Ukuvula i-SEO Traffic Ngaphandle Kwezikhundla Zendabuko
Abaningi bakholelwa ukuthi ukuvikela indawo engu-#1 ku-Google ukuphela kwendlela yokukhiqiza ithrafikhi ebalulekile yezinto eziphilayo. Kodwa-ke, kunezindlela ezimangalisayo zokuthola ithrafikhi ye-SEO ngaphandle kokubeka iwebhusayithi yakho ngqo. Lo mhlahlandlela uhlola ezinye izindlela ezinamandla ezingashayela izivakashi ezinkulu, zekhwalithi ephezulu kusayithi lakho ngokusebenzisa izindlela ezihlakaniphile, zamasu.
Ngokugxila ezindleleni ezingaphezu kwamakhasi emiphumela yezinjini zokusesha ezivamile (ama-SERPs), ungakwazi ukungena ezingxenyeni ezintsha zezethameli. Amasu asebenzayo ahlanganisa ukusebenzisa ezinye izinkundla nokudala izimpahla ezibalulekile eziheha ukuchofoza.
Bopha Amandla e-Digital PR kanye nokusho
Enye yezindlela eziphumelela kakhulu ukuzuza okukhulunywe ngakho kanye nezixhumanisi ezivela kumawebhusayithi agunyaziwe. Uma amasayithi ahloniphekile ekhuluma ngomkhiqizo wakho noma okuqukethwe, kuthumela ithrafikhi yokudlulisela futhi kwakha ukwethembeka. Lolu uhlobo lokutholwa kwezinto eziphilayo oludlula isidingo sokuthi ikhasi lakho libekwe ezingeni.
Gxila ekudaleni izindaba ezibalulekile noma izifundo zedatha ezihlukile. Thumela lokhu kuzintatheli nama-blogger embonini yakho. Isici esisodwa kusayithi lezindaba elikhulu singashayela izinkulungwane zezivakashi.
Dala imibiko ebalulekile ngocwaningo lwangempela. Dala ukuphawula kochwepheshe ezindabeni zemboni ezithrendayo. Yakha ubudlelwano nabagqugquzeli abakhulu nezintatheli.
Ukufundisa Imidiya Yezokuxhumana Njengesiteshi Sosesho
Izinkundla zokuxhumana ziya ngokuya zisetshenziswa njengezinjini zokusesha. Abasebenzisi babheka izincomo, ukubuyekezwa, kanye nolwazi ngqo kumasayithi afana ne-Twitter, i-Reddit, ne-LinkedIn. Ngokubamba iqhaza ngokugcwele kule miphakathi, ungakwazi ukushayela ithrafikhi ngaphandle kwezinga le-Google.
Yabelana ngemininingwane ebalulekile futhi uphendule imibuzo ngokucophelela. Faka isixhumanisi esibuyela kuwebhusayithi yakho uma ikunikeza isisombululo sangempela. Lokhu kukubeka njengesiphathimandla futhi kukhuthaza ukuchofoza.
Amasu e-Reddit kanye ne-Forum Traffic
Amapulatifomu afana neReddit abamba imiphakathi eminingi ye-niche (subreddits). Thola ama-subreddits ahambisana nebhizinisi lakho futhi unikele ngokunengqondo. Gwema ukuzenza obala; esikhundleni salokho, nikeza izimpendulo eziwusizo futhi uxhumane nokuqukethwe kwakho uma kuyinsiza ehamba phambili.
Isibonelo, uma ubhale mayelana nesethi ye-Lego Mario ehamba phambili yokugubha uSuku lukaMar10!, yabelana ngayo ku-subreddit yegeyimu efanele lapho abasebenzisi becela izincomo. Le ndlela yokuqukethwe iveza ithrafikhi yekhwalithi ephezulu.
Ukusebenzisa i-LinkedIn ye-B2B Traffic
Ezinkampanini ze-B2B, i-LinkedIn iyimayini yegolide. Shicilela izindatshana ngokuqondile ku-LinkedIn Pulse noma wabelane ngokuthunyelwe kwebhulogi kusuka kusayithi lakho. Xhumana namazwana futhi uxhumane nabaholi bemboni ukuze wandise ukufinyelela kwakho.
Le ndlela ishayela ithrafikhi eqondiswe kakhulu evela kochwepheshe abafuna izixazululo. Kuyindlela enamandla yokukhiqiza umkhondo ngaphandle kokuncika emazingeni okusesha.
Ukusebenzisa amasayithi e-Q&A kanye nemiphakathi eku-inthanethi
Amawebhusayithi afana ne-Quora kanye ne-Stack Exchange angamahabhu emibuzo ethile. Ngokunikeza izimpendulo ezinemininingwane, ezigunyaziwe, ungaheha abasebenzisi abafuna ulwazi ngenkuthalo. Faka isixhumanisi kuwebhusayithi yakho ukuze ufunde kabanzi lapho kufanele.
Lokhu kubeka umkhiqizo wakho njengochwepheshe owusizo. Ngokuhamba kwesikhathi, le minikelo ingaba umthombo ozinzile wethrafikhi yokudlulisela evela kubasebenzisi abazibandakanye kakhulu.
Kucabange njengokudala umlando wedijithali kuyo yonke iwebhu. Impendulo ngayinye ewusizo iyithuba lokuqondisa umuntu abuyele kusayithi lakho. Kuyafana nokuqonda ukuthi Ungawukala Kanjani Umthelela Wezici—ulandelela ukuthi lokhu kuhlanganyela kwangaphandle kusiza kanjani emigomeni yakho.
Ukudala Okuqukethwe Okubonwayo Okwabelwana Ngayo kanye Nokusebenzelana
I-Infographics, izibali, namathuluzi asebenzisanayo kwabiwa kakhulu. Avame ukushumeka kwamanye amawebhusayithi, alethe ithrafikhi ngokuqondile emthonjeni. Lokhu kushumeka isixhumanisi sakho kumasayithi angaphandle, okusebenza njengomzila wethrafikhi oqondile.
Isibonelo, isibali esisebenzisanayo esiklanywe kahle singangena ezinkundleni zokuxhumana. Inikeza inani elisheshayo, ukwabelana okukhuthazayo nezixhumanisi. Le ndlela iphumelela kakhulu ekudonseni ukunaka endaweni yedijithali eminyene.
Njengoba nje Lawa ma-headphone enikeza incazelo entsha egameni elithi 'cushy' agqama ngokunethezeka okuyingqayizivele, okuqukethwe kwakho kufanele kunikeze inani eliyingqayizivele ukuze kwabelwane ngalo. Gxila ekudaleni izimpahla ezixazulula inkinga ethile noma ezihlinzeka ngokuzijabulisa.
Isiphetho: Qala Ukushayela Ithrafikhi Namuhla
Ukulinganisa ku-Google kunamandla, kodwa akuyona ukuphela kwendlela eya empumelelweni ye-SEO. Ngokusebenzisa i-PR yedijithali, inkundla yezokuxhumana, amasayithi e-Q&A, nokuqukethwe okwabiwe, ungakha iphothifoliyo yethrafikhi ehlukahlukene. Lawa maqhinga anciphisa ukuthembela kuizinguquko ze-algorithm futhi zidale ukukhula okuzinzile.
Ingabe usukulungele ukusebenzisa lawa amanye amasu ethrafikhi ye-SEO? Ithimba e-Seemless lingakusiza wenze uhlelo olufanele. Xhumana no-Seemless namuhla ukuze uqale ukushayela ithrafikhi yekhwalithi iye kuwebhusayithi yakho ngokusebenzisa izindlela ezintsha.
