Simma biara, nnipa a wɔwɔ wiase nyinaa hwɛ Instagram Reels bɛyɛ ɔpepem 139.
Sɛ Instagram’s fastest-growing feature, Reels ma enterprise brands a wɔde wɔn ho hyɛ mu no dodow a ɛkorɔn sen biara.
Sɛ́ ebia woyɛ foforo wɔ video ahorow a ɛyɛ tiawa a wobɛyɛ mu anaasɛ wopɛ sɛ woma wo nhyehyɛe no yɛ kɛse no, akwankyerɛ yi bɛboa wo ma woanya mfaso kɛse afi Instagram Reels mu.
Key takeawaysInstagram Reels yɛ platform’s fastest-growing feature, ɛma ɛkɔ soro na wɔde wɔn ho hyɛ mu sen post types afoforo.Reels yɛ versatile. Fa akwan horow te sɛ nkyerɛkyerɛ, akyi-asɛm, ne nneɛma a wotumi kyɛ frafra mu de kyerɛkyerɛ, gye w’ani, na wode wɔn ho hyɛ w’atiefo mu.Bere ne nea ɛkɔ so daa ho hia. Post bere a w’atiefo yɛ nnam kɛse na ama adwene ne nkitahodi anya nkɔso.Fa CTA te sɛ “sie eyi ma akyiri yi” anaa “tag a adamfo” di dwuma de boa ma wɔde wɔn ho hyɛ mu na kyerɛ algorithm no sɛ wo nsɛm no som bo.Sɔhwɛ na hwehwɛ mu. Di adwumayɛ akyi na woahu nea ɛkanyan, afei san yɛ bio na ama w’atiefo anyin bere tenten.
Dɛn ne Instagram Reel?
Instagram Reel yɛ video a ɛyɛ tiawa a ɛda hɔ a wɔkyɛ wɔ Instagram so. Wubetumi akyere video ne mfonini ahorow pii abom, asiesie, na woapam, afei wode nneɛma foforo te sɛ:
Mfitiaseɛ ɔdio anaa nnyigyei a ɛrekɔ so
Nne a wɔde ka nsɛm
Nsɛm a wɔde kata so ne sticker ahorow
Nkɛntɛnso ne nsakrae ahorow
Faako a wonyae: Starface
Nsonsonoe bɛn na ɛwɔ Reel ne TikTok ntam?
Reels ne TikToks nyinaa yɛ video platform ahorow a ɛyɛ tiawa, nanso ɛsono atiefo, baabi a wotumi kɔ, sɛnea wɔyɛ emu nsɛm, ne nea ɛkeka ho.
Nsonsonoe titiriw a ɛda Reel ne TikTok ntam no mu nsɛm ni:
Instagram ReelsTikToksLengthEsi simma 3Esi simma 10 wɔ app no mu, ɛkɔ simma 60 ma video ahorow a wɔde akɔ soAtiefoNnipa dodow a ɛtrɛw, wɔn a wɔde di dwuma dodow no ara adi mfe 18-34Mpɛn pii no atiefo a wɔyɛ nkumaa, Gen Z a wɔwɔ hɔ a wɔyɛ denContent styleMpɛn pii no ɛyɛ polished, aesthetic-focused, curatedOften more casual, raw, experimentalAudio & effectsMfitiaseɛ ɔdio + nnwom nwomakorabea ketewa (wɔtaa hwɛ no nnyigyei-dum kan)Mfitiaseɛ ɔdio, nnwom nwomakorabea kɛseɛ, nnyigyei a ɛkɔ so (wɔhwɛ no nnyigyei-wɔ)DiscoveryThrough the Reels feed, Explore page, and users’ Instagram feedsThrough the For You Page (FYP) algorithm
{ "@nsɛm a ɛfa ho": "https://schema.org", "@type": "Data a wɔahyehyɛ", "din": "Instagram Reels vs TikToks: Nsonsonoe Titiriw", "nkyerɛkyerɛmu": "Ntotoho pon a ɛkyerɛ nsonsonoe a ɛda Instagram Reels ne TikTok video ahorow ntam, a ne tenten, atiefo dodow, emu nsɛm kwan, ɔdio nneɛma, ne akwan a wɔfa so hu ka ho.", "ɔbɔadeɛ": { "@type": "Ahyehyɛde", "din": "Hootsuite". }, . "nkyekyɛmu": [{ "@type": "DataTwe", "encodingFormat": "nkyerɛwee/html", "contentUrl": "Asɛmfua a ɛfa asɛm no ho.com/instagram-reels/" }], . "pon": { "@type": "Table", . "din": "Instagram Reels vs TikTok Ntotoe", "ɛfa": "Nsonsonoe titiriw a ɛda Instagram Reels ne TikTok video ahorow ntam", "pon so Nhyehyɛe": { "@type": "TableSchema", . "adum": [ { "@type": "Kɔla", . "din": "Ɔfa", . "nkyerɛkyerɛmu": "Ntotoho kuw no". }, . { "@type": "Kɔla", . "din": "Instagram Reels", . "nkyerɛkyerɛmu": "Instagram Reels no su". }, . { "@type": "Kɔla", . "din": "TikToks", "nkyerɛkyerɛmu": "TikTok video ahorow no su". } . ] . }, . "data": [ { "Ɔfã": "Ne tenten", . "Instagram Reels": "Ɛkɔsi simma 3", "TikToks": "Ɛkɔsi simma 10 wɔ app mu, ɛkɔ simma 60 ma video ahorow a wɔde ahyɛ so". }, . { "Category": "Atiefo", . "Instagram Reels": "Nnipa dodow a ɛtrɛw, wɔn a wɔde di dwuma dodow no ara adi mfe 18–34", "TikToks": "Mpɛn pii no atiefo nkumaa, Gen Z a wɔyɛ den". }, . { "Category": "Nsɛm a ɛwɔ mu no kwan", . "Instagram Reels": "Mpɛn pii no, wɔayɛ no fɛfɛɛfɛ kɛse, wɔde wɔn adwene si afɛfɛde so, wɔayɛ no yiye". "TikToks": "Mpɛn pii no, ɛyɛ casual, raw, experimental". }, . { "Category": "Odio & nsunsuanso", "Instagram Reels": "Mfitiaseɛ ɔdio ne nnwom nhomakorabea nketewa, mpɛn pii no wodi kan hwɛ nnyigyei-dum", "TikToks": "Mfitiase ɔdio, nnwom nhomakorabea kɛse, nnyigyei a ɛkɔ so daa a wɔtaa hwɛ wɔ nnyigyei so". }, . { "Category": "Nneɛma a wɔahu", . "Instagram Reels": "Ɛnam Reels feed, Hwehwɛ krataafa, ne wɔn a wɔde di dwuma no Instagram feed so", "TikToks": "Ɛnam For You Kratafa (FYP) algorithm so". } . ] . } . } .
Instagram Reels betumi ayɛ tenten ahe?
Efi January 2025 no, .Reels betumi ayɛ simma 3 (kan no na ɛyɛ sikɔne 90).
Ɛno akyi no, esiane sɛ wubetumi de video atenten ato hɔ nti, ɛnkyerɛ sɛ ɛsɛ sɛ woyɛ saa. Sɛnea Adam Mosseri, Instagram Titenani kyerɛ no, sɛ ɛba Reels so a, dodow a ɛyɛ tiaa no, dodow no ara na eye.
Hwɛ ne Reel a ɛwɔ aseɛ ha wɔ Reel tenten a ɛfata no so:
Faako a wonyae: Adam Mosseri
Video akɛse ne specs bɛn na ɛyɛ adwuma yiye ma Instagram Reels?
Instagram Reels kɛseɛ a ɛyɛ papa ne 1080 x 1920 piksel a ɛwɔ 9:16 aspect ratio. Esiane sɛ wɔayɛ Reels sɛnea ɛbɛyɛ a wobetumi ahwɛ wɔ telefon so wɔ screen nyinaa so nti, video ahorow a ɛda hɔ gyina hɔ no yɛ adwuma yiye.
Instagram Reels specs a wɔkamfo kyerɛ no ni:
Afã horow no nsusuwii: Ɛwɔ 1.91:1 ne 9:16 ntam
Nsusuwii: 1080 × 1920 piksel a wɔkamfo kyerɛ (anyɛ yiye koraa no 720p)
Frame rate: Anyɛ yiye koraa no, frame 30 wɔ sekan biara mu (FPS) .
Dɛn na wubetumi de Instagram Reels adi dwuma ama?
Instagram Reels yɛ adwuma pii, ɛma wo kyerɛkyerɛ, gye w’ani, na wode w’atiefo di dwuma.
Wubetumi asɔ nhyehyɛe ahorow ahwɛ, a nea ɛka ho ne:
Ansa na ɛbɛba ne akyi: Kyerɛ nsakrae ne nea efi mu ba de si nkɛntɛnso a wo nneɛma anaa wo som adwuma no nya so dua.
Akyi: Ma w’atiefo nhwɛ wo nhyehyɛe anaa adwumakuw no amammerɛ.
Nhomasua mu nsɛm (nkyerɛkyerɛ, sɛnea wɔyɛ, ne nea ɛkeka ho): Kyɛ nhumu a wobetumi de adi dwuma, afotu, anaa anammɔn anammɔn akwankyerɛ.
Trending audio: Kɔ nnyigyei a agye din mu na ama woatumi ahu na wode wo ho ahyɛ mu.
Video ahorow a wɔyɛ no da biara da: Fa wo kuw no da biara da asetra ho nsɛm kakraa bi ma wo brand no yɛ onipa.
Nsɛm a Wɔde To gua: Kyɛ nneɛma a wɔde aba, nea wɔayɛ foforo, anaa adwumakuw no ho amanneɛbɔ.
Nsɛm a wobetumi akyɛ: Yɛ video ahorow a ɛda adi sɛ wɔn a wɔhwɛ no bɛkora so anaa wɔbɛkyɛ.
Nsɛmbisa: Twe adwene si w’abenfoɔ anaa w’atɔfoɔ so.
Nsɛm a wɔde di dwuma (UGC): Kyerɛ nsɛm a efi adetɔfo hɔ na ama wɔanya ahotoso.
Nneɛma a wode bɛkyerɛ: Kyɛ wo nneɛma no mu nneɛma, mfaso a ɛkorɔn, anaa sɛnea wode di dwuma.
Pro tip : Fa trending formats fra ntɛm nkonimdi ne evergreen content na ama bere tenten atiefo nkɔso.
Ɔkwan bɛn so na Instagram Reels algorithm no yɛ adwuma?
Instagram’s Reels algorithm yɛ adwuma denam AI a wɔde di dwuma de kamfo video ahorow a wosusuw sɛ ɛda adi sɛ w’ani begye ho kɛse no so. Sɛnea ɛbɛyɛ na ayɛ eyi no, ɛhwehwɛ Reel ahorow a ebetumi aba no mu kɛse na egyina sɛnea ɛda adi sɛ wo ne wɔn bedi nkitaho so na ɛhyehyɛ wɔn.
Instagram hwɛ nsɛnkyerɛnne te sɛ:
Hwɛ bere ne dodow a wowie
Engagement signals te sɛ likes, comments, ne saves
Sɛ́ ebia nkurɔfo bɛsan ahwɛ video no anaasɛ wɔbɛkyɛ no
Nneyɛe a wɔyɛ bere a wɔahwɛ akyi, te sɛ ɔbɔadeɛ no profile a wobɛkɔ anaasɛ wobedi wɔn akyi
Wɔ brands ne aguadi akuw a wɔde wɔn sika hyɛ Reels mu fam no, saa ranking signals yi betumi ate nka sɛ ɛyɛ den kakra sɛ wɔbɛ pin down.
Nea eye ne sɛ, Mosseri kyɛɛ afotu kakraa bi a ɛnyɛ den a ɛbɛma woatu mpɔn:
Mfa nsu agyiraehyɛde anaa ahyɛnsode nni dwuma
Ma Reels no tenten nnu simma 3
Fa nnwom a wɔte ne nea ɛrekɔ so di dwuma
Post bere nyinaa
Sɔ hwɛ denam trial Reels a wode bedi dwuma so, a edi kan kyerɛ wo nsɛm no kyerɛ wɔn a wɔnyɛ akyidifo na akyiri yi ebetumi ama akɔ wo profile so sɛ ɛyɛ adwuma yiye a.
Hwɛ ne mpaapaemu nyinaa wɔ ase ha:
Faako a wonyae: Adam Mosseri
Sɛnea wɔyɛ Instagram Reel
Di anammɔn anum yi akyi na yɛ na tintim Instagram Reel fi wo mobile device so.
Anamɔn 1: Paw video bi anaa kyere gu kasɛt so
Efi wo feed no so, pia + button no na yɛ post foforo. Afei, paw Reel fi nea wubetumi apaw no mu.
Efi ha no, wubetumi abɔ record button no so ayɛ video wɔ app no mu tẽẽ, anaasɛ wobɛpaw video a woadi kan ayɛ afi wo camera roll no mu.
Nkaebɔ: Wubetumi de video a ne tenten bɛyɛ simma abiɛsa akɔ so.
Anamɔn 2: Sesa wo video no
Afei, wubetumi de video editing nnwinnade a ɛwɔ mu no adi dwuma de layers, transitions, ne effects aka wo recording no ho.
Efi editing menu no mu no, wubetumi:
Twitwa kommyɛ ahorow no mu
Fa video ahorow pii ka ho na san hyehyɛ bio
Fa nne a wɔde kasa ka ho
Yɛ nsakrae wɔ ahoɔhare no mu
Twitwa clips no mu
Fa nneɛma a wɔde tie anaa nea wohu, te sɛ nsɛm ne sticker ahorow ka ho
Anamɔn 3: Browse trending audio
Hwehwɛ nnyigyei a wɔakora so wɔ For You tab no mu anaa hwɛ nea ɛrekɔ so.
Agyan a ɛyɛ ahabammono ne kɔkɔɔ no ma wuhu nnyigyei a ɛrenya nkɔanim anaasɛ ɛrehwere agye din wɔ wɔn a wɔde di dwuma no mu. Wubetumi nso de ɔdio asie de adi dwuma akyiri yi.
Anamɔn 4: Fa wo Reels cover no ka ho anaa sesa
Wo Reels cover image no ne nea nkurɔfo di kan hu bere a wɔre scroll wo profile no. Paw mfonini bi a ɛtwetwe adwene na ɛkyerɛ nea video no fa ho.
Paw frame bi fi wo video no mu na wode bedi dwuma sɛ akataso, anaasɛ fa mfonini a ɛyɛ soronko fi wo camera roll no mu gu so.
Wubetumi nso ahwɛ sɛnea kataso no bɛda adi wɔ wo profile grid no mu.
Anamɔn 5: Kyerɛw anaa sie sɛ nsɛm a wɔakyerɛw
Eyi ne anammɔn a etwa to.Hwɛ wo Reel cover no mu na yɛ nsakrae biara ansa na woatintim anaa wode asie sɛ draft.
Ɛho behia nso sɛ wode asɛm bi ka ho. Instagram Reels nsɛm a wɔakyerɛw no betumi ayɛ nkyerɛwde 2,200 (te sɛ Instagram asɛm bi).
Wubetumi nso de aka ho:
Hashtags a wɔde kyerɛw nsɛm
Beae a wɔde ahyɛ mu agyiraehyɛde
Ɔdefoɔ tags
A collaborator tag (sɛ woretintim Collab post bi a)
Wɔ desktop so
Bere a wuntumi nkyerɛw Instagram Reel wɔ desktop so no, wubetumi de bi akɔ, asiesie, na woatintim.
Anamɔn no yɛ ade koro titiriw, gye editing options a edi mũ no nkutoo.
Fi benkum so menu no so, klik Create, afei Post
Paw paw fi kɔmputa so na fa video a woadi kan akyere agu hama so no gu so
Wubetumi atwitwa wo clip no mfiase anaa n’awiei
Fa mfonini a ɛwɔ anim no ka ho fi wo mfiri no so anaasɛ denam biako a wobɛpaw afi clip no mu so
Bonus: Instagram Reels nsusuwso ahorow a wontua hwee
Templates ma adeyɛ a wɔde bɔ na wɔkyɛ Reels a ɛyɛ anigye no yɛ mmerɛw kɛse. Here’s a bonus from our team that will give you a jumpstart: Reel templates a wotumi sesa no koraa a ɛbɛma wo Reels akɔ soro na aboa wo ma woada nsow wɔ adagyew feeds mu.
Bonus: Fa wo pack a ɛyɛ Instagram Reels templates a ɛyɛ anigye a wontua hwee a Hootsuite’s professional designers ayɛ. Ɛnyɛ den sɛ wobɛsesa wɔn wɔ Canva mu, na fa wo Reels agodie no kɔ ɔfa a edi hɔ nnɛ.
Sɛnea wɔyɛ nhyehyɛe ma Instagram Reel: akwan 2
Wubetumi ayɛ Instagram Reel ho nhyehyɛe tẽẽ wɔ Instagram app no mu anaasɛ denam social media nhyehyɛe adwinnade te sɛ Hootsuite a wode bedi dwuma so. Akwan abien no nyinaa ma wutumi tintim Reels no ara wɔ bere pɔtee bi mu.
Here’s the step-by-step process ma akwan abien no nyinaa.
Ɔkwan 1: Yɛ nhyehyɛe ma Instagram Reel wɔ Instagram
1. Yɛ na sesa wo Reel no sɛnea wotaa yɛ no.
2. Wɔ nhoma tintim screen no so no, twe kɔ fam na pia More options.
3. Afei, toggle wɔ Schedule saa reel yi so.
4. Paw da ne bere a wopɛ sɛ Reel no tintim. Hyɛ no nsow: Wubetumi adi kan ayɛ wo Reel no ho nhyehyɛe akosi nnafua 75.
Ɛho hia sɛ wosan yɛ nhyehyɛe foforo wɔ Reel bi ho akyiri yi? Sɛ wopɛ sɛ wo sesa anaa wobɛsan ayɛ wo Reel no ho nhyehyɛe wɔ Instagram mu a:
1. Kɔ wo Profile no so.
2. Klik menu a ɛwɔ nkyerɛwde abiɛsa a ɛwɔ soro hɔ no so.
3. Paw Scheduled content na hwɛ na hwɛ scheduled posts so.
Ɔkwan 2: Yɛ nhyehyɛe ma Instagram Reel ne Hootsuite
Hootsuite ma Instagram Reels nhyehyɛe (ne wo Instagram nsɛm a aka) yɛ mmerɛw.
Anamɔn a ɛsɛ sɛ wudi akyi na woayɛ nhyehyɛe ama Reel wɔ Hootsuite ni:
Fa wo video no sie wo mfiri no so.
Wɔ Hootsuite mu no, pia Create ahyɛnsode no, afei pia Post.
Paw Instagram Business akontaabu a wopɛ sɛ wotintim wo Reel no.
Fa wo video a wode asie no to so. Sɛ ɛyɛ video baako pɛ a, ɛbɛtintim no ara sɛ Reel. Ɛsɛ sɛ video ahorow no tenten yɛ sikɔne 3 kosi simma 15 na ne kɛse yɛ 9:16.
Fa wo caption, hashtags, ne tags ka ho.
Hwɛ wo Reel no ansa na woayɛ. Klik Post mprempren na tintim no ntɛm ara, anaa...
Klik Schedule for later na fa nsa hyehyɛ da a wobɛtintim — anaa paw nna ne mmere a wɔkamfo kyerɛ sɛ wode bɛto gua no mu biako.
Dɛn nti na yɛ nhyehyɛe ma wo Reel no denam Hootsuite a wode bedi dwuma no so? Nneɛma atitiriw abiɛsa nti:
Wo Reel no bɛda adi wɔ Hootsuite Planner no mu, aka wo social media posts afoforo a wɔayɛ ho nhyehyɛe nyinaa ho, na ama ayɛ mmerɛw sɛ wubehu sɛnea ɛfata wɔ wo social media content kalenda kɛse no mu. Efi hɔ no, wubetumi asiesie, apopa, anaa woayɛ wo Reel no abien, anaasɛ wode akɔ drafts so. Ɛbɛtintim no ara wɔ da a woahyɛ da ayɛ ho nhyehyɛe no so.
Wubetumi de Hootsuite ayɛ nhyehyɛe ama wo Reel no ama bere a eye sen biara sɛnea w’atiefo soronko te.
Sɛ wo tintim wo Reel no wie a, ɛbɛda adi wɔ wo feed ne Reels tab a ɛwɔ wo account no so no nyinaa mu. Wubetumi nso asusuw ne dwumadi, ne wo social media content adwumayɛ a aka no, wɔ Analytics tab a ɛwɔ Hootsuite no mu.
#1 Instagram Reels nhyehyɛe
Yɛ nhyehyɛe, di ho dwuma, na yɛ wo Instagram Reels ho nhyehyɛe ma wo ho hyɛ mu kɛse ne mmɔdenbɔ ketewaa bi. Ɛyɛ mmerɛw yiye. Fi ase sɔ wo sɔhwɛ a wontua hwee no ase
Dɛn ne nneyɛe pa a wɔde yɛ Instagram Reels?
Yɛne social media abenfoɔ kasaeɛ sɛ yɛbɛhunu afotuo a ɛkorɔn a yɛde bɛbɔ Reels a ɛyɛ adwuma. Nea wɔkae ni:
Fa w’adwene si nnianim asɛm no so
Susuw wɔ (nnwuma) no akyi .adaka mu
Fa ɔfrɛ a ɛma obi yɛ ade (CTAs) a ɛyɛ anigye ka ho .
1. Fa w’adwene si nnianim asɛm no so
Wo Reel no sikani kakraa bi a edi kan no ne nea ɛho hia sen biara. Sɛ́ anka wobɛma wo nsɛm no ayɛ mmerɛw no, fa hama a ɛtwetwe adwene ntɛm ara fi ase.
Fa biribiara a worekyɛ no hyɛ nkurɔfo mu ntɛm ara. Nsiesiei no ho hia — mfa asɛmti kaad anaa intros a ɛyɛ brɛoo nni dwuma, anyɛ saa a wobɛhwere atiefo a wɔasua nsɛm a ɛwɔ mu ntɛmntɛm.– Jeannie Assimos, Head of Content and Communications at mainelove
Here’s one of the brand’s top-performing Reels a ɔde wɔn sponsorship ma Maine’s professional bɔɔlbɔ kuw a edi kan, Portland Hearts of Pine no too gua.
Assimos ka sɛ: “Video yi yɛɛ yiye koraa efisɛ asɛmti no yɛ anigye ma yɛn atiefo a yɛde yɛn ani asi so wɔ Maine no, na yɛbɔɔ amanneɛ wɔ sikɔne anum mu.”
“Yɛduu 30k views wɔ video yi so maa Instagram account foforo koraa a ayɛ bɛyɛ nea ennu asram awotwe — na ne nyinaa ayɛ organic reach.”
2. Susuw nneɛma ho wɔ (nnwuma) adaka no akyi
Ɛnyɛ wo nneɛma anaa wo nnwuma nko na w’atiefo ani gye ho. Reels a wobɛbɔ atwa nsɛmti a ɛbɛn ho ho ahyia — bere tenten a ɛka w’atiefo ho — betumi aboa wo ma woadu ahwɛfo foforo nkyɛn.
Esiane sɛ wɔtaa de Reels kyerɛ nnipa a wonni w’akyi dedaw nti, nkɔmmɔbɔ a ɛtrɛw a wobɛbɔ wɔ asɛnka agua so no yɛ ɔkwan a nyansa wom a wobɛfa so atrɛw wo nsa aka.
Silvija Kemeraite, Social Media Manager wɔ Omnisend, hyɛ nyansa sɛ susuw nneɛma ho wɔ w’adwuma no akyi na ama w’atiefo de wɔn ho ahyɛ mu.
Kemeraite ka sɛ: “Nsuro sɛ wode nsɛm a ɛne w’adwuma nni abusuabɔ tẽẽ bɛto hɔ.” “Eyi nkyerɛ sɛ wobɛtow wo beae a wo ho akokwaw wɔ adwumayɛ mu no agu koraa, nanso susuw w’atiefo ne nea ɛbɛyɛ anigye sɛ wɔbɛhwɛ ho bere nyinaa.”– Silvija Kemeraite, Social Media Manager wɔ Omnisend
Eyi betumi aboa titiriw ama nneɛma a wɔde di dwuma wɔ nnwuma a “ɛyɛ aniberesɛm” te sɛ sikasɛm, nhomasua, akwahosan ho nhyehyɛe, B2B, anaa nnwumakuw a wɔnyɛ adwuma a mfaso wɔ so mu.
3. Fa CTA ahorow a ɛyɛ anigye ka ho
Nea ɛnte sɛ post ahorow afoforo anaa aguadi akwan a ɛkyerɛ wɔn a wɔde di dwuma no kwan kɔ baabi foforo (e.g., “kɔ yɛn Nea ɛnte sɛ aguadi akwan afoforo a ɛkyerɛ nkurɔfo kwan kɔ baabi foforo (te sɛ “kɔsra link no wɔ bio”), ɛsɛ sɛ wo Reels CTA ma wɔn a wɔhwɛ no de wɔn ho hyɛ video no ankasa mu.
Saves ne shares yɛ nsɛnkyerɛnne a emu yɛ den ma algorithm no sɛ wo content no resonating. Dodow a nkurɔfo ne wo Reel no di nkitaho no, dodow no ara na ɛda adi sɛ ebedu atiefo foforo nkyɛn.
Wo CTA betumi ayɛ mmerɛw te sɛ “fa eyi kɔma w’adamfo” anaa “gyaw asɛm bi ma yɛnhu nea wususuw.”
Wohia nhyɛso? CTA adwene ahorow bi ni:
“Fa eyi sie ma akyiri yi”
“Tag obi a ohia eyi”
“Sɛ wopene so a, fa nsɛm bi to hɔ”
“Fa eyi kɔma obi a ɛsɛ sɛ ohu eyi”
Ɛno akyi no, ɛnyɛ Reel biara na ohia CTA. Sɛ wode trending audio redi dwuma anaasɛ worehuruw wɔ trend bi so a, ɛsɛ sɛ emu nsɛm no ankasa di mfinimfini.
CTAs yɛ adwuma yie ma nkyerɛkyerɛ anaa nsɛm Reels — te sɛ berɛ a worekyɛ afotuo, nante wɔn a wɔde di dwuma wɔ ɔkwan bi so, anaa worekyerɛ wo nneɛma.
Instagram Reels aguadi ho nhwɛso ahorow 4 a ɛkanyan adwene
Worehwehwɛ sɛ wobɛhunu Reel-asetena nhyɛsoɔ (hwɛ deɛ yɛyɛɛ wɔ hɔ)? Saa video ahorow a wɔde yɛ adebɔ yi kyerɛ sɛnea wubetumi anya mfaso kɛse afi wo Instagram Reels aguadi mu.
1. Kosas: Nneɛma a wɔyɛ ho nkyerɛkyerɛ
Beauty brand Kosas taa kyɛ Reels a ɛkyerɛ sɛnea ne nneɛma yɛ adwuma. Saa video ahorow yi nyɛ sɛ ɛboa obiara a ɔpɛ sɛ ohu sɛ ɔbɛsɔ ahyɛnsode no ahwɛ nko, na mmom ɛyɛ ɔkwan pa a Kosas fa so de nneɛma foforo ne nea wɔde wɔn nsa ahyɛ ase nso kyerɛ.
Nea ɛka ho no, video ahorow no taa da Kosas’s founder adi, a ɛboa ma wɔyɛ brand’s content no sɛnea wopɛ.
Faako a wonyae: Kosas
Pro tip : Sɛ wunni founder anaa ɔkasafo a ne ho tɔ no sɛ ɔbɛkɔ camera no anim a, susuw ho sɛ wo ne influencers anaa content creators bɛyɛ adwuma. Wubetumi nso asan de organic UGC video ahorow a ɛda wo brand anaa wo nneɛma adi yiye no ato hɔ.
2. Penguin Random House: Nsɛm a wotumi kyɛ
Ade titiriw a ɛbɛma woatumi ayɛ nneɛma a wobetumi akyɛ ne sɛ wobɛma ayɛ tiawa. Bata adwene titiriw biako ho, te sɛ video tiawa bi a wode bɛka ɔdio a ɛrekɔ so ho.
Saa Reel yi a efi Penguin Random House yɛ nhwɛso kɛse. Ɛkasa kyerɛ nhoma tintimfo no atiefo a wɔpɛ nhoma no tẽẽ na ɛka nsɛm bi a ɛhyɛ wɔn a wɔhwɛ no nkuran sɛ wɔmfa Reel no nkyerɛ wɔn nnamfo.
Faako a wonyae: Penguin Random House
3. Framebridge: Adetɔfo nsɛm a wobisabisa wɔn
Video ntiantiaa taa yɛ adwuma yiye wɔ Reels so, nanso ɛno nkyerɛ sɛ wuntumi nkyɛ biribi a emu dɔ.
Framing adwumakuw biFramebridge de Reels dii dwuma de fii ase yɛɛ Mother’s Day nsɛmbisa a ɛtoatoa so a ɛtwe adwene si sɛnea mmaatan ahorow hyehyɛ wɔn nkae ne nsɛntitiriw.
Saa ɔsatu yi yɛ nhwɛsoɔ kɛseɛ a ɛkyerɛ sɛdeɛ wode w’atɔfoɔ bɛka ho berɛ a worekyerɛ wo nneɛma.
Faako a wonyae: Framebridge
Sɛ woreyɛ video ahorow a wɔayɛ pii te sɛ eyi a, bɔ mmɔden sɛ wobɛkyekyɛ mu ayɛ no nsɛm ntiantiaa sɛnea ɛbɛyɛ a ɛbɛyɛ papa ama nkitahodi ne nea wotumi du.
4. Adwene: Mic bere nketenkete
“Tiny mic” nsɛmbisa yɛ ɔkwan a ɛyɛ anigye a wɔfa so kyerɛkyerɛ anaa wogye wɔn a wɔhwɛ no ani bere a wɔde anifere kyerɛ nea wo brand yɛ no.
Wɔ nhwɛsoɔ a ɛwɔ aseɛ ha yi mu no, software company Notion bisa adwumayɛfoɔ sɛ email dodoɔ a wɔankenkan te wɔn inboxes mu — afei ɛde ne email adwinnadeɛ no si hɔ sɛ ano aduru.
Faako a wonyae: Adwene
FAQ: Instagram ReelsWhat are the latest Instagram Reels statistics and engagement benchmarks?Instagram Reels akontabuo ne engagement benchmarks a ɛtwa toɔ no kyerɛ sɛ Reels yɛ platform’s fastest-growing format, a nnipa hwɛ bɛyɛ ɔpepem 139 Reels simma biara.Reels nso de kɔ soro sen content types afoforo wɔ Instagram, na ɛma ɛyɛ format a eye ma brands a wɔrehwehwɛ sɛ wɔbɛma visibility anyin.How do brands use Reels to drive reach and conversions?Brands de Instagram Reels di dwuma de ka reach ne conversions denam video ntiantiaa a ɛyɛ anigye a wɔyɛ a ɛma wɔn atiefo ani gye anaa ɛkyerɛkyerɛ wɔn no so. Nneɛma a wɔtaa de di dwuma no bi ne nkyerɛkyerɛ, nneɛma a wɔde yɛ nneɛma ho ɔyɛkyerɛ, akyi nsɛm a wɔatwitwa, ne nneɛma a ɔde di dwuma no ayɛ. Sɛ wode eyinom ne trending audio bom a, ebetumi ama wo nsa aka na ɛde atiefo foforo aba.What Instagram Reels metrics matter most for enterprise performance measurement?Instagram Reels metrics a ɛho hia sen biara ma nnwuma ne hwɛ bere, wie dodow, ne engagement signals te sɛ likes, comments, saves, ne shares. Instagram nso hwɛ nneyɛe bere a obi ahwɛ Reel akyi, te sɛ video no a wobɛsan ahwɛ anaasɛ wobɛkɔ ɔbɔadeɛ no profile so. Saa nsɛnkyerɛnne yi boa ma wohu sɛnea wɔkamfo wo nsɛm no kɛse.Ɔkwan bɛn so na Instagram Reels nneɛma sesa afe biara ma aguadifo?Instagram Reels nneɛma sesa afe biara bere a nnyigyei foforo ne nsɛm a wɔsesa no tu no. Esiane sɛ nneɛma a ɛkɔ so ntɛmntɛm no kɔ ntɛmntɛm nti, ɛsɛ sɛ aguadifo de adwene a ɛrekɔ so frafra nneɛma a ɛyɛ ahabammono daa. Eyi boa ma brands kɔ so yɛ nea ɛfata.Nneyɛe pa bɛn na ɛma Instagram Reels adwumayɛ tu mpɔn ma nnwuma?Ɔkwan pa a wobɛfa so ama Instagram Reels adwumayɛ atu mpɔn ne sɛ wobɛfa wɔn a wɔhwɛ no ntɛmntɛm, asɔ nneɛma ahorow a ɛwɔ mu no ahwɛ, na wode frɛ a ɛnyɛ den a wɔfrɛ no sɛ wɔnyɛ ade aka ho. Mpɛn pii no, video ntiantiaa a ɛkanyan anigye no yɛ adwuma yiye. Sɛ wode nsɛm to gua daa na wodi nea ɛyɛ adwuma akyi a, ɛbɛboa wo ma woayɛ wo nhyehyɛe no yiye bere tenten.{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Asɛmmisa","name":"Dɛn ne Instagram Reels akontaabu ne ayɔnkofa a aba foforo benchmarks?","acceptedAnswer":{"@type":"Answer","text":"Instagram Reels akontabuo ne engagement benchmarks a ɛtwa toɔ no kyerɛ sɛ Reels yɛ platform’s fastest-growing format, a nnipa hwɛ bɛyɛ ɔpepem 139 Reels simma biara.Reels nso de reach a ɛkorɔn sen content types afoforo wɔ Instagram, na ɛma ɛyɛ format a eye ma brands a wɔrehwehwɛ sɛ wobenyin visibility."}},{"@type":"Asɛmmisa","name":"Ɔkwan bɛn so na brands de Instagram Reels di dwuma de kanyan reach ne conversions?","acceptedAnswer":{"@type":"Answer","text":"Brands de Instagram Reels di dwuma de kanyan reach ne conversions denam video ntiantiaa a ɛyɛ anigye a wɔyɛ a ɛma wɔn atiefo ani gye anaa ɛkyerɛkyerɛ wɔn no so. behind-the-scenes clips, ne nneɛma a ɔdefoɔ ayɛ bere, awieɛ dodoɔ, ne engagement signals te sɛ likes, comments, saves, ne shares Instagram nso hwɛ nneyɛeɛ wɔ obi a wahwɛ Reel akyi, te sɛ video no a wobɛsan ahwɛ anaasɛ wobɛkɔ ɔbɔadeɛ no profile so Saa nsɛnkyerɛnneɛ yi boa ma wɔhunu sɛdeɛ wo content no bɛkamfo akyerɛ."}},{"@type":"Question","name":"How do Instagram Reels trends change year over year for marketers?","acceptedAnswer":{"@type":"Answer","text":"Instagram Reels trends sesa afe biara bere a nnyigyei foforo ne editing styles tu kɔ ntɛmntɛm nti, ɛsɛ sɛ marketers fra trending adwene ne evergreen contentrelevant."}},{"@type":"Question","name":"Nneyɛe pa bɛn na ɛma Instagram Reels adwumayɛ tu mpɔn ma nnwuma?","acceptedAnswer":{"@type":"Answer","text":"Ɔkwan a eye sen biara a wobɛfa so ama Instagram Reels adwumayɛ atu mpɔn ne sɛ wobɛfa wɔn a wɔhwɛ no ntɛmntɛm, asɔ emu nsɛm ahorow ahwɛ, na wode frɛ a ɛnyɛ den sɛ wɔbɛyɛ ade aka ho. Mpɛn pii no, video ntiantiaa a ɛkanyan anigye no yɛ adwuma yiye. Sɛ wode nsɛm to gua daa na wodi nea ɛyɛ adwuma akyi a, ɛbɛboa wo ma woayɛ wo nhyehyɛe no yiye bere tenten."}}]}
Siesie bere a wode bedi wo Instagram aguadi nhyehyɛe ho dwuma denam Hootsuite so. Efi dashboard biako so no, wubetumi ayɛ, ayɛ nhyehyɛe na woatintim Reels foforo tẽẽ akɔ Instagram, de wo ho ahyɛ w’atiefo mu, asusuw adwumayɛ, na woayɛ wo social media profile afoforo nyinaa. Sɔ hwɛ kwa nnɛ.
Fi ase
The post Instagram Reels ma adwumayɛ wɔ afe 2026 mu: Nneyɛe pa + nhwɛsoɔ appeared first on Social Media Marketing & Management Dashboard.
