Iphaneli yoLwazi lukaGoogle: Yintoni na kunye nendlela yokufumana enye Xa ukhangela umntu owaziwayo, inkampani, okanye umbutho kuGoogle, uya kuhlala ubona ibhokisi yolwazi ebalaseleyo kwicala lasekunene leziphumo zenjini yokukhangela (SERP). Eli liPhaneli yoLwazi lukaGoogle. Likhadi lolwazi elenziwe ngokuzenzekelayo elidibanisa idatha ephambili evela kwimithombo eyahlukeneyo egunyazisiweyo kwiwebhu iphela. Kwiimpawu kunye namanani oluntu, ukufumana iPhaneli yoLwazi yimpumelelo ebalulekileyo ye-SEO enokuphucula kakhulu intembeko yebrendi kunye nokubonakala.
Yintoni iPhaneli yoLwazi lukaGoogle? Iphaneli yoLwazi lukaGoogle lushwankathelo lolwazi olubonelela abasebenzisi ngeempendulo ezikhawulezayo nezinegunya. Itsala idatha kwimithombo emininzi, kubandakanywa iWikipedia, iiwebhusayithi ezisemthethweni, kunye nezinye iindawo zolwazi ezinegunya eliphezulu. Injongo kukunika abaphandi ujongo olubanzi ngaphandle kokufuna ukucofa ukuya kwenye indawo. Olu fikelelo ngoko nangoko kulwazi lwakha ukuzithemba komsebenzisi kwaye luphucula amava okukhangela ngokubanzi.
Amacandelo aphambili ePhaneli yoLwazi Ngelixa uyilo oluchanekileyo lunokwahluka, iiphaneli ezininzi ziqulethe izinto ezininzi eziqhelekileyo. Ukuqaphela la macandelo linyathelo lokuqala lokuqonda indlela yokuwaphembelela.
Isihloko kunye noDidi: Igama lequmrhu kunye nokuhlelwa kwalo okuphambili (umzekelo, "iNkampani yeSoftware"). Ingcaciso emfutshane: Isishwankathelo esifutshane sokuba ngubani okanye yintoni na iziko. Imifanekiso: Ilogo, umfanekiso obonakalayo, kwaye ngamanye amaxesha igalari. Iinyani eziphambili: Iinkcukacha ezinjengomhla wokusekwa, ikomkhulu, kunye nabaphathi abaqaphelekayo. Iiprofayili zeNtlalo: Iikhonkco kwiiakhawunti ezisemthethweni zemidiya yoluntu. Ikhonkco leWebhusayithi: Ikhonkco elithe ngqo kubukho be-intanethi bequmrhu.
Kutheni iPhaneli yoLwazi lukaGoogle ibalulekile kwi-SEO? Ukukhusela iPhaneli yoLwazi kudlula ngaphaya kweemetrics ezingamampunge. Ibonelela ngeenzuzo ezibonakalayo kwi-injini yokukhangela yohlobo lwakho kunye nodumo kwi-intanethi. Ihlala kwindawo yokuqala kwi-SERP, ityhala abakhuphisana bezinto eziphilayo ngakumbi phantsi kwephepha. Oku kubonakala kwanda kudla ngokukhokelela kwinqanaba eliphezulu lokucofa kwiwebhusayithi yakho esemthethweni. Okona kubaluleke kakhulu, kusebenza njengomqondiso onamandla wokuthembana. Ulwazi olukwiphaneli lugcinwe nguGoogle, oluboleka uphawu lwakho ukuthembeka kwangoko kunye negunya emehlweni abo banokuba ngabathengi.
Ulwakhiwo lweGunya loPhando kunye neNtembeko Abasebenzisi babona amaqumrhu anePhaneli yoLwazi njengesekwe ngakumbi kwaye esemthethweni. Oku kubalulekile ekwakheni ubukho bebhrendi obudibeneyo kuwo onke amajelo. Xa ulwazi lungaguquguquki kwaye lufikeleleka ngokulula, lukhuthaza ukuzithemba kwaye lunciphise ukukruquka kubasebenzisi abaphanda uphawu lwakho.
Indlela yokufumana iPhaneli yoLwazi lukaGoogle: ISikhokelo seNyathelo neNyathelo UGoogle uvelisa ngokuzenzekelayo iiPaneli zoLwazi kumaziko awabona ephawuleka. Injongo yakho kukungqina oko kuphawuleka kwii-algorithms zabo. Nasi isakhelo esisebenzayo sokwandisa amathuba akho.
1. Seka uBukho oBomelele kwi-Intanethi Kuya kufuneka ube nobukho obuqinisekisiweyo, obusemthethweni kwi-intanethi. Oku kuqala ngewebhusayithi elungiselelwe kakuhle echaza ngokucacileyo ukuba ungubani kunye nento oyenzayo. Qinisekisa ukuba indawo yakho "Mayelana nathi" ineenkcukacha kwaye iqulethe ulwazi oluchanekileyo, olucwangcisiweyo.
2. Banga iProfayile yeShishini lakho likaGoogle Kumashishini asekuhlaleni, eli linyathelo elibalulekileyo. Iprofayile yeShishini likaGoogle eqinisekisiweyo kunye neyongeziweyo izondla ngokuthe ngqo kwiziphumo zophando lwasekhaya kwaye isisiseko sedatha yePaneli yoLwazi. Gcina lonke ulwazi lwangoku kwaye luchanekile.
3. Sebenzisa iMithombo yeGunya eliPhezulu UGoogle uthemba idatha evela kwimithombo ethembekileyo yomntu wesithathu. Iphepha leWikipedia lelinye lawona mqondiso unamandla wokuphawuleka. Nangona kunjalo, ukuhanjiswa kweendaba eziphambili kupapasho lweendaba, iijenali zeshishini, kunye nabalawuli abagunyazisiweyo nabo banobunzima obukhulu.
4. Lungiselela iiProfayili zakho zeMedia yeNtlalo Qinisekisa ukuba iiprofayili zakho zemidiya yoluntu ziphelele, zisesidlangalaleni, kwaye zihlala zimele uphawu lwakho. Ikhonkco kubo kwiwebhusayithi yakho, njengoko ezi mpawu zisemthethweni zinceda uGoogle aqinisekise ukuba zeziphi iiprofayili eziyinyani.
5. Sebenzisa iDatha eyakhiweyo (Schema Markup) Ukusebenzisa i-schema markup kwiwebhusayithi yakho kunceda iinjini zokukhangela ziqonde umxholo wakho. Sebenzisa i-schema sombutho okanye umntu ukuxelela ngokucacileyo uGoogle malunga negama lakho, uphawu, amakhonkco onxibelelwano, kunye nezinye iinkcukacha eziphambili. Le datha ecwangcisiweyo isebenza njengesondlo ngokuthe ngqo, okwenza kube lula kuGoogle ukuba azalise iPhaneli yoLwazi ngokuchanekileyo. Ukuntywila nzulu ekuphuculeni i-SEO yakho yobuchwephesha, jonga isikhokelo sethu malunga nezicwangciso ezisebenzayo zophando lwamagama angundoqo.
6. Ngokuqhubekayo Yenza uMgangatho woMgangatho Ukuphawuleka kuzuzwa ngokungqinelana, umxholo okumgangatho ophezulu ofumana ngokusemthethwenipress kunye nothethathethwano. Oku kubonisa kuGoogle ukuba iziko lakho sisihloko esibalulekileyo sengxoxo kwi-intanethi.
Yintoni omawuyenze emva kokuba ufumene iPhaneli yoLwazi Ukufumana ipaneli ayisosiphelo sohambo. Kuya kufuneka ubange kwaye uqinisekise ngeGoogle Search Console. Oku kukuvumela ukuba ucebise uhlaziyo kwaye ulungise naluphi na ulwazi olungachanekanga, uqinisekise ukuba uphawu lwakho lumelwe ngokuchanekileyo. Phicotha iphaneli yakho rhoqo ukuze uqinisekise ukuba yonke idatha yeyangoku. Hlaziya iwebhusayithi yakho kunye neeprofayile zentlalo njengoko ishishini lakho liguquka, njengoko olu tshintsho lunokusasaza kwiPhaneli yakho yoLwazi.
Ukuqukumbela: Amanyathelo akho Alandelayo kwiGunya leDijithali Ukufumana iPhaneli yoLwazi lukaGoogle yindlela enamandla yokwakha ukuthembana kwaye ugqame kwiziphumo zophando. Ifuna isiseko esiluqilima sokuphawuleka kwi-intanethi, uphawu olungaguqukiyo, kunye ne-SEO yobuchwephesha. Ngokulandela la manyathelo achazwe ngasentla, unokwandisa kakhulu amathuba akho okunikwa eli nqaku lixabisekileyo leSERP. Ngaba ukulungele ukwandisa igunya lophawu lwakho kunye nokusebenza kakuhle? Jonga ukuba iSeemless inokukunceda njani ulungelelanise isicwangciso somxholo wakho kwaye ufezekise iinjongo zakho zedijithali ngokukhawuleza.
