OpenAI ye Meta Ad Veteran Dave Dugan ta ka kɛ diɲɛ piblisite ɲɛnabɔcogo ɲɛmɔgɔ ye Fɛnba dɔ senfɛ walasa k’a ka piblisite sekow sabati, OpenAI ye Meta Platforms piblisite ɲɛmɔgɔ kɔrɔ Dave Dugan ta baara la. Dugan y’a ka jɔyɔrɔ kura laseli kɛ Global Ad Solutions ɲɛmɔgɔba kɔrɔsigi la LinkedIn kan bi jumadon. Nin jagokɛcogo fɛɛrɛ in b’a jira ko OpenAI b’a fɛ kosɛbɛ k’a ka piblisite jago kura bonya ani ka ɲɔgɔn sɔrɔ kosɛbɛ piblisite nizɛri siratigɛ la. Dugan bɛ na ni san tan ni kɔ dɔnniyaba ye ka bɔ a ka baara la Meta la. A ka dɔnniyaba min bɛ piblisite feereli la ani diɲɛ kɔnɔ fɛɛrɛw la, o ye OpenAI ka nafoloba ye. Nin jɔyɔrɔ in bɛ na waati gɛlɛnba dɔ la, k’a sɔrɔ a ka tɔn bɛ wariko sira kura ɲini a ka AI fɛɛrɛ kɔrɔw kama.
Dave Dugan ye jɔn ye? OpenAI ka Piblisite ɲɛmɔgɔ kura ka kunnafoni dɔ Dave Dugan ye piblisite baarakɛla ye min bɛ se kosɛbɛ, a ka baara kɛcogo sɛgɛsɛgɛlen don. A ye san tan ni kɔ kɛ Meta Platforms la, ka wuli ka tɛmɛn jɔyɔrɔw fɛ i n’a fɔ piblisite feereli ɲɛmɔgɔba. A ka waati kɔnɔ yen, a ye diɲɛ jɛɲɔgɔnya gɛlɛnw ɲɛnabɔ ani ka sɔrɔ yiriwaliba bila senkan. A ka LinkedIn laseli y’a ka dusudon jira ka don OpenAI la. A y’a jira ko a b’a fɛ ka piblisite fɛɛrɛ kuraw jɔ minnu bɛ baara kɛ ni hakililata ye. Dugan ka kɔkankow b’a to a bɛ se kosɛbɛ walasa ka AI tigɛlen diɲɛw ni piblisite minnu bɛ tali kɛ baarakɛcogo la, olu cɛsiri.
Mun na nin Hire in ye Game-Changer ye OpenAI ka jagokɛcogo la OpenAI lakodɔnnen don kosɛbɛ AI ɲininiw ni fɛn dilannenw fɛ i n’a fɔ ChatGPT. Nka, o porozɛba suguw sabatili n’u musakaw bɛ sɔrɔ sira barikamaw de wajibiya. Piblisite feereli ɲɛmɔgɔba dɔ ta i n’a fɔ Dugan, o b’a jira ko fɛɛrɛ tigɛlen dɔ bɛ ka taa piblisite siratigɛ la. Nin wale in b’a jira ko piblisitew bɛna kɛ OpenAI ka wariko fɛɛrɛ jɔnjɔn dɔ ye. O ye senna-tɛgɛrɛ ye min bɛ se ka kɛ, baarakɛda min b’a fɛ k’a ka baarakɛlaw ka jɛɲɔgɔnya belebeleba in kɛ jago sabatili ye. Piblisitew donli baarakɛlaw ka baarakɛcogo la cogo la min tɛ fɛn tiɲɛ, o bɛna kɛ Dugan ka gɛlɛya fɔlɔ ye.
Gɛlɛya: Ka Piblisite jago kɛcogo ɲuman ni nafama bonya Piblisite jago jɔli ka bɔ duguma, o tɛ ko fitinin ye. OpenAI ka kan ka wariko ni a ka cɛsiri balan baarakɛlaw ka baarakɛcogo ɲuman na. Sosiyete bɛna a ɲini k’a yɛrɛ tanga piblisite minnu bɛ don mɔgɔw kɔnɔ, n’olu bɛ nizɛri plateforme caman tɔɔrɔ. Dugan ka ko kɛlen Meta la, o bɛna kɛ nafama ye yan. A bɛ faamuyali sɔrɔ cogo min na ka piblisite sitɛmuw jɔ minnu bɛ se ka sɛgɛsɛgɛ, minnu bɛ baarakɛlaw bonya. A ka c’a la, laɲini bɛna kɛ ka piblisitew dilan minnu bɛ bɔ u yɛrɛ la, minnu bɛ u kɔnɔkow dɔn, minnu tɛ i n’a fɔ tigɛtigɛlenw, wa u bɛ kɛ i n’a fɔ hakilina nafamaw.
User-Centric Design: Ka piblisite cogoyaw bila jɔyɔrɔ fɔlɔ la minnu nafa ka bon ani minnu tɛ mɔgɔw tiɲɛ. Kunnafoni dogolenw: Ka a lajɛ ko piblisite kɛcogo bɛɛ bɛ tugu kunnafoniw lakanani sariya gɛlɛnw kɔ. AI-Powered Targeting: Ka OpenAI ka fɛɛrɛ tigɛ walasa ka piblisite bilali kɛ min nafa ka bon kosɛbɛ ani min bɛ nɔ bɔ.
Ja belebeleba: AI jɔyɔrɔ bɛ ka bonya piblisite baara la OpenAI ka gɛlɛya don piblisite la, o ye ko dɔ ye min ka bon kosɛbɛ. Hakilila-jɔ-cogo bɛ ka fɛn caman Changer (Yɛlɛma kosɛbɛ) piblisitew dabɔcogo, u laɲinicogo ani u sumanicogo la. K’a ta piblisite generatif kopi la ka se predictive analytics ma, AI baarakɛminɛnw bɛ ka kɛ fɛn ye min nafa ka bon. Nin jiginni in bɛ daɲɛw jiginni jira izini wɛrɛw la minnu bɛ tali kɛ tekinoloji la. Misali la, VFX baara kɛli komini na, o jiginna baarakɛminɛn ni fɛɛrɛ kuraw fɛ. Aw bɛ se ka o hakilina kura in ɲɔgɔn ye VFX kɛcogo la min bɛ kɛ nisɔndiyako ye tiɲɛ na – slapstick kalan 6 bɔra The Naked Gun kɔnɔ. O cogo kelen na, laadala seko ni dɔnko ni fɛɛrɛ kuraw faralen ɲɔgɔn kan, o fanga ka bon. Dɔnkilidala dɔ ka taama min b’u ka bololabaara ladilan, o ye misaliba ye, i n’a fɔ Apex Legends dɔnkotigi dɔ bɔra laadala jago la cogo min na ka taa videyo tulonw na.
Fɛn min ka kan ka makɔnɔ o kɔfɛ ka bɔ OpenAI ka Piblisitew Division fɛ Ni Dugan bɛ ɲɛmɔgɔya la, an bɛ se ka yiriwali jɔnjɔn caman makɔnɔ. A ka c’a la, OpenAI bɛna piblisite fɛn caman wɛrɛw bɔ kɛnɛ kan a ka yɔrɔw bɛɛ la. Olu bɛ se ka kɛ sponsored prompts ye ChatGPT kɔnɔ walima branded AI interactions. Sinsin bɛna kɛ kokuradonni kan, ka piblisite kɛcogo dɔw dabɔ minnu ɲɔgɔn tɛ AI-native sigida la. An bɛ se ka piblisitew ye minnu bɛ baro kɛ, minnu bɛ ɲɔgɔn sɔrɔ, ani minnu bɛ mɔgɔ dɛmɛ tiɲɛ na. O fɛɛrɛ in bɛ se ka sariya kura sigi o baara bɛɛ ye.
Fɔlɔ la, jirali ni sɛbɛnni piblisite minnu tɛ don mɔgɔ kɔnɔ. Piblisite cogoyaw yiriwali minnu bɛ kɛ ɲɔgɔn fɛ, minnu bɛ ɲɛminɛ AI fɛ. Ka dɔ fara a kan ka kɛ wideyow ni kunnafonidilan nafamaw ka piblisite ye.
Kuncɛli: Fɛɛrɛbɔ min bɛ kɛ ka ɲɛsin siniɲɛsigi fɔlɔ ma min bɛ kɛ ni AI ye Dave Dugan ka baara ta ye OpenAI ka laɲini jɛlen ye. A b’a jira ko sosiyete in cɛsirilen don ka fɛn suguya caman jɔ ani...jagokɛcogo sabatilen. Piblisite, n’a kɛra ka ɲɛ, o bɛ se ka AI kokuradonni wɛrɛw lawuli k’a sɔrɔ a ma baarakɛlaw ka dannaya tiɲɛ. Ni AI bɛ ka taa a fɛ ka iziniw cogoya sɛmɛntiya, ka to kunnafoni na, o ye fɛnba ye. Walasa ka hakilina caman sɔrɔ fɛɛrɛ kuraw ni daɲɛw cɛtigɛcogo kan, aw ye nafolomafɛnw sɛgɛsɛgɛ minnu bɛ sɔrɔ Seemless kɔnɔ. A ɲini k’a dɔn cogo min na kokuradonni bɛ ka fɛn caman wuli fɛn caman Changement de l’affaire (seko ni dɔnko) bɛɛ kɔnɔ.
