Clinical testing is turning into a product of its own. | Image: Cath Virgina / The Verge, Grüns

This is Optimizer, a weekly newsletter sent every Friday from Verge senior reviewer Victoria Song that dissects and discusses the latest gizmos and potions that swear they're going to change your life. Opt in for Optimizer here.

Influencer after influencer says the same thing about Grüns. The gummy vitamins are delightful, chockful of whole organic ingredients, and much tastier than icky powders or pills. One of my most indelible childhood memories is the chalky, gritty, vaguely fruit-flavored taste of a Flintstones vitamin. I hated those cursed tablets so much, I learned how to swallow pills to avoid having to chew them. So I get the whole …

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