UGoogle uthi basasaza amakhulukhulu eengcaphephe ezingabhalwanga nge-@sejournal, @martinibuster
Abakhasi bewebhu abafihlakeleyo bakaGoogle: Yintoni ekufuneka uyazi Kwisityhilelo samva nje, uGary Illyes kaGoogle unikeze isishwankathelo esicacileyo seGooglebot, eqinisekisa ubukho bamakhulu abakhasi abangabhalwanga. Oku kuqonda kwisiseko sewebhu sikaGoogle sokurhubuluza kusinika ukukhanya kubunzima obusemva kwemisebenzi yeinjini yokukhangela. Ukuqonda aba barhubuluzi bangabhalwanga kubalulekile kwiingcali ze-SEO kunye nabanini bewebhusayithi abajolise ekuphuculeni ubukho babo kwi-intanethi. Ingxoxo, igxininiswe yiJenali yeNjini yoPhando kunye neMartinibuster, igxininisa ukuba inkqubo erhubuluzayo kaGoogle ibanzi kakhulu kunokuba ibhalwe esidlangalaleni. Aba barhubuluzi bakaGoogle badlala indima ebalulekileyo kwindlela ofunyanwa ngayo umxholo, ufakwe kwisalathiso, kunye nokuhlelwa. Eli nqaku lijonge kwiimpembelelo zezi zixhobo zifihliweyo kwisicwangciso sakho se-SEO.
Ukuqonda iGoogle Crawler Ecosystem UGooglebot sesona sixhobo saziwayo sisetyenziswa nguGoogle ukuskena kunye nesalathiso samaphepha ewebhu. Nangona kunjalo, izimvo zikaGary Illyes zityhila ukuba sesinye sezixhobo ezininzi kwi-arsenal yabo. Amakhulu abarhuqi abangabhalwanga basebenza ngeenjongo ezizodwa, ukusuka kuvavanyo lwe-algorithms entsha ukuya ekuqokeleleni idatha yeeprojekthi ezithile. Aba barhubuluzi basebenza emva kwemiboniso, rhoqo ngaphandle koxwebhu loluntu. Imisebenzi yabo inokuchaphazela ukuba isayithi yakho ifakwe ngokukhawuleza kangakanani okanye imelwe ngokuchanekileyo kangakanani kwiziphumo zophando. Ukuqaphela iyantlukwano yabakhasi bakaGoogle kunceda ekuxazululeni iingxaki zesalathiso kunye nokuphucula ukusebenza kwendawo.
Kutheni uGoogle esebenzisa iiCrawlers ezininzi UGoogle usebenzisa abakhasi abahlukeneyo ukuphatha imisebenzi eyahlukeneyo ngokufanelekileyo. Ezinye zenzelwe umxholo weselula, ngelixa ezinye zijolise kwimifanekiso, iividiyo, okanye amanqaku eendaba. Olu lwazi luqinisekisa ukuba uhlobo ngalunye lomxholo lucutshungulwa ngokufanelekileyo, luphucula amava okukhangela ngokubanzi. Ukusetyenziswa kwabarhubuluzi abangabhalwanga kuvumela uGoogle ukuba avavanye kwaye enze izinto ezintsha ngaphandle kokuphazamisa eyona misebenzi yabo yokurhubuluza. Le ndlela ivumela ukuphuculwa okuqhubekayo kwindlela abaqonda ngayo kunye nokulinganisa umxholo wewebhu. Kubanikazi bewebhusayithi, oku kuthetha ukuhlala ulungelelaniswa neenguqu kwindlela yokuziphatha erhubuluzayo.
Iimpembelelo ze-SEO kunye noLawulo lweWebhusayithi Ubukho babaninzi abakhasa bakaGoogle bugxininisa ukubaluleka kwezenzo zeSEO ezibanzi. Ukuthembela kuphela kukuziphatha okwaziwayo kwabarhuqi kunokukhokelela kwizithuba zokwandisa. Endaweni yoko, gxila ekudaleni umgangatho ophezulu, umxholo ofikelelekayo ukuba nawuphi na umkhandi unokuwuqhuba kakuhle. Iimetriki zokusebenza kwewebhusayithi, ezifana nesantya somthwalo kunye nobuhlobo beselula, zibalulekile kubo bonke abarhuqi. Ukuqinisekisa ukuba indawo yakho iyahlangabezana nale migangatho kunokuphucula amathuba ayo okuba ifakwe isalathiso ngokufanelekileyo ngabo bobabini abakhandi ababhaliweyo nabangabhalwanga. Uphicotho rhoqo kunye nohlaziyo kubalulekile ukugcina ukubonakala.
IiNgcebiso eziGqwesileyo zokuPhatha iziKhasi zikaGoogle Ukwandisa ukuhambelana kwendawo yakho kunye nezixhobo ezahlukeneyo zokurhubuluza zikaGoogle, bambelela kwezi zenzo zingcono: Qinisekisa amaxesha okulayisha ngokukhawuleza kunye noyilo oluphendulayo. Sebenzisa ikhowudi yeHTML ecocekileyo, enentsingiselo. Qalisa ulwakhiwo lwesiza olunengqiqo kunye nonxulumano olucacileyo lwangaphakathi. Beka esweni iilog zeseva yakho ukwenzela umsebenzi wokurhubuluza ongaqhelekanga. Hlala unolwazi malunga nohlaziyo olusemthethweni lukaGoogle kunye nezikhokelo. Ukulandela la manyathelo kunokunceda indawo yakho ihlale ifikeleleka kubo bonke abarhubhuli bakaGoogle, babhalwe okanye hayi. Ulawulo olusebenzayo lunciphisa umngcipheko wokuphoswa kwi-traffic yokukhangela ebalulekileyo.
Iingqwalasela zoKhuseleko eziNxulumeneyo Ngelixa ulungiselela abakhasi, kukwabalulekile ukuqwalasela ubuthathaka bokhuseleko obunokuxhatshazwa. Umzekelo, imiba enje ngeeFom ezinokukhubazeka ziqaqambisa indlela ubuthathaka kwiifom zewebhu ezinokukhokelela kwiingxaki ezinkulu. Ukuqinisekisa ukhuseleko lwesayithi yakho lukhusela idatha yomsebenzisi kunye nokukhangela amanqanaba. Uphicotho oluthe gqolo lokhuseleko lubaluleke kakhulu njengokuhlolwa kwe-SEO. Ukujongana nobuthathaka ngokukhawuleza kuthintela abadlali abakhohlakeleyo ukuba bajongele phantsi ingqibelelo yesayithi yakho. Indawo ekhuselekileyo inokuthenjwa ngabakhasi bakaGoogle kunye nabasebenzisi ngokufanayo.
Isiphelo: Hlala uPhambili nge-SEO Strategies enolwazi Usetyenziso lukaGoogle lwamakhulukhulu abarhubhululi abangabhalwanga luqaqambisa imo eguqukayo yetekhnoloji yenjini yokukhangela. Ngokugxila kwizinto ezinamandla, eziguquguqukayo ze-SEO, unokuqinisekisa ukuba indawo yakho ihlala ibonakala kwaye inokhuphiswano. Ukufunda ngokuqhubekayo kunye nokuphunyezwa kwezona ndlela zingcono zingundoqo kwimpumelelo. NgokungakumbiUkuqonda kwi-SEO kunye nokhuseleko lwewebhu, hlola amanqaku ethu ahambelanayo, anje ngohlalutyo lwempazamo yeeFom. Ngaba ukulungele ukwenza isayithi yakho ibengcono? Qhagamshelana ngokubonakala ngathi namhlanje ukufumana isikhokelo sobuchule kunye nezisombululo ezilungiselelwe iimfuno zakho.
