Hukumomin Shafi: Yadda Ake Gina Shafukan Masu Daraja

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Lokacin da na fara aiki a cikin abun ciki da saƙa SEO a cikin dabaruna, na ɗauki Page Authority kamar katin rahoto: mafi girman maki, mafi kyawun abin da nake yi. Ya ɗauki ƴan asarar daraja ga mai fafatawa tare da ƙaramin maki PA don sa ni sake tunani. Ya bayyana, Hukumomin Shafi sun fi kamfas fiye da layin gamawa. A cikin wannan sakon, Ina rushe abin da yake a zahiri, yadda ake ƙididdige shi, menene sakamako mai kyau yayi kama da abin da zaku iya yi don inganta shi - don haka zaku iya amfani da shi don jagorantar dabarun ku, ba kawai ƙididdige shi ba. Teburin Abubuwan Ciki Menene Hukumomin Shafi? Shin Hukuncin Shafi wani Factor ne na Google? Hukumomin Shafi vs Domain Authority vs PageRank Menene Maki Mai Kyau Mai Kyau? Yadda Ake Duba Hukumomin Shafi Yadda ake Haɓaka Ikon Shafi Ba tare da Yin Wasa da Tsarin ba Tambayoyin da ake yawan yi Game da Hukumar Shafi Menene Hukumomin Shafi? Ikon Shafuka (PA) awo ne na ɓangare na uku wanda Moz ya ƙirƙira wanda ke ƙididdige yuwuwar ƙimar girman dangi na takamaiman shafin yanar gizon akan sikelin 0-100. Maki mafi girma yana nuna shafin yana da yuwuwar yin matsayi gasa a cikin shafukan sakamakon bincike (SERPs). Source An ƙididdige PA akan sikelin logarithmic 0-100, wanda ke nufin haɓakawa suna ƙara yin wahala a ci gaba don cimma mafi girman hawan maki. Matsar da shafi daga PA na 20 zuwa 30 yana ɗaukar ƙoƙari kaɗan fiye da motsa shi daga 70 zuwa 80. Moz yana ƙididdige Hukumomin Shafi ta amfani da ƙirar koyon injin da aka horar akan dubban wuraren bayanan sakamakon bincike. Babban shigarwar shine inganci da adadin hanyoyin haɗin shiga masu nuni zuwa shafi da aka bayar. Sauran sigina, gami da haɗin tushen tushen yanki da MozRank, suma suna da tasiri. Pro Tukwici: Saboda PA yana da logarithmic, mai da hankali kan kuzarin ku akan cin nasarar hanyoyin haɗin yanar gizon da suka dace maimakon damuwa akan matsar da maki kaɗan. Hanyoyin haɗin gwiwa suna motsa motsi, ba wata hanya ba. Wani bayani mai mahimmanci: PA yana auna shafi ɗaya, ba duka gidan yanar gizon ba. Idan kana son siginar matakin yanki, shine abin da Domain Authority (DA) ke nufi. Zan rufe bambancin daki-daki a cikin sashin kwatanta da ke ƙasa. Shin Hukuncin Shafi wani Factor ne na Google? A'a. Hukumar Shafu ba ita ce ma'aunin martabar Google ba. Google baya buga makin Hukumar Shafi, kuma baya amfani da ma'aunin Moz's PA a cikin algorithm ɗin sa. Google yana da nasa algorithm na PageRank na ciki, wanda tarihi yana da alaƙa da binciken haɗin gwiwa. PageRank wani tsari ne na daban gaba daya, kuma Google ya daina buga makin PageRank na jama'a a cikin 2016. Suna kamanceceniya tsakanin "PageRank" da "Hukumar Shafi" yana haifar da rudani mai gudana a cikin masana'antar, amma ba su da alaƙa. Don haka me yasa Hukumomin Shafi har yanzu suna da mahimmanci? Domin yana da alaƙa da martaba. Shafukan da ke da makin PA masu ƙarfi suna da ƙaƙƙarfan bayanan bayanan baya - wani abu da Google ke kula da shi. PA wakili ne, ba dalili ba. Lokacin da shafi yana da babban makin PA, yawanci yana nuna alamar cewa shafin ya sami amintattun hanyoyin haɗin gwiwa, wanda shine sigina da Google ke girmamawa. Abin da Muke So: Yin amfani da PA azaman kayan aikin ma'auni na kwatanta maimakon maƙasudin manufa. Idan shafin martaba na abokin fafatawa yana da PA na 55 kuma naku shine 30, wannan ratar yana gaya muku wani abu mai aiki game da damar gina hanyar haɗin gwiwa. delta ne ke da mahimmanci, ba danye lamba ba. Kwarewata ta koya mani cewa abu mafi haɗari da ƙungiyar zata iya yi shine saita manufa ta PA azaman KPI. Lokacin da PA ta zama manufa maimakon bincike, ƙungiyoyi suna fara neman ci gaba da ci gaba ta hanyar gajerun hanyoyi, kamar samun hanyoyin haɗin kai marasa inganci, waɗanda zasu iya cutar da aiki na dogon lokaci. Yi la'akari da PA a matsayin mahallin, ba ma'auni ba. Hukumomin Shafi vs Domain Authority vs PageRank Waɗannan sharuɗɗan guda uku ana yawan haɗa su. Anan akwai fayyace fayyace na kowane, lokacin amfani da su, da abin da ya bambanta su. Hukumar Shafi (PA): Moz ne ya ƙirƙira. Yana ƙididdige yuwuwar matsayi na takamaiman shafi. Maki 0-100. Ana sabuntawa akai-akai bisa tushen mahaɗin Moz. Domain Authority (DA): Hakanan Moz ya ƙirƙira shi. Yana auna ƙarfin dangi na gaba ɗaya yanki maimakon shafi ɗaya. Makin DA na rukunin yanar gizon yana tasiri ta hanyar haɗin haɗin haɗin gwiwa a duk shafukansa. Ƙara koyo game da Domain Authority a nan. PageRank: Algorithm na Google a tarihi yana da alaƙa da binciken haɗin gwiwa. Google yana amfani da PageRank a ciki, amma bai buga makin PageRank na jama'a ba tun 2016. PageRank ba kayan aiki bane don masu yin amfani da su; siginar Google ce ta ciki. Anan ga kwatancen gefe-da-gefe don tabbatar da bambance-bambance: Lokacin amfani da shafi vs yankiawo: Yi amfani da Hukumomin Shafi lokacin da kuke nazarin takamaiman URL, kamar gidan rubutu, shafin saukarwa, ko shafin samfur. Yi amfani da ikon yanki lokacin da kuke kimanta dabarun ginin hanyar haɗin yanar gizo ko kwatanta gaba ɗaya ƙarfin yankinku akan mai fafatawa. Babu ma'aunin da ya fi girma; suna amsa tambayoyi daban-daban. Pro Tukwici: Lokacin kimanta maƙasudin ginin haɗin gwiwa, bincika duka PA da DA. Shafi mai ƙarancin PA akan babban yankin DA galibi shine babban maƙasudin siye saboda yankin yana da daidaito mai ƙarfi amma takamaiman shafin yana da ɗaki don girma. Menene Maki Mai Kyau Mai Kyau? Babu amsa ta duniya, saboda Page Authority ma'aunin dangi ne. A PA na 40 na iya zama mai kyau don shafin sabis na B2B na niche kuma gaba ɗaya bai isa ga kalmar gasa sosai a cikin kuɗi ko sararin lafiya ba. Mahimmanci yana ƙayyade abin da ake ƙidaya a matsayin sakamako mai kyau. Wannan ya ce, ga cikakken jagorar tunani don fassara maki PA: Na ga shafukan da maki PA a cikin 20s fitattun shafuka tare da maki PA a cikin 50s saboda ƙananan ikon shafin ya kasance mafi kyawun wasa don neman nema. Wannan shine dalilin da ya sa PA sigina ce, ba garanti ba. Kyakkyawan manufa, shafi mai sauti na fasaha tare da haɓaka kan shafi mai ƙarfi na iya naushi sama da nauyin PA. Babban ma'auni mai mahimmanci shine gasa, ba cikakke ba. Yi amfani da kayan aikin kamar Moz's Link Explorer, Ahrefs, ko Semrush don nazarin maki PA na shafuka a halin yanzu matsayi a cikin manyan uku don maƙasudin maƙasudin kalmar ku. Wannan kewayon ya zama manufa ta aiki. Hakanan zaka iya amfani da Gidan Yanar Gizon HubSpot AEO Grader don tantance aikin rukunin yanar gizon ku da gibin da ke iya shafar ikon shafukanku. Yadda Ake Duba Hukumomin Shafi Duba ikon Shafi baya buƙatar kowane kayan aiki guda ɗaya. Manufar ita ce tantance yuwuwar matsayi da haɗin haɗin bayanan martaba a matakin shafi, kuma dandamali da yawa suna ba da wannan bayanan. Anan ga kayan aiki-agnostic tsari: Gano takamaiman URL ɗin da kuke son kimantawa. Kwafi ainihin URL ɗin, ba kawai yankin ba. PA takamaiman shafi ne. Bude kayan aikin bincike na hanyar haɗi. Zaɓuɓɓuka sun haɗa da Moz Link Explorer, Ahrefs Site Explorer, Semrush Backlink Analytics, ko Majestic. Yawancin suna ba da ƙayyadaddun tambayoyin kyauta ko damar gwaji. Shigar da URL. Manna cikakken URL ɗin shafin a cikin mashin binciken kayan aiki kuma gudanar da bincike. Yi rikodin makin PA kuma lura da adadin haɗin tushen yanki. Ƙididdiga tushen tushen haɗin kai sau da yawa ya fi amfani fiye da PA kaɗai saboda yana nuna bambancin bayanin martabar hanyar haɗin gwiwa. Maimaita don matsayi na shafukan masu gasa don kalmar maɓalli iri ɗaya. Gudun bincike iri ɗaya akan manyan sakamako guda uku don maƙasudin maƙasudin ku kuma ku lura da PA ɗin su da haɗin haɗin yanki. Yi lissafin tazarar. Idan shafinku yana da PA na 28 da matsakaitan shafuka masu matsayi na sama 48, yanzu kuna da burin ginin hanyar haɗin gwiwa. Takaddun bayanai da waƙa akan lokaci. PA yana canzawa yayin da Moz ke sabunta fihirisar sa. Bibiyar wata-wata maimakon mayar da martani ga canje-canjen yau da kullun. Don ci gaba da bin diddigin ayyukan SEO, HubSpot's Marketing Hub SEO kayan aikin yana ba ku damar saka idanu kan ingantawa kan shafi, martabar kalmomi, da aikin abun ciki a wuri ɗaya, yana ba ku mahallin don haɗa bayanan PA tare da sakamako na gaske. Mafi kyawun Ga: Ƙungiyoyin da ke yin ƙididdigar abun ciki mai gasa ya kamata su gina maƙasudin bin diddigin sauƙi wanda ke yin rajistar PA, DA, da haɗa tushen tushen manyan shafuka uku masu daraja don kowane maƙasudin maƙasudi. Gudanar da wannan binciken kwata-kwata don gano waɗanne gibin abun ciki suka girma da kuma shafukan da ke samun ƙasa. Yadda ake Haɓaka Ikon Shafi Ba tare da Yin Wasa da Tsarin ba Neman gajerun hanyoyi ita ce hanya mafi sauri don lalata ikon dogon lokaci na shafi. Siyan hanyoyin haɗin yanar gizo, shiga tsarin hanyar haɗin gwiwa, ko yin lodin shafuka tare da ainihin rubutun anka na wasa na iya lalata PA ɗin ku cikin ɗan gajeren lokaci, amma kuma nau'ikan dabaru ne waɗanda ke jawo hankalin tutocin algorithmic ko hukunci na hannu. Ga abin da ainihin ke aiki, dangane da mafi kyawun ayyuka na SEO da ingantaccen sigina: 1. Sami high quality backlinks daga dacewa kafofin. PA shine ainihin ma'aunin tushen hanyar haɗin gwiwa. Hanya mafi inganci don haɓaka ita ita ce samun hanyoyin haɗin yanar gizo daga shafuka da yankuna waɗanda kansu ke da iko kuma masu dacewa da abun cikin ku. Dabarun da ke aiki sun haɗa da bincike na asali (nazarin bayanai, safiyo, rahotanni na mallakar mallaka), ƙirƙirar abun ciki mai amfani na gaske, kayan aikin gini ko ƙididdiga masana'antar ku za ta ambata, da kuma isar da saƙon kai tsaye ga rukunin yanar gizon da ke alaƙa da irin wannan abun ciki daga masu fafatawa. Abin da Muke So: Bayanan asali waɗanda ke sa shafin ku atushen asali. Lokacin da yanki na abun ciki ya zama batun da wasu ke ambatawa, hanyoyin haɗin gwiwa suna haɓaka cikin lokaci ba tare da ƙarin ƙoƙarin kai tsaye ba. 2. Ƙarfafa tsarin haɗin haɗin ku na ciki. Hanyoyi na ciki suna rarraba daidaiton haɗin kai a cikin rukunin yanar gizon ku. Shafin da aka binne ba tare da hanyoyin haɗin ciki ba da ke karɓar kowane ikon da ke gudana ta cikin manyan shafukanku na PA. Gudanar da bita akan ma'aunin martabarku tare da jan hankalin tsarin haɗin yanar gizon ku don gano shafukan da suka cancanci hanyoyin haɗin gwiwa amma ba sa karɓar su. Ingantacciyar dabarar haɗin kai ta ciki tana haɗa manyan shafukan ku na adalci zuwa shafukan da kuke son matsayi. Idan shafin yanar gizonku ko abun ciki na dutsen ginshiƙi yana da ƙarfi PA, tabbatar yana da alaƙa zuwa shafukan da aka yi niyya tare da siffantawa, rubutun anka mai dacewa. Pro Tukwici: Gudanar da rarrafe rukunin yanar gizo ta amfani da kayan aikin kamar Screaming Frog ko Ahrefs kuma tace don shafuka tare da zirga-zirgar kwayoyin halitta masu ƙarfi amma ƴan hanyoyin shiga ciki suna nuna su. Waɗannan su ne nasarorin gaggawa na ku don canja wurin daidaiton haɗin kai. 3. Samar da abun ciki wanda yayi daidai da niyyar nema. Shafin da ke samun dannawa, karantawa, da komawa ziyara yana sigina inganci ga Google ko da PA ɗinsa tana da ƙanƙanta. Abun ciki wanda ya yi daidai da abin da masu bincike ke so yana son jawo ƙarin hanyoyin haɗin gwiwa akan lokaci, wanda sannan yana fitar da PA zuwa sama. Kafin inganta ikon iko, tabbatar da shafin yana yin ainihin aikin: gamsar da tambaya. Shafin da ke da kyakkyawar daidaita niyya da PA na 35 sau da yawa zai fi dacewa da shafi mai matsakaicin mahimmanci da PA na 55. 4. Ka kiyaye lafiyar fasaha cikin tsari. Hukumar Page ba za ta iya yin aikinta ba idan shafin yana da matsalolin fasaha. Kurakurai masu rarrafe, jinkirin saurin shafi, karyewar hanyoyin haɗin yanar gizo, da ƙarancin aikin wayar hannu duk suna danne ikon shafi na matsayi, ba tare da la'akari da ƙimar PA ba. Bincika shafukan bincike don batutuwan fasaha kafin saka hannun jari a ginin haɗin gwiwa. Bincika kurakuran rarrafe da sarƙoƙi na turawa Tabbatar cewa shafin ya wuce Core Web Vitals ƙofa Tabbatar cewa shafin yana da fihirisa (ba a katange shi ta hanyar robots.txt ko noindex ba da gangan) Gyara ɓatattun hanyoyin haɗin ciki da na waje akan shafin 5. Sabuntawa da haɓaka shafukan da ake da su. Abubuwan da ke wartsakewa suna nuna sabo kuma galibi suna samun sabbin hanyoyin haɗin gwiwa kamar yadda aka sabunta ƙididdiga ko fahimta. Na gano cewa wasu ribar PA mafi sauri ba ta zuwa daga sabbin shafuka ba, amma daga haɓaka haɓakar shafukan da ke da riga sun sami daidaiton haɗin kai. Ƙara sababbin bayanai, bincike mai zurfi, ko mafi kyawun multimedia na iya sa masu haɗin yanar gizo don sabunta abubuwan da suka dace da sababbin masu haɗin gwiwa don gano shafin. 6. Gina iko a kusa da shafi. Shafuka ba kasafai suke yin matsayi a keɓe ba. Shafi ɗaya akan “tallakarwar imel” zai fi inganci idan ya kasance wani ɓangare na gungu mai alaƙa, abun ciki mai alaƙa da alaƙa akan tallan imel gabaɗaya. Gina gunkin abun ciki a kusa da babban jigo yana rarraba iko daga shafuka masu goyan baya zuwa shafi na ginshiƙan da sigina ga Google cewa rukunin yanar gizon ku yana da ƙwarewa mai zurfi a yankin. Mafi kyawun Don: Cibiyar Abun ciki ta HubSpot an gina shi don wannan hanyar, yana bawa ƙungiyoyi damar ƙirƙirar gungu na abun ciki masu haɗin gwiwa tare da bayyanannun shafukan ginshiƙai, ɗaukar hoto, da haɗin ciki a sikeli. 7. Ba da fifiko ga bambancin hanyar haɗin gwiwa, ba kawai girma ba. Hanyoyi goma daga yankuna goma daban-daban masu dacewa sun fi daraja zuwa PA fiye da mahaɗi goma daga yanki ɗaya. Samfurin Moz yana ba da lada mai haɗa tushen bambancin yanki. Lokacin gina hanyoyin haɗin gwiwa, ba da fifikon isa ga sabbin yankuna akan tara ƙarin hanyoyin haɗi daga rukunin yanar gizon da suka riga sun haɗa zuwa gare ku. Tambayoyin da ake yawan yi Game da Hukumar Shafi Sau nawa ya kamata ku duba ikon shafi? Bin diddigin wata-wata shine ma'auni mai ma'ana ga yawancin ƙungiyoyi. PA yana jujjuyawa yayin da Moz ke sabunta ma'aunin hanyar haɗin gwiwa, wanda ke faruwa akai-akai. Dubawa yau da kullun ko mako-mako yana haifar da hayaniya kuma yana iya haifar da yanke shawara dangane da bambance-bambancen rarrafe na fihirisa maimakon ainihin canje-canjen bayanin martabar hanyar haɗin gwiwa. Don bin diddigin gasa, bincike mai zurfi na kwata-kwata yawanci ya isa. Shin haɗin ciki na haɓaka ikon shafi? Haɗin ciki na iya taimakawa ikon shafi, amma ba kai tsaye ba. Lokacin da kuka haɗa daga wannan shafi zuwa wani, wasu haɗin gwiwar ãdalci suna canjawa zuwa shafin da aka haɗa, wanda zai iya ɗaga PA ɗinsa kaɗan. Tare da wannan ya ce, backlinks na waje shine ainihin abin da ke fitar da PA a hanya mai ma'ana. Haɗin kai na ciki yana taimaka muku samun ƙarin ikon mallakar rukunin yanar gizonku - baya ƙirƙirar sabuwar hukuma da kanta. Shin shafi mai ƙaramin ikon shafi zai iya zama matsayi? Ee, akai-akai. PA sigina ɗaya ce tsakanin mutane da yawa. Shafukan da ke da ƙananan PA akai-akai suna fin girman shafukan PA mafi girma lokacin da suka fi dacewadon manufar nema, samun ƙarfi akan inganta shafi, ko fuskantar ƙarancin gasa. A cikin batutuwa masu mahimmanci tare da ƴan shafuka masu iko, PA na 15 ko 20 na iya zama fiye da isa don matsayi a shafi na ɗaya. Shin zan kwatanta ikon shafi a cikin masana'antu? Kwatanta PA a fadin masana'antu ba shi da amfani musamman. PA na 50 a cikin sararin fasaha na iya zama gasa, yayin da maki iri ɗaya zai kasance ƙasa da matsakaici a cikin labarai ko sassan kuɗi inda manyan masu wallafa suka mamaye. Koyaushe alamar PA a cikin ainihin SERP ɗin da kuke ƙoƙarin yin gasa a ciki, ba akan wasu matsakaitan masana'antu ba. Me yasa ikon sabon shafina yayi ƙasa sosai? Sabbin shafuka suna farawa da PA kusa da 1 saboda har yanzu ba su sami wata hanyar haɗin baya ba, kuma PA ita ce ma'aunin tushen hanyar haɗin gwiwa. Wannan ana sa ran kuma na al'ada. Sabon shafi ba zai inganta PA ta hanyar inganta kan-shafi kadai ba. Samun farkon ƴan backlinks masu dacewa, gina hanyoyin haɗin ciki daga kafaffun shafuka, da ba da lokacin shafin don a ƙididdige su da rarrafe duk za su ba da gudummawa ga ci gaban PA a hankali cikin makonni da watanni. Shirya don Gina Shafukan da suke Matsayi? Sanin maki Hukumar Shafukan ku shine farkon kawai - ainihin aikin yana daidaita abun ciki zuwa niyya, gina hanyoyin haɗin gwiwa tare da manufa, da kiyaye tushen fasahar ku mai ƙarfi. HubSpot's Content Hub da Marketing Hub SEO kayan aikin suna ba ku abubuwan more rayuwa don yin duka uku a sikelin. Fara inganta shafukanku a yau: Zazzage Jagorar AEO don koyon yadda ake gina abun ciki wanda ke amsa tambayoyi, samun iko, da matsayi.

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