I-Apple yehlisa iMirhumo yeVenkile ye-App e-China ukuya kwi-Ward Off Regulators | Uhlalutyo lomgaqo-nkqubo wobuGcisa
I-Apple yehlisa uMrhumo weVenkile ye-App e-China ukuya kwi-Ward Off Regulators
Kwinyathelo elibalulekileyo kwimakethi enkulu yamazwe aphesheya, iApple icutha umrhumo wokuphuhlisa iApp Store eTshayina. Ukuqala nge-15 kaMatshi, i-tech giant yehlisa ikhomishini yayo eqhelekileyo ekuthengeni ngaphakathi kwe-app ukusuka kwi-30 yepesenti ukuya kwi-25 yepesenti. Oku kuncitshiswa kobuchule kulandela iingxoxo ezithe ngqo kunye nabalawuli baseTshayina kwaye kubonakala kuyilelwe ukuthintela uphando olusesikweni lokungathembeki. Isigqibo siqaqambisa uxinzelelo olukhulayo lwamaqonga etekhnoloji yehlabathi ajongene nawo kumaqumrhu olawulo kwihlabathi liphela.
Ukucuthwa komrhumo we-App Store kusebenza kumaqonga e-iOS kunye ne-iPadOS eTshayina. Ngapha koko, ikhomishini encitshisiweyo ye-Apple yeNkqubo yayo yoShishino oluNcinci nayo iya kuhla, ukusuka kwi-15 yeepesenti ukuya kwi-12 yeepesenti. Olu lungelelaniso lunamanqanaba amabini luchaphazela inkqubo yendalo ebanzi yabaphuhlisi abasebenza phakathi kwezona ndawo zorhwebo zedijithali zikhuphisanayo.
Ukwaphula iSakhiwo seKomishoni yeSitolo seApp eNtsha eTshayina
Ulwakhiwo lomrhumo oluhlaziyiweyo lwe-Apple e-China ludala inkqubo ecacileyo, enemigangatho emibini yabaphuhlisi. Olu tshintsho luphakathi kolona hlengahlengiso lubalulekileyo kwimodeli yengeniso yenkampani.
IKhomishini yoPhuhliso oluMgangatho Ireyithi eqhelekileyo yokuthenga okuninzi kwe-app kunye nokukhutshelwa kwe-app ehlawulweyo yehliswe ngeepesenti ezintlanu. Eli nyathelo lichaphazela ngokuthe ngqo abaphuhlisi abakhulu kunye nabapapashi behlabathi abathengisa iimpahla kunye neenkonzo zedijithali ngeqonga le-Apple eTshayina.
Ireyithi yeNkqubo yamaShishini amaNcinci Inkqubo yoShishino oluNcinci lwe-Apple, eyenzelwe abaphuhlisi abafumana imali engaphantsi kwesigidi esi-1 sedola ngonyaka, nayo ibona inzuzo. Ikomishini yaba baphuhlisi bafanelekileyo yehlisiwe ukusuka kwi-15% ukuya kwi-12%, inika isiqabu esibalulekileyo kubaphuhlisi be-indie kunye nabaqalayo.
IKhomishini yoMgangatho: Yehliswe ukusuka kwi-30% ukuya kwi-25%. IKhomishini yamaShishini amaNcinci: Yehliswe ukusuka kwi-15% ukuya kwi-12%. Amaqonga: Isebenza kwiVenkile yeApp kuzo zombini i-iOS kunye ne-iPadOS eTshayina. Umhla wokuSebenza: Utshintsho luqala ukusebenza nge-15 kaMatshi.
Uxinzelelo oluLawulayo emva kweSigqibo se-Apple
Isibhengezo sika-Apple sichaze ngokucacileyo "iingxoxo kunye nomlawuli waseTshayina" njengesixhobo sokunciphisa umrhumo we-App Store. Olu lwimi lwezozakuzo lugxininisa umzamo wokuthintela ungenelelo oluqatha lolawulo.
Iingxelo ekuqaleni kukaFebruwari zibonise ukuba abasemagunyeni baseTshayina bathathela ingqalelo uphando olusemthethweni lokungathembeki kwimigaqo-nkqubo yeApple App Store. Ukujongisisa kusenokwenzeka ukuba kugxininise kumaxabiso ekomishini yenkampani kunye nokusetyenziswa kwayo okunyanzelekileyo kwenkqubo yentlawulo ye-app, apho abalawuli kwezinye iindawo baye bacela umngeni njengochasene nokhuphiswano.
Esi ayisosiganeko sawodwa. Iingxilimbela zetekhnoloji kwihlabathi jikelele zijonga ukwanda kokuphononongwa kwe-antitrust. Ngokomzekelo, kwiziko ledatha kunye necandelo le-AI, iingcinezelo zokulawula kunye neemarike ziqhuba iintshukumo ezinkulu zobuchule, njengoko kubonwa kunye noNvidia Cloud Ally Nscale kwiiNtetho zoThenga iNdawo enkulu yeDatha yase-US phambi kwe-IPO.
Umxholo weHlabathi: Imirhumo ye-App Store phantsi koMlilo
Imvume ka-Apple e-China yinxalenye yendlela ebanzi, yehlabathi yolawulo lokutyhala ngokuchasene nemirhumo yeqonga. "Irhafu ye-Apple" ijongene nemingeni yezomthetho kunye nomthetho kwihlabathi jikelele, inyanzelisa inkampani ukuba ilungelelanise imigaqo-nkqubo yayo kwimimandla efana ne-European Union, South Korea, kunye ne-United States.
I-Epic Games' isimangalo esikwiprofayili ephezulu, nangona ingelulo uloyiso lupheleleyo, ibhentsise ukuphoxeka okunzulu komphuhlisi. Olu xinzelelo lwehlabathi ludala i-domino effect, apho utshintsho lomgaqo-nkqubo kwimarike enye enkulu inokuchaphazela isicwangciso kwenye. Izigqeba ezilawulayo ziya zilungelelaniswa kwindlela yazo yokulawula kumandla entengiso yeevenkile ezinkulu zeapp.
Impembelelo kubaPhuhlisi kunye neMakethi yeMobile yaseTshayina
Kubaphuhlisi base-China, oku kucuthwa komrhumo kuthetha ukugcina ingeniso eninzi kumsebenzi wabo onzima. Namanqaku ambalwa epesenti angaguqulela kwizigidi zeedola kwii-apps eziphumelelayo, ukuvumela utyalo-mali olukhulu kuphuhliso, ukuthengisa, kunye netalente.
Imarike yeselula yaseTshayina ikhuphisana ngokukodwa, ilawulwa zizigebenga zasekhaya ezifana neTencent kunye neHuawei. Ukuhamba kuka-Apple kunokubonwa njengomzamo wokugcina ukunyaniseka komphuhlisi kunye nokutsala usetyenziso olukumgangatho ophezulu ngakumbi kwi-ecosystem yayo, ukuqinisekisa ukuba ihlala inokhuphiswano ngokuchasene namaqonga asekwe kwi-Android kummandla.
Ukuqonda amandla emarike ngundoqo kwimpumelelo yeshishini, nokuba uyifemu yetekhnoloji yehlabathi okanye usomashishini ozimeleyo. Ngamanye amaxesha, impumelelo ivela kwizifundo ezingalindelekanga, kufana nomseki othi 'Ngengozi' Wafunda indlela yokuqhuba ishishini kwi-19 kwaye wakha i-600 yezigidi zeedola.inkampani.
Iimpembelelo zoBuchule kwaye yintoni elandelayo kwi-Apple
Oku kucuthwa komrhumo kukurhoxa kweqhinga, hayi ukunikezela. Ngokuzithandela ukwehlisa amaxabiso, i-Apple ijolise ekulawuleni ibali kwaye iphephe isiphumo esinokuba sisohlwayo kunye nesigunyaziso esivela kuphando olusemthethweni olukhokelwa ngumlawuli. Ibonisa indlela yepragmatic yokugcina imisebenzi yayo enengeniso kwimarike ebalulekileyo.
Ukujonga phambili, eminye imimandla inokucinezela ukufumana iimvume ezifanayo. Umzekelo owenziwe e-China unokuxhobisa abalawuli kwamanye amazwe ukuba bafune unyango olulinganayo. I-Apple iya kufuna ukulungelelanisa ngononophelo imodeli yayo yengeniso yehlabathi kunye nokuqhekeka komhlaba okhulayo wemimiselo yasekhaya.
Ukuhlala ngaphambi kokutshintsha kweshishini kufuna uhlalutyo olubukhali kunye nolwazi olusexesheni. Ukufumana ulwazi malunga nokuphucula isicwangciso sakho sedijithali kwindawo eguqukayo, ukuhlola iindlela eziqhutywa yidatha kubalulekile-njengokuqonda Elona xesha lilungileyo lokuPosa kwi-Twitter/X ngo-2026: 8.7 yezigidi zeZithuba ezihlalutyiweyo.
Isiphelo: Umqondiso wokutshintsha kwamaxesha kwi-Tech Giants
Isigqibo sika-Apple sokunciphisa imirhumo ye-App Store e-China luphawu olucacileyo lokuba ixesha lokulawula iqonga elingachaswanga liyavela. Uxinzelelo lolawulo luba ngamandla anamandla abumba iimodeli zoshishino kwishishini letekhnoloji. Ngelixa eli nyathelo libonelela ngokukhawuleza kubaphuhlisi, likwabonisa ikamva apho imithetho yeqonga kunye nezabelo zengeniso ziya zixoxisana.
Kumashishini ajonga i-ecosystems yedijithali entsonkothileyo, ukuhlala unolwazi malunga nolu tshintsho lolawulo kunye nentengiso kubalulekile. Ngaba ufuna uncedo lokulungelelanisa isicwangciso sakho sedijithali kwiseti entsha yemithetho? Jonga ukuba iSeemless inokubonelela njani ngembono kunye nezixhobo ezifunwa lishishini lakho ukuze liphumelele kwihlabathi elilawulwa yidijithali.
