Ɲininikalan minnu bɛ weleweledala misɛnninw bilasira, olu cayara kosɛbɛ ni 60% ye san fila tɛmɛnenw kɔnɔ, ka kɛɲɛ ni Chartbeat ka kunnafoniw sɛgɛsɛgɛli ye kɔsa in na. Nin jatebɔ min bɛ mɔgɔ jalaki, n’o fɔra Axios fɛ, o ni 22% dɔgɔyali ye gafebɔjɛkulubaw fɛ, o bɛ danfaraba don, o b’a jira ko fɛnba dɔ jiginna nizɛri jamana kɔnɔ. O danfara min bɛ ka bonya, o bɛ gɛlɛyabaw jira, minnu bɛ dabɔbaa yɛrɛmahɔrɔnw kan, waati min na, algorisimu caman cili ni AI jɛ-ka-baara bɛ fanga la. Nin jikuru jugu in bɛ kunnafoniw sɛgɛsɛgɛ, u nɔfɛkow, ani weleweledala misɛnninw bɛ se ka min kɛ walasa ka ladamu.
Donanw: Tilaliba dɔ ɲinini siratigɛ la Sɔrɔ jɔnjɔn min bɔra kunnafonidilanw na minnu sɛgɛsɛgɛra, o tɛ se ka fɔ ka ban. Hali ni weleweledala bɛɛ y’a ye ko ɲinini kɛcogo caman bɛ ka wuli ka bɔ u nɔ na, o nɔ kɛra baara misɛnninw ye cogo la min tɛ bɛn. Ɲiniw cibagaw ka taama 60% dɔgɔyali bɛ kɛ bɔnɛba ye ɛntɛrinɛti yɔrɔ yɛrɛmahɔrɔnyalen caman ma minnu bɛ u jigi da yecogo ɲɛnama kan. O kɛcogo bɛ bagabagali kɛ kanw ni kunnafoniw suguya caman na minnu bɛ sɔrɔ ɛntɛrinɛti kan. Weleweledalaw ka tilayɔrɔbaw suma ɲɔgɔn na Donanw b’a jira ko bifurcation jɛlen bɛ sugu la. Kunnafonidila tɔnba minnu sigilen don, n’u ka nafolo ka bon, olu sera ka o fɔɲɔba in kunbɛn ka ɲɛ kosɛbɛ ka tɛmɛ u ɲɔgɔnna fitininw kan. U ka 22% dɔgɔyali, hali n’a ka bon, o ye jigin ye min bɛ se ka ɲɛnabɔ ni i y’a suma ni ɲɛnamayako bagabagali ye min bɛ ka ɲɛsin tɔn misɛnninw ma. O danfara in bɛ sigidako jugubaw jira minnu bɛ tulon kɛ ɲininikɛlanw ka jaabiw ɲɛw kɔnɔ (SERP).
Mun na weleweledala fitininw bɛ ka bɔnɛ u ka baara la? Fɛn damadɔ minnu bɛ ɲɔgɔn sɔrɔ, olu bɛ ka fɔɲɔba dafalen dɔ Dabɔ kɔnɔkow dabɔbaa yɛrɛmahɔrɔnyalenw ye. O fɛnw faamuyali ye fɛɛrɛ fɔlɔ ye walasa ka fɛɛrɛ kura dɔ labɛn. AI-powered features (AI-powered features) ka wuli ye a sababu fɔlɔ ye. Ɲinifɛnw bɛ ka ɲininkaliw jaabi ka taa a fɛ jaabiw ɲɛ kan, o bɛ dɔ bɔ baarakɛlaw mago la ka digi kɛnɛma sitiw kan. AI ni SERP ka baarakɛminɛnw nɔfɛkow Fɛn minnu bɛ i n’a fɔ AI Overviews, featured snippets, ani dɔnniya pannew bɛ baarakɛla ka laɲini wasa o yɔrɔnin bɛɛ. O bɛ gɛlɛyaba lase weleweledalaw ma minnu ka taama tun bɛ bɔ laada la ka bɔ jɔyɔrɔba la kunnafonidi ɲininkaliw la. O ŋaniya in tɛ dan a dan na. Misali la, Google AI Overviews ye Alimanjamana ka CTR organique sanfɛla tigɛ ni 59% ye @sejournal fɛ, @MattGSoutern, o b’a jira ko o nɔ kelen bɛ diɲɛ kɔnɔ. Fɛn wɛrɛw bɔli, i n’a fɔ a bɛ ye cogo min na ni Google ye ‘Mɔgɔw bɛ min sugandi,’ ka kɛnɛya AI baarakɛminɛnw bonya @sejournal fɛ, @MattGSoutern, o bɛ ɲinini kɛcogo caman jira ka taa a fɛ. EEAT ni Nafolo Gɛlɛyaw Google ka sinsin kɛli ko kɛlenw, dɔnniya, fanga ani dannaya (EEAT) kan, o bɛ fɛntigi sigilenw dɛmɛ a danma. Nafolo bɛ weleweledalabaw bolo walasa ka fanga dɔnnenw jɔ ani ka dɔnniya jira nɔgɔya la. Tuma caman na, ekipu misɛnninw bɛ gɛlɛya sɔrɔ walasa ka ɲɔgɔn sɔrɔ ni kɔnɔkow juguya ye, sɛbɛnnikɛlaw ka seereyaw, ani taamasiyɛnw dɔnni ye, sisan algorisimuw bɛ minnu bila jɔyɔrɔ fɔlɔ la kosɛbɛ. Technique SEO Gɛlɛyaw Core Web Vitals, site structure ani indexing ye kɛlɛw ye minnu bɛ kɛ tuma bɛɛ. Baarakɛdabaw ye SEO ni yiriwali jɛkuluw bila ka taa a fɛ walasa ka fɛɛrɛbɔ kɛcogo ɲɛ ka taa a fɛ. Weleweledala misɛnnin minnu bɛ u yɛrɛ ka sitiw ɲɛnabɔ tuma caman na, olu bɛ se ka to kɔfɛ o fɛɛrɛko wajibiyalenbaw la, ka dɔ bɔ u yecogo la ka taa a fɛ.
I ka fɛɛrɛ bɛrɛbɛnni ɲinini waati kura kama Ka kisi o jiginni ma, o bɛ miiri kokura jɔnjɔn na lamɛnbagaw sɔrɔli la. Ka i jigi da ɲinini biologiki dɔrɔn kan, o tɛ fɛɛrɛ ye min bɛ se ka kɛ tugun jagokɛla misɛnninw bolo. Weleweledalaw ka kan k’u ka sirako sɔrɔyɔrɔw caman kɛ ani ka dɔ bɔ siɲɛ fila sigida jɔli la min y’a yɛrɛ di. Yɔrɔ jɔnjɔn minnu ka kan ka sinsin olu kan, olu filɛ nin ye:
I ka taamasiyɛn jɔ: I sinsin ka kɛ tɔgɔ ye min lakodɔnnen don i ka yɔrɔ la, sosiyete ka kunnafonidilanw fɛ, podɔkasiw fɛ, walima kunnafonidisɛbɛnw fɛ. I ka Email Marketing bila jɔyɔrɔ fɔlɔ la: I ka email list barikama dɔ labɛn walasa ka kumaɲɔgɔnya kɛ ni i lamɛnbagaw ye k’a ɲɛsin i yɛrɛ ma, ka tɛmɛ algorisimu caman cili kan. Leverage Other Platforms: Baara kɛ ni YouTube, TikTok walima LinkedIn ye walasa ka se lamɛnnikɛlaw ma u bɛ yɔrɔ min na kaban ani k’u bila ka segin i ka siti kan. Kɔnɔkow Dabɔ minnu tɛ Se ka Se ka Kɔrɔbɔ: Kɔnɔkow minnu ɲɔgɔn tɛ tiɲɛ na, minnu bɛ tali Kɛ kunnafoniw na, walima minnu bɛ Kɛ ni ko kɛlenw ye minnu ka dun kosɛbɛ, AI tɛ Se ka minnu Lasegin nɔgɔya la.
AI baarakɛminɛnw jɛli fana bɛ ka kɛ ko nafama ye. I n’a fɔ Google AI Mode’s Personal Intelligence Now Free In U.S. via @sejournal, @MattGSouthern y’a jira cogo min na, nin fɛɛrɛ in bɛ ka sɔrɔ ka caya, wa a bɛ se ka dɛmɛ don kɔnɔkow dilanni n’u sɛgɛsɛgɛli la.
Kuncɛli: Siniɲɛsigi min bɛ weleweledala yɛrɛmahɔrɔnyalenw bolo 60% dɔgɔyali ɲinini siratigɛ la, o ye wulikan ye. Sanu waati min bɛ kɛ passive organique trafic la, o bɛ ka ban, kɛrɛnkɛrɛnnenya laka ɲɛsin ntolatanna misɛnninw ma. Sisan, ɲɛtaa bɛ bɔ ladamuni na, sigida jɔli la, ani fɛɛrɛ caman na. Ka to kunnafoni na SEO ni algorithm kura kura kan, o nafa ka bon kosɛbɛ walasa ka nin fɛn caman Changements (Yɛlɛma) ninnu ɲɛminɛ. Walasa ka hakilina caman sɔrɔ ani fɛɛrɛ wɛrɛw walasa k’i ka ɛntɛrinɛti sɔrɔli jira sini, i ka dɔnnikɛlaw ka nafolo sɛgɛsɛgɛ minnu bɛ sɔrɔ Seemless kɔnɔ.
