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Why the ‘General Market’ Is a Myth—and a Growth Trap

As identity shapes more buying decisions, one-size-fits-all marketing is becoming a liability for brands.

Business · 14 views · 1 min read

The Science Behind the $19 Million Colostrum Craze: Miracle Cure or Marketing Myth?

Colostrum supplements are exploding in popularity, fueled by celebrity endorsements and loose regulation. But what does the science actually say?

Business · 10 views · 1 min read

4 Proven Strategies to Gain Leverage in a Negotiation

Preparation is about being keenly aware of yourself, your opponent, and the competitive landscape.

Business · 28 views · 1 min read

Apple Acquisition Talks, Fraud Accusations: Behind One App Startup’s Nasty Split

Last summer, Apple held talks to acquire Lux Optics, a tiny startup that makes Halide, one of the most popular and critically acclaimed camera apps in the App S...

Creator Economy · 20 views · 1 min read

Inside Anduril’s Big Gamble: An Ohio Weapons Factory

Just past the soybean farms in Pickaway County, Ohio, stands a flat-roofed building clad in blue and gray panels, with John Deere tractors near the entrance and...

Creator Economy · 18 views · 1 min read

Kodiak CEO says making trucks drive themselves is only half the battle

This year is shaping up to be a big one for self-driving trucks. In addition to Aurora's plan to deploy hundreds of autonomous big...

Tech · 37 views · 1 min read

Gemini task automation is slow, clunky, and super impressive

An AI assistant that can actually get things done. I've been testing out Gemini's new task automation on the Pixel 10 Pro and the G...

Tech · 40 views · 1 min read

An early contender for movie of the year

Hi, friends! Welcome to Installer No. 120, your guide to the best and Verge-iest stuff in the world. (If you're new here, welcome,...

Tech · 22 views · 1 min read

The new MacBook Pro is still fast as hell

It just looks like, well, most other MacBook Pros. | Photo: Antonio G. Di Benedetto / The Verge Apple's flagship 16-inch MacBook Pr...

Tech · 204 views · 1 min read

Dreame’s self-cleaning L10s Pro Ultra is nearly $1,000 off its original list price

Amazon’s Big Spring Sale doesn’t kick off until next week, but the retailer is already dropping a host of good deals, especially o...

Tech · 24 views · 2 min read

Oeuf is a punishing platformer in a cozy shell

The funny shape of eggs is the curious lifeblood of Oeuf, the new physics platformer by prolific developer Increpare Games. In a g...

Tech · 36 views · 1 min read

The improved battery-powered Starlink Mini is here

All hail true remote access. My Starlink Mini has radically changed the way I live. It's the biggest reason I can work remotely fro...

Tech · 34 views · 1 min read

Wired vs wireless headphones: Which is best in 2026?

Wired cans are up 20% revenue in 2026, but there are pros and cons you should know before buying....

Design · 54 views · 1 min read

The strange story of Tesla's Cybercab trademark battle

UniBev has a history of trademark battles with Tesla....

Design · 36 views · 1 min read

Anthropic Filing Reveals Negotiations Continued After ‘Supply Chain’ Declaration

Anthropic filed a brief on Friday showing how close the Department of Defense was to reaching an agreement with it about using its artificial intelligence even...

Creator Economy · 53 views · 1 min read

New court filing reveals Pentagon told Anthropic the two sides were nearly aligned — a week after Trump declared the relationship kaput

Anthropic submitted two sworn declarations to a California federal court late Friday afternoon, pushing back on the Pentagon's assertion that the AI company pos...

Tech/Startups · 243 views · 1 min read

Jury finds Elon Musk’s ‘stupid tweets’ caused Twitter investors’ losses

A California jury determined that Elon Musk misled Twitter investors before making a $44 billion deal to buy the company in 2022,...

Tech · 3 views · 1 min read

Don’t Buy AI Tools Unless You Have a Strategy. Use This Framework to Choose and Implement the Right Solutions.

AI is a tool, not a solution! Learn how a simple engineering principle can help you succeed with your AI digital transformation.

Entrepreneurship · 59 views · 1 min read

AI Is Rewriting Local Search — Here’s 3 SEO Tips For Local Businesses

With AI now becoming part of our everyday life, how do local businesses stand out in the AI search engines?

Entrepreneurship · 47 views · 1 min read

The Leadership Skill That Matters Most in an Age of Constant Change

In a world defined by rapid change and AI-driven disruption, the most important leadership advantage is internal mastery.

Entrepreneurship · 27 views · 1 min read