N'oge okpomọkụ gara aga, Apple nwere mkparịta ụka iji nweta Lux Optics, obere mmalite na-eme Halide, otu n'ime ngwa igwefoto ama ama na nke ama ama na App Store.
Nkwekọrịta ahụ emeghị. Kama nke ahụ, ọnwa ole na ole ka mkparịta ụka ahụ kwụsịrị, Apple malitere iwere Sebastiaan de With, onye na-arụkọ ọrụ na Lux - mkpughe nye onye isi mmalite mmalite, Ben Sandofsky, onye mụtara banyere ya mgbe ọ na-enyocha de With mbubreyo afọ gara aga banyere ihe na-enweghị njikọ. Ọ chụrụ de With n'ọnwa Disemba, na de With kwuputara na ọ sonyeere ndị otu mmebe Apple na Jenụwarị.