakunceda ube nefuthe kuhlahlo lwabiwo-mali lwakho lokukhasa kakuhle. IMpilo yeSiza kunye neMpendulo yeSeva: Iiseva ezikhawulezayo, ezithembekileyo ezineempazamo ezimbalwa (njengeekhowudi zesimo se-5xx) zikhuthaza ukukhasa ngakumbi. Ukutsha koMxholo kunye nesantya: iisayithi ezihlaziywa rhoqo ezinamaphepha amatsha umqondiso kuGooglebot ukuba ukukhasa rhoqo kubalulekile. Ukuduma kunye neGunya: iiSayithi ezinomgangatho ophezulu wokubuyela umva kunye neemetrics zokuzibandakanya kwabasebenzisi zihlala zifumana ukubekwa phambili okuphezulu. Idatha yeCrawl yezeMbali: uGoogle usebenzisa amazinga empumelelo yokugaqa edlulileyo ukuqikelela iimfuno zobutyebi bexesha elizayo kwindawo yakho. Le nkqubo eguqukayo inzima. Kukwabalulekile ukuba ukhumbule ukuba amakhulukhulu abarhuqi bakaGoogle ababhalwanga, beqaqambisa ubume obuntsonkothileyo beziseko zabo zokukhangela.
IziCwangciso ze-SEO ezisebenzayo zokuLungisa uHlahlo-lwabiwo-mali lwe-Crawl Awukwazi ukuseta ngokuthe ngqo ibhajethi yakho yokukhasa, kodwa unokwenza indawo ekhuthaza iGooglebot ukuba igaqe ngakumbi kumaphepha akho abalulekileyo. Oku kubandakanya i-SEO yobugcisa, isicwangciso somxholo, kunye nokugcinwa kwendawo. Injongo kukwenza indawo yakho esebenzayo nexabisekileyo ekusingwa kuyo abakhasi. Ngokususa imiqobo, unceda iGooglebot ifumane kwaye ibonise eyona mxholo wakho ukhawulezayo.
Ukuphucula ukusebenza kakuhle kweSiza sokuKhasa Landela la manyathelo anokuthathwa ukuze usebenzise ngcono umsebenzi wakho owabelweyo wokugaqa. Oku kuqinisekisa ukuba iGooglebot ichitha ixesha layo kumaphepha abaluleke kakhulu kwi-SEO yakho. Lungisa iimpazamo zobuGcisa: Sombulula ngokukhawuleza iimpazamo zeseva, ii-404 ezithambileyo, kwaye uqondise kwakhona amatyathanga kwiingxelo zakho zokukhasa. Ukulungelelanisa iSakhiwo seSiza: Sebenzisa isakhiwo esinengqiqo sangaphakathi sokudibanisa ukuze amaphepha abalulekileyo angaphakathi kokuchofoza okumbalwa kwekhasi lasekhaya. Yongeza iimephu zakho zeSayithi: Ngenisa iimephu zesayithi zeXML ezicocekileyo, ezihlaziyiweyo ngeGoogle Search Console, uqaqambisa ii-URL ezintsha nezibalulekileyo. NONEiindawo). Ukubeka esweni izibalo zakho zokurhubuluza kuGoogle Search Console kubalulekile. Inika ingxelo ethe ngqo malunga nendlela iGooglebot esebenzisana ngayo nendawo yakho.
Owona Mfanekiso Mkhulu: Ukukhasa kwi-Ecosystem entsonkothileyo Olu hlaziyo kwimida yokukhasa ebhetyebhetye yinxalenye yendlela ebanzi yokubonisa elubala kuGoogle. Inceda ukucima iinkqubo zophendlo rhoqo. Ukuqonda ukuba abarhubuluzi abaninzi ababhalwanga kusikhumbuza ukuba le nkqubo inkulu kwaye ayinakwenzeka. Ekugqibeleni, injongo kaGoogle kukubonisa owona mxholo uluncedo wewebhu ngokufanelekileyo. Ngokwenza indawo yakho ikhawuleze, ifanelekile, kwaye ingabinampazamo, ulungelelanisa le njongo. Olu lungelelwaniso lukhokelela kugutyulo olungcono lokukhasa kunye nokuphuculwa kokubonakala kokukhangela ekuhambeni kwexesha.
Isiphelo kunye naManyathelo alandelayo Uqinisekiso lukaGoogle lwemida yokukhasa yeGooglebot luphawu olubalulekileyo kuluntu lweSEO. Itshintsha ugxininiso ekukhathazekeni malunga nesabelo esisisigxina sokwandisa impilo yonke kunye nexabiso lewebhusayithi yakho. Eyona nto ibalulekileyo yokuthatha kukwakha indawo ekufaneleyo ukukhasa nzulu kwaye rhoqo. Qala ngokuphicotha ukusebenza kobugcisa besayithi yakho kunye nomgangatho womxholo. Qinisekisa ukuba unikezela ngemiqondiso ecacileyo kuGooglebot malunga namaphepha akho abalulekileyo. Indlela engenamthungo kwi-SEO yobuchwephesha kunye nokuqinisekisa ukuba indawo yakho ilungiswe ngokugqibeleleyo kubakhangeli be-injini yokukhangela, cinga ngokujonga izisombululo ezibonelelwa nguSeemless. Izixhobo zabo zinokukunceda wenze uphicotho-zincwadi kwaye ulungise imiba enokuthi ithintele amandla akho okukhasa.
