Search has changed, and so should your audience personas. Your audience searches across Google, ChatGPT, Reddit, YouTube, and many other channels. Knowing who they are isn’t enough anymore. You need to know how they search. Search-focused audience personas fill gaps that traditional personas miss. Think insights like: Where this person actually goes for answers What …

The post How to Build Audience Personas for Modern Search + Template appeared first on Backlinko.

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