Isilinganiso sokusebenza kahle kwezokumaketha (MER) sikala ukuthi ingakanani imali engenayo ekhiqizwa ukukhangisa ngedola ngalinye elichithiwe. I-MER ibalwa ngokuhlukanisa imali engenayo yonke ngesamba esichithiwe sokumaketha ngesikhathi esinqunyiwe. Ngokungafani ne-ROAS, egxile ekubuyiselweni kwemikhankaso ethile yezikhangiso, i-MER inikeza umbono ohlanganisiwe, wezinga eliphezulu wokusebenza ngempumelelo kokumaketha kuzo zonke iziteshi. I-MER ephakeme ikhombisa ukusebenza kahle kokumaketha, nakuba lokho okubaluleke kakhulu “njengokuhle” kuncike kumamajini, ukuziphatha kwamakhasimende, kanye nemodeli yebhizinisi.
Isilinganiso sokusebenza kahle kwezokumaketha: Ungabala kanjani futhi uthuthukise eyakho
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