7 Njira zazifupi za Google Ads Woyang'anira aliyense wa PPC Ayenera Kugwiritsa Ntchito
Kodi mukuyang'ana njira zazifupi za Google Ads kuti musunge nthawi ndikuwonjezera magwiridwe antchito? Woyang'anira aliyense wa PPC amadziwa kuti kuchita bwino ndikofunikira. Kudziwa zida za pulatifomu kumatha kukulitsa kusintha kwakukulu kwa kayendetsedwe ka ntchito. Bukuli likufotokoza njira zazifupi zisanu ndi ziwiri zomwe muyenera kugwiritsa ntchito lero. Maupangiri awa adzakuthandizani kuyendera makampeni mwachangu ndikuwona mwayi wokhathamiritsa nthawi yomweyo. Sinthani kasamalidwe ka akaunti yanu ndikuyang'ana kwambiri njira. Tiyeni tilowe munjira zazifupi zomwe zitha kusintha zomwe mumachita tsiku ndi tsiku.
Chifukwa Chake Njira Zachidule za Kiyibodi Ndi Zofunikira Kwa Otsogolera a PPC Nthawi ndi chinthu chamtengo wapatali kwambiri cha woyang'anira PPC. Kuyenda pamanja pamamenyu osatha kumadya tsiku lanu. Njira zazifupi za kiyibodi zimapereka njira yachindunji yochita zomwe wamba. Kupeza bwino kumeneku kumamasulira mwachindunji kuwongolera bwino kwa kampeni. Mutha kusanthula deta ndikukhazikitsa zosintha mwachangu kwambiri. Kutengera njira zazifupizi ndi luso lomwe silingakambirane ndi otsatsa amakono a digito.
Zotsatira Zachindunji pa Kupanga ndi Zotsatira Kugwiritsa ntchito njira zazifupi kumachepetsa kupsinjika mobwerezabwereza komanso kutopa kwamalingaliro. Izi zimakulolani kuti mupitirize kuyang'ana pa njira zapamwamba komanso kusanthula ntchito. Kusunga nthawi kochepa kumaphatikiza maola sabata iliyonse. Kuyenda mwachangu kumatanthauza kuti mutha kuthana ndi zomwe zikuchitika munthawi yeniyeni. Kukhoza uku kungakhale kusiyana pakati pa kugwiritsa ntchito mwayi kapena kuuphonyera. Kuyenda kowongolera ndi mwayi wopikisana.
Njira 7 Zachidule Zapamwamba za Google Ads Zoti Mugwiritse Ntchito Tsopano Nawa njira zazifupi zisanu ndi ziwiri za Google Ads za akatswiri a PPC. Aphatikize muzochitika zanu zatsiku ndi tsiku kuyambira lero.
1. Yang'anani Kusaka Padziko Lonse (/) Njira Yachidule Kukanikiza kiyi ya forward slash (/) kumatsegula kusaka kwapadziko lonse kuchokera kulikonse. Iyi ndiye njira yachangu kwambiri yodumphira ku kampeni iliyonse, gulu lotsatsa, kapena mawu osakira. Zimathetsa kufunika kwa kusefa pamanja ndikudutsa pamndandanda wautali. Ingolembani dzina lachinthu chomwe mukufuna. Zotsatira zimawonekera nthawi yomweyo. Njira yachiduleyi ndiyofunika kwambiri pakuwongolera maakaunti akulu, ovuta.
2. Rapid Campaign Navigation with Arrow Keys Gwiritsani ntchito miviyo kuti musunthe pakati pa mizere yamatebulo anu a data mwachangu. Mivi yopita mmwamba ndi pansi imayenda pakati pa mizere. Mivi yakumanzere ndi yakumanja imasuntha pakati pa mizati yosiyanasiyana ya data. Izi zimalola kuti musanthule mwachangu ma metric a magwiridwe antchito osafikira mbewa yanu. Phatikizani izi ndi kiyi ya "Enter" kuti mubowole mu chinthu china. Ndi njira yachidule yowunikira mwachangu.
3. Sankhani Zambiri ndi Shift ndi Ctrl (Cmd) Gwirani kiyi ya Shift kuti musankhe zinthu zosiyanasiyana. Gwiritsani ntchito kiyi ya Ctrl (Cmd pa Mac) kusankha zinthu zingapo zomwe sizili pafupi. Izi zimagwira ntchito pamakampeni, magulu otsatsa, mawu osakira, ndi zotsatsa. Mukasankhidwa, mutha kugwiritsa ntchito zosintha zambiri kapena zosintha mu chinthu chimodzi. Ichi ndi chopulumutsa nthawi yayikulu pakuyimitsa zinthu zomwe sizikuyenda bwino kapena kusintha mabizinesi.
4. Kusintha Mwachangu ndi "E" Key Onetsani gawo lililonse losinthika patebulo, monga mawu osakira kapena dzina la kampeni. Dinani batani la "E" pa kiyibodi yanu kuti mulowetse nthawi yomweyo kusintha. Cholozera chanu chidzayikidwa molunjika m'munda umenewo, kukonzekera kulowetsa. Mukasintha, dinani "Enter" kuti musunge. Izi zimalambalala kufunika kodina kawiri ndi mbewa yanu. Imawongolera njira yopangira zosintha zenizeni, payekhapayekha.
5. Instant Filter Access ndi "Ine" Dinani batani la "Ine" kuti mutsegule gulu losefera nthawi yomweyo. Gululi limakupatsani mwayi kuti muchepetse malingaliro anu potengera njira zambiri. Mutha kusefa potengera mawonekedwe, ma metrics a magwiridwe antchito, zolemba, ndi zina zambiri. Kugwiritsa ntchito zosefera motere ndikothamanga kwambiri kuposa kugwiritsa ntchito mabatani a UI. Zimakuthandizani kuti mulekanitse deta yomwe imafuna chidwi chanu. Izi ndizofunikira kwambiri pakuzindikira mwayi wokhathamiritsa.
6. Dulani Zinthu Mwachangu ndi "Ctrl+D" (Cmd+D) Mukufuna kupanga kampeni yofananira kapena gulu lotsatsa? Sankhani chinthu chomwe chilipo ndikusindikiza Ctrl+D (Cmd+D pa Mac). Izi zipanga chibwereza, chomwe mutha kusintha ndi zosintha zatsopano. Njira yachidule iyi ndiyabwino pazoyeserera za A/B kapena kutulutsa zowongolera bwino. Imawonetsetsa kusasinthika ndikukupulumutsani kuti musamange chinthu chilichonse chatsopano kuyambira poyambira.
7. Bwezeretsani Deta Nthawi yomweyo ndi "R" M'malo mosaka batani lotsitsimutsa, ingodinani batani "R". Izi zimatsitsimula nthawi yomweyo zomwe zili pazenera lanu ndi zaposachedwa kwambiri kuchokera ku Google Ads. Gwiritsani ntchito izi mutasintha kuti muwone zomwe zikuchitika kapena kusintha ziwerengero zantchito. Imasunga kusanthula kwanu kutengera zomwe zachitika posachedwakupezeka.
Kuphatikiza Njira zazifupi mumayendedwe anu atsiku ndi tsiku Kudziwa njira zazifupizi ndi chinthu chimodzi. Kuwapanga chizolowezi ndi chinanso. Yambani ndi kusankha imodzi kapena ziwiri zoti muziganizira mlungu uliwonse. Azichita mosalekeza mpaka atakhala achiwiri. Ganizirani kupanga pepala lachinyengo pafupi ndi malo anu antchito kuti muwoneke mwamsanga. Njira yophunzirira yoyambira ndi yaying'ono, koma phindu la nthawi yayitali mu nthawi yosungidwa ndi lalikulu. Njira yanu yogwirira ntchito idzakhala yosalala komanso yachangu.
Zida Zowonjezera ndi Mindset Njira zazifupi zimagwira bwino ntchito limodzi ndi zida zina zogwirira ntchito. Zolemba, malamulo odzipangira okha, ndi njira zanzeru zopangira ndalama zimagwira ntchito zobwerezabwereza. Izi zimakumasulani kuti mugwiritse ntchito njira zazifupi za navigation kuti muwunikenso mwanzeru. Zida zoyenera ndizofunikira pakuwongolera nsanja zovuta. Kuti mumve zambiri pakuyanjanitsa mphamvu ndi magwiritsidwe, fufuzani zokambirana zathu pa Kodi WordPress Ndi Yovuta Kwambiri Pamasamba Ambiri? via @sejournal, @martinibuster. Kukonzekera koyenera kumalepheretsa kutopa kwa chida.
Pomaliza: Gwirani Ntchito Mwanzeru, Osati Movutikira Njira zazifupi zisanu ndi ziwirizi za Google Ads ndizosintha masewera kwa oyang'anira PPC. Amachepetsa kudina, kufulumizitsa kuyenda, komanso kuchepetsa kukhumudwa. Kuzikwaniritsa kukupatsani nthawi yochulukirapo yowunikira komanso njira. Kuchita bwino kumapangitsa kuti pakhale kuchita bwino. Yambani kugwiritsa ntchito malangizowa lero kuti mukhale wotsatsa komanso wogwira ntchito bwino. Kuti mumve zambiri za kukhathamiritsa kuchuluka kwanu kwaukadaulo wotsatsa pa digito, onani zothandizira kuchokera ku Seemless.
