Yala i delila ka ladɛrɛsi dɔ bila — n’a sɔrɔ i ka YouTube videyo laban na, jigitigɛ kɛrɛnkɛrɛnnen dɔ, walima fɛn kura dɔ ɲɛ dɔ — k’i yɛrɛ ɲininka ni mɔgɔ dɔ y’a digi tiɲɛ na wa? Dabɔbagaw, fangatigiw ani jagokɛla misɛnninw tigiw fɛ, jɛɲɔgɔnya bɛɛ min bɛ tila ɲɔgɔn na, o ye sababu ye min bɛ se ka kɛ: abonɛn kura, kiliyan kantigi, walima jɛkafɔ nafama. Nka ka tila ka don yɔrɔ lakolon na, o bɛ mɔgɔ dusu tiɲɛ. Walasa ka bonya ni fɛɛrɛ ye, i mago bɛ kunnafoniw na. Min bɛ i ka jɛgɛnsira digi, k’o nɔfɛtaama tɛ fɛnba ye tugun fɛntigibaw fɛ; o ye baarakɛminɛn nafama ye mɔgɔ o mɔgɔ bolo min bɛ lamɛnnikɛlaw jɔ ɛntɛrinɛti kan. A bɛ jateminɛw sɛmɛntiya ka kɛ hakilinaw ye minnu bɛ se ka kɛ wale ye, k’aw dɛmɛ k’a faamu aw ka sigida b’a janto min na tiɲɛ na. An k’an yɛrɛ Dòn fɛɛrɛ nafamaw la i bɛ Se ka minnu Tà walasa k’i ka jɛgɛnsira digilenw nɔfɛtaama daminɛ bi ani ka sɛbɛn bɛɛ Kɛ ‘fɛn ye min bɛ Se ka Kɛ koɲuman.
Mun na Tracking Link Clicks ye Tulonkɛ-Yɛlɛma ye Sani an ka don "cogo" la, a nafa ka bon kosɛbɛ ka "mun na" faamuya. Ni i y’i ka klikɛli hakɛ (CTR) dɔn dɔrɔn, o bɛ se ka fɛn caman sɛmɛntiya i ka kɔnɔkow n’i ka jagokɛcogo la. O ye ka tɛmɛn nafantan jateminɛw kan i n’a fɔ diyanyekow ani k’i sinsin jɛɲɔgɔnya yetaw kan minnu b’i ka laɲiniw bila ɲɛfɛ.
Nafa jɔnjɔn minnu bɛ sɔrɔ jɛgɛnsira nɔfɛtaama na
I lamɛnbagaw faamuya: A lajɛ kɔnɔko suguya minnu (kalansenw, fɛnw laseli, mɔgɔ yɛrɛ ka maanaw) bɛ wale kɛ kosɛbɛ. O b’a fɔ i lamɛnbagaw ka fɛn ye min nafa ka bon kosɛbɛ. Kanpaɲi kɛcogo suman: Ka ebook kura daminɛ walima ka fɛn dilannen dɔ daminɛ? Kanpaɲi kelen-kelen bɛɛ ka jɛgɛnsira kɛrɛnkɛrɛnnenw nɔfɛtaama walasa k’a dɔn jago cɛsiri minnu bɛ nafa fisaman di. I ka sɛbɛnni kɛcogo ɲɛ: I ka kunnafoni bila waati ɲumanw dɔn, plateforme minnu bɛ mɔgɔw bila ka caya, ani welekan kumasen minnu bɛ baara kɛ ka ɲɛ. Identify Collaborations & Opportunities: N’i bɛ jɛkulu dɔ ka jɛɲɔgɔnya tila ɲɔgɔn na walima ka jɛɲɔgɔn dɔ lafasa, tuguni bɛ dalilu jɛlen di nafa ni baarakɛcogo kan. Aw ye desizɔnw ta minnu bɛ tali kɛ kunnafoniw na: Aw ye aw jigi da intuition kan dabila. Baara kɛ ni kunnafonidilan gɛlɛnw ye walasa k’a latigɛ i bɛna i ka daɲɛw fanga n’i ka nafolo sinsin yɔrɔ min na.
Fɛɛrɛ minnu bɛ kɛ ka i ka jɛgɛnsira digilenw nɔfɛtaama Fɛɛrɛ damadɔ bɛ yen minnu bɛ se ka da u kan walasa ka jɛgɛnsira digilenw nɔfɛtaama, k’a ta plateforme (jɔyɔrɔ) sɛgɛsɛgɛli la min bɛ don a kɔnɔ ka taa a bila mɔgɔ sabananw ka baarakɛminɛnw na minnu bilalen bɛ u yɛrɛ ye. Fɛɛrɛ min ka fisa i ma, o bɛ bɔ i magow la ani fɛɛrɛko dususalo hakɛ la.
1. Ka baara kɛ ni Link-in-Bio baarakɛminɛn kɛrɛnkɛrɛnnen ye Siga t’a la ko nin ye fɛɛrɛ ye min fanga ka bon kosɛbɛ ani min bɛ se ka dabɔbagaw dɛmɛ. Sani i ka URL janw ni ɲagaminenw tila i ka sosiyete biyow walima i ka sɛbɛnw kɔnɔ, i bɛ baara kɛ ni landing page kelen ye, min bɛ se ka ladilan, min kɔnɔ i ka jɛgɛnsira nafamaw bɛɛ bɛ sɔrɔ. O plateformew bɛ sɛgɛsɛgɛli juguw di.
A bɛ baara kɛ cogo min na: I bɛ ɲɛ saniyalen dɔ da, min bɛ ni taamasiyɛn ye (misali la, yourname.bio) ani ka butɔni dɔw fara a kan minnu bɛ tali kɛ i ka siti kan, wideyo labanw, magan, a ɲɔgɔnnaw.O kɔfɛ, i bɛ nin jɛgɛnsira kelen in tila yɔrɔ bɛɛ. Tracking Sew: A ka c’a la, o baarakɛminɛnw bɛ klikiw bɛɛ lajɛlen jira, klikɛliw jɛgɛnsira kelen-kelen bɛɛ la, digibagaw sigiyɔrɔ dugukolo yɔrɔ la, ani cikan sɔrɔyɔrɔw. Plateforme kɔrɔlen dɔw, i n’a fɔ Seemless, olu bɛ hakilina juguw di hali bi i n’a fɔ don o don digili taabolo ani jɛgɛnsira kelen-kelen bɛɛ kɛcogo waati kɔnɔ, o bɛɛ bɛ kɛ dashboard kɔnɔ min bɛ se ka faamuya kosɛbɛ. Best For: Dabɔbagaw ni jagokɛla misɛnninw bɛɛ, kɛrɛnkɛrɛnnenya la minnu bɛ to ka mɔgɔw bilasira ka bɔ Instagram, TikTok, walima Twitter biyow la.
2. URL surunyali ni Analytics Baarakɛminɛn minnu bɛ i n’a fɔ Bitly, TinyURL ani Rebrandly, olu b’a to i bɛ se ka URL janw surunya ani ka jateminɛ jɔnjɔnw di i ka jɛgɛnsira surun kelen-kelen bɛɛ la.
I b’a fɛ ka URL jan min tila, o kopi kɛ. A nɔrɔ surunyalan kɔnɔ walasa ka ladamu, jɛgɛnsira surun dɔ dilan (misali la, bit.ly/your-campaign). Aw ye jɛgɛnsira surun in tila ɲɔgɔn na. Baarakɛyɔrɔ bɛ digili bɛɛ lajɛlen lajɛ, ani tuma dɔw la, cikan sɔrɔyɔrɔw.
A ka fisa: Kanpaɲi teliyalenw, minnu bɛ kɛ siɲɛ kelen walima minnu bɛ tugu ɲɔgɔn kɔ minnu bɛ tila imɛri kunnafonidisɛbɛnw kɔnɔ walima sɛbɛn kɛrɛnkɛrɛnnenw kɔnɔ.
3. Sosial Plateforme Analytiques (Sɛgɛsɛgɛli min bɛ kɛ ni Plateforme Sociale) ye min bɛ don a kɔnɔ Sosiyete ka plateforme caman bɛ link tracking hakɛ dɔw di jagokɛlaw walima dabɔbagaw ka jatew kama.
Instagram & Facebook: Hakilila minnu bɛ kɛ sɛbɛnw ni maanaw kan, olu bɛ "Link Clicks" jira ni jɛgɛnsira stika walima "Swipe Up" fɛɛrɛ dɔ bɛ i bolo (a bɛ sɔrɔ tugubagaw ka danyɔrɔ dɔw la). Twitter/X Analytics: A bɛ hakilinaw ni jɛɲɔgɔnyaw jira, minnu bɛ se ka kɛ ni jɛgɛnsira digilenw ye i ka sɛbɛnw kan. YouTube Studio: A bɛ taamasiyɛnw digi minnu bɛ i ka videyo ɲɛfɔliw kɔnɔ ani i ka ekran labanw na.
Best For: Ka faamuyali basigilen sɔrɔ baarakɛcogo kan k’a ɲɛsin a yɛrɛ ma plateforme kelen-kelen bɛɛ kan.
4. Google Analytics UTM Paramɛtiriw Nin ye fɛɛrɛ ye min ka bon kosɛbɛ, nka a ɲɛfɔlen don kosɛbɛ. I bɛ taamasiyɛn kɛrɛnkɛrɛnnenw Fàra i ka URL labanw kan sani i k’u Jɛ. O taamaʃyɛnw b’a Fɔ Google Analytics ye tigitigi, taama in Bɔra yɔrɔ min na.
Misali URL: yourwebsite.com/product?utm_source=instagram&utm_medium=maana&utm_kanpaɲi=sɔrɔ_feere O kɔfɛ, i bɛ se ka o kunnafoniw lajɛ i ka Google Analytics kɔnɔdashboard jukɔrɔ "Sɔrɔ" > "Kanpaɲiw." Best For: Jagokɛlaw ni dabɔbagaw n’u yɛrɛ ka sitiw ye minnu b’a fɛ ka siraba sɔrɔyɔrɔw nɔfɛtaama ni opereli tigitigi ye.
Donanw tigɛli ka kɛ wale ye: Gafe min bɛ se ka kɛ Donanw dalajɛli ye kɛlɛ tilancɛ dɔrɔn de ye. Magic bɛ kɛ n’i y’a sɛgɛsɛgɛ ani ka sugandili hakilitigiw kɛ. Nin ye mɛtɛrɛ caman kɔrɔfɔcogo ye ani ka wale kɛ u kan.
Sɛgɛsɛgɛli kɛli Click Patterns kan
High Clicks on a Product Link: I lamɛnbagaw labɛnnen don ka sanni kɛ! Aw ye a lajɛ ka kunnafoni caman dilan o fɛn dilannen lamini na walima ka piblisite kanpaɲi laɲinilen dɔ kɛ a kama. Low Clicks on Your "Latest Blog Post" Link: I ka kunkanko walima i ka sosiyete ka kunnafonidilanw teaser bɛ se ka kɛ ko a tɛna mɔgɔ bila ka miiri kosɛbɛ. Aw bɛ A/B sɛgɛsɛgɛ ka sɛbɛnniw walima fɛn yetaw suguya wɛrɛw sɛgɛsɛgɛ. Spikes in Clicks from a Specific Platform: I ka jigin siɲɛ fila o plateforme kan! Ni i ka TikTok jɛgɛnsira ye 3x sɔrɔ i ka twitɛri jɛgɛnsira digilenw na, o ye taamasyɛn ye i ka lamɛnnikɛlaw minnu sen bɛ o la, olu sigilen bɛ yɔrɔ min na.
Ka i ka Link Stratégie (Jɛɲɔgɔnya fɛɛrɛ) ɲɛnabɔ ka ɲɛ
I ka jɛgɛnsira bila jɔyɔrɔ fɔlɔ la: I ka jɛgɛnsira nafamaba bila (misali la, daminɛ kura, sisan laseli) i ka jɛgɛnsira-in-bio ɲɛ sanfɛ. Ɲɛ-lajɛ kalanw y’a jira ko nin jɔyɔrɔ in de bɛ jɛkafɔ sɔrɔ kosɛbɛ. Baara kɛ ni butɔni sɛbɛn jɛlen ye, min ɲɛsinnen bɛ walew ma: “Link” nɔ na, baara kɛ ni “Watch My New Video”, “Get 20% Off” walima “Join the Waitlist” ye. Ladɛrɛsi kura don tuma bɛɛ: Jɛɲɔgɔnya kɔrɔlen min bɛ taa ko tɛmɛnen dɔ la walima feereli waati tɛmɛnen dɔ la, o bɛ i n’a fɔ a tɛ baarakɛcogo ɲuman ye. Aw ye aw ka link hub to waati la walasa ka dannaya sabati. Kɔrɔbɔli ani segin-ka-bɔnye: A ɲini ka ja, kulɛri walima jɛgɛnsira sigicogo Changer i ka ɲɛ kan ani k’a kɔlɔsi a bɛ nɔ bila cogo min na digili hakɛ la dɔgɔkun kelen kɔnɔ.
Fɛɛrɛ ɲumanw ani Pro Tips Walasa ka nafa caman sɔrɔ jɛgɛnsira nɔfɛtaama na, i ka nin laadilikan nafamaw to i hakili la.
Be Transparent: N’i bɛ baara kɛ ni jɛkuluw ka ladɛrɛsi ye, i k’o jira. Daŋaniya ye i ka nafolo nafamaba ye. Baarakɛɲɔgɔnya ye fɛnba ye: Baara kɛ ni tugu-tugu-fɛɛrɛ kelen ye kanpaɲi kelenw na walasa ka kunnafoniw suma ɲɔgɔn na cogo bɛnnen na waati kɔnɔ. Don’t Obsess Over Every Click: Aw ye fɛnw ni cogoyaw ɲini, aw kana fɛnw ɲini lɛrɛ ni lɛrɛ. Dɔgɔkun o dɔgɔkun walima kalo o kalo seginnkanniw bɛ nafa caman lase mɔgɔw ma. Combine Quantitative with Qualitative: Donanw b'a fɔ i ye "mun", nka i lamɛnbagaw ka kumaw ni DMw bɛ se k'a fɔ i ye "mun na." Baara kɛ ni o fila bɛɛ ye. Baarakɛminɛn minnu bɛ se ka baara kɛ ni u ye, olu sugandi: Nafa tɛ jateminɛ kɛcogo ɲumanw na ni dashboard bɛ mɔgɔ hakili ɲagami kojugu fo i tɛ se ka baara kɛ ni u ye tuma bɛɛ. Baarakɛminɛn minnu bɛ kunnafoniw jira ka jɛya ani cogo nɔgɔman na, olu sugandi, o b’a to a ka nɔgɔn ka hakilinaw sɔrɔ i ɲɛ kelen na.
Kuncɛli: A daminɛ ka tugu-tugu ɲɔgɔn kɔ, A daminɛ ka bonya I ka jɛgɛnsira digilenw nɔfɛtaama bɛ i n’a fɔ ka lanpanw mana so dibi la. I laban bɛ se k’a ye min bɛ baara kɛ, min tɛ baara kɛ, ani i lamɛnbagaw b’i makɔnɔ yɔrɔ min na ni kɔnɔnajɛya ye. A bɛ fanga di aw ma walasa aw ka sigida kanulen caman dilan, ka aw ka waati bila ni hakilitigiya ye, ani ka ɛntɛrinɛti jɔyɔrɔ sabatilen jɔ. I mana daminɛ ni URL surunyalan nɔgɔman ye, i mana i yɛrɛ su Google Analytics kɔnɔ, walima i mana link-in-bio ɲɛ bɛɛ lajɛlen sigi sen kan, min nafa ka bon, o ye k’a daminɛ. Fɛɛrɛ kelen sugandi, k’a waleya nin dɔgɔkun in na, ka i yɛrɛ bila k’i ka kunnafoniw lajɛ tuma bɛɛ. I ka siniɲɛsigi, i yɛrɛ min ka stratégique ka ca, o bɛna barika da i ye. I labɛnnen don k’a lajɛ i ka jɛgɛnsira bɛ se ka min kɛ wa? I bɛ jɛgɛnsira kelen sugandi i bɛ min tila tuma caman na, ka tugu-tugu-fɛɛrɛ dɔ waleya ka bɔ nin sɛbɛn in kɔnɔ, k’a tila i ka kunnafoni kura nata la. Aw ye jaabiw kɔlɔsi, ani aw k’a to o kunnafoniw ka aw bilasira aw ka daɲɛw latigɛcogo nata yɛrɛ la.
