Sɛnea BTS a Wɔkasa Tia Kyerɛkyerɛ Me Nnɛyi Fandom Ho Misuaa asuade titiriw bi fii akyigyina a ɛbaa me BTS asɛm no so no mu. Na ɛfa nea ɛsen ARMY, nnwontofo kuw no akyidifo a wɔdɔɔso na wɔatu wɔn ho ama no abufuw a wɔbɛkwati ara kwa ho. Saa osuahu yi bɛyɛɛ masterclass wɔ digital amammerɛ, tumi a ɛwɔ mpɔtam hɔ, ne nsɛmfua mu duru ankasa wɔ intanɛt so. Mmuae a emu yɛ den no hyɛɛ me ma mesan hwehwɛɛ biribiara a misusuwii sɛ minim fa akyerɛw, atiefo, ne akontaabu ho no mu.
Asɛm a Ɛde Ogya Ahum no Bae Na m’afã no atirimpɔw ne sɛ ɛbɛyɛ nhwehwɛmu a ɛho hia wɔ K-pop adwumayɛkuw no mfiri ho. Mede m’adwene sii BTS so sɛ nea ɛda nsow sen biara. Wɔ m’adwene mu no, na ɛyɛ amammerɛ mu nkyerɛkyerɛmu a wɔahyɛ da ayɛ. Mantumi ante nokware titiriw biako ase: wɔ ARMY fam no, BTS nyɛ ade a wɔyɛ ara kwa. Wɔyɛ anigye ankasa fibea, awerɛkyekye, ne nipasu. Me nne a mede hwehwɛ nneɛma mu no kenkan sɛ ɛyɛ animtiaabu na ɛyɛ nwini ma wɔn a nnwontofo kuw no yɛ wɔn ankasa de kɛse ma wɔn no.
Baabi a M’adwene Paa Agyiraehyɛde no Mfomso kɛse a midii ne sɛ mifi abɔnten hwɛɛ fandom no. Mihuu adwumakuw bi a ɛwɔ tumi a wɔahyehyɛ no yiye. Manhu ankorankoro a wɔwɔ mu no. Eyi yɛ mfomso a wɔtaa di bere a wɔreyɛ mpɔtam biara a wɔn ani gye ho mu nhwehwɛmu, efi agodie so kosi adwinni so.
Dehumanizing the Audience: Mekyerɛw "the fandom" ho asɛm sɛ tumi a ɛyɛ biako, ɛnyɛ nnipa a wɔaboaboa wɔn ano. Nsɛm a ɛfa ho a wobu ani gu so: Mibuu m’ani guu abakɔsɛm a ɛfa adwuma a woyi wɔn fi adwumam ne adwemmɔne a BTS ne wɔn akyidifo taa hyia ho no so. Gyidi Bɔne a Yɛbɛfa no: Mansusuw sɛ ahobammɔ a emu yɛ den betumi afi ɔdɔ beae, na ɛnyɛ anifuraefo adwene a ɛhyɛ obi so kɛkɛ.
The Unpacking: Asuade a Ɛboro Nsɛmti Ahorow no So Mmuae a wɔde mae no yɛɛ nea ɛboro so. Nanso wɔ abufuw no mu no, na ɔkasatia ahorow a emu da hɔ na wɔde wɔn adwene asi so wɔ hɔ. Ná ɛyɛ atirimɔdensɛm nanso etu mpɔn a wɔde siesie nneɛma a efi nnipa mpempem pii hɔ.
Adesua 1: Ɛsɛ sɛ Nhwehwɛmu Ka Tema Ho Ná mayɛ me nokwasɛm mu nhwehwɛmu. Nea mihuruwii ne nhwehwɛmu a wɔde tema yɛe. Nkate mu nnyigyei a ɛwɔ w’asɛmti no mu a wobɛte ase no ho hia te sɛ nna ne din ahorow a wubehu no. Eyi yɛ nokware sɛ́ ebia worekyerɛw pop amammerɛ, retro gaming mods, anaa tech industry valuations ho asɛm no.
Adesua 2: Nuance yɛ Wo Defense a Ɛyɛ Paara Nsɛm a ɛtrɛw na ɛtrɛw yɛ magnet ma ɔkasatia a ɛfata. Ná m’asɛm no nni nuance a egye abirabɔ tom no. Ɛyɛ yie sɛ wobɛkasa atia adwuma bi bere a wobu adwinni ne akyidifo a ɛde ba no.
Gye Ahoɔden Tom: Wɔ ɔkasatia mu mpo no, hu nea wɔayɛ no yiye. Fa Kasa Pɛpɛɛpɛ Di Dwuma: Kwati nsɛmfua a emu nna hɔ a wobetumi akyerɛ ase wɔ ɔkwan a ɛnteɛ so. To nsa frɛ Nkɔmmɔbɔ: Fa nsɛntitiriw hyɛ mu sɛ nsɛmmisa anaa nhwehwɛmu, na ɛnyɛ mpaemuka.
Adesua 3: Akontaabu yɛ Adwumayɛ mu Ahokokwaw Ná me su mfiase no ne sɛ mɛbɔ m’adwuma no ho ban. Ná ɔkwan a nyansa wom ne sɛ wubetie. Gyidi pa mu ɔkasatia a wode wo ho bɛhyɛ mu, bere a ɛyɛ katee mpo no yɛ adwumayɛfo ahiade. Ɛyɛ asuade a adebɔfo afoforo asua wɔ baguam, te sɛ mfoniniyɛfo a ɔwɔ asɛm a ɛne ‘Mɛyɛ yiye bere foforo’ no mu. Faako a wofi komam pa kyɛw wɔ baabi a woapira no mma w’adwene nyinaa nsɛe; ɛhyɛ wo gyidi mu den.
Yɛde Obu ne Nhumu Kɔ N’anim Na eyi nyɛ asɛm a ɛfa "wɔtwaa mu" ho. Ná ɛfa sɛnea wɔbɛteɛteɛ wɔn, denneennen ne baguam ho. ASRAFO no, wɔ wɔn mmuae a emu yɛ den mu no, maa ahwehwɛ bi so kyerɛɛ m’adwuma no. Wɔkyerɛɛ me nsonsonoe a ɛda m’adwene ne nkɛntɛnso a enyae no ntam. Seesei mede nhyehyɛe foforo bɛn asɛmti biara, titiriw wɔn a wɔwɔ akyidifo a wɔatu wɔn ho ama no. Mibisa sɛ: Henanom na wɔde eyi yɛ? Henanom na ebia eyi bɛyɛ wɔn yaw? Dɛn na minhu? Eyi ma wonya nkyerɛwee a emu yɛ den na wosusuw ho yiye a ebetumi agyina nhwehwɛmu a wɔyɛ no yiye ano.
Awiei: Ɔfrɛ a ɛne sɛ Wɔmfa Nsusuwii Ho Nhyɛ Mu Na fandom kɛse bi te sɛ ARMY a ɛhaw adwene no yɛ nhomasua a ɛyɛ yaw nanso ɛsom bo. Ɛkyerɛɛ me sɛ nnipa ankasa a wɔwɔ kyɛfa ankasa wɔ asɛmti anaa amammerɛ mu adeyɛ biara a ɛrekɔ so akyi. Digitals wiase no nhwehwɛ sɛ wɔyɛ no pɛpɛɛpɛ nko, na mmom obu nso. Sɛ worehwehwɛ sɛ wobɛyɛ nneɛma a ɛkanyan a ɛremma akasakasa a ɛho nhia mma a, kae sɛ emu dɔ ne tema ne wo nnwinnade a tumi wom sen biara. Sɛ wopɛ nhumu pii wɔ dijitaal nsase a ɛyɛ den a wobɛfa so a, hwehwɛ nhwehwɛmu a wɔasusuw ho wɔ Seemless no mu.
