Reka tuvugishe ukuri: kuri Instagram, amagambo yawe nintwaro yawe y'ibanga. Mugihe amashusho atangaje ahagarika umuzingo, ni amagambo akurikira yemeza rwose umuntu gukunda, gutanga ibitekerezo, kugabana, no kukwibuka. Kubarema, abaterankunga, hamwe nabafite ubucuruzi buciriritse, amagambo akomeye ntabwo ari imitako gusa - ni umurongo utaziguye kumitima yabateze amatwi, mumitekerereze, no (kubucuruzi). Ariko kwandika ibisobanuro bihora bitwara gusezerana birashobora kumva ari urujijo. Aka gatabo kagabanya ubuhanzi nubumenyi bwa Instagram yanditseho intambwe igaragara ushobora gutangira gukoresha uyumunsi.
Anatomy yumushinga-mwinshi wo Kwandika Instagram Tekereza ku nyandiko yawe nka mini-blog yanditse ifite imiterere isobanutse. Ibisobanuro byingirakamaro mubisanzwe bifite ibice bitatu byingenzi: indobo, agaciro, hamwe no guhamagarira-ibikorwa (CTA). Kumenya uru rugendo nintambwe yawe yambere yo guhindura abarebera pasiporo mubitabira.
Inkoni: Hagarika Umuzingo Inyuguti 125 zambere nu mutungo wawe utimukanwa. Ibi nibigaragara mubiryo mbere yuko umuntu akanda "byinshi." Inkoni yawe igomba kuba idashobora kuneshwa. Birashobora kuba ikibazo, amagambo ashize amanga, gutereta inkuru, cyangwa ikintu gitangaje. Akazi kayo konyine ni ugutuma abasomyi batekereza, "Nkeneye kumenya byinshi," hanyuma ukande buto "byinshi".
Agaciro: Tanga ibicuruzwa Numubiri wumutwe wawe. Hano, waguka kumurongo wawe. Waba uvuga inkuru yihariye, gusangira inama byihuse, gusobanura inkuru inyuma yibicuruzwa, cyangwa gutanga ubushishozi nyabwo, iki gice kigomba gutanga agaciro. Niho uhuza amashusho ninyungu zabakwumva, ibyo bakeneye, cyangwa amarangamutima.
Ihamagarwa-ku-bikorwa (CTA): Moteri yo gusezerana Ibi ntibishobora kuganirwaho. Ugomba kubwira abakwumva neza icyo ushaka ko bakora ubutaha. Ibisobanuro bidasobanutse biganisha ku gusezerana kudasobanutse. CTA isobanutse, yoroshye irabayobora kandi byoroshye kuyitabira.
Baza Ikibazo: "Niki # 1 umusaruro wawe hack?" cyangwa "Ni irihe bara wahitamo?" Shishikariza Tagi: "Shyira inshuti ukeneye kubona ibi!" Saba umugabane: "Bika ibi mu rugendo rutaha!" Berekeza kuri Link: "Fata inyigisho yuzuye ukoresheje umurongo muri bio yanjye." (Aha niho imbaraga zikomeye-muri-bio igikoresho nka Seemless iba ngombwa, igufasha kuyobora traffic ahantu henshi hasukuye.)
Impapuro zerekana neza Urashobora gukoresha mukanya Ntutangire kurupapuro rwuzuye. Koresha ubu buryo bwageragejwe kandi bwipimishije nka templates hanyuma ubihuze nijwi ryawe ridasanzwe.
Inzira "Unyigishe": Hook: "Ibi nabyize inzira igoye." Agaciro: Vuga muri make isomo cyangwa inama y'ingirakamaro. CTA: "Ni irihe somo uherutse kwiga?" Inzira ya "Storytime": Hook: "Ntabwo uzemera ibyabaye ejo ..." Agaciro: Vuga inkuru ngufi, ifitanye isano ningingo isobanutse. CTA: "Ibi byigeze bikubaho?" Inzira "Ikibazo / Igisubizo": Ifata: "Guhangana n [ikibazo rusange]?" Agaciro: Tanga igisubizo cyihuse, gifatika. CTA: "Bika iyi nyandiko nyuma!" cyangwa "Tanga 'INAMA' niba ushaka byinshi nkibi." "Inyuma-Yinyuma" (BTS) Formula: Hook: "Reba neza inzira irimo akajagari!" Agaciro: Sangira ukuri, kudashishoza reba akazi kawe cyangwa ubuzima bwawe. CTA: "Ni ikihe gice mubikorwa byanjye ufite amatsiko menshi?"
Amayeri Yambere yo Kwishyiriraho Amashanyarazi Umaze gutera imisumari y'ibanze, izi ngamba zateye imbere zirashobora gufasha ibisobanuro byawe kugaragara mubiryo byuzuye.
Menya Ubuhanzi bwa Hashtags & Emojis Hashtags nibikoresho byo kuvumbura, ntabwo byanditseho clutter. Koresha uruvange rwa:
Niche Hashtags: Byihariye kubaturage bawe (#plantmomsofinstagram). Broad Hashtags: Ijwi ryinshi ariko rifite ibimenyetso (#interiordesign). Ikimenyetso cya Hashtags: Ikirango cyawe kidasanzwe cyo kwiyamamaza cyangwa UGC (#MyBrandStyle).
Shyira kumpera yamagambo yawe cyangwa mubitekerezo byambere. Emojis, ikoreshwa muburyo bufatika, irashobora gutandukanya inyandiko, gutanga amajwi, no kongera imiterere. Koresha nk'amasasu cyangwa kugirango ugaragaze ingingo z'ingenzi.
Ikiganiro Cyiza hamwe nibibazo byingamba Himura kurenga "gukanda kabiri niba ubyemeye." Baza ibibazo byafunguye bisaba ibirenze yego / oya igisubizo. Shyira kuri * impera * yamagambo yawe kugirango bigerweho. Kurugero, aho kugirango "Ukunda ikawa?" gerageza "Ni ikihe kintu kimwe kigomba kuba cyiza mu mihango ya kawa yawe ya mugitondo?" Iheruka itumira gusangira inkuru.
Koresha ibiranga kavukire bya Instagram muri kopi yawe Vuga izindi konti zifite akamaro hamwe na @ kugirango ukande mumiryango yabo (kandi ubimenyeshe). Koresha "Ongera uwawe" ahanditse ahanditse ngo ushishikarize kwitabira inzira. Reba inyandiko ya Reel ya vuba cyangwa karuseli kugirango ukore urukurikirane rw'ibirimo. Ibi birerekana ko uri anukora, uzi gukoresha urubuga.
Amakosa asanzwe yibisobanuro kugirango wirinde Rimwe na rimwe, ibyo udakora ni ngombwa nkibyo ukora. Kuyobora neza abicanyi basezeranye:
CTA idasobanutse: "Utekereza iki?" ni intege nke. Sobanura neza. Kwandika igitabo: Urukuta rw'inyandiko ruteye ubwoba. Koresha umurongo ucamo n'umwanya wera kugirango bisomwe. Kuba Ubucuruzi Bwose, Igihe cyose: Abantu bahuza nabantu. Sangira imico yawe. Kwibagirwa Ihuza ryawe: Niba utwaye traffic traffic-platform, ihuza-muri-bio ni ububiko bwawe. Menya neza ko ivuguruye kandi itunganijwe - urupapuro ruhuza urujijo rushobora gutakaza abiteguye-gukora. Ihuriro ryoroheje ritanga urugendo rwiza kuva inyungu zerekeza kubikorwa. Kwirengagiza Ibitekerezo: Ibisobanuro bitangira ikiganiro; ibisubizo byawe birakomeza. Gusezerana ni umuhanda wuburyo bubiri.
Gushyira Byose hamwe: Gahunda y'ibikorwa byawe Witeguye guhindura umukino wawe wanditse? Kurikiza ibi byoroshye byakazi buri cyumweru:
Gahunda: Ubwonko bwibisobanuro 5 byanditse ukurikije kalendari yawe. Andika: Koresha imwe muri formula hejuru kugirango utegure ibisobanuro byawe, urebe ko ufite Hook, Agaciro, na CTA. Optimize: Ongeraho hashtags zijyanye (5-10 nintangiriro nziza), reba niba bisomeka hamwe numurongo ucitse, hanyuma wongereho 1-3 emojis kuri flair. Gusezerana: Nyuma yo kohereza, subiza buri gitekerezo muminota 60 yambere kugirango uzamure kugaragara. Gisesengura: Reba kuri Insight ya Instagram buri cyumweru kugirango urebe uburyo bwanditse bwatwaye ibitekerezo byinshi kandi bizigama.
Kwandika ibisobanuro bitwara gusezerana nubuhanga, kandi nkubuhanga ubwo aribwo bwose, butezimbere hamwe nuburyo buhoraho hamwe nuburyo bufatika. Byerekeranye no gusobanuka, guhuza, hamwe nubutumire busobanutse bwo kwinjira mumuryango wawe. Tangira uhitamo amayeri mashya muriyi mfashanyigisho - yaba ikoresha formulaire yemejwe cyangwa ikora CTA ikomeye - hanyuma uyishyire mubikorwa mu nyandiko yawe itaha. Reba uko bigenda, wigireho, kandi usubiremo. Igihe cyawe: Ni ubuhe buryo bwo kwandika bwishimiye kugerageza mbere? Tumenyeshe mubitekerezo bikurikira, kandi niba ushaka uburyo butagira ingano bwo guhuza abakwitabira gusezerana numushinga wawe uheruka, ibicuruzwa, cyangwa portfolio, ibuka ko ibisobanuro byiza bikwiye kwerekanwa.
