Ukuba unomdla wokwabelana ngezifundo zakho zokuzilungisa, iindlela zokhathalelo lwesikhumba, okanye uphononongo lwemveliso kunye nehlabathi, uyinxalenye yoluntu oludlamkileyo nolunempembelelo. Kodwa inkanuko yodwa ayihlawuleli izibane zeringi, ukuqaliswa kwamva nje, okanye ixesha lakho. Ukuguqula umxholo wakho wobuhle ube yingeniso ezinzileyo liphupha, kwaye inokwenzeka ngokupheleleyo. Nokuba ungumdlali onamava wobuhle okanye usaqala ukwakha ijelo lakho, esi sikhokelo siya kukuhamba kwezona zicwangciso zisebenzayo zokwenza imali zeYouTube kunye neTikTok, kukunceda wakhe ishishini malunga nobuchule bakho.
Ukuseka iSiseko sokwenza imali Ngaphambi kokuba ufumane umvuzo, kufuneka wakhe iqonga eliqinileyo nelinomtsalane. Iimpawu kunye namaqonga ajonga abadali abanabaphulaphuli ababandakanyekayo, abathembekileyo, hayi nje inani eliphezulu labalandeli. Umxholo wakho yipotfoliyo yakho, ke yenza ukuba ibalwe.
Ukuchaza iNiche yakho kunye neBrand Ukuba "ngumdali wobuhle" kubanzi. Gcina indawo yakho ekhethekileyo. Ngaba uyingcaphephe kwiidupe zamayeza angenankohlakalo? Inkosi yembonakalo yomhleli omangalisayo? Ngaba uya kukhathalela ulusu olukhulileyo? I-niche ecacileyo ikunceda ukuba utsale abaphulaphuli abathile kwaye ikwenza ukuba ufunyanwe ngakumbi kwiimpawu ezifuna obo buchule buchanekileyo.
IQonga loBugcisa kwiSiqulatho esithile IYouTube likhaya lakho lokuntywila nzulu. Gxininisa kumgangatho ophezulu, umxholo ohlala uluhlaza njengezifundo ezineenkcukacha, uphononongo olucokisekileyo lwemveliso (usetyenziso olu-10+), kunye nothotho olugcina ababukeli bebuya. I-SEO ibalulekile apha-sebenzisa amagama angundoqo athile kwizihloko zakho, iinkcazo, kunye neethegi. I-TikTok imalunga neentsingiselo, ukunyaniseka, kunye nexabiso elikhawulezayo. Ividiyo yohlobo olufutshane olunemagwegwe kwisekondi yokuqala, sebenzisa izandi ezihamba phambili, kwaye wenze umxholo ekwabelwana ngawo ngokulula. "Zilungiselele kunye nam" iividiyo, ii-hacks ezikhawulezayo zenguqu, kunye nee-duets zinamandla amakhulu.
IziCwangciso ezingundoqo zokwenza imali kubadali bobuhle Umvuzo wakho uya kuvela kumxube wale mijelo. Ukwahluka ngundoqo kuzinzo.
1. IiNkqubo zeQonga loMlingane (iNgeniso yentengiso) Le yeyona ndlela ingqalileyo yokufumana umvuzo kwiimbono zakho.
Inkqubo yeQabane likaYouTube (YPP): Nje ukuba ubethe i-1,000 yababhalisi kunye ne-4,000 yeeyure ezisebenzayo zokubukela kuluntu kulo nyaka uphelileyo, unokufaka isicelo. Uya kufumana isabelo sengeniso yentengiso kwiintengiso ezidlalwa kwiividiyo zakho kunye noMfutshane. Iividiyo ezinde, ezigcinayo eziphezulu ziqhuba kakuhle apha. Ingxowa-mali yabadali beTikTok kunye neNkqubo yokuYila iBeta: ITikTok ibonelela ngeenkqubo ezihlawula abadali ngokusekwe ekusebenzeni kwevidiyo kunye nokuzibandakanya. Iimfuno ziyahluka, kodwa ngokubanzi, kufuneka ube neminyaka eyi-18+, ube nenani elithile labalandeli, kwaye uhlala uthumela umxholo wokuqala. Umvuzo ungaguquguquka ngokusekelwe kwimibono kunye neemetrics zothethathethwano.
2. INtsebenziswano yeBrand kunye nesiqulatho esiXhasiweyo Apha kulapho abadali abaninzi bafumana ingeniso ebalulekileyo. Uhlawulwa ukwenza umxholo onemveliso yebhrendi.
Ziphose: Sukulinda ukuba iimveliso zikufumane. Yenza ikiti yemidiya kwaye ufikelele kwiibrendi ozithanda ngokwenene. Gxininisa idemografi yabaphulaphuli bakho, amazinga othethathethwano, kunye nentsebenziswano eyimpumelelo yangaphambili. Chaza ngokungafihlisiyo: Soloko usebenzisa #ad, #sponsored, okanye ileyibhile yeqonga ehlawulwayo yentsebenziswano. Ukwenziwa elubala kwakha ukuthembana kubaphulaphuli bakho kwaye kufunwa ngumthetho (njengezikhokelo zeFTC e-US). Thetha ngokufanelekileyo: Izinga lakho kufuneka libonise umzamo wakho, ukufikelela kunye nokuzibandakanya. I-Factor kumalungelo okusebenzisa (ngaba banokusebenzisa umxholo wakho kwiintengiso zabo?) kunye namagatya odwa.
3. Intengiso yoManyano Fumana ikhomishini ngayo yonke intengiso eyenziwe ngekhonkco lakho lokulandela umkhondo. Oku kulungele ukuphononongwa kwemveliso kunye neevidiyo "ezithandayo".
Joyina uthungelwano olunje ngeAmazon Associates, LTK, okanye iinkqubo zophawu lomntu ngamnye (Sephora, Ulta, njl.). Soloko uxela amakhonkco adibeneyo (umzekelo, "Le vidiyo iqulethe amakhonkco adibeneyo, okuthetha ukuba ndingafumana ikhomishini encinci ukuba uthe wathenga."). Yenza amakhonkco akho afumaneke lula. Isixhobo se-link-in-bio esifana ne-Seemless silungele ukuququzelela onke amakhonkco akho adibeneyo, iividiyo zamva nje, kunye neekhowudi zokwazisa kwindawo enye ecofayo.
Ukuzakhela eyakho imijelo yeNgeniso Thatha ulawulo ngokudala ii-asethi ezizezakho ngokuthe ngqo. Oku kunciphisa ukuthembela kwii-algorithms kunye nezivumelwano zebrand.
Ukuthengisa iiMveliso zakho kunye neeMpahla zeDijithali Abaphulaphuli bakho bayayithemba incasa yakho kunye nobuchule bakho. Banike into ebonakalayo!
Izinto ezithengiswayo: Qala ngezinto ezilula, ezinegama ezifana neebhegi zokuthambisa, iibrashi, okanye isinxibo kunye nebinzana lakho lokubamba. Iimveliso zeDijithali: Ezi zinengeniso ephezulu yengeniso. Yila kwaye uthengise ii-presets, ii-eBooks (umzekelo, "IsiKhokelo se-Perfect Winged Liner"), iitshathi zokuzilungisa eziprintwayo, okanye iikhosi zevidiyo ezineenkcukacha. Iimveliso zoMzimba: Inyathelo lokugqibela. Khawucinge ngokuukusebenzisana kwingqokelela ye-makeup kunye ne-brand okanye, ukuba unezixhobo, uqalise umgca wakho (njenge-lipstick yesignesha okanye i-eyeshadow palette).
Ukusebenzisa iNkxaso-mali yabalandeli & nokuZidwa Abalandeli bakho abakhulu bahlala befuna ukukuxhasa ngokuthe ngqo.
Ubulungu (iYouTube) kunye nemirhumo (TikTok): Nikeza ababhalisile abahlawulayo izinto ezinje ngeebheji, ii-emojis zesiko, iividiyo zamalungu kuphela (umzekelo, ngasemva kwemidlalo, ukufikelela kwangoko), kunye neencoko ezibukhoma. Patreon: Iqonga elakhelwe inkxaso eqhubekayo yabalandeli. Nikeza imivuzo emanqanaba ngamanqanaba ahlukeneyo omrhumo. Izipho ezibukhoma kunye neengcebiso: Ngexesha losasazo olubukhoma kuwo omabini amaqonga, ababukeli banokuthumela izipho ezibonakalayo eziguqulela kwimivuzo. Bandakanya nabaphulaphuli bakho abaphilayo ukukhuthaza le nkxaso.
Ukuphucula ukuhamba kwakho komsebenzi ukuze ufumane uMvuzo omKhulu Ukwenza imali kungaphezulu nje kobuchule; imalunga smart, ukubulawa oluzinzileyo.
Ukunyuswa kweCross-Promotion phakathi kweePlatform Ungavumeli abaphulaphuli bakho bahlale kwiisilos. Sebenzisa amandla eqonga ngalinye ukukhulisa amanye.
Thumela isiqwengana sesifundo sakho sikaYouTube kwiTikTok "ngevidiyo epheleleyo kuYouTube wam!" ukubizela esenzweni. Sebenzisa iiReels ze-Instagram okanye amabali ukwabelana ngeempumelelo zakho zeTikTok kunye nokuqhuba itrafikhi. Faka phakathi onke amakhonkco akho abalulekileyo-ijelo lakho likaYouTube, iTikTok, ividiyo yamva nje, amakhonkco adibeneyo, kunye nevenkile-kwikhonkco elinye, elihlala lihlaziywa rhoqo kwi-bios yakho. Eli nyathelo lilula libalulekile ekuguquleni umdla ube yintshukumo.
Ukuhlalutya Indlela Osebenza Ngayo Vumela idatha ikhokele isicwangciso sakho somxholo. Ngena kuhlalutyo lweqonga ngalinye:
Chonga iividiyo zakho eziqhuba kakuhle. Wawuthini umxholo, isihloko kunye nefomathi? Qonda idemografi yabaphulaphuli bakho (ubudala, indawo, isini). Ngaba udala umxholo olungiselelwe abo babukeleyo? Landela umkhondo wakho wokucofa kwiilinki. Ukuba ziphantsi, zama ukuzihlengahlengisa kwiphepha elicocekileyo nelinobuhlobo ukuze kube lula kubalandeli bakho ukuba bafumane into abayifunayo.
Ukuhlala uthobela kunye nobuNgcali Phatha ijelo lakho njengeshishini ukusuka kusuku lokuqala.
Gcina iirekhodi zayo yonke ingeniso kunye neendleko zerhafu. Soloko ufunda umbhalo ocolekileyo kwiikontrakthi zohlobo. Gcina ishedyuli yokuthumela engaguqukiyo ukugcina abaphulaphuli bakho bebandakanyeka kunye ne-algorithm ethanda umxholo wakho.
Uhambo lokuya ekwenzeni imali ngomxholo wakho wobuhle lugqatso lomgama omde, hayi umdyarho. Ifuna umonde, ukulinga, kunye nonxibelelwano lokwenyani noluntu lwakho. Qala ngokulawula iqhinga elinye okanye ezimbini kwesi sikhokelo-mhlawumbi ngokujoyina inkqubo yokubambisana kunye nokudala i-stellar media kit kwi-brand pitches. Njengoko ukhula, beka phezu kwemijelo yengeniso eninzi. Khumbula, abona badali baphumeleleyo ngabo baziqhelanisayo, bafunde, kwaye bahlala bebonelela ngexabiso. Imbono yakho eyahlukileyo yeyona asethi yakho inkulu. Ngoku, yiya uyile, uhlalutye, ubandakanyeke, kwaye wakhe i-emphaya yobuhle obubonayo.
Ngaba ukulungele ukulungelelanisa amakhonkco akho okwenza imali kwaye wenze kube lula kubalandeli bakho ukukuxhasa? Hlanganisa ivenkile yakho yedijithali namhlanje kwaye uqinisekise ukuba akukho thuba liphoswayo.
