Ibyingenzi
Niba ushaka kugenzura ntarengwa nurubuga rwihariye, jyana na WordPress.org. Porogaramu ni ubuntu, uhitamo uwakiriye, kandi urashobora guhitamo ibintu byose hamwe ninsanganyamatsiko na plugin (SEO, umutekano, ibinyamakuru, abanyamuryango, nibindi). Bisaba gufata neza kuruta abubaka, ariko bipima ibyiza. Niba ushaka guhinduka kwa WordPress ku ngengo yimari ikaze, Hostinger ni inzira ihendutse yo kwakira.
Niba ushaka gutangiza byihuse, koresha Wix cyangwa Square. Byombi birakirwa kandi bidahagije. Wix iroroshe kubatangiye (hamwe nuburyo bworoshye-bwo gukoresha ibintu nko gukurura-guta no guhindura hamwe na AI ikoreshwa na blog). Umwanya wa kwaduka nibyiza mugihe igishushanyo gihamye no kuranga ibintu cyane.
Niba ushaka kugera cyangwa blog yoroshye yo kwinezeza hafi ya zeru, koresha Medium cyangwa Blogger. Hagati iraguha gukwirakwiza no gukwirakwiza gahunda hamwe nabafatanyabikorwa bafite ubushobozi bwo kwinjiza ariko ibicuruzwa bigarukira / kugenzura SEO. Blogger ni ubuntu, yizewe, kandi irashobora gukoreshwa na AdSense, ariko igishushanyo mbonera ni gito.
Niba blog yawe ihujwe no kugurisha, koresha Guhindura. Nibicuruzwa-byambere hamwe na blog yubatswe, insanganyamatsiko zikomeye, n'inzira isukuye uhereye kubirimo kugeza kugenzura. Ntishobora kujya mubwanditsi bwimbitse nka WordPress, ariko nibyiza kububiko bwibanda kumafaranga.
Niba akazi ka blog yawe kayobora gen, koresha HubSpot CMS. Ihuza inyandiko kumpapuro, CTAs, imeri, kwimenyekanisha, hamwe na CRM ibiranga muri sisitemu imwe, byiza kuri B2B nubucuruzi bwa serivisi.
Urashaka gusimbuka gusoma hanyuma ukabona neza guhitamo kwanjye? Urubuga rwiza rwa blog kubantu benshi ni WordPress hamwe na Bluehost.
Niba ushaka gutangiza blog uyumunsi, gutoranya urubuga rwizewe rwa blog bigomba kuba ibyawe byambere. Ikintu nicyo, urubuga rutandukanye rukora kubikenewe n'intego zitandukanye.
Abantu benshi basuzugura akamaro ko guhitamo urubuga rukwiye. Ni ngombwa guhitamo imwe ikworohereza gukurikiza uburambe bwabakoresha (UX) imikorere myiza nko guhuza umuvuduko wurupapuro, gutunganya imiterere ya blog, no koroshya imiterere ya blog.
Niyo mpamvu naguye iki gitabo kirenze "abakekwa bisanzwe." Uzabona byinshi kurubuga rwo hejuru rwa blog, wongeyeho uwo buri wese arusha abandi, nkabatangiye cyangwa amakipe yihariye yinganda yita kubishushanyo mbonera no gukora.
Reka twinjire muri platifomu yakoze guca.
Impamvu Abubaka Blog Bafite akamaro
Abubaka blog ni ingirakamaro kuko blog ntabwo "ibirimo." Nuburyo bwo gusubiza ibibazo bikwiye kubantu bakwiriye no kubasunika ku ntambwe ikurikira, nko kwiyandikisha, kwandika igitabo, cyangwa kugura.
Umwubatsi mwiza wa blog yorohereza sisitemu yoroshye gushiraho no kubungabunga. Mubisanzwe baguha gukurura-guta imiterere nuburyo bworoshye bwo gutunganya ibyiciro, tagi, menus, hamwe nimbere imbere kugirango abasomyi bashobore kubona icyo bashaka. Ibyo bifite akamaro kuri SEO, nabyo, kubera ko moteri zishakisha zihembera imiterere isobanutse kandi byihuse, byorohereza abakoresha.
Inkomoko: https://wordpress.org/plugins/google-isesengura-kuri-wordpress/
Abubatsi nabo bakuraho agatsiko ko guterana tekinike. Benshi batanga ingirakamaro, muri-platform, ibintu bya tekiniki, nko gushiraho plugin ya analytike cyangwa gutangaza ibirimo cyangwa impinduka zurubuga nta kwitiranya kode buri gihe. Kuvugurura mubisanzwe bibaho ukanze bike. Niba ukora ubucuruzi, uwo muvuduko urashobora kuba uw'igiciro.
# 1. WordPress.org Isubiramo: Ibyiza byo gukora Blog idasanzwe
WordPress ni urubuga ruzwi cyane ku isi. Nubuntu gukoresha, kandi ubushobozi bwo gukora butagira umupaka.
WordPress.org niyo yonyine yakiriye, bivuze ko ugomba kugura hosting ukwayo kugirango ushyigikire urubuga rwawe. Porogaramu ni ubuntu kandi ugenzura byose - insanganyamatsiko yawe, amacomeka yawe, amafaranga yawe, hamwe namakuru yawe. Niyo mpamvu aribwo buryo bwiza iyo ushaka blogibyo ntibisa nkabandi bose.
Ibyiza bya WordPress.org nuko ushobora kubaka icyo ushobora gutekereza cyose hamwe na blog yawe. Tangira ninsanganyamatsiko (icyitegererezo cyurubuga rwawe muri rusange), hanyuma uhindure igishushanyo kuva aho. Hano hari toni yibintu bitangaje byubusa byo gushushanya urubuga rwawe.
Umaze kwishimira igishushanyo, hari ibihumbi icumi bya plugin ya WordPress ushobora gukoresha kugirango wongere imikorere kuri blog yawe. Ibi birashobora gufasha hamwe na SEO, umutekano wurubuga, abiyandikisha mu makuru, nibindi byinshi. Amacomeka menshi yingirakamaro ni ubuntu.
Ubu buryo "bwubaka ibyo ukeneye" nuburyo butandukanye. Hamwe nandi ma platform nka Wix na Squarespace, wishyura byose-muri-igisubizo. Hamwe na WordPress, urubuga ni ubuntu, kandi urashobora kugura ivangwa rya plugins hamwe ninsanganyamatsiko à la carte kugirango ubone neza ibyo ukeneye.
Umwanditsi wa Gutenberg, WordPress nshya yo gukurura-guta, umwanditsi ushingiye ku mbuga, yoroshya inzira yo gutunganya no gutunganya ibikubiyemo, bigatuma gutangaza byoroshye kimwe niba utangiye blog yawe.
Ikiguzi-cyiza, WordPress.org iroroshye: kwishyura kuri hosting (hamwe na domaine), hanyuma uhitemo gushora imari mumutwe / plugins uko ukura. Ibiciro bizatandukana bitewe na hosting na plugins wahisemo.
Itandukaniro hagati ya WordPress.com & WordPress.org
Hamwe nibicuruzwa byombi bisangiye izina rimwe, birumvikana ko abantu bitiranya hagati ya WordPress.com na WordPress.org. Mugihe bakorera kuri software imwe ya WordPress, ntabwo aribicuruzwa bimwe.
Iyo bigeze kuri WordPress.com, isosiyete yakira urubuga rwawe ikaguha subdomain. Ikibi ni uko ikoresha iyamamaza ryayo kuri blog kugiti cye no kurupapuro rwurubuga keretse uzamuye gahunda yawe.
Gushiraho birihuta kandi kubungabunga biroroshye kuri WordPress.com. Muguhana, kwihitiramo ni bike cyane, kandi mubisanzwe ugomba kwishyura (kuzamura) kugirango ufungure igenzura ryinshi, nkibishushanyo mbonera bigezweho no guhindura ibintu cyangwa ubushobozi bwo gukoresha indangarubuga.
Ubundi, urashobora gukuramo urubuga kubuntu kuri WordPress.org hanyuma ukayikoresha kurubuga wakiriye wenyine. Ibyo bivuze ko uhisemo uwakiriye hanyuma ugashyiraho WordPress intoki. Urimo gukoresha amafaranga yinyongera yo kwakira hamwe na domaine yawe muriki gihe, ariko urabona kandi guhinduka cyane.
Ku giti cyanjye, nkunda WordPress.org kuko utagabanijwe muburyo ushobora kugonda no gushiraho urubuga kugirango rusa kandi rukore neza nkuko ubishaka. Niba witaye kubijyanye no kugenzura igihe kirekire no kwipimisha, noneho WordPress.org niyo yatsinze.
# 2. Isubiramo rya Wix: Ibyiza byo Gutangiza Blog Nziza Byihuse
Niba ugereranije Wix na WordPress, Wix iguha igihe cyihuse hagati yawe na blog ikora. Kubona ibintu byashyizweho biroroshye nko gukoresha gukurura-guta umwanditsi kugirango ushushanye urubuga rwawe.
Wix yubatswe kubwihuta. Toranya inyandikorugero, swap mubirango byawe, kandi ufite blog isa neza neza kuri desktop na mobile idafite code kandi tinkering nkeya. Wix nicyitegererezo cyinshi ariko gitanga urutonde rutangaje rwamahitamo. Uzashobora kubona ikintu gihuye nikirango cyawe hanyuma ukagihindura kugirango uhuze icyerekezo mumutwe wawe.
Niba ushaka gutangira byihuse, Wix's Artificial Design Intelligence (ADI) irashobora kubyara urubuga rwambere nyuma yo gusubiza ibibazo bike. Noneho urashobora gukurura-no-guta guhindura kuva aho.
Kuruhande rwa blog, Wix iguha ibya ngombwa kugirango utangaze kandi ukure blog yawe buri gihe nkimiterere ya SEO igenamigambi, gahunda, ibyiciro / tagi, gusangira imibereho, hamwe nibikoresho byo gusesengura udashyizeho plugin. Niba kandi uri umuntu ugenda, ntugire ikibazo. Porogaramu igendanwa ya Wix igufasha gukora na blog uhereye kuri terefone yawe.
Igiciro kiroroshye. Wix ifite gahunda yubuntu, ariko uri kuri subdomain ya Wix, uzabona Wixkuranga / kwamamaza, hiyongereyeho ububiko buke nubunini bwagutse (500 MB yo kubika na 1 GB yumurongo).
Kugirango ujye kwamamaza-udahuza domaine, uzakenera gahunda yishyuwe hafi $ 17 / mo (yishyurwa buri mwaka) kugirango utangire. Gahunda yishyuwe ntabwo yagura gusa ububiko bwawe nubunini bwagutse, ariko uzagira nubushobozi bwo gufata ubwishyu no kwagura ikipe yawe uko ukura. Gahunda ebyiri za Wix zohejuru ($ 39 / mo na $ 159 / mo) nazo zitanga inzu yubatswe yo kwamamaza.
Inkomoko: https://www.wix.com/ibishushanyo
# 3. Isubiramo rya Squarespace: Ibyiza byo Kwamamaza Bold Bidafite Urubuga
Squarespace ni byose-byubaka urubuga, nka Wix. Ariko, irazwi cyane kubera inyandikorugero ishimishije, ikora neza kubucuruzi bushingiye kumashusho nkabafotora, abashushanya, nabahanzi. Ntunyumve nabi. Igishushanyo mbonera cya gurus kirashobora kujyana Squarespace ahantu hatangaje, ariko ndatekereza ko igishushanyo mbonera ari uko abantu badafite tekinike bashobora kuzunguruka urubuga rutangaje ubwabo.
Squarespace ikubita ahantu heza mugutanga igishushanyo mbonera cyiza kuruta "abubaka vuba," utabanje kubungabunga no gucomeka ushobora kwinjira muri WordPress. Kimwe na Wix, utangirana na templates hanyuma ugahitamo kuva aho. Inyandikorugero ya squarespace ni nziza cyane, kandi gukurura-guta umwanditsi bisobanura ko nta code yo gutangira.
Kubyandika, Squarespace ikubiyemo ibyingenzi hanze yagasanduku, ariko aho itsinze rwose ni uguha blog yawe isura nziza hamwe nimbaraga nke. Ibyo ubona nibyo ubona mubijyanye nigishushanyo, cyoroshe kurinda ikirango cyawe kurupapuro no kumpapuro.
Ibiciro byahindutse mubice bine: Shingiro ($ 16 / mo), Core ($ 23 / mo), Plus ($ 39 / mo), na Advanced ($ 99 / mo) (amafaranga yo kwishyura buri kwezi arenga). Shingiro / Core ni byinshi kuri blog nyinshi nimbuga zubucuruzi. Gahunda ya Plus na Advanced igamije kugurisha bikomeye, ibiranga ibicuruzwa byinshi, gusesengura byimbitse, no kwikora. Gahunda zose zitanga igeragezwa ryiminsi 14 yubusa kugirango ubashe guhitamo niba ukunda urubuga nibiranga bigukorera ibyiza.
Inkomoko: https://www.squarespace.com/ibiciro
Mu gasanduku, urabona: Ibyiciro, tagi, hamwe nimyanya igaragara, yubatswe muri gahunda yo kohereza, uruhushya rwabaterankunga, isesengura ryimbitse, ibikoresho byimbuga nkoranyambaga, ibikoresho byo kwamamaza imeri, serivisi zabakiriya b'inzobere, hamwe na porogaramu igendanwa.
Ibyo byavuzwe, ibyongeweho byose hamwe nundi muntu wagutse muri Squarespace yubatswe murubuga, bivuze ko nta kubungabunga cyangwa kuvugurura kuri wewe. Ninimpamvu ikomeye ituma Squarespace ikora neza kumakipe mato: babona blog isukuye, kumurongo wamamaza byoroshye gucunga igihe kirekire, nta guhuza amacomeka cyangwa guhangayikishwa nuko ivugurura rizasenya urubuga rwawe.
Niba kandi ugumye, Squarespace ifite serivisi nziza zabakiriya ziboneka 24/7.
# 4. Isubiramo Hagati: Ibyiza byo Kugera kubasomyi nimbaraga nke
Hamwe na Medium, ntuzigera uhangayikishwa no kwakira urubuga, gushushanya, kubungabunga, cyangwa gukora urubuga rwawe. Nuburyo bwiza cyane kubanyarubuga bashaka kwandika gusa batagombye gukora ikindi kintu. Hagati ni "gutangaza uburyo" bwo kwandika kuri blog, itanga umwanditsi usukuye wubatswe mugukwirakwiza hamwe na zero gushiraho.
Igishushanyo kinini ni monetisation utubatse abakwumva kuva kera. Gusa winjire muri gahunda ya Medium Partner kubuntu, kandi urashobora kubona amafaranga mugihe abantu bamara igihe basoma blog zawe. Hagati yishura abanditsi muri Gahunda yabafatanyabikorwa ishingiye ku gihe cyo gusoma cyabanyamuryango nibindi bimenyetso byo gusezerana.
Icyiza muri byose, Medium yubatswe mubantu basanzwe "primes" kugabura kwawe. Urashobora kuba ugomba kumenyekanisha inyandiko zawe muburyo bumwe, ariko irashobora kugera kubasomyi kurenza abayoboke bawe iyo imaze gutorwa na sisitemu yo gukwirakwiza Medium.
Hagati iragabanuka muburyo bwo kugenzura. Amahitamo yawe yo gushushanya afite aho agarukira, urimo wubaka kurubuga rwundi, kandi ntubona SEO / marike ihinduka wagirana na WordPress cyangwa Squarespace.
Niba aribyonjye, Nakoresha Medium kugirango ngere, ubutware, kandi vuba kugerageza ibitekerezo bishya. Umutungo muremure, nkuburyo bwo kuyobora n'inzira zo guhindura, bigomba kuguma kurubuga rwawe, aho ufite igenzura ryuzuye.
Niba ushaka gusoma no gutangaza inyuma ya ecwall ecosystem, Medium nayo igurisha abanyamuryango. Hano hari amahitamo abiri: Umunyamuryango ($ 5 / mo) cyangwa Inshuti ya Medium ($ 15 / mo). Kuba umunyamuryango bigushoboza gusoma Abanyamuryango-inkuru gusa no kumva amajwi. Inshuti za Medium zibona inyungu zose zabanyamuryango, hiyongereyeho perks nko gutunganya igishushanyo cyabo cya Medium hamwe nubushobozi bwo gusangira inkuru zabanyamuryango, birashoboka kongera inyungu zabo.
Inkomoko: https://medium.com/abanyamuryango
# 5. Isubiramo rya Blogger: Ibyiza byo gusangira inkuru yawe
Blogger ni urubuga rwiza kubanyarubuga basanzwe, abantu bunganira impamvu, cyangwa ibigo bidashaka ikindi uretse blog gakondo. Nibikoresho bya Google byoroheje byandika-bigamije kuba byoroshye, bihamye, no kubungabunga bike.
Nubuntu rwose, kandi burimo subdomain yawe. Urubuga rwawe ruzaba urugero.blogspot.com. Gushiraho bifata iminota, kandi ntugomba na rimwe guhangayikishwa no kwakira, kubika dosiye zawe, cyangwa kugumana umuvuduko wurubuga rwawe. Ibyo byose ubirekere Google.
Niba ushaka kureba neza, urashobora guhuza indangarubuga yihariye ufite (nka yourbrand.com) aho kuba aderesi ya Blogspot. Blogger ishyigikira ikarita ya mape, ariko uzakenera kuvugurura inyandiko za DNS hamwe numwanditsi wawe.
Aho Blogger iguye ni kugenzura no kuranga ibintu. Ufite amahitamo yo guhindura ibitekerezo bya blog, ariko ntushobora guhindura cyane kugirango ubigire ibyawe. Inyandikorugero zifite aho zigarukira, kwihindura byimbitse akenshi bisaba HTML / CSS, kandi ntuzabona ecosystem ya plugins hamwe na integuza wagirana na WordPress.
Monetisation ni Blogger ikomeye cyane "ubucuruzi". Urashobora kandi gukoresha page yawe byoroshye ukoresheje Google AdSense. Blogger ifite igice cyinjiza ikunyura muguhuza (cyangwa gukora) konte ya AdSense. Niba ukeneye guhangayikishwa cyane, nta kiguzi cya blog kandi ntukite kubijyanye nigishushanyo mbonera cyihariye cyangwa ibikorwa byo kwamamaza byateye imbere, Blogger nuguhitamo gukomeye.
# 6. Guhindura Isubiramo: Ibyiza byubatswe-mubikoresho byubucuruzi
Inkomoko: https://www.shopify.com/
Niba blog yawe ibaho kugurisha ikintu (ibicuruzwa, abiyandikisha, amasomo, serivisi), Guhindura biragoye gutsinda. Ni urubuga rwa ecommerce ubanza, ariko rurimo moteri yuzuye ya blog kugirango ubashe gutangaza ibirimo bishyigikira paji yibicuruzwa no kuzamuka kurutonde.
Guhitamo gahunda yibanze ni Shingiro ($ 29 / mo yishyurwa buri mwaka), Gukura ($ 79 / mo yishyurwa buri mwaka), na Advanced ($ 299 / mo yishyurwa buri mwaka). Guhitamo Plus itangirira $ 2,300 / mo yishyurwa buri mwaka mugihe cyimyaka 3.
Urwego rwose rwa gahunda rwubaka urwego ruri munsi yarwo, rutanga ibyaranze gahunda zose zabanjirije iyi kandi rutanga izindi nkunga nkamakarita yinguzanyo yatoranijwe hamwe na konti nyinshi zabakozi. Gahunda ya Plus, kuba ihitamo risumba ayandi, itanga uburambe bwo kugenzura neza hamwe na 24/7 ubufasha bwabakiriya.
Inkomoko: https://www.shopify.com/ibiciro
Igitangaje abantu ni amafaranga. Igipimo cyamakarita hamwe nundi muntu utanga amafaranga yo kwishyura aratandukanye bitewe na gahunda, igiciro cyawe rero giterwa nuburyo ufata ubwishyu nuburyo ugurisha.
Kuruhande rwa blog, Guhindura bikubiyemo ibyingenzi neza. Urashobora gukora blog nyinshi, gutoranya inyandikorugero, no gucunga ibitekerezo. Urashobora kandi guteganya inyandiko hanyuma ukabyara inyandiko / imitwe hamwe na Guhindura Magic imbere mubanditsi.
Igishushanyo-cyiza, Guhindura insanganyamatsiko zigezweho (Ububiko bwa interineti 2.0) ziroroshye cyane kuruta uko byari bisanzwe. Igishushanyo mbonera gishobora gukoreshwa cyemerera abanditsi guhitamo blog hamwe nimiterere yingingo badahora bahamagara uwatezimbere.
Guhindura blog ntabwo byimbitse nka WordPress (cyane cyane kubwanditsi bukomeyeimbuga), ariko niba intego yawe yanyuma ari iyinjiza, Guhindura combo yububiko, kugenzura, nibirimo bitanga agaciro nyako.
# 7. Isubiramo rya Hosteringer: Ibyiza Kubikoresho Byubaka-Byuma Byubaka Ibikoresho
Inkomoko: https://www.hostinger.com/
Hosteringer nuguhitamo gukomeye niba ushaka gutangiza blog byihuse kandi ugakomeza ibiciro biri hasi. Ufite ahanini inzira ebyiri: koresha Urubuga rwubaka Urubuga (nta-code) cyangwa wakire blog ya WordPress kuri gahunda ya WordPress icungwa na Hostinger. Inzira zose, bagamije gushiraho byoroshye hamwe n'umuvuduko mwiza hamwe no kubabara umutwe muke.
Igiciro mubisanzwe niho Hostinger imurika, ariko ni gahunda-nigihe-biterwa nigihe. Kurupapuro rwibiciro rwubu, Premium Urubuga rwubaka rutangira $ 1.99 / ukwezi mugihe cyamezi 48, naho Urubuga rwubucuruzi rutangira $ 2.99 / ukwezi mugihe cyamezi 48 (kuvugurura ni byinshi, kandi amagambo magufi agura byinshi). Gahunda ya Premium ya Hostinger iguha ibyibanze byurubuga, mugihe uzamura ibikorwa byabo byubucuruzi byubucuruzi biguha ibikoresho bya AI nibiranga ibicuruzwa bya ecommerce.
Inkomoko: https://www.hostinger.com/igiciro/urubuga-yubaka#plan-selector
Kubyandika, umwubatsi akubiyemo ibyingenzi abantu benshi bakoresha, nko gukora inyandiko, gucunga igenamiterere rya blog, no gutegura ibirimo hamwe. Ibiranga SEO byubatswe, hamwe nurufunguzo rwogutezimbere iboneka mubwubatsi.
Itandukaniro ryabo ni AI bundle yabo. Umwubatsi wa Hostinger arimo ibikoresho nkububiko bwa AI, Umwanditsi wa AI, Generator ya AI, hamwe ninkunga ya AI SEO. Ibi biza bikenewe niba ushaka gukora byihuse umushinga wubatswe.
Kwakira ntabwo byoroshye nka WordPress yo kwihindura neza. Niba utegereje kurenza umwubatsi, kwakira WordPress ya Hostinger ni amahitamo meza y'igihe kirekire.
# 8. HubSpot CMS Isubiramo: Ibyiza kurubuga Ushaka Gukura
Inkomoko: https://www.hubspot.com/ibicuruzwa/cms-lp
CMS ya HubSpot (ubu igizwe na Content Hub) ni urubuga-rwambere rwo kwamamaza. Ihuriro ryagenewe gukoresha blog zawe kugirango zitange icyerekezo. Blog yawe, urupapuro rwurupapuro, ifishi, CTAs, imeri, hamwe namakuru ya CRM byose bibaho muri sisitemu imwe, kuburyo ushobora rwose guhuza "umuntu wasomye inyandiko" n "umuntu wabaye umuyobozi."
Kubijyanye nigiciro, hariho urwego rwubuntu, hanyuma Content Hub Starter kumadorari 9 / intebe / ukwezi, Umunyamwuga $ 450 / ukwezi (harimo imyanya 3), na Enterprises $ 1.500 / ukwezi (harimo imyanya 5). Ibiciro bizamuka nkuko wongeyeho imyanya no kuzamura urwego.
Kuruhande rwa blog, ubona umwanditsi usukuye, insanganyamatsiko, hamwe na hosting / umutekano bigukorerwa. Itandukaniro nyaryo ni ibikoresho byubatswe byubatswe nkuburyo bwo kuyobora, ikibaho, hamwe nubushobozi bwo kwihitiramo ibirimo ukurikije uwasuye. HubSpot yita ibi "ibintu byubwenge," kandi igushoboza kwerekana module cyangwa ubutumwa butandukanye bushingiye kumategeko nkicyiciro cyubuzima, urutonde rwabanyamuryango, ahantu, cyangwa igikoresho.
Nibintu bikomeye kuri B2B nubucuruzi bwa serivisi. Kurugero, abashyitsi bwa mbere babona CTA yuburezi, mugihe ibyiringiro byo kugaruka babona "igitabo demo" CTA, utiriwe ukora imbuga ebyiri zitandukanye.
HubSpot ni gake cyane ihendutse iyo umaze kurenga urwego "rutangira", kandi ntirugerageza kuba ikibuga "kitagira umupaka" nka WordPress. Ariko niba ibyo ushyira imbere ari ugutangaza, guhindura, hamwe ninshingano ahantu hamwe, HubSpot CMS nimwe mubintu bisukuye ushobora kugura.
Ibyo Narebye kugirango mbone urubuga rwiza rwa Blog
Hano haribintu byihuse byerekana uburyo niyegereye buri platform. Twizere ko, ibi byihuse, ukireba neza bizagufasha gufata icyemezo cyiza cyo kuzamura blog yawe nubucuruzi bwawe:
Igiciro cya Platform & Revenue Ubushobozi bwo Gushushanya Igishushanyo mbonera cyo gufata neza no Kuzigama Ibikoresho biboneka byo kuzamura abakwumva WordPress.org Igiciro gito cya software, igiciro cyose. Porogaramu ubwayo ni ubuntu, ariko wishyura kubakira, indangarugero, hamwe ninsanganyamatsiko zose / plugins. Nibyiza niba ushaka kugenzura monetisationwowe ubwawe aho guterwa muri gahunda ya platform. Cyiza. Igenzura ryuzuye kuri domaine, insanganyamatsiko, imiterere, amacomeka, nuburyo blog isa kandi yitwara. Byiza bikwiye niba ushaka blog yumva neza iyanyu. Cyiza. Ubu ni bwo buryo bworoshye guhinduka hano. Urashobora gutangira ninsanganyamatsiko, hanyuma ukagura urubuga hamwe nibihumbi byamacomeka hamwe na code yihariye niba bikenewe. Kurinda cyane itsinda. Ukemura amahitamo yo kwakira, kwishyiriraho, kuvugurura, gucunga plugin, kubika, hamwe nibindi byinshi bya tekinike wenyine. Cyiza. Ibidukikije binini bya plugin kuri SEO, gusesengura, gufata imeri, abanyamuryango, e-ubucuruzi, hamwe namakuru. Nibyiza kubwiterambere ryigihe kirekire. Wix Igiciro cyateganijwe cyo kwinjira. Urashobora kubaka kubuntu, ariko gahunda yishyuwe ikuraho ibirango bya Wix hanyuma ureke ukoreshe indangarugero. Nibyiza niba ushaka gukoresha amafaranga buri kwezi. Mukomere. Inyandikorugero nyinshi hamwe nubugenzuzi buhagije bwo gukora kugirango ushireho blog yerekana neza, nubwo ukomeje gukora muri sisitemu ya Wix. Nibyiza. Guhindura-gukurura guhindura byoroshye igishushanyo, ariko biracyari inyandikorugero iyobowe na WordPress. Ibyiza byihuta kuruta kwihitiramo byimbitse. Hasi. Kwakira, umutekano, hamwe no kuvugurura urubuga birakorerwa kubwawe. Ibyo bigabanya imirimo yikoranabuhanga cyane. Nibyiza. Byubatswe muri SEO igenamiterere, Ikibaho cya SEO, isesengura, ibiranga imibereho, hamwe no guhindura mobile bigufasha gutangaza no kuzamura nta plugin ziyongereye. Umwanya wo hagati Hagati, byose-muri-ibiciro. Gahunda itangirira kumpera yo hepfo kurubuga rworoshye hanyuma uzamuke vuba niba ukeneye kugurisha ibintu. Kora neza niba ushaka inyongera nke zo kuyobora. Cyiza. Bumwe mu buryo bwiza bwo guhuriza hamwe, kugaragara-bihebuje udakoresheje umushinga. Inyandikorugero zikora byinshi byo guterura biremereye. Nibyiza cyane. Igishushanyo mbonera cyiza kuruta abubaka byihuse, ariko biracyafunguye-kurenza WordPress. Nibyiza kumakipe ashaka kugenzura bitagoranye. Hasi. Umwanya ucunga gucumbikira, kuvugurura, hamwe nibintu byingenzi, nuko rero hari plugin nkeya kandi akazi gahuza. Nibyiza. Byubatswe muri blog, gahunda, ibyiciro / tagi, gusangira imibereho, gusesengura, no kwaguka bikubiyemo byinshi bikenera gukura hanze. Hagati Igiciro cyo hasi cyane. Nta giciro cyo kwakira cyangwa gushushanya. Amafaranga yinjira abinyujije muri Gahunda yabafatanyabikorwa, aho amafaranga yinjiza ahujwe no gusezerana kwabanyamuryango, ntabwo ari amatangazo yawe bwite. Intege nke. Urabona umwirondoro wawe wumwanditsi hamwe nibisohoka bihari, ariko kugenzura cyane kubirango byerekana cyangwa inzira zo guhindura. Hasi. Isuku isukuye, ubwisanzure buke bwo gushushanya. Ubwo bworoherane nicyo kugurisha, ariko bugabanya itandukaniro. Hasi cyane. Hagati ikora ibyicaro, ibishushanyo mbonera, hamwe no gufata neza urubuga. Ahanini wandika kandi ugatangaza. Guciriritse. Kwiyubaka no kuvumbura birashobora kugufasha kugera kubasomyi byihuse, ariko nyirubwite afite aho agarukira ugereranije nurubuga rwawe. Blogger Igiciro gito cyane. Ubuntu bwo gukoresha, hamwe nibiciro byigenga byigenga. Kwishyira hamwe kwa AdSense byoroshye gukora monetisation yibanze. Ntarengwa. Urashobora gukoresha indangarugero yihariye, ariko uburambe bwibiranga muri rusange nibyingenzi cyane kuruta Wix, Squarespace, cyangwa WordPress. Hasi. Birahagije kuri blog itaziguye, ariko inyandikorugero hamwe nibisobanuro byimbitse bigarukira keretse niba ushaka guhindura code. Hasi cyane. Google ikora hosting hamwe nibikorwa remezo byinshi, nuko rero nimwe mumahitamo yoroheje-kubungabunga hano. Shingiro. Ikubiyemo gusohora hamwe na AdSense, ariko ibuze ibikoresho byagutse byo gukura hamwe nubujyakuzimu bwimbitse ubona kumurongo ugezweho. Gura Igiciro cyo hejuru cyo gutangira, ubucuruzi bukomeye hejuru. Wishyura kububiko bwa mbere, kandi transaction / amafaranga yo kwishyura aratandukanye na gahunda nuwabitanze. Ibyiza kuri blog ihujwe neza ninjiza. Mukomere. Insanganyamatsiko zisa neza kandi zirashobora gushyigikira ububiko bukomeye bwanditse-wongeyeho-blog, nubwo imvugo yibanze iracyari ubucuruzi buyobowe. Nibyiza. Biroroshye guhinduka kurenza ibyahinduwe Guhitamo, ariko biracyari byoroshye guhinduka nka WordPress kurubuga-ruremereye. Hasi kugeza ku rugero. Guhindura ibyicaro hamwe na platform yibanze, ariko urashobora gucunga porogaramu,insanganyamatsiko ihindagurika, hamwe nubucuruzi. Birakomeye cyane kugurisha iterambere ryibanda. Byubatswe muri blog, blog nyinshi, ibitekerezo, gahunda, Guhindura Magic, gusesengura, imiyoboro yo kugurisha, hamwe nokwamamaza ibicuruzwa bifasha guhindura ibintu mubigurisha. Intangiriro Ibiciro byintangiriro, ariko bishingiye kumagambo. Nibihendutse gutangira, nubwo kuvugurura biri hejuru kandi ibiciro byiza biterwa ninshingano ndende. Gukinisha agaciro gakomeye kubakoresha-bije-bije. Nibyiza. Urashobora guhitamo amabara, imyandikire, inyandikorugero, nibintu byibanze byurubuga bihagije kugirango wubake blog byihuse. Nibyiza kububaka. Gukurura-no-guta ibyongeweho wongeyeho ibisekuruza bya AI byoroha, ariko ntabwo bifunguye-byarangiye nka WordPress yo kwihitiramo neza. Hasi. Hostinger ikora hosting na SSL, kandi umwubatsi agabanya imirimo myinshi ya tekiniki. Nibyiza. Urubuga rwa AI rwubaka, Umwanditsi wa AI, Generator ya AI, Umufasha wa AI SEO, ibikoresho bya imeri, isesengura, hamwe n’imibereho ifasha blog nshya kugenda vuba. HubSpot CMS / Ibirimo Hub Igiciro cyagutse. Kwinjira kubuntu birahari, ariko gukoresha cyane bihenze byihuse. Agaciro ni muguhuza ibirimo kuyobora no kwinjiza amafaranga. Mukomere. Insanganyamatsiko zihindagurika hamwe no kugenzura ibicuruzwa byashyizwe hamwe bituma biba byiza kumakipe yita ku guhuzagurika kuri blog, impapuro, hamwe no kwiyamamaza. Nibyiza cyane. Ntabwo ari imipaka nka WordPress, ariko irakomeye bihagije kubacuruzi bashaka kugenzura badashingiye kubateza imbere buri vugurura. Hasi. Kwakira, umutekano, hamwe nubuyobozi bwibanze bwa CMS bikorerwa imbere murubuga. Nibyiza cyane kubisekuruza. Byubatswe muri SEO inama, ifishi, urupapuro rwurupapuro, raporo, kwimenyekanisha, amasano ya CRM, nibintu byubwenge bituma iba ibikoresho bikomeye byabateza imbere-gukura hano kuri B2B nibirango bya serivisi.
Amahitamo yawe agabanyijemo ibyiciro bibiri by'ibanze:
Imbuga za blog
Abubaka urubuga bafite ubushobozi bukomeye bwo kwandika
Ukurikije ibyo ugerageza gukora, kimwe muribi kizumvikana cyane kuruta ikindi.
Niba ushaka ahantu hake-hake kugirango dusangire inkuru nisi cyangwa wunganira impamvu, urubuga rwa blog rwuzuye. Barashobora kandi gukora nka portfolio yoroshye kubucuruzi bashaka kwerekana inshingano zabo zakazi.
Abubaka urubuga barashobora gukora byinshi cyane, ariko ntabwo ari ubuntu nkurubuga gakondo.
Reka nkugendere mubipimo byibanze ukeneye kugirango umenye ubwoko bwubaka ushaka nuburyo bwo gupima amahitamo yawe atandukanye kuva aho.
Igiciro n'Amahoro
Kubanyarubuga bamwe, guhindura inyungu ntabwo aribyo bibandaho. Niba bashobora gukora amafaranga yinyongera kuruhande, ni bonus, ariko ntibaterwa ninjiza ya blog yo kubaho.
Niba ariwowe, ndasaba cyane kugenzura Medium na Blogger. Izi mbuga ebyiri za blog zisanzwe ni ubuntu ubuziraherezo. Ntugomba kwishyura kubakira, gushushanya urubuga, cyangwa guhangayikishwa nurubuga ruguma kumurongo. Abatanga ibyo bakora byose. Mubyukuri, Blogger igufasha gukora amatangazo no kubika amafaranga wenyine. Hagati ifite Porogaramu Yabafatanyabikorwa igufasha kubona amafaranga kubyo wanditse kuri blog iyo abantu babisomye. Urashobora no kongeramo amahuza kumurongo wawe wo hagati kugirango ubyare isoko yinjiza.
Niba ukoresha blog yawe mubucuruzi cyangwa ushaka amafaranga yinjiza, mubisanzwe uzakenera urubuga rwishyuwe-Wix, Squarespace, na WordPress-kuko uzashobora kwakira ubwishyu kubicuruzwa, serivisi, kandi ugashyira ibiri inyuma yumushahara wabanyamuryango. Kubucuruzi bwa mbere bwibicuruzwa, Guhindura bikwiranye hano. Niba kandi akazi ka blog yawe kayobora gen, HubSpot CMS yubatswe kugirango ihuze inyandiko kumpapuro, imeri, na CRM ihinduka.
Niba ukunda inzira ya WordPress ariko ukaba ushaka kugabanya ibiciro bya buri kwezi, Hostinger nuburyo bukoreshwa ningengo yimishinga yo kwakira, bityo urashobora gushyira amafaranga menshi mubirimo, ibikoresho bya imeri, cyangwa insanganyamatsiko yibanze.
Nzavuga byinshi kubyiza byurubuga rwa premium premium blog kuriyi nyandiko, ariko rwose biza kuri uku kuri kworoshye: uko ushaka blog yawekora, uko bizagenda.
Kwamamaza Blog yawe Inzira yawe
Blog yawe iri mubirango byawe? Ibi nibyingenzi mugihe usuzumye urubuga rwa blog, nkuko bimwe mubishobora guhitamo bizagabanya kugenzura ibicuruzwa ufite.
WordPress na Wix bishyigikira amahitamo yabo ya Freemium ukoresheje amatangazo yabo kurubuga rwawe. Ntabwo ugenzura ibyo bagurisha, ntanubwo ubona amafaranga yinjiza. Ntabwo ari ikintu kinini kuri blog yishimisha, ariko kure yicyiza kubucuruzi.
Blogger na Medium, kurundi ruhande, ntukore amatangazo. Niba rero ushaka blog yubuntu kugirango uteze imbere ubucuruzi bwawe, natangirana numwe muribiri. (Gusa wibuke: Hagati iguha igishushanyo mbonera, kandi wubaka kurubuga rwabo.)
Urashaka kandi kubona izina ryawe bwite kugirango wubake ikirango cyawe. Blog yubuntu iguha subdomain hamwe nizina ryisosiyete yabo muri aderesi yawe. Kuri Blogger, URL yawe yaba izina ryawe.blogspot.com. Biroroshye kugura izina ryawe bwite, kandi birasa nkumwuga.
Niba wubaka urubuga rwubucuruzi, urubuga rwishyuwe rworohereza ibicuruzwa byoroshye. Hamwe nabubaka urubuga, ubona umudendezo mwinshi wo gukora urubuga rwawe inzira. Biroroshye guhuza blog yawe nikirango cyawe mugihe ufite igenzura ryinshi. Squarespace irakomeye cyane kubirango bishushanya-imbere, Guhindura nibyiza mugihe blog ishyigikiye ububiko, kandi HubSpot CMS nibyiza mugihe blog ihujwe neza kugirango iyobore gen na CRM yawe.
Gutegura Ubwisanzure
Blogger na Medium batanga ibikoresho byoroshye byo gukora, gutunganya, no gusangira inyandiko. Nta toni ushobora gukora hamwe nimiterere, ariko bizahora bisa neza.
Urubuga rwa premium premium blog ruguha byinshi kugenzura no gushushanya byoroshye, bikwemerera kubaka urubuga rwuzuye hamwe nibirango bikikije blog yawe. Hindura isura kandi wumve hafi ya buri kintu cyose cya blog yawe aho kugirango ugire amabara imbere mumirongo undi yashushanyije.
Kubwa mbere banyarubuga bashaka urubuga rwumwimerere, ndasaba cyane Wix. Hano mubyukuri ntagahunda yo kwiga, kandi urashobora gukurura-no guta inzira yawe kurubuga ukunda. Umwanya wa kare uregerejwe cyane mubijyanye nigishushanyo. Bishobora gufata igihe kirekire kubakoresha bashya kubaka urubuga rwabo rwa mbere kuruta hamwe na Wix, ariko gucuruza ni kugenzura cyane imiterere ya blog yawe.
Niba blog yawe ihujwe no kugurisha ibicuruzwa, Guhindura bitanga uburyo bukomeye bwo gushushanya ukoresheje insanganyamatsiko, cyane cyane kugirango ukomeze guhuzagurika kurubuga rwawe no mububiko udafite "kwiyubaka-byose". Niba kandi witaye cyane kurupapuro rwerekana ibicuruzwa bihindura kuruta pigiseli-itunganijwe neza, HubSpot CMS iguha sisitemu yinsanganyamatsiko isukuye hamwe na modules yo kwamamaza yatetse.
WordPress iri hejuru yikirundo mubijyanye nubwisanzure bwo gushushanya. Hano hari bike udashobora gukora, ariko hariho akantu gato ko kwiga. Ariko niba ushaka umudendezo wo gukora, blog ya WordPress niyo tike yawe kubishoboka bitagira akagero.
Ibisabwa Kubungabunga
Ni bangahe ukeneye blog yawe isaba? Cyangwa ubivuze muri ubu buryo: Ni kangahe witeguye kumara kugirango umenye neza ko blog yawe ikora?
Niba ushaka uburambe-buke, Medium na Blogger biragoye gutsinda. Ntugomba guhangayikishwa no kwakira, kuvugurura, cyangwa ikindi kintu cyose usibye gutangaza inyandiko zawe.
Wix na Squarespace biracyari byiza-amaboko, nayo. Barashobora kwakira blog yawe, gucunga ibyemezo bya SSL, ibibazo byumutekano, nibindi bikorwa byose byinyuma abanyarubuga benshi batishimiye. Igitekerezo kimwe hamwe na Shopify na HubSpot CMS - byombi byakiriwe neza, bityo ivugurura ryibikorwa, umutekano, nibikorwa remezo bigukorerwa cyane cyane mugihe wibanda kubirimo no kwamamaza.
Hamwe na WordPress, uzakenera kubona urubuga hamwe nizina rya domaine kugirango utangire. Igihe kirenze, ugomba kuvugurura WordPress kimwe namacomeka ninsanganyamatsiko ukoresha. Nka burebure-buringaniye, bushobora guhindurwa, bisaba kwitabwaho cyane. Verisiyo ya “stress-stress” ya WordPress irayihuza na host ikomeye. Kwakira ni amahitamo yingengo yimari, kandi Bluehost niguhitamo gukunzwe kubatangiye.
Ibikoresho byo kuzamura abakwumva
Imwe mumpamvu nini nsaba izi mbuga za blog zihariye nuko zose zirimo ibintu byoroshya guhuza nabantu benshi. Birashobora kuba abasomyi, abakiriya, abakunzi bagenzi bawe-ibyo aribyo byose abakurikirana blog yawe, urashobora kubikura hamwe nibisubizo.
Ndetse na platform yubuntu. Blogger isesengura traffic ku rubuga rwawe kandi ikumenyesha uko abashyitsi bahageze. Huza Google Analytics kumashusho yimbitse yibibera. Blogger ihuza kandi na serivise zizwi cyane zo kwamamaza imeri, zihindura blog yawe mukinyamakuru.
Hagati ifite abaterankunga bishyuye abasomyi. Numara kwinjira muri Gahunda y'abafatanyabikorwa, Hagati izagenzura ibikubiyemo kubasomyi bashishikajwe no kwandika kuri blog. Byongeye, urashobora gusangira byoroshye inyandiko zawe zo hagati kurubuga rusange, ukagera kubasomyi benshi ukanze gukanda.
Kandi ubwo ni amahitamo yubusa. Niba ugiye hamwe na premium platform, ubwiza nubwoko bwimiterere yawe yo gukura byiyongera cyane. Wix na Squarespace byombi bishingiye kuri SEO, gusesengura, no kubaka imeri / urutonde. WordPress irashobora gukora mubyukuri ikintu cyose gifite amacomeka meza.
Guhindura nibyiza mugihe ibirimo bigamije kwimura abasomyi kurupapuro rwibicuruzwa no kugenzura, mugihe HubSpot CMS yubatswe kugirango ihindure traffic blog muyobora (form, CTAs, gukurikirana CRM). Hostinger nuburyo buhendutse bwo gukoresha WordPress, urashobora rero gukoresha make hejuru hejuru nibindi byinshi kumacomeka no kuzamura ibirimo.
Umurongo wo hasi niyi: Niba ushaka ko abantu basoma blog yawe, ntushobora gutunganya inyandiko gusa kandi utegereje ko isi ibimenya.
Ibibazo
Nibihe bintu byingenzi muguhitamo urubuga?
Reba umutekano, koroshya imikoreshereze, igiciro, inkunga yabakiriya, kandi niba batanga ibintu ukeneye kurubuga rwawe rwihariye.
Ni ubuhe buryo bwiza bwa blog?
WordPress, Wix, SquareSpace, Blogger, na Medium nimwe murubuga ruzwi cyane. Guhindura, HubSpot CMS, na Hostinger nabyo ni amahitamo meza ya platform. Kurangiza, urubuga rwiza rwa blog ruzaterwa niterambere ryanyu nintego zinjira.
Nigute urubuga rwa blog rugira ingaruka kuri SEO y'urubuga rwanjye?
Ibibuga byinshi byandika bifite plugins cyangwa on-ons ikora SEO mu buryo bwikora kuri wewe, nko gukora sitemap. Ariko, nibyiza kumenya SEO shingiro izagufasha mugihe wandika ibirimo. Amayeri nkijambo ryibanze ryinjizwamo, optimizasi ya metadata, hamwe no gukoresha dosiye za robot.txt kugirango ziyobore crawlbots mugihe ziyobora urubuga rwawe zose zifata izindi ntoki, kandi ntishobora gukemurwa na plugin gusa.
{ "@context": "https://schema.org", "@ubwoko": "Ibibazo", "MainEntity": [ { "@ubwoko": "Ikibazo", "izina": "Ni ibihe bintu by'ingenzi muguhitamo urubuga rwa blog?", "igisubizo cyemewe": { "@ubwoko": "Igisubizo", "inyandiko": "Reba umutekano, koroshya imikoreshereze, igiciro, inkunga y'abakiriya, kandi niba batanga ibintu ukeneye kurubuga rwawe rwihariye." } } , { "@ubwoko": "Ikibazo", "izina": "Ni ubuhe buryo bwiza bwa blog?", "igisubizo cyemewe": { "@ubwoko": "Igisubizo", . } } , { "@ubwoko": "Ikibazo", "izina": "Nigute urubuga rwa blog rugira ingaruka kuri SEO y'urubuga rwanjye?", "igisubizo cyemewe": { "@ubwoko": "Igisubizo", . } } ] }
Umwanzuro
Niba ukomeje gutsimbarara, genda urebe kuri buri rubuga rwa interineti na blog. Bakoresha ibicuruzwa byabo kugirango biyerekaneicyo ishobora gukora rwose, kandi izakubwira byinshi kubijyanye nigishushanyo, umuvuduko, nuburyo bukoreshwa (bigira ingaruka kuri SEO no guhindura igipimo cyiza):
Ongera usubiremo vuba amahitamo yanjye yo hejuru kurubuga rwiza rwa blog:
WordPress (hamwe nuwakiriye neza nka Bluehost): byiza kuri blog yihariye rwose no kugenzura igihe kirekire
Wix: uburyo bwihuse bwo gutangiza blog-isa neza vuba
Umwanya wa kare: ibyiza byo gushira amanga udatanze umushinga
Hagati: ibyiza byo kugera hamwe nuburyo buke
Blogger: ibyiza kuri blog yoroshye, yubusa "gutangaza gusa"
Guhindura: ibyiza kubirango bya ecommerce bifuza ibirimo na cheque ahantu hamwe
HubSpot CMS: ibyiza byo guhindura blog traffic mukuyobora hamwe na CRM yubatswe hamwe nibikorwa byikora
Umucumbitsi: ibyiza byo kugumya kwakira WordPress igiciro gito mugihe ukura
Toranya urubuga ruhuye n'intego yawe - kugenzura, umuvuduko, kuranga, gukwirakwiza, cyangwa ubworoherane - kandi uzaba umeze neza. Umaze guhitamo, kwiyemeza iminsi 30, gutangaza buri gihe, hanyuma uzatangira kubona blog yawe ikura.
