Mun na Classic Marketing Funnel karilen don san 2026 kɔnɔ
Laadalata feereli funteni tɛ nafa sɔrɔ tugun jagokɛla misɛnninw na. Ne min ye jagokɛla ŋana dɔ sigibaga dɔ ye, n yɛrɛ b’a ye cogo min na jamana cogoya jiginna. San 2026, kiliyanw ka taamaw tɛ kɛ ɲɔgɔndan ye, wa u tɛ se ka fɔ ka ɲɛ.
Kunnafonidila bɛ jɛɲɔgɔnya kɛ ni fɛnw ye minnu bɛ se ka maga fɛn caman na sanni u ka desizɔn ta. U bɛ se ka sosiyete ka kunnafonidilan dɔ ye, ka bulɔgu sɛbɛn dɔ kalan, ka tila ka piblisite laɲinilen dɔ sɔrɔ—o bɛɛ kɛra tile kelen kɔnɔ. Nin sira tilalen in bɛ fɛɛrɛ kura de wajibiya feereli taabolo la.
Jagokɛyɔrɔ fitininw ka kan ka ladamu o fɛn caman Changements (Yɛlɛma) ninnu na walasa ka to ɲɔgɔndan na. Hakilila, jateminɛ ani latigɛcogo kɔrɔ ka gɛlɛn kojugu. Bi fɛɛrɛw sinsinnen bɛ jɛɲɔgɔnyaw jɔli kan ani ka nafa di jɛɲɔgɔnya bɛɛ la.
Jagokɛyɔrɔ fitininw ka jagokɛcogo ɲumanw san 2026 kɔnɔ
Jagokɛcogo jɔnjɔn caman bɛ ka jagokɛla misɛnninw dɛmɛ u ka taa ɲɛ ɲinan. O fɛɛrɛw bɛ teliya ani ka ɲɛsin kiliyanw ma ka tɛmɛn fɔlɔ kan. U bɛ jɛɲɔgɔnya lakika bila jɔyɔrɔ fɔlɔ la ka tɛmɛ piblisitebaw kan.
1. Hyper-Personnalisation (Mɔgɔya kojugu) ka kɛɲɛ ni Scale ye
Jago cikanw bɛɛ lajɛlen bɛ ka ban bi feerekɛlaw fɛ. Hyper-personalization bɛ baara kɛ ni kunnafoniw ye walasa ka kunnafoniw ni fɛnw di minnu bɛ bɛn u ma. O b’a to kiliyanw b’a miiri ko u bɛ ye ani ko u nafa ka bon.
Jagokɛyɔrɔ fitininw bɛ se ka baarakɛminɛn nɔgɔmanw ta walasa k’u lamɛnbagaw tila-tila ka ɲɛ. Misali la, ɛntɛrinɛti feerekɛyɔrɔ dɔ bɛ se ka fɛnw laadi ka kɛɲɛ ni sanni tɛmɛnenw ye. O mɔgɔya hakɛ in bɛ kɛ sababu ye ka mɔgɔw sendon kosɛbɛ ani ka mɔgɔw ladɔnniya.
Fɛɛrɛ jɔnjɔn minnu bɛ kɛ walasa ka hyper-personnalisation (hakilila-jɔ-cogo) waleya, olu ye :
Baara kɛ ni kiliyanw ka kunnafonidilanw (CDP) ye walasa ka kiliyanw ka kunnafoniw fara ɲɔgɔn kan Kɔnɔkow fangamaw dabɔli sitiw kan ani imɛriw kɔnɔ AI-driven furaw ladilikanw waleyali
2. Influencer jɛɲɔgɔnya lakikaw
Influencer marketing jiginna ka tɛmɛn mɔgɔ tɔgɔba dɔw ka dɛmɛ kan. Micro ni nano-influenceurs minnu ka lamɛnnikɛlaw ka dɔgɔ, minnu bɛ u sen don kosɛbɛ, olu bɛ baara kɛ kosɛbɛ sisan. U ka laadilikanw bɛ kɛ i n’a fɔ u ye tiɲɛ ye ani ko u bɛ se ka da u kan.
Jagokɛyɔrɔ fitininw ka kan ka mɔgɔ dɔw ɲini minnu ka nafaw bɛ bɛn u ka taamasiyɛn ma. Sigida kafefeereso dɔ bɛ se ka jɛɲɔgɔnya kɛ ni dumuniko bulɔgutigi dɔ ye dugu kelen kɔnɔ. O bɛ kɔnɔko lakikaw Dabɔ minnu bɛ Sɔ̀rɔ mɔgɔ laɲinitaw fɛ.
Nafa minnu bɛ sɔrɔ influencer jɛɲɔgɔnya lakikaw la:
Engagement hakɛ caman bɛ bɔ niche lamɛnbagaw fɛ A musaka ka dɔgɔ ka tɛmɛ laadala piblisite kan A bɛ sigida ni marka kantigiya sabati
3. Kɔnɔkow minnu bɛ se ka kɛ ɲɔgɔn fɛ ani minnu bɛ se ka san
Kɔnɔkow tali pasif (passif) tali bɛ ka dɔgɔya ka ɲɛsin jɛɲɔgɔnya kɛcogo ma. Ɲininkaliw, ɲininiw ani wideyow minnu bɛ se ka san, olu b’a to kiliyanw bɛ se ka jɛɲɔgɔnya kɛ ni fɛn dilannenw ye k’a ɲɛsin u yɛrɛ ma. O bɛ navigatiɔn wuli ka kɛ sendonni ye min bɛ kɛ ni timinandiya ye.
Fɛn minnu bɛ se ka san, olu bɛ dɔ bɔ ɲɔgɔnkanu na sanni kɛcogo la. Kunnafonidila bɛ se ka fɛnw san k’a sɔrɔ u ma bɔ u kɔnɔkow la minnu bɛ u diyabɔ. Nin ko kɛlen in min tɛ fɛn tiɲɛ, o nafa ka bon kosɛbɛ sanniw minɛni na ni kɔnɔnafili ye.
Kɔnɔnafili suguya nafamaw ye ninnu ye:
Style quiz minnu bɛ fɛnw laadi Wideyo minnu bɛ ɲɔgɔn sɔrɔ ni fɛn dilannenw taamasiyɛnw ye minnu bɛ se ka digi Augmented reality try-on fɛnw
4. Kan ɲinini kɛcogo ɲuman
Kumakanfɔlan hakilitigiw ni kumakan dɛmɛnanw cayalenba fɛ, kumakan ɲinini bɛ ka kɛ ko nafama ye. Mɔgɔw bɛ baara Kɛ ni kanko ɲininkaliw ye minnu bɛ Kɛ u yɛrɛ la sanni ka daɲɛ kolomaw Kɛ minnu sɛbɛnnen dòn. O bɛ taabolo wɛrɛ de wajibiya SEO la.
Jagokɛyɔrɔ fitininw ka kan k’u kɔnɔkow ɲɛnabɔ ka ɲɛ baro kumasenw kama. Aw ye miiri cogo min na kiliyanw bɛna ɲininkaliw kɛ daɲɛw la aw ka fɛn dilannenw kan. Ni i ye o ɲininkaliw jaabi k’a ɲɛsin i yɛrɛ ma, o bɛ se k’i ka yecogo ɲɛ kan ɲinini jaabiw la.
Kan ɲinini kɛcogo ɲuman fɛɛrɛw:
Aw ye FAQ ɲɛw dilan minnu bɛ ɲininkaliw jaabi minnu bɛ kɛ tuma caman na Baara kɛ ni daɲɛ kolomaw ye minnu kun janw bɛ kumacogo ladege Aw ye aw jija aw ka Google Business Profile dafalen don ani a bɛnnen don
5. Jago min bɛ sabati ani min bɛ tali kɛ kuntilenna na
Bi feerekɛlaw bɛ ka dɔ fara u ka fɛnw kan minnu bɛ bɛn u ka nafaw ma. Sigida sabatili ni sigida kunkanbaaraw tɛ ko duman ye tugun—u ye jigiyaw ye. Jagokɛyɔrɔ fitininw bɛ se k’u ka teliya ta walasa ka fɛɛrɛ kɔrɔw waleya.
Tiɲɛni nafa ka bon kosɛbɛ feereli la min bɛ kɛ ni kuntilenna ye. Aw ye aw yɛrɛ tanga "greewashing" ma walima ka layidu lankolonw ta. O nɔ na, fɛn minnu bɛ se ka ye, olu waleya ani k’u lase i lamɛnbagaw ma cogo jɛlen na.
Fɛɛrɛ minnu bɛ se ka kɛ ka jago kɛ ni kuntilenna ye:
Source materials ethically ani ka i ka supply chain maana tila Sigida sigidamɔgɔw ka fɛɛrɛw ni dɛmɛnjɛkuluw dɛmɛ Aw bɛ pakew ni jagokɛcogo minnu tɛ sigida lakana, olu waleya
Ka Email Marketing ni Modern Trends fara ɲɔgɔn kan
Email tora sira ɲuman dɔ ye jagokɛla misɛnninw bolo. Ni a farala ɲɔgɔn kan ninin jagokɛcogo kura ninnu, a bɛ kɛ fanga ye ka tɛmɛn fɔlɔ kan. Mɔgɔya ni kunnafoni minnu bɛ ɲɔgɔn sɔrɔ, olu bɛ se k’i ka imeyili fɛɛrɛ sɛmɛntiya.
Misali la, kanpaɲi minnu bɛ kɛ imɛri la tila-tilalenw na minnu sinsinnen bɛ kiliyanw ka kɛwalew kan, olu bɛ da wulilen hakɛ caya. Ni aw ye fɛnw don ɲɔgɔn na i n’a fɔ wotew walima sannikɛyɔrɔw, o bɛ dɔ fara mɔgɔw ka jɛɲɔgɔnya kan. Email ye sira dafalen ye walasa ka kiliyanw ka taama min tɛ sinsinni ye, o ladon.
Walasa ka nin fɛɛrɛ in dɔn, aw ye an ka gafe lajɛ min tɔgɔ ye ko The 5 Email Tactics Helping Brands Stand Out in a ‘Delete, Delete, Delete’ Era. A bɛ fɛɛrɛw di minnu bɛ se ka waleya walasa ka inbox kɔnɔnafililenw tigɛ.
Ɲɛtaa sumani ni jagokɛcogo kura ye
Laadalata jateminɛw i n’a fɔ klikɛli hakɛw bɛ maana yɔrɔ dɔ dɔrɔn de fɔ. Jagokɛyɔrɔ fitininw ka kan ka jɛkafɔ nɔfɛtaama yɔrɔ caman na. Kunnafoni minnu bɛ sɔrɔ kiliyanw ka ɲɛnamaya kɔnɔ ani u ka mara hakɛw nafa ka bon sisan ka tɛmɛn fɔlɔ kan.
Baarakɛminɛn minnu bɛ i n’a fɔ Google Analytics 4, olu bɛ dɛmɛ don ka kiliyanw ka taama lajɛ minɛnw ni sigidaw kɔnɔ. Sosiyete ka lamɛnnikɛminɛnw bɛ marka dusukunnataw ni barow kɔlɔsi. O hakilinaw b’a to i ka jago cɛsiriw bɛ to ka ɲɛ.
Baarakɛcogo jiralan jɔnjɔnw bi feereli la:
Kunnafonidila ka mara hakɛ ani u ka ɲɛnamaya nafa Engagement rate ka tɛmɛn sira bɛɛ kan Sentiment analysis ani marka kofɔlenw
Kuncɛli: Aw ye jago ka siniɲɛsigi minɛ
Jagokɛyɔrɔ bɛna taa a fɛ ka wuli joona. Jagokɛyɔrɔ fitinin minnu bɛ ladamu o jagokɛcogo ninnu na, olu bɛna ɲɛtaa sɔrɔ san 2026 kɔnɔ ani o kɔfɛ. I sinsin jɛɲɔgɔnya lakika sigili kan ni i lamɛnbagaw ye.
Aw k’aw hakili to a la ko jago ɲɛtaa ye nafa dicogo ye magali yɔrɔ bɛɛ la. A kɛra mɔgɔ yɛrɛ ta ye wo, a kɛra kunnafoni ye min bɛ kɛ ni ɲɔgɔn ye wo, walima a kɛra fɛɛrɛ ye min bɛ kɛ ni kuntilenna ye wo, i ka i ka kiliyanw bila jɔyɔrɔ fɔlɔ la. Jagokɛyɔrɔ minnu bɛ kiliyanw ka ko kɛlenw bila jɔyɔrɔ fɔlɔ la, olu bɛna bɔ ɲɛfɛ tuma bɛɛ.
Yala aw labɛnnen don ka nin fɛɛrɛ ninnu waleya aw ka jago kama wa? Aw ye ɲɔgɔn sɔrɔ Seemless fɛ bi walasa ka jago ladilikan sɔrɔ fu. An ka jɛkulu kɛrɛnkɛrɛnnen don ka jagokɛla misɛnninw dɛmɛ u ka se ka fɛn kuraw ta walasa ka bonya bila senkan.
