Jagokɛlaw ka santiri bɛ bonya, Google ye Smart Bidding jɛya, State Of PPC Report – PPC Pulse
Aw ni ce PPC Pulse bɔko in na, aw ka digest of essential sara ɲinini kibaruyaw. Nin dɔgɔkun in kunnafoni kura in bɛ na ni yiriwaliba ye ka bɔ Google Ads la, k’a sinsin Jagokɛlaw ka Santiri yiriwali kan min sinsinnen bɛ baarada kan, ka ɲɛfɔli kɛ kosɛbɛ Smart Bidding fɛɛrɛw kan, ani ka kunnafoniw jira AI tali taabolo kan PPC kɔnɔ. Nin kunnafoni kura ninnu nafa ka bon kosɛbɛ piblisitekɛlaw bolo minnu b’a fɛ ka kanpaɲi baara kɛcogo ɲɛ ani ka to ɲɛfɛ izini jiginniw ɲɛ. Smart Bidding ka nuances faamuyali ani leveraging platforms i n’a fɔ Merchant Center, o ye fɛnba ye sisan walasa ka piblisite numérique ɲɛtaa sɔrɔ. An k’an yɛrɛ su ji la nin laseli ninnu kɔnɔkow la ani u kɔrɔ ye min ye i ka piblisite fɛɛrɛ la, jamana min bɛ ka caya ka taa a fɛ otomatiki la.
Google Jagokɛyɔrɔ bɛ yiriwa ka ɲɛsin Ajansɛri jɛɲɔgɔnw ma Google ye a ka Merchant Center platform (Jagokɛlaw ka Cɛmancɛ-yɔrɔ) labɛncogo caman daminɛ, k’a sinsin kosɛbɛ baara kɛli kan baarada jɛɲɔgɔnw ma. Nin farali in b’a jira ko fɛɛrɛ tigɛlen don walasa ka fɛn dilannenw balocogo ɲɛnabɔ ani ka Sanni kanpaɲi kɛli nɔgɔya ekipuw ye minnu bɛ kiliyanw ka jatebɔsɛbɛn caman ɲɛnabɔ. Jagokɛlaw ka yɔrɔ min bonyalen don, o laɲini ye ka fɛn dɔ di min bɛ se ka kɛ kelen ye ani min bɛ se ka sɛgɛsɛgɛ. Baarakɛda minnu bɛ se ka baarakɛminɛnw ɲɛnabɔlenw makɔnɔ baara caman na, baarakɛcogo ɲɛfɔli dafalen minnu tilalen don kiliyanw fɛ, ani jɛɲɔgɔnya min bɛ se ka juguya ni Google Ads ɲɛmɔgɔ ka jatebɔsɛbɛn wɛrɛw ye. Nafa jɔnjɔn minnu bɛ sɔrɔ baaradaw ni piblisitekɛlaw fɛ O jiginni in ka ca ni ‘interface update nɔgɔman ye. A bɛ fɛn dɔ jira min bɛ wuli ka taa baarakɛcogo gɛlɛyaw dɔnni na, baaradaw bɛ minnu sɔrɔ.
Cɛmancɛla ɲɛnabɔli: Ka fɛn dilannenw balo, fɛnmarayɔrɔw, ani jagokɛlaw ka laseliw ɲɛnabɔ kiliyan caman ye ka bɔ dakun kelen na, min labɛnna. Laseli kɛcogo ɲuman : Aw ye hakilina jɛlenw sɔrɔ fɛnw ni kiliyan minnu bɛ nafa caman lase mɔgɔw ma, o bɛ se ka kɛ sababu ye ka fɛɛrɛ ɲumanw di. Streamlined Onboarding: I ka ɛntɛrinɛti jagokɛla kuraw doncogo nɔgɔya i ka piblisite ekosisɛti kɔnɔ, ka dɔ bɔ sigili waati la ani fɛɛrɛko gɛlɛyaw la.
Piblisitekɛlaw fɛ, o kɔrɔ ye ko baaradaw bɛ se k’aw ka Sanni kanpaɲiw ɲɛnabɔ ka ɲɛ, o bɛ se ka kɛ sababu ye ka fɛnw kɛcogo ɲuman ni baarakɛcogo ɲuman sɔrɔ. A b’a jira ko fɛn dilannenw balocogo min labɛnna ka ɲɛ, o nafa bɛ ka bonya ka taa a fɛ, n’o ye Sannifeere piblisite bɛɛ ka ɲɛtaa jusigilan ye.
Google Ads bɛ Smart Bidding ɲɛfɔ kanpaɲi kura kama Kɔsa in na, bilasiralikan kura dɔ kɔnɔ, Google ye jɛya di min mago tun bɛ a la kosɛbɛ Smart Bidding waleyali kan kanpaɲi kuraw kan. Jaan min bɛ piblisitekɛlaw bolo tuma caman na, o ye ka kɛ sababu ye ka sɔngɔko fɛɛrɛw kɛ otomatiki la kanpaɲiw kan, tariku fɛn caman tigɛli kunnafoniw tɛ minnu na, tuma caman na, o bɛ na ni jaabi ɲumanw ye. Google bɛ sinsin sisan "kalan dakun" nafa kan a ka masin kalanni algorisimuw la. Smart Bidding, n’o ye fɛɛrɛw ye i n’a fɔ Target CPA ani Maximize Conversions, o bɛ a jigi da kunnafonidilanw kan walasa ka liciko latigɛ hakilitigiw ta. Ni kunnafoni bɛrɛbɛrɛ tɛ, o sistɛmu tɛ se ka baara kɛ ka ɲɛ. Fɛɛrɛ ɲumanw ka ɲɛsin Smart Bidding waleyali ma Walasa ka i yɛrɛ tanga piblisite musaka tiɲɛnenw ma ani baarakɛcogo jugu ma, i ka nin laadilikanw labato ni i bɛ kanpaɲi kura daminɛ ni lici otomatiki ye.
Kunnafoni lajɛ fɔlɔ : Aw ye jateminɛ kɛ ka kanpaɲi kura kɛ ni bololabaarakɛlaw ka sɔngɔko fɛɛrɛ ye (i n’a fɔ Enhanced CPC) dɔgɔkun 2-4 kɔnɔ walasa ka mɔgɔw jiginni kunnafoniw basigilen dɔ lajɛ. Laɲini lakikaw sigi: Ni i bɛ wuli ka taa Laɲini CPA walima ROAS la, baara kɛ ni fɛn caman tigɛli kunnafoniw ye minnu bɔra kalan waati la walasa ka i ka sɔngɔko laɲini fɔlɔw ladɔnniya. I yɛrɛ tanga kuntilenna dɔw sigili ma minnu bɛ mɔgɔ fari faga kojugu kabini tile fɔlɔ. Aw ye muɲu wuli waati la: Ni aw jiginna Smart Bidding fɛɛrɛ la, aw bɛ dɔgɔkun 1-2 wɛrɛ di walasa sistɛmu ka se ka baara kɛ ka ɲɛ. Aw ye aw yɛrɛ tanga fɛn caman caman cili ma laɲiniw caman caman cili la nin kalansen filanan kalan waati in na.
Nin ɲɛfɔli in ye hakilijigin ye ko otomatiki bɛ kunnafonidilan ɲumanw jusigilan de wajibiya. Walasa ka kunnafoni wɛrɛw sɔrɔ AI ni masin kalanni bɛ ɲinini cogoya kan, i k’an ka kunnafonidisɛbɛnw sɛgɛsɛgɛ AI Mode Data, Ask Maps & Branded Queries Go Live – SEO Pulse kan.
AI tacogo taabolo PPC kɔnɔ: Hakilila jɔnjɔnw ka bɔ Raporo kɔnɔ PPC jamana ka kunnafoni laban in b’a jira ko hakililata teliyalen don ɲinini baara saralenw kɔnɔ. Adoption bɛ ka tɛmɛn otomatiki basigilen kan ka taa kanpaɲi ɲɛnabɔli ni daɲɛw sɛgɛsɛgɛli yɔrɔw la minnu ka gɛlɛn kosɛbɛ. Piblisitekɛlaw bɛ ka AI ta ka taa a fɛ baara dɔw kama i n’a fɔ lamɛnnikɛlaw sɔrɔli, piblisite kopi suguya sɛgɛsɛgɛli, ani baarakɛnafolo taabolo kɔrɔfɔlen. Nin jiginni in bɛ ka ɲɔgɔndan kura dɔ da, yɔrɔ min na, baarakɛcogo ɲuman ni daɲɛw dilanni min bɛ tali kɛ kunnafonidilanw na, o de ye fɛn bɛɛ la belebele ye. Tɛmɛsira minnu bɛ ka bɔ kɛnɛ kan ani fɛɛrɛwA nɔfɛkow Raporo in bɛ fɛnba caman jira minnu bɛna PPC ka siniɲɛsigi ɲɛfɔ.
Daɲɛgafe hakilila: AI baarakɛminɛnw bɛ ka baara kɛ walasa ka piblisite nafolo minnu bɛ baara kɛ kosɛbɛ, olu sɛgɛsɛgɛ ɛntɛrinɛti kan, ka daɲɛw latigɛcogo ɲumanw kunnafoni kunbabaw ni ɲɛfɔliw kama. Cross-Channel Audience Modeling: Masina kalan misaliw bɛ ka dɛmɛ don ka lamɛnnikɛlaw ka taamasiyɛnw fara ɲɔgɔn kan ɲinini, sigida ani wideyow yɔrɔw bɛɛ la walasa ka laɲiniw kɛcogo ɲɛ. Dɔ farala ka sinsin mɔgɔ fɔlɔw ka kunnafoniw kan: Ikomi mɔgɔ dogolenw bɛ ka Changer, AI bɛ ka kɛ fɛn nafamaba ye walasa ka mɔgɔ fɔlɔ ka kiliyanw ka kunnafoniw nafa bonya kosɛbɛ piblisitew kɔnɔ.
O jigi da sistɛmu gɛlɛnw kan, o bɛ yiriwaliw jira tekinoloji yɔrɔ wɛrɛw la. Fɛnɲɛnɛma minnu bɛ AI fanga di, i n’a fɔ kunnafonidilan kɔrɔlenw minnu kofɔra Nvidia Cloud Ally Nscale kɔnɔ Talks to Buy a Major U.S. Data Center Site kɔnɔ, olu nafa ka bon kosɛbɛ sɛgɛsɛgɛli wajibiyalen na. O cogo kelen na, plateformew bɛ kunnafoniw lajɛ cogo min na, o faamuyali ye fɛnba ye, i n’a fɔ a jiralen bɛ cogo min na an ka barokun kɔnɔ min ɲɛsinnen bɛ Google ka crawlers kɛmɛ caman bilali ma minnu tɛ sɛbɛn sɔrɔ.
Kuncɛli: Ka ladamu PPC Future otomatiki la PPC dugukoloko bɛ ka yiriwa teliya la, a bɛ ɲɛminɛ ni plateformes expansions ye i n’a fɔ Merchant Center ani ka nɔgɔya ni laadilikanw ye minnu jɛlen don Smart Bidding kan. Barokun min bɛ bɛɛ lajɛlen na, o ye AI ni masin kalanni wulicogo ye min tɛ se ka bali, ka kanpaɲiw jɔcogo, u ɲɛnabɔcogo, ani u kɛcogo ɲuman caman sɛmɛntiya. Sisan, ɲɛtaa bɛ bɔ nin baarakɛminɛn ninnu ka ɲininiw faamuyali la — kɛrɛnkɛrɛnnenya la, kunnafonidilan ɲumanw mago bɛ minnu na — ani ka otomatikiw fara ɲɔgɔn kan cogo la min bɛ hadamadenw ka latigɛw yiriwa, a kana kɛ k’u bila u nɔ na. Ka to kunnafoni na o kunnafoni kuraw kan, o ye fɛɛrɛ fɔlɔ ye walasa ka se ka ɲɔgɔndan kɛ. Yala aw labɛnnen don k’aw ka PPC ɲɛnabɔli nɔgɔya ni dɔnnikɛlaw ka fɛɛrɛw ye ani baarakɛminɛn tigɛlenw ye wa? Aw ye kuma Seemless fɛ bi walasa k’a dɔn an ka kunnafonidilan min bɛ tali kɛ kunnafonidilanw na, o bɛ se k’aw ka ɲinini kɛcogo saralen sɛmɛntiya cogo min na, ani k’aw dɛmɛ ka bi piblisite nizɛriw ka gɛlɛyaw lajɛ.
