Organic Rankings a Wɔde Di Dwuma Vs. Product Grids: Ecommerce Nkyekyɛmu Foforo no
Sɛnea wotumi hu ecommerce so no resakra kɛse. Organic rankings nyɛ ade nko ara na ɛkyerɛ nkonimdi bio, efisɛ product grids rehyɛ search engine results pages (SERPs) so kɛse. Eyi de ecommerce mpaapaemu foforo ba baabi a ɛsɛ sɛ atetesɛm SEO akwan horow sesa. Sɛnea nneɛma yi di nkitaho no ntease ho hia kɛse ma nnɛyi intanɛt so nnwuma.
Dibea a edi kan wɔ Google mu no da so ara wɔ mfaso, nanso ne nkɛntɛnso no yɛ ketewaa bere a nneɛma a wɔde tɔ nneɛma twetwe nea ɔde di dwuma no adwene no. Saa adannandi yi hwehwɛ sɛ wɔfa ɔkwan foforo a wɔfa so di dijitaal aguadi ho dwuma. Yɛbɛhwehwɛ mfiridwuma a ɛwɔ nsakraeɛ yi akyi ne deɛ ɛkyerɛ ma wo nhyehyɛeɛ no.
Sɛnea Product Grids Resakra Nhwehwɛmu Aba
Product grids, te sɛ Google Shopping ads ne organic product listings, de nneɛma kyerɛ wɔ aniwa so. Wɔda adi kɛse wɔ nea wɔhwehwɛ wɔ aguadi mu nsɛmmisa ho no atifi. Saa beae yi taa twe kliki fi standard organic links so.
Wɔn a wɔde di dwuma no twetwe mfonini ahorow, nneɛma bo, ne dodow a wɔde kyerɛ wɔ grids mu no. Saa nhyehyɛe a wɔde aniwa hu yi ma ntotoho adetɔ yɛ mmerɛw. Ne saa nti, ebia organic rankings a ɛwɔ soro mpo behu sɛ traffic a ɛso atew sɛ product grid bi wɔ hɔ a.
Algorithm no de grids di kan ma nsɛmfua titiriw a wɔde tɔ nneɛma a ɛkorɔn. Eyi kyerɛ sɛnea Google de n’adwene asi mmuae tẽẽ a wɔde bɛma so. Mprempren ɛsɛ sɛ ecommerce sites yɛ nea eye ma atetesɛm SEO ne saa nneɛma a wɔde aniwa hu yi nyinaa.
Nkɛntɛnso a Ɛwɔ Klik-Through Rates so
Sɛ nneɛma a wɔyɛ no grids pue a, mpɛn pii no, click-through rates (CTR) a ɛfa organic results ho no so tew. Wɔn a wɔde di dwuma no taa klik grid nneɛma so sen sɛ wɔbɛkɔ fam. Saa nkɛntɛnso yi da adi kɛse wɔ nhwehwɛmu a egyina branded ne product-based so no mu.
Data kyerɛ sɛ SERPs a ɛwɔ adetɔ ho nneɛma betumi atew organic CTR so bɛboro 50%. Saa su yi si hia a ehia sɛ wɔyɛ nhyehyɛe a wɔde hu nneɛma ahorow a egu ahorow so dua. Sɛ wɔde wɔn ho to organic rankings nkutoo so a, asiane wom kɛse.
Akwan a Wɔfa so Di Yiye wɔ Ecommerce Tebea Foforo no mu
Nsakrae yi a wɔbɛsakra wɔn ho no hwehwɛ sɛ wɔfa akwan horow pii so. Ɛsɛ sɛ brands de wɔn adwene si so sɛ wɔbɛma wɔahu wɔn yiye wɔ SERP nneɛma nyinaa mu. Nea ɛka eyi ho ne sɛ wɔbɛma nneɛma a wɔyɛ no yiye ama nneɛma a wɔyɛ no yiye bere a wokura nneɛma a ɛyɛ den mu wɔ ɔkraman gyinabea ahorow mu.
Susuw akwan atitiriw yi ho hwɛ:
Yɛ nneɛma a wɔde ma Google Merchant Center no yiye na ama grid a ɛfata atu mpɔn. Enhance product schema markup na ama ahonyade aba hokwan ahorow akɔ soro. Fa mfonini ahorow a ɛkorɔn ne bo a ɛyɛ den di dwuma na ama woada nsow wɔ grids mu. Hwɛ SERP features ma wo target keywords na woate akansi asase no ase.
Bio nso, content marketing a wɔde ka bom no betumi akyere hwehwɛ adwene ahorow. Sɛ nhwɛso no, sɛ wusua nneɛma fi akwan foforo a nnwumakuw a wɔagye din de di dwuma mu a, ebetumi ama woanya nhumu a ɛsom bo.
Mmɔdenbɔ a Wotua ne Organic a Wɔbɛkari pɛ
Mpɛn pii no, ɔkwan a wɔfa so ka bom no ma wonya nea eye sen biara. Adetɔ ho dawurubɔ a wotua ho ka betumi ama wɔanya grid gyinabea ahorow a ɛwɔ soro, bere a mmɔden a wɔbɔ wɔ ɔkra mu no kyekye tumidi a ɛtra hɔ kyɛ. Saa kwan abien yi hwɛ hu sɛ wotumi hu a algorithm updates mfa ho.
Ɛsɛ sɛ sikasɛm nhyehyɛe a wɔkyekyɛ no da hia a ɛho hia sɛ wɔde aniwa hu adan ne afie adi. Mprempren sika a wɔde bɛto aduan a wɔde di dwuma ne aguadi ɔsatu ahorow mu no ho hia. Saa bere yi nyinaa, mfiridwuma mu SEO da so ara ho hia ma organic akwahosan.
Dwuma a Nsɛm a Ɛwɔ Mu ne Tumi Di
Nsɛm a ɛkorɔn boa brands ma wɔdi kan ma nsɛm ho nsɛmmisa a ebia ɛrenkanyan product grids. Tumi a wɔbɛkyekyere denam adwene akannifo ne backlink akwan horow so no boa domain ahoɔden nyinaa. Saa tumidi yi betumi anya mfaso wɔ ɔkwan a ɛnteɛ so wɔ nneɛma a wohu no mu.
Nsakrae a aba wɔ asɛnka agua so ho a wobɛkɔ so anya nsɛm foforo nso ho hia. Sɛ nhwɛso no, WordPress foforo a aba nnansa yi no si hia a ɛho hia sɛ wɔyɛ mfiridwuma mu nsiesie so dua. Saa ara nso na sɛ wobɛsakra wo ho akɔ nneɛma foforo a wɔde hwehwɛ nneɛma mu a, ɛhwehwɛ sɛ wokɔ so sua ade.
Nnɛyi akwan a wɔfa so yɛ nkitahodi a wɔhwehwɛ mu no betumi ama wogye adi kɛse. Nneɛma te sɛ yɛn asɛm a ɛfa nsɛm ho amanneɛbɔfo a wɔde wɔn kɔ soro a wobenya ho no de afotu a wobetumi de adi dwuma ma nnɛyi asase no.
Nkonimdi a Wosusuw a Ɛboro Dibea a Wɔde Di Dwuma So
Ɛsɛ sɛ metrics dannan kɔ akyiri sen gyinabea akyi di. Fa w’adwene si adwene kyɛfa so wɔ SERP nneɛma nyinaa mu, kliki nyinaa, ne nsakrae dodow so. Saa adwene a ɛfa biribiara ho yi ma yehu adwumayɛ ho mfonini a emu da hɔ.
Nnwinnade te sɛ Google Search Console ne analytics platforms betumi adi saa KPI ahorow yi akyi. Amanneɛbɔ a wɔde ma daa no boa ma wohu hokwan ahorow na wɔyɛ nsakrae wɔ akwan horow so ntɛmntɛm.
Awiei: Nsakrae a Ɛbɛma Ɛfa Ecommerce Hwehwɛ Daakye Ho
Mpaapaemu a ɛda organic rankings ne product grids ntam no gyina hɔ ma nsakrae titiriw bi. Mprempren nkonimdi gyina ɔkwan a ɛkari pɛ a wɔfa so yɛ nsakrae a ɛfa nneɛma abien no nyinaa ho so. Ɛdenam optimizing ma visual features nesɛ wɔkura fapem a ɛyɛ den a wɔmfa nnuru nni dwuma wom mu a, nneɛma a wɔde yɛ nneɛma betumi afa asase foforo yi so yiye.
Woasiesie wo ho sɛ wobɛma wo ecommerce a wohu no yiye? Hwehwɛ sɛnea Seemless betumi ama wo kwan a wobɛfa so ayɛ nneɛma a wɔde di dwuma ne SEO no ayɛ mmerɛw. Di yɛn ho nkɔmmɔ nnɛ na woanya afotu a ɛfa wo ho.
