Xa i-Unilever kwiveki ephelileyo ibhengeza $1.2 bhiliyoni yokufunyanwa kwe-Grüns, uhlobo oluneminyaka emithathu ubudala lweevithamini zegummy, bendine-flashback ye-Unilever ngexabiso kwiminyaka elishumi eyadlulayo. Eso sivumelwano sangaphambili siphawule usuku oluhamba phambili lokuphuma kwabathengi, ebembalwa kwaye kude phakathi kwamva nje.
Intengiso yeGrüns luphawu lwamva nje lokuba utyalo-mali lwabathengi lufumana imvuselelo. Ngexesha apho izitokhwe zesoftware zimile, iibhanki zibonakala zinomdla wokuthatha abathengi kunye neenkampani ze-intanethi esidlangalaleni. Iinkampani ezinokudwelisa ngaphakathi konyaka zibandakanya iqonga lokuthumela imiyalezo iDiscord, imidiya yoluntu yeStrava, i-scooter brand Lime kunye nomsesane wokufaneleka u-Oura, imithombo yam indixelela.