Amaqhinga Okumaketha Okuhamba Phambili Kwe-Loop Enkathi Yokumaketha Okunamandla e-AI
Isimo sokumaketha kwedijithali siyashintsha ngokushesha. Amafaneli okumaketha endabuko awasayilethi imiphumela ayeyenzile. Kungenzeka ukuthi uhlangabezane nalokhu ngokuncipha kwethrafikhi, izinkambo zokuthenga ezihlukene, namaqhinga alahlekelwe umkhawulo. Esikhathini sanamuhla sokumaketha esinamandla e-AI, indlela entsha ibalulekile. Amaqhinga okumaketha iluphu ye-HubSpot ahlinzeka ngohlaka oluqinile, olunezigaba ezine oluklanyelwe ukukusiza ukuthi uzivumelanise nezimo, uchume, futhi uzuze ukukhula okuzinzile.
Kungani I-Traditional Marketing Funnels Ehluleka
Iminyaka eminingi, umugqa wokumaketha wawuyindinganiso yegolide. Yakha indlela ecacile ukusuka ekuqwashiseni ukuya ekuguquleni. Nokho, ukuziphatha kwabathengi besimanje kwenze le modeli yaphelelwa yisikhathi.
Abathengi abasalandeli indlela ebikezelwayo, eyodwa. Uhambo lwabo alunamugqa, lubuyela emuva futhi lucwaninga kaningi eziteshini ezahlukahlukene. Lobu bunzima bukhuliswa ukwenziwa komuntu siqu okuqhutshwa yi-AI kanye nezibalo eziqagelayo, ezidinga isu eliwuketshezi.
Ukunyuka Kohambo Lomthengi Ongalandeli Imigqa
Amakhasimende asebenzisana nemikhiqizo kuyo yonke inkundla yezokuxhumana, izinjini zokusesha, kanye nokubuyekeza amasayithi ngesikhathi esisodwa. Bangase bathole umkhiqizo wakho, bahambe, babone isikhangiso ngemva kwamasonto ambalwa, bese bebuyela ekuthengeni. Le ndlela eguquguqukayo iphula imodeli yefaneli evamile.
Ifaneli eqinile ayikwazi ukuthwala lawa maluphu. Ngokuvamile kuholela emathubeni aphuthelwe kanye nokukhungatheka, njengoba kubonakala lapho i-Starbucks ihluleka ukukhishwa kohlelo lwayo lwemiklomelo, yehluleka ukuhlangabezana nokulindelwe yikhasimende endaweni eguquguqukayo.
Sethula i-HubSpot's Loop Marketing Framework
I-Loop marketing kuwuhlaka olujikelezayo olwakhelwe ukuguquguquka. Igxile ekuhlanganyeleni okuqhubekayo kuzo zonke izigaba ezine ezibalulekile. Le ndlela ihambisana kahle nendlela abantu abathatha ngayo izinqumo namuhla.
Uhlaka luqinisekisa ukuthi uhlangana namakhasimende noma ngabe akuphi ohambweni lwawo. Isebenzisa i-AI ukwenza ukuxhumana kube ngokwakho futhi kukhulise ubudlelwano isikhathi eside ngemuva kokuxhumana kokuqala.
Izigaba Ezine Zeluphu
Isiteji ngasinye ku-loop sixhumene, okwenza ukugeleza okungenamthungo.
Heha: Dweba izethameli zakho ngokuqukethwe okubalulekile, okuhlobene. Bandakanya: Nikeza ukuzizwisa komuntu siqu okwakha ukwethembana. Injabulo: Yeqa okulindelekile ukuze udale abameli abaqotho. Hlaziya futhi Ujwayelane: Sebenzisa idatha nemininingwane ye-AI ukuze wenze ngcono indlela yakho ngokuqhubekayo.
Ukusebenzisa Amaqhinga Okumaketha Nge-AI-Powered Loop
I-Artificial intelligence iyinjini eyenza ukumaketha kwe-loop yesimanje kuphumelele. Ivumela i-hyper-personalization kanye nezibalo zokubikezela esikalini.
Ungakwazi ukuzenzela ukusebenzelana futhi ulethe umlayezo olungile ngesikhathi esifanele. Lokhu kugcina izethameli zakho zihlanganyele kuwo wonke umjikelezo wazo wokuphila nomkhiqizo wakho.
Ukusebenzisa i-AI ukwenza kube ngokwakho
Amathuluzi e-AI angahlaziya ukuziphatha komsebenzisi ukuze ahlanganise okuqukethwe, izincomo zomkhiqizo, nokuxhumana. Lokhu kudala umuzwa oyingqayizivele womuntu ngamunye, kumenze azizwe eqondwa futhi ehlonishwa.
Isibonelo, i-AI ingabikezela ukuthi ikhasimende lingase lilungele nini ukuthenga. Ingase iqalise umkhankaso othize wokuwagudluzela ekuguquleni, njengokunemba okubonwa ezinhlelweni zezimboni lapho i-Rivian spin-out Mind Robotics inyusa u-$500M wamarobhothi embonini asebenza nge-AI.
Ukusebenzisa Idatha Ukuvala Iluphu
Isigaba sokugcina se-loop sibalulekile. Ukuhlaziya idatha yokusebenza kukusiza ukuthi uqonde ukuthi yini esebenzayo. I-AI ingakwazi ukubona amaphethini futhi iphakamise ukulungiselelwa ongase ukuphuthe.
Lo mjikelezo wokuthuthukisa oqhubekayo uqinisekisa ukuthi imizamo yakho yokumaketha isebenza kahle ngokuhamba kwesikhathi. Ishintsha imininingwane ibe amasu asebenzayo aqhuba ukukhula kwangempela.
Landelela amamethrikhi angukhiye: Qapha izilinganiso zokuzibandakanya, izindlela zokuguqulwa, kanye nenani lempilo yonke yekhasimende. Ukuhlolwa kwe-A/B ngokungakhathali: Sebenzisa i-AI ukuze uhlole imilayezo ehlukahlukene nokudala ukuze uthole abenza kahle kakhulu. Qagela amathrendi esikhathi esizayo: Khulisa ukuhlaziya okubikezelayo ukuze uhlale ngaphambi koshintsho lwemakethe, okufana nendlela ochwepheshe bamandla abahlaziya ngayo imigqa ebomvu yentengo kawoyela.
Isiphetho: Yamukela Iluphu Lokukhula Kwekusasa
Isikhathi sokumaketha okunamandla e-AI sidinga indlela eguquguqukayo, ehlakaniphile. Uhlaka lokumaketha loop lukaHubSpot luhlinzeka ngesakhiwo osidingayo ukuze uphumelele. Ngokugxila ekuzibandakanyeni okuqhubekayo nasekusebenziseni i-AI, ungakha ubudlelwano bamakhasimende obuhlala njalo futhi uthuthukise ukukhula okuzinzile.
Ulungele ukuguqula isu lakho? Hlola ukuthi i-Seemless ingakusiza kanjani ukuthi usebenzise lawa maqhinga anamandla okuthengisa iluphu futhi usebenzise amandla aphelele e-AI ebhizinisini lakho.
