Quince ka dɔrɔmɛ miliyari 10 nafabɔli kɔrɔ ye min ye musakabɔlaw ka nafolodonni na san 2024 kɔnɔ Yala wari bilali musakabɔlaw ka daminɛw na, o seginna a cogo kɔrɔ la foroba la wa? Kɔsa in na, kibaruya min bɔra, n’o ye ko finiko ɛntɛrinɛti feerela Quince ye nafa kabakoma sɔrɔ min bɛ se miliyari 10 ma, o bɛ i n’a fɔ a bɛ segin san 2021 suguya camanba kan. Nin nafolosɔrɔ siratigɛ la, min ye taamasiyɛn ye, min bɛ kɛ ka ɲɛsin mɔgɔw ma, o b’a jira ko fɛnba dɔ bɛ se ka kɛ fɛnsɔrɔko siratigɛ la, o b’a jira ko musakabɔlaw ka wari bilali nege kura donna. A ma mɛn, DTC tɔgɔba minnu bɛ wele ko Warby Parker ani Daily Harvest, olu tun bɛ ka jigin wariko dɔrɔmɛw kɔnɔ. Nka, san nataw nana ni tiɲɛni sɛgɛsɛgɛli gɛlɛn ye musakabɔlaw ka daminɛko siratigɛ la.
Direct-to-Consumer Brands ka wuli ni u ka sɔgɔsɔgɔ San 2010w kɛra sanu waati ye ka ɲɛsin fɛnw ma minnu bɛ taa mɔgɔw fɛ. O tɔnw ye laadala feerekɛyɔrɔw tɛmɛn walasa ka jɛɲɔgɔnya kɛ ni kiliyanw ye ɛntɛrinɛti kan. O misali in ye layidu ta ko nafa caman bɛna sɔrɔ ani ka kunnafoni nafamaba sɔrɔ mɔgɔ fɔlɔw fɛ. Venture capitalistew ɲɛnajɛra kosɛbɛ ni seko ye ka sɛgɛsɛgɛli kɛ teliya la ani ka kantigiya kɛ u ka marka la. Dɔrɔmɛ miliyari caman donna daminɛw na minnu ye layidu ta ko u bɛna fɛn bɛɛ tiɲɛ k’a ta razɔriw la ka taa a bila dumunikɛminɛnw na. Iconic DTC ka ɲɛtaa maanaw Marka damadɔ kɛra kɔrɔɲɔgɔnma ye ni DTC ka bonya ye. U ka ɲɛtaa maanaw ye waridonnaw ka jigiya lawuli.
Warby Parker: A ye fɛn caman sɛmɛntiya ɲɛkisɛw dilanni na n’a ka so kɔnɔ k’a lajɛ porogaramu ye. Casper: A ye matiriyali san ɛntɛrinɛti kan kɛ hakilina jɔnjɔn ye. Glossier: A ye cɛɲa jɛkulu dɔ jɔ min bɛ i n’a fɔ batoso, a ka jɛɲɔgɔnya fɛ sosiyete ka kunnafonidilanw fɛ. Don o don suman tigɛcogo: Ka nafa sɔrɔ kɛnɛya ni kɛnɛya sabatili cogoya la ni saraka nɔgɔmanw ye, minnu bɛ kɛ nɛnɛ na.
O tɔnw y’a jira ko fanga bɛ a la ka taamasiyɛn dɔ jɔ min ni baarakɛla laban bɛ jɛɲɔgɔnya tilennen na.
Kunnafoni-falen-falen-falen-falen waatiba O nisɔndiya tun tɛ se ka mɛn fo abada. San 2022 na, musakabɔlaw ka wari bilali cogoya tun nɛnɛna kosɛbɛ. Fɛnw faralen ɲɔgɔn kan, o kɛra sababu ye ka warimaralaw kɔsegin kosɛbɛ. DTC ka fɛntigiba dɔw ka foroba sugu daminɛw tun bɛ mɔgɔ jigi tigɛ tuma caman na. Mɔgɔ caman ye kɛlɛ kɛ walasa ka nafa sabatili jira u ka IPO kɔfɛ. Munna Venture Capitalistw bolila Consumer Startups ɲɛ Kɔsegin min kɛra ka bɔ musakabɔlaw ka wari bilali la, o tun tɛ diyagoya ye. O kɛra jaabi hakilitigi ye gɛlɛya jɔnjɔn damadɔw kan.
Nafa sɔrɔli degunw : DTC ka fɛntigi caman y’a ye ko kiliyanw sɔrɔli musakaw (CAC) tɛ se ka sabati waati jan kɔnɔ. Fɛnw dilancogo koɲɛw: Diɲɛ kɔnɔ, tiɲɛniw ye dɛsɛw bɔ kɛnɛ kan, ka da fɛn dilanni gɛlɛnw kan, minnu bɛ kɛ waati bɛnnen na. Suguda caya : A kɛra i n’a fɔ fɛn dilannen suguya bɛɛ tun bɛ ni DTC ɲɔgɔndan tan ni fila ye, o ye suguya dɔgɔya. AI Allure : Venture capital, min bɛ fɛnba nata ɲini tuma bɛɛ, o y’a ɲɛsin jamaba ma ka taa hakililata daminɛw na.
Nafolo min bɛ di musakabɔlaw ka daminɛw ma, o tun bɛ ɲini ka jɔ, bawo kapitali tun bɛ “fɛn manamanananw” ɲini.
Quince ka dɔrɔmɛ miliyari 10 nafa: Phoenix Moment? Quince ka wariko ronba in ye counter-narrative barikama ye. A b’a jira ko waridonnaw ka dannaya bɛ segin ka na fɛntigiw ka fɛn dilannenw na minnu bɛ se ka kɛ kosɛbɛ. Nka Quince tɛ fɛn ye min bɛ se ka fili dɔrɔn; a bɛ DTC modɛli jiginni jira. Sosiyete in b’a sinsin fɛnw dicogo kan minnu ka ɲi kosɛbɛ, sɔngɔ la min bɛ se ka sɔrɔ kosɛbɛ, a kɛtɔ k’a ka fɛnw dilancogo nɔgɔya. Nin sinsin in kɛli unit sɔrɔko ni nafa jiracogo kan, a bɛ iko o ye danfaraba ye min bɛ bɛn bi waridonnaw ma. Mun de bɛ Quince ka modɛli kɛ danfara ye? A bɛ iko Quince ye kalan sɔrɔ DTC fɔlɔ ka filiw la. A ka fɛɛrɛ bɛ dimi tɛmɛnenw ɲɛnabɔ.
Transparence radical : U da b’u la u ka izini jɛɲɔgɔnw n’u ka fɛnw sɔrɔcogo kan. Sɔngɔ ɲɛmɔgɔya: Ni u ye cɛmancɛlamɔgɔw tigɛ, u bɛ kashmere, jiri ani finiw dilan sɔngɔ la, u ma deli ka mɛn. Kapitali baarakɛcogo ɲuman : A bɛ iko u ka misali jɔra yiriwali sabatili kama sanni ka bonya kojugu cogo o cogo.
O kololi fɛɛrɛ in bɛ se ka kɛ min ye waridonnaw lasun u ka pari belebele kɛ tugun.
Kunnafonidila ka nafolodonni nata: Fɛɛrɛ min bɛ kolo ka tɛmɛ Quince ka bɛnkan in t’a jira ko an bɛ taa wariko gɛlɛya wɛrɛ la min tɛ danfara bɔ. O nɔ na, a b’a jira ko musakabɔlaw ka wari bilali dakun kɔgɔlen don kosɛbɛ, min bɛ sugandi. A ka c’a la, waritigiw bɛ ka fɛnw ɲini minnu bɛ se ka lafasa ani minnu bɛ se ka kɛ sababu ye ka tɔnɔ sɔrɔ sira jɛlenw. Baro bɛ sanfɛ kosɛbɛ sisan. Daminɛw bɛna mago don ka unit sɔrɔko ɲuman jira, ka taamasiyɛn kan kɛrɛnkɛrɛnnen jira, ani ka baarakɛcogo ɲuman jira kabini tile fɔlɔ. Fɛn minnu ka kan ka kɔlɔsi Consommateur VC kɔnɔ Ni nafolo bɛ segin, ŋaniya caman bɛna kɛ sababu ye ka musakabɔlaw ka tɔnw ka ɲɛtaa nata ɲɛfɔ.
Tɔnɔ fɔlɔ hakilina: Bonya bɛna to nafa ye, nka a tɛna kɛ ni...wari hakɛ minnu tɛ se ka sabati, olu jeni. Hybrid Retail : Marka minnu ye ɲɛtaa sɔrɔ kosɛbɛ, olu bɛna ɛntɛrinɛti DTC ni feerekɛyɔrɔ farikoloma kɛcogo ɲuman ɲagami ɲɔgɔn na. Sigida ka yiriwali: Sigida kantigiw, minnu bɛ baara kɛ ni u ye, olu jɔli bɛna kɛ ko kɔrɔba ye ka tɛmɛn fɔlɔ kan, biologiki sɔrɔli kama.
Maana ɲuman dɔrɔn musakabɔ waati tɛmɛna. Sisan, a bɛ tali kɛ jago ɲuman na wariko la.
Kuncɛli: Yala Consommateurs Investissement bɛ segin ka na koɲuman wa? Quince ka nafa miliyari 10 ye taamasyɛn barikama ye min b’a jira ko waribonba bɛ ka a ka dumuni nege sɔrɔ kokura ka ɲɛsin feerekɛlaw ka fɛn dilannen barikamaw ma. Nka, nin tɛ segin ye kungo tilebin fɛ san 2021. A ye sapitiri kura daminɛ ye, min hakili ka bon kosɛbɛ, yɔrɔ min na, fɛn jɔnjɔnw nafa ka bon kosɛbɛ. Sigibagaw ni waridonnaw bɛɛ fɛ, cikan jɛlen don : ka jago jɔ, a kana kɛ taamasiyɛn dɔrɔn ye. Sosiyete minnu bɛ sɔrɔko sabatili ni kiliyanw nafa lakika bila jɔyɔrɔ fɔlɔ la, olu de bɛna ɲɛtaa sɔrɔ nin sigida kura in kɔnɔ. Aw b’a fɛ ka to ɲɛfɛ ka ɲɛsin fɛn labanw ma minnu bɛ kɛ ka ɲɛsin venture capital ni startup investing ma wa? Seemless bɛ dɔnnikɛlaw ka sɛgɛsɛgɛliw ni hakilinaw di walasa k’aw dɛmɛ ka latigɛw kɛ ni kunnafoni ye. Aw k’an ka nafolo sɛgɛsɛgɛ bi walasa ka sugu min bɛ ka wuli, o lajɛ ni jigiya ye.
