Ujya wumva inyandiko yawe itangaje, ibisobanuro bitangaje, cyangwa ubushishozi bwibicuruzwa bigenda bitakara mu nyanja nini y'ibisubizo bya Google? Wasutse umutima wawe mugukora ibintu bitangaje, ariko urupapuro rwibisubizo bya moteri yubushakashatsi (SERP) rwerekana umurongo usobanutse, urambiranye. Byagenda bite se niba ushobora guha Google urupapuro rwibeshya, bigatuma ibikubiyemo bigaragara neza n'amashusho akungahaye, amanota yinyenyeri, namakuru yingenzi mubisubizo by'ishakisha? Izi nimbaraga zo gushushanya, kandi nintwaro y'ibanga buriwashizeho, abaterankunga, na nyir'ubucuruzi buciriritse bagomba kugira mubitabo byabo. Ntabwo ari bike kubijyanye na tekiniki ya jargon nibindi bijyanye no kuvugana neza na Google kugirango ubone icyerekezo cyawe gikwiye.
Schema Markup ni iki kandi kuki ugomba kubyitaho? Mumagambo yoroshye, igishushanyo mbonera (bakunze kwita amakuru yubatswe) ni code idasanzwe wongeyeho kurubuga rwawe. Ikora nkumusemuzi, ifasha Google gusobanukirwa neza nibirimo bikubiyemo - yaba resept, uburyo bwo kuyobora, ibyabaye, cyangwa gusubiramo ibicuruzwa. Tekereza kuri ubu buryo: udafite igishushanyo, Google ibona urubuga nkurukuta rwinyandiko n'amashusho. Hamwe nigishushanyo, urimo guha Google ikarita yerekana indangagaciro nziza yanditseho imirima yanditseho nka "Umutwe," "Umwanditsi," "Igihe cyo Guteka," cyangwa "Ikigereranyo cyo hagati." Uku gusobanuka kwemerera Google gukora ibisubizo bikungahaye - urutonde rwongerewe rugukurikirana.
Inyungu nyazo kubirango byawe Ibi ntabwo ari ibihangange byikoranabuhanga gusa. Kubarema bigenga nubucuruzi buciriritse, igishushanyo gitanga inyungu zifatika: Hejuru Kanda-Binyuze ku Biciro (CTR): Igice gikungahaye gifite inyenyeri, ishusho, cyangwa ibibazo birashimishije cyane kuruta guhuza ubururu busanzwe. Abantu benshi bazakanda kubyawe. Kugaragara neza: Ibisubizo bikungahaye bikunze kugaragara mumwanya wa premium, nka "top top" karuseli cyangwa ibiranga resept, ndetse no hejuru ya # 1 ibisubizo kama. Itegereze Abumva neza: Mugaragaza ubwoko bwibirimo, ukurura abakoresha bashaka cyane cyane ibyo utanga (urugero, "uburyo-bwo" kuyobora). Kubaka Icyizere & Ubuyobozi: Kwerekana amanota yo gusuzuma, ibyangombwa byumwanditsi, cyangwa amatariki yibyabaye mugushakisha byerekana kwizerwa mbere yuko umukoresha asura urubuga rwawe.
Gutangira: Ubwoko Bwingirakamaro Bwuburyo Bwabashizeho Ntugomba gushyira akamenyetso kuri byose. Tangira nibirimo bisobanura ikirango cyawe. Hano haribintu byingirakamaro byubwoko bwo gushyira mubikorwa mbere.
1. Ingingo & Blog Inyandiko Byuzuye kubanyarubuga, abanditsi, numuntu wese utangaza ingingo. Ifasha ibikubiyemo kugaragara muri "Inkuru Nkuru" cyangwa hamwe nishusho igaragara mugushakisha. Ibyingenzi byingenzi gushiramo: Umutwe, Izina ryumwanditsi, URL yumwanditsi, Ishusho, Itariki Yatangajwe, Itariki Yahinduwe. Impanuro: Guhora ushira akamenyetso ku ngingo zawe bifasha Google kukumenya nk'ubuyobozi ku ngingo zawe.
2. Uburyo-Kuri & Ibibazo Nibyiza kubashinzwe kwigisha, abarezi, hamwe nubucuruzi bushingiye kuri serivisi. Nigute-igishushanyo gishobora kubona intambwe zawe zerekanwa muburyo bwo gushakisha, kandi ibibazo bya FAQ birema ibyo bibazo byoroshye byaguka agasanduku. Igitekerezo gikora: Hindura ikibazo rusange cyabakiriya muri poste ya blog hamwe na FAQ schema. Ikemura ikibazo kandi ifata ahantu hagaragara.
3. Ibicuruzwa & Gusubiramo Igishushanyo Ibyingenzi kubaterankunga bakora isubiramo, amaduka mato ya e-ubucuruzi, hamwe nabafatanyabikorwa. Erekana inyenyeri, igiciro, no kuboneka neza muri SERP. Icyitonderwa: Kubisubiramo, ugomba gukoresha igiteranyo cyo gutondekanya umutungo niba urimo kuvuga muri make ibyasubiwemo byinshi (nko mubateze amatwi).
4. Umuntu & Gahunda yubucuruzi bwaho Kubaterankunga hamwe n'amaduka n'amatafari. Igishushanyo "Umuntu" gishimangira umwirondoro wawe kumurongo, uhuza ibikubiyemo nizina ryawe. "Ubucuruzi bwaho" nibyingenzi kugirango ubone Google Umwirondoro wa Google hamwe nishakisha ryaho.
Intambwe-ku-Intambwe Ubuyobozi bwo Kongera Igishushanyo Ntugire ikibazo - ntukeneye kuba coder. Kurikiza ubu buryo butaziguye.
Intambwe ya 1: Hitamo Schema Ubwoko & Gukora Kode Kujya kuri Google yemewe ya Data Markup Umufasha. Nigikoresho cyubuntu, kigaragara. Hitamo ubwoko bwamakuru yawe (urugero, "Ingingo"). Shyira muri URL y'urupapuro rwawe cyangwa ibiri muri HTML. Tangira kumurika ibintu kurupapuro (nkumutwe) hanyuma ubishyireho ikimenyetso (urugero, "izina"). Iyo urangije, kanda "Kurema HTML." Igikoresho kizatanga kode ya JSON-LD ukeneye.
Intambwe ya 2: Ongera Kode kurubuga rwawe Uzabona blok ya code. Ibi birakenewegushyirwa mubice
igice cyurubuga rwawe. Uburyo ubikora biterwa nurubuga rwawe: WordPress: Koresha plugin nka "Schema Pro," "Imibare Rank," cyangwa "Yoast SEO." Akenshi bafite ibyubatswe, byoroshye guhinduranya. Umwanya wa Square / Wix: Koresha igenamiterere ryubatswe cyangwa utere kode ukoresheje uduce twa "Code Injection" mubice byurubuga rwawe. Urubuga rwihariye: Wongereho intoki inyandiko ya JSON-LD kuri ya HTML y'urupapuro rwawe.Intambwe ya 3: Ikizamini, Ikizamini, Ikizamini! Mbere yo kwishimira, emeza akazi kawe hamwe na Google Ikizamini Cyiza. Shyira URL yawe cyangwa agace kode. Bizerekana amakosa ayo ari yo yose kandi, cyane cyane, kureba uburyo ibisubizo byawe bikize bishobora kugaragara. Iki nicyo gihe cyukuri!
Impanuro Zisanzwe hamwe nibisanzwe kugirango wirinde Kugirango imbaraga zawe zitange umusaruro, uzirikane ibyo bikorwa byiza.
Kora: Ba inyangamugayo: Ibisobanuro biri muri gahunda yawe bigomba guhuza neza nibigaragara kurupapuro. Ntukavuge ko ari inyenyeri 5 isubiramo niba page yerekana inyenyeri 4. Tangira Ntoya: Tangira nurupapuro rwawe rwingenzi (urupapuro rwibanze, ibirimo ibendera, urupapuro rwibicuruzwa). Koresha Imiterere ya JSON-LD: Nuburyo bwa Google busabwa kandi bworoshye kubishyira mubikorwa no kubungabunga. Komeza Kuvugurura: Niba uhinduye inyandiko ya blog cyangwa ugahindura igiciro, ibuka kuvugurura igishushanyo mbonera. Wibuke, igishushanyo gikora mu ntoki hamwe nundi mutungo wawe wo kumurongo. Kurugero, kwerekana neza ibikubiyemo bifasha Google kumva ubuhanga bwawe, bushobora kuzuza amahuza yatunganijwe musangiye ahandi. Birasa nuburyo igikoresho nka Seemless kigufasha gutunganya amahuza yawe yingenzi ahantu hamwe - ingamba zombi zijyanye no kwerekana amakuru yawe meza, yingirakamaro cyane kubateze amatwi hamwe na algorithm ibafasha kukubona.
Ntukore: Ntugashyireho Ibitaboneka: Gusa andika ibyo abakoresha bashobora kubona kurupapuro. Irinde Amayeri ya Spammy: Ntuzigere ukoresha umugambi wo kubeshya abakoresha (urugero, gusubiramo impimbano cyangwa ibimenyetso bidafite aho bihuriye). Ibi bizababaza urubuga rwawe. Ntugashyire "Wibagirwe kandi Wibagirwe": Rimwe na rimwe ongera ugerageze page yawe, cyane cyane nyuma yo kuvugurura urubuga.
Umwanzuro: Ibirimo, Byongerewe Gushyira mubikorwa igishushanyo ni kimwe mubikorwa bya ROI tekinike tekinike SEO ushobora gukora. Ntabwo itezimbere mu buryo butaziguye urutonde rwawe, ariko mugukora urutonde rwawe rushimishije kandi rutanga amakuru, rutezimbere cyane uburyo abakoresha bakorana nibirimo byawe mubisubizo by'ishakisha. Kubashinzwe kurema hamwe nabacuruzi bato bahatanira kwitabwaho, ibyo kugaragara nibintu byose. Tangira uyu munsi. Tora igice kimwe cyibirimo - inyandiko yawe yanyuma ya blog cyangwa urupapuro rwibanze rwa serivisi - hanyuma uyikoreshe muri Google Markup Helper. Reba uburyo byoroshye guha Google igishushanyo mbonera cyibisubizo bitangaje. Abakwumva bazaza, ushakisha ubungubu, bazagushimira kubwibyo. Witeguye gukora ikimenyetso cyawe? Hitamo urupapuro rumwe kurubuga rwawe muri iki cyumweru, shyira mubikorwa, kandi ukore ikizamini gikize. Sangira intsinzi yawe cyangwa ibibazo hamwe nabaturage bawe - urashobora gushishikariza undi muremyi kuringaniza gushakisha kwabo!
