Yala i delila k’a miiri ko i ka bulɔgu sɛbɛn kabakoma, i ka furakɛcogo kabakoma, walima i ka fɛn dilannenw lajɛcogo hakilitigi bɛ tunun Google ɲinini jaabiw kɔgɔjiba kɔnɔ wa? I y’i dusukun bɔn ka kunnafoni kabakomaw dilan, nka ɲininikɛlan jaabiw ɲɛ (SERP) bɛ jɛgɛnsira jɛlen dɔ jira, min bɛ mɔgɔ sɛgɛn. N’i bɛ se ka nanbarasɛbɛn di Google ma, k’i ka kɔnɔkow kɛ fɛn ye min bɛ bɔ kɛnɛ kan ni ja nafamaw ye, ni dolow jate ye, ani ni kunnafoni jɔnjɔnw ye ɲinini jaabiw kɔnɔ yɛrɛ do? O de ye schema markup fanga ye, wa a ye gundo marifa ye min ka kan ka kɛ dabɔbaa, influencer ani jagokɛla misɛnnin bɛɛ bolo u ka baarakɛminɛnw kɔnɔ. A ka dɔgɔ ni fɛɛrɛko kumasenw ye, wa a ka ca ni kumaɲɔgɔnya jɛlen ye ni Google ye walasa ka ɲɛfɔli sɔrɔ i ka baara ka kan ni min ye.
Schema Markup ye mun ye ani Mun na i ka kan ka i janto a la? Ni an y’a Fɔ cogo nɔgɔman na, schema markup (a ka c’a la, a bɛ Weele ko structured data) ye kode kɛrɛnkɛrɛnnen ye i bɛ min Fàra i ka ‘websayiti kan. A bɛ baara kɛ i n’a fɔ bamanankan bamanankan-falenbaga, ka Google dɛmɛ k’a faamu i ka kɔnɔkow bɛ min kan tigitigi—a kɛra furakɛcogo ye, a kɛra cogo jiralan ye, a kɛra ko ye, walima a kɛra fɛn dilannenw lajɛ ye. Miiri k’a filɛ nin cogo la : ni schema tɛ, Google bɛ ɛntɛrinɛti yɔrɔ ye i n’a fɔ sɛbɛnni ni ja kogo. Ni schema ye, i bɛ Google ka index card labɛn ka ɲɛ, forow sɛbɛnnen bɛ min kɔnɔ i n’a fɔ “Title”, “Author”, “Cooking Time”, walima “Average Rating”. O jɛlenya in b’a to Google bɛ se ka jaabi nafamaw dilan—o lisi yiriwalenw minnu bɛ i ɲɛ minɛ.
Nafa lakikaw bɛ sɔrɔ i ka marka la Nin tɛ tech giants dɔrɔn de ta ye. Dabɔbaa yɛrɛmahɔrɔnw ni jagokɛla misɛnninw fɛ, schema bɛ nafa yetaw di: Click-Through Rates (CTR) min ka bon: O yɔrɔ nafama min bɛ ni dolow, ja walima ɲininkaliw ye, o bɛ mɔgɔ lafili dɔrɔn ka tɛmɛ jɛgɛnsira bulu gansan kan. Mɔgɔ caman bɛna i ta digi. Yecogo ɲuman: A ka c’a la, jateminɛ nafamaw bɛ bɔ jɔyɔrɔ ɲumanw na, i n’a fɔ "top stories" karusel walima furakɛcogo fɛnw, hali ka tɛmɛ #1 jaabi organique kan. Lamɛnnikɛla ɲumanw laɲini: Ni i ye i ka kɔnɔkow suguya jira, i bɛ baarakɛlaw sama minnu bɛ i ka fɛn dilenw ɲini kɛrɛnkɛrɛnnenya la (misali la, "cogo" gafe). Build Trust & Authority: Ni i ye seginnkanni jatew, sɛbɛnnikɛlaw ka seereyaw, walima ko kɛlenw donw jira k’a ɲɛsin ɲinini ma, o bɛ dannaya sigi sen kan sanni baarakɛla yɛrɛ ka taa i ka siti kan.
Daminɛ: Skema suguya minnu nafa ka bon kosɛbɛ dabɔbagaw bolo Aw man kan ka taamasiyɛn kɛ fɛn bɛɛ la. A daminɛ ni kɔnɔkow ye minnu bɛ i ka taamasiyɛn ɲɛfɔ. Nin ye schema suguya minnu bɛ nɔ bila kosɛbɛ, olu ye minnu ka kan ka waleya fɔlɔ.
1. Barokun & Blog Post Schema (Bɔli & Blog Poste) sɛgɛsɛgɛli A dafalen don bulɔgutigiw, sɛbɛnnikɛlaw, ani mɔgɔ o mɔgɔ bɛ barokunw bɔ. A b'i ka kɔnɔkow dɛmɛ u ka bɔ "Top Stories" kɔnɔ walima ni ja jiralen ye ɲinini na. Nafolo jɔnjɔn minnu ka kan ka don a kɔnɔ: Kumakun, Sɛbɛnnikɛla tɔgɔ, Sɛbɛnnikɛla URL, Ja, Bɔ don min na, Don min b’a ladilan. Pro Tip: Ka i ka barokunw taamasiyɛn tuma bɛɛ, o bɛ Google dɛmɛ a k’a dɔn ko i ye fangatigi ye i ka barokunw kan.
2. Cogo min na & Ɲininkaliw kɛcogo A ka ɲi kalansenw dabɔbagaw ma, kalanfaw, ani jagokɛlaw ma minnu sinsinnen bɛ baarakɛminɛnw kan. Cogokɛcogo-schema bɛ se k’i ka senna-tɛgɛrɛw jira k’a ɲɛsin ɲinini ma, wa FAQ schema bɛ o ɲininkalikɛsuw dilan minnu bɛ se ka bonya i bolo. Hakilina min bɛ se ka kɛ: Aw bɛ ɲininkali min kɛ ka caya kiliyanw dɛmɛni na, o tigɛli ka kɛ bulɔgu sɛbɛn ye ni FAQ schema ye. A bɛ gɛlɛya dɔ ɲɛnabɔ ani ka snippet spot jiralen dɔ minɛ.
3. Fɛn dilannenw & Seginkanni kɛcogo A nafa ka bon influencers (fɔlikɛlaw) ma minnu bɛ seginnkanni kɛ, e-commerce butiki misɛnninw, ani a jɛɲɔgɔnw. Dolow jate, sɔngɔ ani sɔrɔli jira SERP kɔnɔ yɛrɛ. Kɔlɔsili: Walasa ka seginnkanni kɛ, i ka kan ka baara kɛ ni aggregateRating property ye n’i bɛ seginnkanni caman lajɛ (i n’a fɔ i lamɛnbagaw fɛ).
4. Mɔgɔ & Sigida Jagokɛcogo Ka ɲɛsin influencers ni biriki-ni-bɔgɔfeerelaw ma. "Mɔgɔ" schema bɛ i ka ɛntɛrinɛti danyɔrɔ sabati, k'i kɔnɔkow ni i tɔgɔ cɛsiri. "Sigida jago" nafa ka bon kosɛbɛ walasa ka don Google Business Profile ani sigida ɲininiw kan.
Aw ka gafe min bɛ kɛ ka ɲɛsin Schema Markup farali ma Kana i hakili ɲagami—i mago t’a la ka kɛ kodɔnbaga ye. Aw bɛ nin wale tilennen in labato.
1nan: I ka Schema Type sugandi & Ka Code dilan Aw ye taa Google ka Structured Data Markup dɛmɛbaga ofisiyali la. O ye baarakɛminɛn ye min tɛ sara, min bɛ ye. I ka kunnafoni suguya sugandi (misali la, "Article"). I ka ɲɛ URL walima HTML kɔnɔkow nɔrɔ. A daminɛ ka fɛnw jirali daminɛ ɲɛ kan (i n’a fɔ tɔgɔ) ani k’u taamasiyɛn (misali la, "tɔgɔ"). Ni a banna, i bɛ "Créer HTML" digi. Baarakɛminɛn bɛna JSON-LD kode labɛn i mago bɛ min na.
2nan: Kode fara i ka siti kan
I bɛna bloki dɔ sɔrɔ kode la. O mago bɛ o laka bila i ka ɛntɛrinɛti yɔrɔ
3nan : Kɔrɔbɔli, Kɔrɔbɔli, Kɔrɔbɔli! Sani i ka seli kɛ, i ka baara tiɲɛ ni Google ka Rich Results Test ye. I ka URL walima i ka kode snippet nɔrɔ. A bɛna fili o fili jira, wa, min nafa ka bon kosɛbɛ, a bɛna a jira ko i ka sɔrɔ nafama bɛ se ka kɛ cogo min na. Nin ye tiɲɛ waati ye!
Pro Ladilikanw ani Jaan minnu bɛ sɔrɔ tuma caman na minnu ka kan ka kɔlɔsi Walasa ka a jira ko i ka cɛsiriw bɛ nafa lase i ma, i ka o kɛcogo ɲumanw to i hakili la.
Do's ka kɛ: I ka kɛ tiɲɛ ye: Kunnafoni minnu bɛ i ka schema kɔnɔ, olu ka kan ka bɛn tigitigi fɛnw ma minnu bɛ ye ɲɛ kan. Kana a fɔ ko a ye dolow 5 seginnkanni ye ni ɲɛ in bɛ dolow 4 jira. A daminɛ fitinin na: A daminɛ ni i ka ɲɛ nafamabaw ye (so fɔlɔ, kɔnɔkow fɔlɔ, fɛn dilannenw ɲɛw). Baara kɛ ni JSON-LD Format ye: Nin ye Google ka cogoya ye min laadilen don ani a waleyali n’a ladonni ka nɔgɔn. Keep It Updated: N’i ye bulɔgu sɛbɛn dɔ kura ye walima n’i ye sɔngɔ dɔ Changé, i hakili to a la ka schema markup fana ladamu. Aw k’aw hakili to a la ko schema bɛ baara kɛ ɲɔgɔn fɛ ni aw ka ɛntɛrinɛti nafolo tɔw ye. Misali la, n’i y’i kɔnɔkow taamasiyɛn ka jɛya, o bɛ Google dɛmɛ k’i ka dɔnniya faamuya, o bɛ se ka i ka jɛgɛnsira kuralenw dafa i bɛ minnu tila yɔrɔ wɛrɛw la. A ni baarakɛminɛn dɔ i n’a fɔ Seemless b’i dɛmɛ cogo min na k’i ka jɛgɛnsira nafamabaw labɛn yɔrɔ kelen na, o bɛ tali kɛ ɲɔgɔn na—o fɛɛrɛ fila bɛɛ ye i ka kunnafoni ɲumanw jirali ye ka jɛya, minnu bɛ bɛn i lamɛnbagaw ma, ani algorisimu minnu b’u dɛmɛ k’i sɔrɔ.
Aw kana kɛ: Kana taamasiyɛn kɛ kɔnɔkow yebaliw la: Baarakɛlaw bɛ se ka fɛn minnu ye ɲɛ kan, i ka taamasiyɛn kɛ dɔrɔn. Aw ye aw yɛrɛ tanga Spammy Tactics ma: Aw kana baara kɛ ni schema ye abada walasa ka baarakɛlaw lafili (misali la, seginnkanni nkalonmaw walima taamasiyɛn minnu tɛ fosi ye). O bɛna i ka siti Dimi. Kana "Set and Forget": I ka i ka ɲɛw kɔrɔbɔ kokura tuma ni tuma, kɛrɛnkɛrɛnnenya la site web kurayali kɔfɛ.
Kuncɛli: I ka kɔnɔkow, Amplifié Schema markup waleyali ye ROI ka bon kosɛbɛ SEO baara dɔw la i bɛ se ka minnu kɛ. A t’i ka jatebla ɲɛ ka ɲɛ, nka n’i y’i ka lisi Kɛ fɛn ye min bɛ mɔgɔ ɲɛnajɛ ani k’a Kɛ kunnafoni ye, a bɛ baarakɛlaw ka jɛɲɔgɔnya kɛcogo ɲɛ kosɛbɛ n’i ka kɔnɔkow ye ɲinini jaabiw la. Dabɔbagaw ni jagokɛla misɛnnin minnu bɛ ɲɔgɔn sɔrɔ jateminɛ kama, o yecogo de ye fɛn bɛɛ ye. A daminɛ bi. Kɔnɔkow kelen sugandi—i ka bulɔgu sɛbɛn laban walima i ka baarakɛyɔrɔ ɲɛba—k’a boli Google Markup Helper fɛ. A lajɛ a bɛ se ka nɔgɔya cogo min na ka Google di blueprint ma walasa ka sɔrɔ nafama kabakoma sɔrɔ. I lamɛnbaga nataw, minnu bɛ ɲinini kɛ sisan yɛrɛ, olu bɛna barika da i ye o la. Yala i labɛnnen don k’i ka taamasiyɛn kɛ wa? I ka ɲɛ kelen sugandi i ka siti kan nin dɔgɔkun in na, ka schema waleya, ka Rich Results Test kɛ. I ka ɲɛtaa walima i ka ɲininkaliw tila i ka sigida la—i bɛ se ka dusu don dɔrɔn dabɔbaga wɛrɛ kɔnɔ walasa k’u ka ɲinini kɛcogo bonya!
