Ukwakha umgca othe ngqo kubaphulaphuli bakho yenye yezona zinto zinamandla onokuthi uzenze njengomdali, impembelelo, okanye umnini wamashishini amancinci. Ngelixa i-Substack iye yaba ligama lekhaya lokuqalisa iileta zeendaba, ikude kukhetho lodwa. Ukuphonononga ezinye iindlela ze-Substack kunokuvula iimpawu ezilunge ngakumbi ibhrendi yakho, iinjongo zokwenza imali, kunye nesidingo solawulo lokuyila. Nokuba ujonge ukuguquguquka okungaphezulu koyilo, ulwakhiwo lomrhumo olwahlukileyo, okanye urhwebo oluhlanganisiweyo lwe-e-commerce, kukho iqonga phaya elilungiselelwe umbono wakho. Esi sikhokelo siya kukuhamba ngeengqwalasela eziphambili kwaye sikwazise kwamanye amaqonga aphezulu oza kuwaqwalasela kwincwadana yakho yomdali.
Kutheni uqwalasela enye indlela yeSubstack? I-Substack iyamangalisa ngokulula kwayo kunye nesiphumo senethiwekhi esakhelwe ngaphakathi, kodwa ayisosisombululo sobukhulu obunye. Incwadana yakho iyinxalenye engundoqo ye-ecosystem yakho yedijithali, kwaye iqonga olikhethayo kufuneka lixhobise isicwangciso sakho esithile. Nazi izizathu eziphambili zokuba abadali bajonge ngaphaya kwe-Substack:
Ukwenza imali kunye noLwakhiwo lweMrhumo: I-Substack ithatha i-10% yokucutha ingeniso yakho yomrhumo. Amanye amaqonga anokubonelela ngeemali eziphantsi zentengiselwano, iinketho zokuhlawula ngexesha elinye, okanye amanqanaba amaxabiso ahlukeneyo. Ubunini kunye nokuphatheka: Lungakanani ulawulo onalo kuluhlu lwababhalisi kunye nomxholo? Ezinye iiplatifti zikwenza kube lula ukuthumela idatha ngaphandle kwaye ubunini bobudlelwane bokwenene nabaphulaphuli bakho. Uyilo kunye neBrand: Ukuba ufuna ukuba incwadana yakho yeendaba ibe lulwandiso olungenamthungo lwewebhusayithi yakho kunye nebhrendi, unokufuna ukwenza ngokwezifiso ngaphezulu kunokuba itemplate ye-Substack ivumela. Iseti yoMsebenzi: Ngaba ujonge ukuthengisa iimveliso zedijithali, ubambe iqonga loluntu, okanye wenze amaphepha amalungu kuphela? Amanye amaqonga anikezela ngezi mpawu ngokwemveli. Ukufunyaniswa kwabaphulaphuli vs. Abaphulaphuli babucala: Inethiwekhi ye-Substack inokunceda ekubhaqweni, kodwa ungakhetha imfihlo ngakumbi, amava anegama kubaphulaphuli abakhoyo.
Ezizezinye zeSubstakhi eziphezulu zabadali Ubume beqonga leendaba butyebile kwaye buhlukene. Nalu ulwahlulo lwezinye zezona ndlela zingcono, ezihlelwe ngokwamandla azo aphambili.
Ukufumana ulawulo oluphezulu kunye nobunini: iiKhetho zokuZibamba ngokwakho Ukuba ukuba ngumnikazi wayo yonke inkalo yobudlelwane bakho nabaphulaphuli kubaluleke kakhulu, isisombululo sokuzibamba siyindlela yokuhamba. Oku kubandakanya ukudibanisa umniki wenkonzo ye-imeyile (ESP) kunye newebhusayithi yakho. IConvertKit: Yakhelwe ngokukodwa abadali, iyagqwesa kwi-imeyile ezenzekelayo, ulwahlulo, kunye nokuthengisa iimveliso zedijithali. Ibonelela ngokuzenzekela okubonakalayo kunye namaphepha okufika kune-Substack. I-Beehiiv: Iqonga elikhula ngokukhawuleza elenzelwe imisebenzi yencwadana. Iqhayisa ngeyona nethiwekhi yengcebiso ekumgangatho ophezulu wokukhula, uhlalutyo oluphambili, kunye nezixhobo ezakhelwe ngaphakathi zokwenza imali njengeentengiso kunye nobhaliso. Isiporho: Iqonga elinamandla, elivulelekileyo elidibanisa inkqubo yencwadana yobuchwephesha kunye newebhusayithi egcweleyo kunye nesiza sobulungu. Unokuzibamba ngokwakho okanye usebenzise inkonzo yabo elawulwayo. Lukhetho oluqinileyo kwabo bafuna ubunini obupheleleyo kunye nojongano oluhle.
Ukuze kube lula kunye nobuhle: Bonke-kwi-One abapapashi La maqonga agxile ekwenzeni upapasho lube luhle kwaye luqonde, luhlala luneetemplates ezintle. Iqhosha: Inkonzo ye-imeyile encinci, elula, enamandla ngokumangalisayo. Iyaziwa ngobulula bayo, ujongano olucocekileyo, kunye nenkxaso ebalaseleyo yeMarkdown. Ilungele ababhali abafuna upapasho olungephi. Umhlathi: Iqonga elicocekileyo, eligxile kwiteksti elixhasa ubhaliso, iimpawu zoluntu, kunye nokudibanisa iintlawulo ze-cryptocurrency. Yintandokazi phakathi kwababhali kwi-web3 kunye neendawo zobuchwepheshe.
Yeencwadana zeNdaba ezingundoqo kuLuntu Ukuba injongo yakho kukukhuthaza uluntu oludityanisiweyo olujikeleze umxholo wakho, qwalasela olu khetho. Isangqa.so + Iqonga le-imeyile: Isangqa liqonga loluntu elizinikeleyo. Yidibanise ne-ESP efana ne-ConvertKit okanye i-MailerLite ukuthumela i-digests ye-newsletter eqhuba ukubandakanya ukubuyisela kwindawo yakho yangasese yoluntu. I-Hylo: Yenzelwe ngokucacileyo ukuba amaqela kunye noluntu lunxibelelane kwaye luthathe inyathelo kunye, ludibanisa uhlaziyo kunye neengxoxo ngaphandle komthungo.
Ulikhethela njani iQonga eliLungileyo Ngeenketho ezininzi, ukwenza ukhetho kunokuziva kunzima. Landela esi sikhokelo sesigqibo esisebenzayo ukucacisa indlela yakho.
Phicotha iiNjongo zakho: Ngaba ngokuyintloko wenza imali ngokubhalisela, ukuqhuba itrafikhi kwibhlog,ukwakha uluntu, okanye ukuthengisa iimveliso? Injongo yakho ephezulu iya kunciphisa ibala ngokukhawuleza. Vavanya UbuNtuthuzelo bakho boBugcisa: Nyaniseka malunga nokuba lingakanani ixesha ofuna ukulichitha ekusetoni nasekugcineni. Iinketho zokuzibamba zibonelela ngolawulo kodwa zifuna umdlalo othe kratya wobugcisa. Bala Iindleko Zokwenyani: Jonga ngaphaya kwemirhumo yenyanga. Qwalasela imirhumo yentengiselwano (kwimirhumo), imirhumo yokulungisa intlawulo (i-Stripe/PayPal), kunye nexabiso lazo naziphi na izixhobo ezongezelelweyo oza kuzifuna ukuplaga. Vavanya iNkqubo yokuNgenisa / yokuThumela ngaphandle: Ngaphambi kokuba uzibophelele, qinisekisa ukuba unokungenisa ngokulula uluhlu lwakho olukhoyo kwaye, ngokubalulekileyo, ulukhuphele ngaphandle ngayo yonke idatha. Abaphulaphuli bakho yi-asethi yakho-ungaze uyivumele ibanjwe. Cwangcisa lokuKhula: Ngaba iimpawu zeqonga (ezifana nezahlulo, i-automation, kunye nokudibanisa) ziyakuxhasa kubabhalisi be-1,000 vs. 10,000? Yiphephe ingxaki yokufuduka kamva.
Khumbula, incwadana yakho yeendaba ayikho kwindawo engenanto. Yinxalenye yobukho bakho obukhulu kwi-intanethi. Ukuqhuba itrafikhi kuyo kwiiprofayili zakho zemidiya yoluntu, udinga ihabhu esebenzayo yamakhonkco akho. Ukusebenzisa isixhobo esilumkileyo sekhonkco-kwi-bio esifana ne-Seemless sinokukunceda ukuba ukhokele i-Instagram yakho, iTikTok, okanye abalandeli be-X kumcimbi wakho wencwadana yamva nje, iphepha lokubhalisa, kunye nomxholo ogciniweyo kwindawo enye ecocekileyo nenokulandeleka.
Ukwenza uTshintsho: Uluhlu lokuHlola lokuFudukela Nje ukuba ukhethe iqonga lakho elitsha, landela la manyathelo ukuze uqinisekise utshintsho olugudileyo kuwe nakubabhalisi bakho. Gcina yonke into: Thumela uluhlu lwakho olupheleleyo lwababhalisi (kunye nemihla yokubhalisa ukuba kunokwenzeka), yonke imixholo yeendaba ezidlulileyo, kunye naluphi na uhlalutyo ofuna ukulugcina. Nxibelelana Ngokuqhubekayo: Thumela i-imeyile kuluhlu lwakho ukwazisa ngentshukumo. Cacisa izibonelelo (iimpawu ezingcono, ukuyila, njl.) kwaye ubaqinisekise ukuba akukho mfuneko yokuba benze nantoni na. Cwangcisa iiRekhodi ze-DNS kwangethuba: Ukuba usebenzisa i-domain yesiko kwi-newsletter yakho, ukuqwalasela i-DKIM efunekayo kunye neerekhodi ze-SPF kunokuthatha ixesha. Yenza oku kakuhle ngaphambi kokuba uthumele okokuqala ukuze uqinisekise ukuhanjiswa okulungileyo. Thumela uthotho lolwamkelo: Sebenzisa i-imeyile yakho yokuqala kwiqonga elitsha ukuphinda ubandakanye ababhalisile, ubonise ifomathi entsha, kwaye ubakhumbuze ngexabiso abalifumanayo. Hlaziya Onke amakhonkco akho: Guqula ifom yokubhalisa kwiwebhusayithi yakho, i-bios yakho yemidiya yoluntu, kunye nawaphi na amanye amajelo okuthengisa. Apha kulapho ukuba nephepha lolawulo lwekhonkco eliphakathi kungqina ukuba lixabisekile.
Ukukhetha iqonga elifanelekileyo lencwadana yakho yomdali sisigqibo esicwangcisiweyo esichaphazela ubudlelwane bakho nabaphulaphuli bakho, ingeniso yakho, kunye nokuhamba kwakho kwemihla ngemihla. Ngokujonga ngaphaya kokhetho olungagqibekanga, unokufumana isixhobo esonyusa ngokwenyani ilizwi lakho elikhethekileyo kunye nemodeli yeshishini. Ungoyiki ukwenza umfuniselo-amaqonga amaninzi abonelela ngamathayitha okanye izilingo zasimahla. Qala ngokuchaza ukuba "impumelelo" ibonakala njani kwincwadana yakho yeendaba, kwaye ukhethe iqabane elikunceda kakhulu ukuba ufike apho. Ngaba ukulungele ukwenza nzulu unxibelelwano lwakho nabaphulaphuli bakho? Khetha enye indlela kolu luhlu eyenza umdla wakho kwaye ujonge iimpawu zayo namhlanje. Ikamva lakho, elibandakanyekayo ngakumbi (kwaye mhlawumbi linengeniso ethe chatha) isiseko sababhalisi siya kukubulela ngaso.
