Nhwehwɛmu a wɔyɛe nnansa yi wɔ Chartbeat data ho kyerɛ no, search referral traffic a wɔde ma adawurubɔfo nketewa no akɔ fam kɛse 60% wɔ mfe abien a atwam no mu. Saa akontabuo a ɛyɛ hu yi a Axios bɔɔ ho amanneɛ no ne 22% a ɛso atew wɔ nhoma tintim adwumakuw akɛse mu no bɔ abira koraa, na ɛkyerɛ nsakrae kɛse a aba wɔ dijitaal tebea mu. Ɔkwan a ɛretrɛw no si nsɛnnennen a emu dɔ a adebɔfo a wɔde wɔn ho hyia wɔ bere a algorithm nsakrae ne AI nkabom di so no so dua. Saa nsu mu a ɛkɔ akyiri yi hwehwɛ data no, nea ɛkyerɛ, ne nea adawurubɔfo nketewa betumi ayɛ de ayɛ nsakrae.
Data no: Mpaapaemu Kɛse wɔ Search Traffic mu Ade titiriw a wɔahu afi nsɛm a wɔayɛ mu nhwehwɛmu no mu no, ɛrentumi nyɛ yiye sɛ wobebu wɔn ani agu so. Bere a adawurubɔfo nyinaa ate nka sɛ wɔahaw wɔ nhwehwɛmu nhyehyɛe ahorow a ɛresakra no mu no, nkɛntɛnso no ayɛ kɛse a ɛnsɛ wɔ adwumayɛ nketewa ho. Search referral traffic a ɛso tew 60% no gyina hɔ ma ɔhaw kɛse ma wɛbsaet ahorow pii a wɔde wɔn ho a wɔde wɔn ho to organic visibility so. Saa su yi de nne ne nsɛm ahorow a ɛwɔ Intanɛt so no to asiane mu. Adawurubɔfo Nkyekyɛm a Wɔde Toto Ho Data no da mpaapaemu a ɛda adi pefee adi wɔ gua so. Nsɛm ho amanneɛbɔ nnwumakuw akɛse a wɔatew wɔn ho a wɔwɔ ahonyade pii atumi agyina ahum no ano yiye koraa sen wɔn mfɛfo nketewa no. Wɔn 22% a ɛso atew no, ɛwom sɛ ɛho hia de, nanso ɛyɛ ɔhaw a wotumi di ho dwuma sɛ wɔde toto asetra mu asiane a nnwumakuw nketewa hyia no ho a. Saa nsonsonoe yi twe adwene si nhyehyɛe mu nneɛma a emu dɔ a ɛredi agoru wɔ search engine aba nkratafa (SERPs) mu.
Dɛn Nti na Adawurubɔfo Nketewa Rehwere Wɔn Ho? Nneɛma pii a ɛka bom reyɛ ahum a edi mũ ama wɔn a wɔyɛ nneɛma a wɔde wɔn ho no. Saa nneɛma yi a yɛbɛte ase no ne ade a edi kan a ɛbɛma yɛatumi ayɛ ɔkwan foforo. Nneɛma a AI na ɛyɛ adwuma a ɛrenya nkɔanim no ne ade titiriw a ɛde ba. Mfiri a wɔde hwehwɛ nneɛma mu rebua nsɛmmisa tẽẽ wɔ nea efi mu ba no kratafa no so kɛse, na ɛtew hia a ehia sɛ wɔn a wɔde di dwuma no klik abɔnten wɛbsaet ahorow so no so. Nkɛntɛnso a AI ne SERP Nneɛma So Nneɛma te sɛ AI Overviews, featured snippets, ne nimdeɛ panels ma nea ɔde di dwuma no adwene di mu ntɛm ara. Eyi de akwanside kɛse ba adawurubɔfo a na wɔn kar akwantu fi tete no fi dibea a ɛkorɔn a wonyae wɔ nsɛm a ɛfa nsɛm ho no so. Saa su yi nyɛ nea atew ne ho. Sɛ nhwɛso no, Google AI Overviews Cut Germany’s Top Organic CTR By 59% via @sejournal, @MattGSoutern, a ɛkyerɛ wiase nyinaa nkɛntɛnso a ɛte saa ara. Nneɛma afoforo a woyi fi hɔ, sɛnea yehu bere a Google Yi ‘Nea Nnipa Kyerɛkyerɛ,’ Ɛtrɛw Akwahosan AI Nnwinnade mu denam @sejournal, @MattGSoutern, so no kyerɛkyerɛ sɛnea nhwehwɛmu tebea no yɛ basaa no mu bio. EEAT ne Nneɛma a Wɔde Yɛ Nsɛnnennen Google a wosi Osuahu, Ahokokwaw, Tumi, ne Ahotoso (EEAT) so dua no fi awosu mu fa nneɛma a wɔde di dwuma a wɔagye din ho. Adawurubɔfo akɛse wɔ nneɛma a wɔde bɛkyekye tumidi a wogye tom na wɔada ahokokwaw adi ntɛm. Akuw nketewa taa di apere sɛ wɔne emu nsɛm no mu dɔ, akyerɛwfo adansedi nkrataa, ne ahyɛnsode a wogye tom a mprempren algorithms de di kan kɛse no besi akan. Mfiridwuma mu SEO Akwanside ahorow Core Web Vitals, site nhyehyɛe, ne indexing yɛ akodi a ɛkɔ so daa. Nnwumakuw akɛse wɔ SEO ne nkɔso akuw a wɔatu wɔn ho ama sɛ wɔbɛkɔ so ama mfiridwuma mu adwumayɛ ayɛ papa. Adawurubɔfo nkumaa a mpɛn pii no wɔhwɛ wɔn ankasa wɛbsaet ahorow so no betumi aka akyi wɔ mfiridwuma ho ahwehwɛde ahorow a ɛho hia yi mu, na ama wɔn a wohu wɔn no so atew bio.
Wo Akwankyerɛ a Wobɛsakra no Ama Nhwehwɛmu Bere Foforo no Nsakrae yi a wobenya nkwa no hwehwɛ sɛ wɔsan susuw atiefo a wobenya wɔn ho no ho titiriw. Nneɛma a wɔde hwehwɛ nneɛma a wɔmfa nnuru nni dwuma wom nkutoo so a wɔde wɔn ho bɛto no nyɛ ɔkwan a ɛfata bio ma nnwuma nketewa. Ɛsɛ sɛ adawurubɔfo yɛ wɔn kar fibea ahorow na wɔtew mpɔtam a wɔatu wɔn ho ama a wɔbɛkyekye so mmɔho abien. Nneɛma atitiriw a ɛsɛ sɛ yɛde yɛn adwene si so ni:
Si Wo Brand: Fa w’adwene si so sɛ wobɛyɛ din a wogye tom wɔ wo niche mu denam social media, podcasts, anaa nsɛmma nhoma ahorow so. Fa Email Marketing Di kan: Yɛ email list a ɛyɛ den a wode bɛdi nkitaho tẽẽ ne w’atiefoɔ, atwa algorithm nsakraeɛ ho. Fa Platforms Afoforo Di Dwuma: Fa YouTube, TikTok, anaa LinkedIn di dwuma na du atiefo nkyɛn wɔ baabi a wɔwɔ dedaw na fa wɔn san kɔ wo wɛbsaet no so. Yɛ Nsɛm a Wontumi Nni So: Yɛ nsɛm a ɛyɛ soronko ankasa, a wɔde data di dwuma, anaa osuahu a emu dɔ a ɛnyɛ den sɛ AI ntumi nyɛ bi.
AI nnwinnade a wɔde bɛka abom nso reyɛ nea ɛho hia. Sɛnea Google AI Mode’s Personal Intelligence Now Free In U.S. via @sejournal, @MattGSoutern kyerɛ no, saa mfiridwuma yi reyɛ nea wotumi nya bi na ebetumi aboa ma wɔayɛ nsɛm a ɛwɔ mu ne nhwehwɛmu.
Awiei: Daakye Ma Adawurubɔfo a Wɔde Wɔn Ho 60% a ɛso atew wɔ search traffic no yɛ ɔfrɛ a ɛkanyan. Sika bere a ɛyɛ passive organic traffic no reyera, titiriwma agodifo nketewa. Mprempren nkonimdi gyina sɛnea wobetumi ayɛ nsakrae, mpɔtam hɔfo a wɔbɛkyekye, ne ɔkwan a wɔfa so yɛ adwuma pii so. Sɛ wobɛkɔ so ahu SEO ne algorithm updates a aba foforo no ho hia kɛse ma nsakrae yi a wobɛfa so. Sɛ wopɛ nhumu ne akwan pii a wobɛfa so adi wo intanɛt so ho adanse daakye a, hwehwɛ animdefo nneɛma a ɛwɔ Seemless no mu.
