O la, i ye dabɔbaa ye n’i ɲɛ bɛ Ameriki Latin diɲɛ ɲɛnama, fangama kan. Aw y’a ye ko bonya min bɛ ka bɔn, sigida minnu ka di, ani laadala waati kɛrɛnkɛrɛnnen minnu bɛ nin mara in kɛ sanubɔyɔrɔ ye nizɛri dabɔbagaw bolo. Nka, i bɛ se ka don tiɲɛ na cogo di? Ka taama sugu kura kɔnɔ ni kanw, plateformew ani laadalakow fɛnɲɛnɛmaw ye minnu tɛ kelen ye, o bɛ se ka kɛ siranfɛn ye. Nin gafe in ye aw ka sirako ye. An bɛna taama fɛɛrɛ nafamaw fɛ walasa k’i ka kɛta faamuya, ka jɛɲɔgɔnya kɛ n’a ye, ani k’i ka kɛta bonya Latin Ameriki daɲɛgafe sugu la, k’o seko in tigɛli kɛ i ka daɲɛw dilanni baara yɔrɔ ye min bɛ se ka ye.
Latin Ameriki jamana nizɛri jamana faamuyali Sani i ka kunnafoni kelen bila, i ka kan ka dugukolo cogoya faamu. Latin Ameriki tɛ kelen ye; o ye jamana suguya caman dalajɛlen ye, u kelen-kelen bɛɛ n’u ka laadalakow, u ka taabolo, ani u ka ɛntɛrinɛti delinankow. Nka, fɛn barikama dɔw minnu bɛ mɔgɔw fara ɲɔgɔn kan, olu b’a kɛ suguba ye dabɔbagaw bolo.
Jamanadenw hakɛ jɔnjɔnw ani Plateforme Preferences O mara in ye kamalenninw ye, mobili-fɔlɔ, wa a ka ca kosɛbɛ sigida la. Jamanaden fanba tɛ san 30 bɔ, wa u bɛ waati caman kɛ sosiyete ka kunnafonidilanw kan ka tɛmɛ diɲɛ kɔnɔ mɔgɔw hakɛ kan. Hali ni diɲɛ tɔnba dɔw i n’a fɔ Instagram, TikTok ani YouTube de bɛ fanga la, u baaracogo bɛ se ka kɛ danfara ye.
YouTube bɛ fanga la kunnafoni janw, kalanw, ɲɛnajɛw ani dɔnkiliw kan. TikTok & Instagram Reels ye yɔrɔw ye minnu bɛ kɛ sababu ye ka kunnafoni kunkurunninw sɔrɔ, ka nisɔndiya, ani ka fɛnw sɔrɔ. Twitch lamɛnnikɛlaw ka ca ani u bɛ ka caya, kɛrɛnkɛrɛnnenya la jamanaw la i n’a fɔ Berezil ani Mɛkisiki. X (kɔrɔlen Twitter) nafa ka bon kosɛbɛ baro waati yɛrɛ la, kibaruyaw, ani sigida jɔli la.
Ladamuni hakilina: Dusukunnata, sigida ani tiɲɛni Latin Ameriki lamɛnbagaw bɛ jɛɲɔgɔnya lakika jate ka tɛmɛ dafalenya jɛlen kan. U ka dusu ka di, u bɛ u ka kuma fɔ, wa u bɛ u sen don kosɛbɛ. Kɔnɔkow minnu bɛ i n’a fɔ jagokɛcogo walima yɔrɔjan, olu bɛna bin. Ɲɛtaa bɛ bɔ confianza (daŋaniya) jɔli la ani k’a jira ko i bɛ u ka laadalakow, u ka nisɔndiya ani u ka don o don kow bonya ani k’u faamu.
I ka sugu doncogo fɛɛrɛ dilanni Sisan, an k’an ka taktika sɔrɔ. Fɛɛrɛ jɛnsɛnnen tɛna ɲɛ. I mago bɛ fɛɛrɛ jɛlen na, min bɛ se ka ladamu walasa k’i yɛrɛ jira nin lamɛnbaga kura in na.
A daminɛ ni Kan ni sigidako ye Kan ye i ka bɔrɔ fɔlɔ ye min nafa ka bon kosɛbɛ. Hali n’i tɛ kuma fɔ ka ɲɛ, ka cɛsiri kɛ, o bɛ bonya.
Ɛsipaɲɔli ni Pɔrtigal: Ɛsipaɲɔli bɛna i ni mara fanba cɛsiri, k’a sɔrɔ Pɔrtigɛkan nafa ka bon Berezili suguba la. I ka sinsinnan fɔlɔ latigɛ. Baara kɛ ni sɛbɛnnibolow ye: Ka Ɛsipaɲɔlikan/Pɔrtugɛsikan sɛbɛnnibolo tigitigiw fara i ka kɔnɔkow kan minnu bɛ yen, o ye fɛɛrɛ ye min tɛ cɛsiri kosɛbɛ, min bɛ nɔba bila mɔgɔ la. Localize, Don’t Just Translate: I ka kunnafoniw, nisɔndiyakow ani misaliw ladilan. Tulonkɛ min bɛ kɛ fonɛnɛ kan, o tɛna jigin yɔrɔw la minnu ka timi. Kuma sigida seliw, dumunifɛnw ani kumasenw kan.
Aw ye aw ka Nisɛ ni Sigida jɛkafɔw dɔn I tɛ se ka bɛɛ diyabɔ. Drill down into your niche k'a lajɛ jɔn bɛ ka se sɔrɔ yen kaban.
Sɛgɛsɛgɛli kɛ dabɔbaa ŋanaw kan i ka baara la (tulonkɛ, cɛɲi, wariko, kalan) jamana kɛrɛnkɛrɛnnenw kɔnɔ. Aw ye aw sen don u kɔnɔkow la tiɲɛ na—aw kana jɛ-ka-baara ɲini dɔrɔn. Tuma caman na, micro-influenceurs bɛ tugubaga kantigiw sɔrɔ minnu tɛ se ka da a la, wa u bɛ se ka kɛ jɛɲɔgɔn kabakomaw ye, minnu sɔngɔ ka nɔgɔn, daminɛ lakikaw kama.
Aw ye aw ka Dabaga ka Infrastructure (Infrastructure) ɲɛnabɔ ka ɲɛ Ni i ka kɔnɔkow bɛ mankan bɔ ani Latin Ameriki tugubaga dɔ b’a fɛ ka fɛn caman ye walima ka jɛɲɔgɔnya kɛ, i ka kunnafonisɛbɛn ka kan k’u bilasira cogo la min tɛ fɛn tiɲɛ. O yɔrɔ de la i ka jɛgɛnsira sabatili nafa ka bon kosɛbɛ. Jɛɲɔgɔnya yɔrɔ saniyalen, min labɛnna ka ɲɛ, min bɛ mɔgɔw bila ka taa i ka sigida kɔnɔkow la, jɛkafɔ ɲininiw na, ani yɔrɔ wɛrɛw la, o nafa ka bon. Ni i bɛ baara kɛ ni link-in-bio platform ye min bɛ se ka kɛ fɛn caman ye i n’a fɔ Seemless, o bɛ se k’i dɛmɛ ka landing page dɔ dilan min bɛ kɛ cɛmancɛ la, kan caman bɛ fɔ min na, min bɛ nin lamɛnbaga kura in bisimila k’a sɔrɔ a ma kɛ fɛn ye min bɛ ɲɔgɔn falen-falen, k’o jɛɲɔgɔnya fɔlɔ kɛ ka ɲɛ ani ka kɛ baarakɛla ye.
Kɔnɔkow Dabɔcogo minnu bɛ Sɔ̀rɔ Ni i ka fɛɛrɛ sigilen don, a waati sera ka da. Kɔnɔkow sugu jumɛnw bɛ baara kɛ ka ɲɛ?
Embrace Formats minnu jɔra walasa ka ɲɔgɔn sɔrɔ
Live Streams (Vivos): Aw bɛ taa ɲɛnamaya la Instagram, TikTok, walima Twitch kan. Ɲininkaliw ni jaabiw, baro gansanw, walima jaabiw ɲɛnamaw ka bon kosɛbɛ walasa ka sigida jɔ waati yɛrɛ la. Reactive & Duet Content: I sen don k’a ɲɛsin odio, gɛlɛyaw, walima wideyow ma minnu bɛ taa ɲɛ ka bɔ sigida dabɔbagaw yɔrɔ. A b’a jira ko i ye baro dɔ ye. Educational & Value-Driven Content: Cogokɛcogo ɲɛjiralanw, ɲɛnamaya hakɛw, ani seko ni dɔnko tila-tila bɛ ɲini tuma bɛɛ. I yɛrɛ bila jɔyɔrɔ la i n’a fɔ dɛmɛbaganafolomafɛn.
Aw ye sigida taabolo ni laadala waatiw nafa Aw ye aw janto sigida dɔnkiliw la, memew la, telewisɔn ka ɲɛjiraliw la ani seliw la. Ka kunnafoniw dilan Berezili ka Karnaval lamini na, Mɛkisiki ka Día de Muertos lamini na, walima mara kɔnɔ dɔn min bɛ kɛ ni banakisɛ ye, o bɛ laadalakow dɔnniya jira ani ka bonya sɔrɔ. Baarakɛminɛn minnu bɛ i n’a fɔ TikTok’s Creative Center walima sigida taabolo kunnafoniw, olu bɛ se ka kɛ nafama ye yan.
Wari sɔrɔli ani yiriwali kuntaalajan Lamɛnnikɛlaw jɔli ye fɛn kelen ye; k’a tigɛli kɛ baara sabatili ye, o ye ko wɛrɛ ye. Waribɔcogo misaliw bɛ ka wuli joona Ameriki Latin jamanaw na.
Sɔrɔko sira suguya caman Kana i jigi da sɔrɔyɔrɔ kelen kan. Aw ye o ɲagaminen sɛgɛsɛgɛ:
Marka jɛɲɔgɔnyaw : Dugukolo kan fɛntigi minnu bɛ LATAM laɲini ani sigida fɛntigi barikamaw fila bɛɛ bɛ ka wari caman don dabɔbagaw ka feereli la. Affiliate Marketing: Ka fɛnw laseli kɛ ka bɔ ɛntɛrinɛti jagokɛyɔrɔbaw la i n’a fɔ Mercado Libre walima Amazon Mexico, walima sigida magan kɛrɛnkɛrɛnnenw. Digital Products & Services: Aw bɛ presets, e-books, ɛntɛrinɛti kalanw, walima ladilikanw feere. Seko ni dɔnko yiriwali ɲinini ka ca. Plateforme Funds & Gifting: Baara kɛ ni TikTok ka Creativity Program ye, YouTube ka Partner Program, ani live stream gifting features, minnu bɛ baara kɛ kosɛbɛ lamɛnnikɛlaw fɛ.
Sigida sabatili jɔli I ka ɲɛtaa kuntaalajan bɛ bɔ sigida de la. Aw ye aw sen don kuma fɔlenw na, ka WhatsApp walima Telegram sigida jɛkulu dɔ sigi sen kan, ka aw lamɛnbagaw ka hakilinaw lamɛn. I ka kɛ mɔgɔ ye min tɛ bɛn, ka muɲu ani ka kɛ mɔgɔ sɛbɛ ye. Bonya bɛ se ka kɛ i n’a fɔ a tɛ kelen ye ni tubabukan suguw ta ye, nka sigida ka kantigiya bɛ se ka barika sɔrɔ kosɛbɛ.
Kuncɛli: I ka taama bɛ daminɛ sisan Ka don Latin Ameriki dabɔbagaw ka sugu la, o ye taama duman ye min bɛ kɛ ni laadalakow falenfalenni ni yiriwali ye. O bɛ bonya de wajibiya, ka labɛn kɛ, ani ka sɔn ka kalan kɛ ani ka ladamu. A daminɛ ni lamɛnni ni kɔlɔsili ye, o kɔ, i ka kunnafoniw ni i ka laseli kɛ i ka sigida la cogo bɛnnen na. Aw ye aw sinsin jɛɲɔgɔnya lakikaw jɔli kan, ani sigidamɔgɔw — ani cogoyaw — bɛna tugu o kɔ. Yala i labɛnnen don ka fɛɛrɛ fɔlɔ tigɛ wa? A daminɛ ni ɲinini ye dabɔbaa duuru kan i ka nisɛ la ka bɔ Mɛkisiki, Berezili walima Kolonbi bi. Aw ye aw sen don u kɔnɔkow la, ka fɛn minnu bɛ mankan bɔ, aw k’o faamu, ani ka aw ka sigida-la-ko fɔlɔ labɛnni daminɛ. Ani n’i b’i labɛn ka lamɛnnikɛla kura bisimila, i k’a lajɛ ko i ka nizɛri da labɛnnen don. Aw ye aw ka jɛgɛnsira nafamabaw labɛn, k’a ta aw ka sigida wideyow laban na ka se aw ka jɛkafɔ sɛbɛn ma, yɔrɔ saniyalen kelen kɔnɔ, min bɛ se ka sɔrɔ, walasa o hakilina fɔlɔba ka jate.
